The General Secretary said in the report of the 19th National Congress，No high cultural confidence，Prosperity without 188bet online sports betting，There would be no great rejuvenation of the Chinese nation。This clarifies the strategic direction for the integration of 188bet online sports betting and tourism，It also indicates the process of promoting cultural self-confidence，The integration of 188bet online sports betting and tourism can play a very important role。Minister of the Ministry of 188bet online sports betting and Tourism Luo Shugang proposed at the National Conference of Directors of 188bet online sports betting and Tourism Departments that "if it is appropriate, then it will be integrated"，Can melt everything，Promoting tourism through literature，Yi Lv Zhang Wen”，It further refines the basic principles of cultural and tourism integration based on the overall national strategy。In order to better promote the integration of 188bet online sports betting and tourism，There are “two issues” and “three needs” worthy of attention。

Two issues in the integration of 188bet online sports betting and tourism

First, the integration of 188bet online sports betting and tourism must avoid the symbolization of 188bet online sports betting

Developing tourism in the past was one thing，Inheriting 188bet online sports betting is another matter，Nowadays, the integration of 188bet online sports betting and tourism hopes to organically combine the development of tourism and the inheritance of 188bet online sports betting。In the past, in the process of integrating 188bet online sports betting and tourism, it was more likely to develop tourism under the banner of 188bet online sports betting，But today, there is more need to revive 188bet online sports betting through tourism。This is also a very important starting point for the current proposal of “188bet online sports betting and tourism integration”。We need to pay attention，In the past, under the banner of 188bet online sports betting，There are too many charms、Misreading or misuse，Without a complete understanding of the target 188bet online sports betting，Symbolize destination 188bet online sports betting、Alienated，There is even a phenomenon of over-consumption。The symbolization of cultural consumption is often expressed as ornamental、Unified form，The connotation of cultural symbols should be experienced、Shape of personality。In the process of integrating 188bet online sports betting and tourism，We must reduce simple and crude symbolic cultural consumption，We need to convey more of the meaning behind cultural symbols to the market。Mainly having fun with people in the natural environment，Thus giving the body more development differences，In a humanistic environment, we need to pursue more immersive experiences，Give the brain more nourishment。

Second, the integration of 188bet online sports betting and tourism must properly handle the relationship between inheritance and innovation

In the process of integrating 188bet online sports betting and tourism，On the one hand, we must realize that "any 188bet online sports betting"，Neither solidification nor turning back is the right way”，We cannot blindly ask history for cultural resources，Don’t blindly think that only history is 188bet online sports betting；On the other hand, we must deeply understand the basic principles mentioned by the General Secretary，“We must handle the relationship between inheritance and creative development，Focus on creative transformation and innovative development”。In the process of integrating 188bet online sports betting and tourism，We must actively explore the model of establishing a conversion channel between tradition and modernity，Be able to effectively convert between heavy 188bet online sports betting and relaxed expression，Let ancient 188bet online sports betting be integrated into modern trends，Let noble souls blend into ordinary stories。In the process of integrating 188bet online sports betting and tourism，Be able to effectively convert between Chinese 188bet online sports betting and international expression，As the General Secretary pointed out in his important speech at the National Propaganda and Ideological Work Conference and in his important instructions to the 30th anniversary of the founding of "People's Daily Overseas Edition"，We must “strive to create new concepts that integrate China and foreign countries、New category、New expression，Tell Chinese stories well，Spread the voice of China”，To "use a method that overseas readers are willing to accept"、Easy to understand language，Tell Chinese stories well，Spread the voice of China”。

Three needs for the integration of 188bet online sports betting and tourism

First, the integration of 188bet online sports betting and tourism requires cultural awareness

Integration of 188bet online sports betting and tourism can promote、Improve cultural confidence，At the same time, the prerequisite for the integration of 188bet online sports betting and tourism is precisely cultural confidence。If there is no cultural arrangement、Mining、consciousness、Self-esteem、Confidence，188bet online sports betting cannot be the “source” and “body” of cultural and tourism integration。So how to make cultural subjects truly realize the meaning of 188bet online sports betting、Value is an urgent issue，Especially when cultural subjects and grassroots、Common people，When closely related to every social individual，Often lack this kind of cultural awareness and self-esteem，Of course, they often lack opportunities to realize the value of 188bet online sports betting。Therefore，In use、When digging into these cultures，Never regard these cultural subjects as just resource carriers for cultural and tourism integration，But we must truly regard them as the main development subjects in the process of social and economic development。This is also required to implement the concept of host-guest sharing in the process of cultural and tourism integration。

Second, the integration of 188bet online sports betting and tourism requires building bridges

The creative industry’s contribution to the future integrated development of 188bet online sports betting and tourism、Has a very important impact on the future of the tourism industry，But in the development process of cultural and creative products，If you use cultural resources for creative innovation without paying attention to building a bridge between 188bet online sports betting and cultural and creative products，Many cultural and creative products are just products，Just the realization of cultural value，Even just economic behavior with the help of monopolized cultural resources，It has nothing to do with 188bet online sports betting，It also does not reflect any cultural contribution and cultural responsibility。Nowadays, there are many cultural and creative products that would be sold in places other than the location (space) of the cultural resources on which these products depend.，If you don’t look at the words printed on these products, it means a certain museum、If there is a mark such as the development or permission of a certain cultural relics venue，People basically don’t combine these cultural and creative products with the profound 188bet online sports betting they rely on，People don’t know the cultural information behind the product，These cultural and creative products are just good-looking products。Of course，The worse situation is，More places have not yet paid attention to the significance and value of tourism products as a carrier of cultural heritage，The same so-called souvenirs are sold everywhere。

Third, the integration of 188bet online sports betting and tourism needs to be integrated into the mind and heart

Although the integration of 188bet online sports betting and tourism has been going on for a long time，But for many people，188bet online sports betting is always just observed、The object of admiration，Most of what people know during travel is just the carrier and representation of 188bet online sports betting，Did not penetrate deeply into the ontology and connotation of 188bet online sports betting。As for whether tourism can nourish people’s spiritual world through 188bet online sports betting、Enriching people’s cognitive world， It is not a completely confirmed thing，As told in "Walden"，“Many people，Even after exploring the whole world，I have never reached the depths of my heart”。We have seen many cultural symbols，But how many people have truly reached the heart of 188bet online sports betting？If the integration of 188bet online sports betting and tourism is to gain recognition from consumers，Then it should be like literary creation，To "tear down the walls of the 'heart'，Not only must ‘get in’，It is more important to be ‘heart-in’、 ‘Love’”。

Conclusion

Tsangyang Gyatso once wrote，"You see me or not，I'm right there，Neither sad nor happy”。Whether people "see or not see"，Our 188bet online sports betting is “neither sad nor happy”，But I hope our 188bet online sports betting can be like what Tsangyang Gyatso wrote in his poem - "Come into my arms，Or let me live in your heart” - allowing people to enter the arms of 188bet online sports betting，Or let 188bet online sports betting live in people’s hearts。Let’s work together，Continue to tell good stories in the future of cultural and tourism integration。

*Source of this article: WeChat public account "Qichuang 188bet online sports betting Planning”,(ID:kchance_sh)，Author: Li Xinjian，Dean of the School of 188bet online sports betting Management of Beijing International Studies University、Deputy Secretary-General of China 188bet online sports betting Reform and Development Advisory Committee，Expert Author，Original title: "Two issues and three needs for the integration of 188bet online sports betting and tourism》.