1、Why "188bet app download"，instead of "Hello kitty"、"Kumamon"

August 21, 2019，188bet app download claims to the outside world，Officially acquired the animation IP Ari from Beijing Dream City，188bet app download invested in LeTV two years ago，To acquire Beijing Dream City animation IP Ahri in two years，188bet app download’s cultural tourism transformation path，No less, anyway，Driven by the continuous support of a large amount of capital，Let 188bet app download find the “backbone” on the road to cultural tourism industry。

Overview of the development of China’s 188bet app download industry in recent years，It can be said that "a thousand miles per day，Surprisingly fast”，The ongoing “de-realization”、The “Soft Landing of 188bet app download” drama is coming，The recent hot selling drama of OCT, a state-owned enterprise、The "Tai Chi Town" that was launched in 1994 by entertainment industry giant Huayi Brothers and is about to open is among them。This wave of drama is taking turns，It can be said that the public opinion is overwhelming、Full of "drama flavor"。

Reflecting on the acquisition of Beijing Dream City by Sunac Culture, a subsidiary of 188bet app download，That’s called “calmness”。Let’s not talk about how Sunac Culture Group, headed by Sun Zheyi, will use Beijing Dream City’s national IP Ali to develop the cultural tourism industry in the future，Only based on the number of media invited on the day of the press conference，It is enough to see the careful and rigorous development path of Sunac Culture。

August 21，The day of the press conference for 188bet app download Cultural Tourism Group’s acquisition of Beijing Dream City，In addition to inviting several mainstream media，Most media rush to the scene on an “emergency” basis。Earlier，There is public opinion inside and outside the industry that the "30-50 million acquisition target price" is leaked，And some remarks about “around 20 million”。However，This question that has always been concerned inside and outside the industry is "the target price of 188bet app download Culture's acquisition of Dream City"，Still not answered on the day of the press conference。

This one was born in China，Ali, the little red fox popular on both sides 188bet app download Taiwan Strait，Why is it so stylish？Let’s start with Taiwan Sanchuan Publishing House in 2012。

Presumably most people’s memory of Ahri started in 2006，However, the author’s first acquaintance with Ahri was a little later。Due to the convenience of frequent inspections in various places，In a private school bookstore on the streets of Taipei City 188bet app download early summer of 2012，Suddenly discovered a picture album with the theme of "Little Red Fox Ahri"，Produced by Sanchuan Publishing House in Taiwan。

Album cover Ahri is very intoxicated riding on the carousel、The look of happiness，To match the traditional Chinese characters of "Ari·Dream Castle" on the cover 188bet app download album，It feels quite warm，The album is divided into 12 stories，From "Shadow" to "Mom"，The “babble” at the end，These are beyond simple titles、Cooperative and warm、Colorful drawing，It actually awakened my slightest desire to go home。

A colleague’s words: “I didn’t expect that，I met Ahri here！”，Interrupted my meditation。I replied lightly: "Yes，In Taiwan, which is fed back by Japanese animation culture，You can also see such thoughtful masterpieces by local writers... ...Deserves praise！"Just finished speaking，After a burst of weird laughter from my colleagues，Then he said "This is made in 188bet app download，What are you thinking！”，I was immediately surprised，I feel quite pleased again，I actually saw “domestic products” here。

“This is the Chinese painter？" I asked curiously，I have the impression that my colleague is a fan of "island culture"，So familiar with the history of Chinese animation，She said: "Not famous，188bet app download seems to commemorate a high school love，The author has been painting for more than ten years，I heard that he is a top student who graduated from Tsinghua University，188bet app download was popular for a few years before，No news now... ...Do you like this book，I bought 188bet app download？Anyway，NT$ is not expensive。”

Ali, 188bet app download national animation IP born in 2006，It is the masterpiece of Xu Han, a top student of Tsinghua University who was born in 1982，Ali’s color selection is derived from my country’s five-star red flag，Although Xu Han has not expressed it publicly，But millions of fans may have thought so from the beginning，It’s just a tacit understanding。This Ahri animation comic book was born from a shy love in high school，After publication in Taiwan in 2012，Received numerous positive reviews，Taiwan’s sales performance is also surprisingly good，Nearly one million copies。

For Taiwan, which has long been supported by the animation culture of the "island country"，This book "Ari: Castle of Dreams" is just in time，Even Taiwan, which is famous for its "188bet app download and creative industries"，A lot of changes have taken place。

my country’s treasure island “Taiwan” is the “cradle of cultural and creative industry” in the eyes of 188bet app download practitioners，Since the 1990s，proposed “cultural industrialization、Industrial culturalization” is a viewpoint with great significance of the times。Twenty years later，I use a popular saying in the cultural and tourism circles，To summarize this point of view is the "cross-border integration effect of the 188bet app download industry"。

In addition to "188bet app download industrialization、In addition to the core viewpoint of "industrial culturalization"，The “188bet app download and creative industry” that has been popular in Taiwan for more than 20 years，We can never do without Taiwan’s tolerance of “tolerance means greatness”、Heart of the same origin，Why？

First，“Taiwan 188bet app download and creative” because of its high degree of openness、The inclusive social characteristics and some historical reasons make the 188bet app download industry inclusive、Learn from everyone’s strengths。We know，Widely praised by many people、Like，Another industry with a humanistic foundation，The development level will naturally not be bad；Secondly，Taiwanese culture and the mainland have the same origin，Part of the Chinese civilization，Super high similarity，Let Taiwan、188bet app download exchanges in the mainland are smooth and mutually accessible，I have always believed that these two points are the fundamental reasons why Ali, made in China, became popular in Taiwan。

2012，"Ari: Castle of Dreams" is a hot seller in Taiwan, our country，It can be regarded as the first close relationship between "China's animation culture industry" and "Taiwan's 188bet app download and creative industry"、Another very meaningful contact，Tour of Taiwan after 4 years，Ali has received praise and favor from countless fans in Taiwan，I also absorbed enough of the "vital" Taiwanese culture。

Of course，If not as early as 2006，Ari’s father was invested hundreds of thousands by a visionary Taiwanese businessman，The IP acquired by 188bet app download Culture today should be called "A Cat and A Dog"，Instead of "Ali" who is deeply influenced by Taiwanese culture。

2006，Xu Han finally received hundreds of thousands of angel investments from a Taiwanese investor，Established Dream City 188bet app download Company (hereinafter referred to as "Dream City")。Introduced by a friend，Yu Renguo, who has been engaged in venture capital, joined the "City of Dreams" Ahri team，Assumed the position of CEO，With Ahri’s new “Internet celebrity image”，Soon captured the hearts of young people aged 15-25，quickly became popular all over the country，A red Ahri whirlwind blew up。

With Ahri’s explosive popularity，Dream 188bet app download formed a company with Xu Han’s creative content as the core，The brand operation team led by Yu Renguo，Since then, the "188bet app download of Dreams" has been a big ship carrying "Forward for Love"，After nearly ten years of vigorous development，Finally sailed into the huge vortex of "losses of nearly 70 million in five years"，Can’t extricate myself。

Open the ledger of Dream City，You will find that although "City of Dreams" was listed on China's New OTC Market in 2016，But still failed to get out of the cycle of "losing money"。Starting from 2014，Dream City’s net loss attributable to shareholders of the parent company is 1463.90,000 yuan；2015，This loss amount is as high as more than 18 million；2016，Net loss 10.32 million yuan；2017，Net loss nearly 10 million yuan，Although Dream City turned a profit in 2018，Annual profit 4.22 million yuan，Still unable to prevent the bad luck of being delisted from 188bet app download New OTC Market in June 2019。This Chinese original high-quality IP has been focusing on "love and dreams" for ten years，Why did you fall off the altar？

Compared to the Japanese company Sanrio’s original Hello kitty、Kumamon, the mascot of Kumamoto Prefecture, Japan，This original Chinese 188bet app download IP that has been successfully operating in China for ten years-Ali，The liquidity is really a little bit inferior。The reason，Most people would say the company’s strategic positioning、IP lifetime、The reason why the timing is not equal is "large and transformed"。It seems now，The IP of Ahri created by Dream City，It is still the traditional brand operation model that drives IP development through content，Waiting for the IP to become popular，Use the IP authorization model to enter the subsequent development of the product industry chain。

In comparison，Hello kitty original by Japanese company Sanrio、Kumamon, the mascot of Kumamoto Prefecture, Japan，Their development trajectories are completely opposite，Always rely on the development model of the physical 188bet app download chain，Activate IP，Let IP continue to grow，When the development of "City of Dreams" Ahri was hindered，Japan extends its 188bet app download through Kumamon、Hello kitty licensing income，Achieved impressive results of nearly 100 billion yen and nearly 80 billion yen。

Ali, a Chinese original IP full of stories，When its core development model is too traditional，Facing the continuous impact of pan-188bet app download IP under the Internet economy in 2016，There is no choice but to hand over the "throne" that has been in operation for ten years。

August 21, 2019，After the news came out that 188bet app download acquired Beijing Dream City as expected，For a time, the figure of the cute little red fox who "always only has one pair of white underwear as bottom" in my memory came to mind again，After nearly ten years of ups and downs，Ari who was full of energy in the past，What kind of surprise treatment will you receive in the big family of Sunac Culture。

The target price of this acquisition has been mentioned repeatedly inside and outside the cultural and tourism circles，For 188bet app download Group，Very significant。Look in the short term，188bet app download Culture will definitely bring the entire IP series of Dream City，Introduced into its cultural industry，For example: the water world in 188bet app download Cultural Tourism City, which has been under construction recently、Theme Hotel，And possible theme parks and other properties in the future。In the long run，188bet app download Group has already made up its mind，Will definitely rely on China’s original IP Ali，Tell the good story of 188bet app download Cultural Tourism to more people。

further details，I think 188bet app download Culture is a company that respects original IP as its core，will be based on the existing Ahri family IP image，Further sorting、Perfect the character design of the Ali family，And try film and television content investment through Ali series IP、Development and production，For example: network short frequency、Theatrical movies, etc.，Relying on the business foundation of Dream City in the past ten years，Build the Ali series into a national-level IP that “everyone loves”，Thus continuing to expand the social influence of the IP brand。

For 188bet app download，Already have the "City of Dreams" in your hands、Two major tricks of “Sunac Cultural Tourism City”，Then who will wield the two weapons，Quickly explore the vast territory of 188bet app download Cultural Tourism Road，It becomes particularly critical。Previously，There are rumors that Sun Hongbin, the helmsman of Sunac, will take charge of the banner of Sunac Culture，Then 29-year-old Sun Zheyi，Took over LeTV in two consecutive years、Settled as President of Sunac Culture Group，It has shocked countless experts，Perhaps this is the most subtle layout of 188bet app download’s helmsman Sun Hongbin。

2. Why is 188bet app download "Sun Zheyi" instead of "Sun Hongbin"

Speaking of "Sun Zheyi"，I must talk about his father Sun Hongbin，Rigorous and decisive vision，Deeply influenced Sun Zheyi, who was later promoted to president of 188bet app download Culture Group。

I believe most people know Sun Hongbin, the helmsman of 188bet app download，is from October 30, 2017，"2017 Hurun Real Estate Entrepreneur List" released，Sun Hongbin started fourth。As a graduate of Tsinghua University、Sun Hongbin, a top student at Harvard in the United States，Since the establishment of the first real estate agency in Tianjin in 1994，Later was promoted to Chairman of the Board of Directors of 188bet app download，This "Mandela-like" legendary experience，has become a widely circulated story of struggle inside and outside the "real estate circle" today。

Early 2017，At the press conference for 188bet app download to invest 15 billion yuan in LeTV，Sun Zheyi is the future successor of the company’s cultural sector，Participated in the press conference for the acquisition of LeTV，His father Sun Hongbin’s wonderful speech on the stage about the acquisition of LeTV，I believe Sun Zheyi is still vivid in his mind。

Sun Hongbin at the press conference，Proposed many far-sighted views，China’s real estate development in the next 5-10 years，Real estate development ownership will definitely exceed 11 trillion yuan，Sunac’s business will not deviate from real estate immediately，But the future investment route of 188bet app download，It must be around the "real estate stock market、Financial platform、Resource industry、Big Entertainment、Expand in aspects such as “big health”，At the end of his speech, Sun Hongbin also left a foreshadowing of letting his descendant Sun Zheyi take charge of the banner of Sunac Culture，This is his ambitious goal that "188bet app download's cultural industry can account for 40% of the total output value in the future"。

Believe in Sun Hongbin’s daily words and deeds as the helmsman of 188bet app download，It has already affected his son’s eyes and ears。

As Sun Zheyi who was born in 1990，Joined 188bet app download in 2014，Annual salary of 1.2 million upon entry，Returned from studying at a prestigious overseas university，After his identity is exposed，Most netizens may surpass Wang Sicong，Public opinion about becoming the “new national husband”。Sun Zheyi is recognized as the successor of 188bet app download，The career of his “successor”，Not as "colorful" as the outside world says。In the first four years as president of Sunac Culture and Tourism Group，He has worked in Sunac branches across the country，After four years of hard work, Sun Zheyi became humble、Low-key、Rigorous work style。

On August 21, 2019，After 188bet app download Culture successfully acquired Dream City，Previously, the public opinion circulated by the outside world "After your father purchased 100% of Wang Jianlin's 13 Wanda City and LeTV sites with heavy investment，Where will 188bet app download Culture go in your hands？”，Finally got the answer on the day of the press conference for 188bet app download Culture’s acquisition of Ali。

Started from asking his father for the newly acquired Wanda Oriental Film City 188bet app download Film and Television Industrial Park two years ago，Sun Zhe knew it very well，If Film and Television Industrial Park，If it is not separated from 188bet app download Cultural Tourism Group，The film and television cultural industry cannot be maximized。Two years later，When we walk out of the theater，Open WeChat Moments，When I saw "The Wandering Earth" breaking through the domestic box office revenue of XX billion again，Who would have known that the driving force behind this popular drama was actually "Sun Zheyi"。

When asked by reporters，The development plan of 188bet app download Culture in the next 5-10 years，Sun Zheyi always said: “I want to make 188bet app download Culture a special company、A very healthy company，Not only that，I also hope to cooperate with our brother company 188bet app download Cultural Tourism，Work together to build Oriental Disney”。This humble and rigorous answer，Let me feel that Sun Zhe is "walking with the father"，The courage to break gold。

From "Father's Practical Teaching"，To "Four Years of 188bet app download's Experience"，I am very much looking forward to this 188bet app download Culture drama directed and acted by Sun Zheyi，It must be particularly beautiful。

3、The cultural and creative industry is what 188bet app download calls “sweet steamed buns”，Still a “hard rock”

People who have been involved in the "cultural and creative circle" for a long time，Everyone likes to say that the cultural and creative industry is the final form of the development of every cultural and tourism industry，Those who get IP can command the world，However, recently many popular IPs have changed hands frequently、News about a bad start，I have to ask whether the "cultural and creative industry" is the "sweet steamed bun" on 188bet app download's "derealization" road，It’s still a question of “hard rock”。

Let’s talk about it first，The hot IP of the central enterprise OCT that has recently changed hands frequently，Since June 2019，Wanlan subsidiary in Kunming, Yunnan, jointly established by OCT and Vanke，With 52.Obtained 6 residential plots of land in the Northwest New Town of Kunming, Yunnan at a reserve price of 2 billion yuan，Plot area is about 24.After the news of 680,000 square meters was confirmed，Topics about "OCT Yunnan Base Camp"，It once became a hot topic in the 188bet app download after dinner。

Two months later，After the news of OCT selling 50% of the equity of Kunming Wanlan subsidiary was spread，The topic of OCT abandoning its Yunnan base camp，Controversial again。Earlier July and August，OCT in Foshan、Dongguan、Jiangmen、Sanya and other places are also continuing to buy land，Let people outside the 188bet app download raise questions about when OCT’s “asset dumping” game will end。

I think OCT was born as a central enterprise，The top five "rich rich people" in the world's theme parks，Perhaps the most indispensable thing is land，With extraordinary background，As well as the requirements for a virtuous cycle of funds issued frequently by the "family"，Oct.com’s drastic “derealization” transformation of 188bet app download，Experiencing the unprecedented risk of “hard landing”。

Let’s see again，The latest hot IP holder——Huayi Brothers，As a brand operator of nearly 20 188bet app download and tourism industry towns built on the extension of film IP in the future，After the 2019 semi-annual report was revealed，All of its main dual-line industries have experienced a downward trend of more than 50%，Can’t help but make people worry about it。

Facing the domestic economic downturn，Most domestic theme parks have also frequently experienced "applause but not success"、"Acquire customers、Profit、The situation of operating three lows，Let’s make real-life entertainment projects that are not optimistic about the 188bet app download，More foggy。

We know that excellent IPs are products with souls，It is also the key to the rapid development of theme parks，Take Disney as an example，The Lion King、Pirates of the Caribbean、Mickey’s most popular IPs，All because the content of the movie is well known，Feed back to the theme park，To form a competitive advantage of “1+1>2”。

Looking back at the Huayi Brothers Movie Town, which opened on September 21st，Only through his movie "Tai Chi 1: From Scratch"、A theme park based on movies such as "Tai Chi 2: The Rise of Heroes"，Looking 188bet app download wrong direction from the beginning，Douban.com rating is only 5.7 points and 5.9-point Tai Chi series，To achieve "word of mouth、Profitable” double harvest ending，It’s really not easy。

After watching the “frequent selling” of OCT、I have seen Huayi Brothers “investing heavily with high-quality IP”，So after 188bet app download acquired Dream City，How to make money by playing？

Since 2018，188bet app download’s positioning has been upgraded to an “integrated service provider for a better life for Chinese families”，And strive to upgrade and extend the business boundaries around this strategic upgrade，On the one hand, it is unique in creating space for urban architecture and family residences，On the other hand, we strive to provide customers with more real experiences about a better life in the service field，Newly upgraded 188bet app download positioning，Put "good life"、Putting “intimate service” first，Looking at the cultural industries that 188bet app download attaches great importance to，Also useful。

With the premise of providing "a good family life"，188bet app download Culture will experience the one-stop scene through “content + platform + real scene” in the future，The City of Dreams Ahri series IP，Gradually applied to various major scenarios，Realize the perfect echo between "cultural and creative industry" and "cultural tourism real estate"。

I think the prerequisite for providing more “intimate services”，There is a need for a large number of people to be served，How to scale up？The answer is obvious，It is "enclosure、Take root"。Since the establishment of Sunac Culture Group at the end of December 2018，188bet app download frequently deploys，From "The Wandering Earth" released in 2019、"Crazy Alien"、Original movies such as "The Bears: Primitive Era"，To the recently popular animated movie "The Peak of Glory"，188bet app download only took 8 months，has already established a foothold in the cultural industry。

Generally，Although Sunac Culture was established less than a year ago，It relies on 188bet app download’s strong human and material support，Now has 10 cultural tourism cities、Scale of 4 cultural tourism resorts and 9 cultural tourism towns，Sunac’s “cultural” ambitions have been fully demonstrated，Sun Zheyi, who will be the helmsman of Sunac Culture Group in the future，How to produce more high-quality original content，Thus supporting 188bet app download’s cultural tourism development path，Is the key to building 188bet app download’s “Cultural and Creative Empire”。So，Is the “cultural and creative industry” the “sweet steamed bun” that 188bet app download calls，Still a “hard rock”，After all, it still depends on the “people”。

From "left hand"，The way to sell off OCT, a state-owned enterprise with "right-hand buying" strategy，To Huayi Brothers, which only relies on "IP" to invest heavily，Look again at 188bet app download’s wise move of “borrowing raccoons to give birth to cubs”，I think China’s cultural and creative industry will never stop，It will get worse in the future。

*188bet app download article comesSource：WeChat publicPublic account "188bet app download Real Estate Observation”,(ID:tourism2013)，Author:Ivan, 188bet app download title: "Sunac will not change，Finally a dream丨From "LeTV" to "Ali"，See how 188bet app download builds a “cultural and creative empire”》.