The National Day holiday is almost halfway over，While traveling happily，Have you paid attention to the performance of listed tourism companies that are closely related to the long holiday?？

The National Day holiday is a time period when national tourism consumption demand is released。According to relevant research reports from Pacific Securities，National tourism during the National Day in 2018 7.2.6 billion visitors，9 year-on-year increase.43%。According to multi-agency forecast，The growth rate of domestic tourism this year can continue the momentum of last year，The number of trips is expected to reach 800 million。

According to the "2019 National Day Golden Week Tourism Trend Report" jointly released by China Travel Service and Tuniu.com，Travel product prices increase during National Day。Among them，The average increase in domestic long-term travel products is about 35%，Peripheral travel increases range from 10% to 15%；The prices of outbound short-term travel products have generally increased by about 30%，The price increase of outbound long-term travel products is slightly lower than that of shorter-term products, which is about 10%。

Continuation of domestic tourism growth，Directly affects the revenue of listed tourism companies。Same enthusiasm as the traveling crowd，Listed tourism companies are even more gearing up，Prepared for “income generation” during the National Day holiday。

188bet Online Sports Betting and Casino Total market value exceeds 36.6 billion

Wind data 188bet online sports betting display，12 tourist attractions have been listed on the A-share market，Zhangjiajie respectively、Emeishan A、Guilin Tourism、Lijiang Tourism、Yunnan Tourism、Huangshan Tourism、Sante Ropeway、Qujiang Cultural Tourism、Tibet Travel、Changbai Mountain、Tianmu Lake and Jiuhua Tourism。

The total market value of the above 12 companies is 366.4.9 billion yuan，Average market capitalization is 30.5.4 billion yuan，Average P/E ratio 190.84 times，Boosted by the National Day holiday，The tourist attraction sector’s increase this month (weighted average of market capitalization) is 1.70%。

Full year 2018，12 listed companies in tourist attractions achieved a total operating income of 102.8.4 billion yuan，YoY growth of 5.04%；Achieve net profit attributable to shareholders of the parent company 20.7.2 billion yuan，67 year-on-year increase.99%；The gross sales profit margin of the industry is 40.12。

As of December 31, 2018，The total assets of 12 listed companies in tourist attractions is 299.1.5 billion yuan，Shareholders’ equity is 205.2.9 billion yuan，Asset-liability ratio 31.38%，Decreased compared with the same period last year。As of 2019 interim report，The total assets of 12 listed companies in tourist attractions is 305.5.4 billion yuan，Total liabilities are 93.0.1 billion yuan，Shareholders’ equity is 212.5.3 billion yuan，Asset-liability ratio 30.44%，Slightly lower than the end of 2018。

Meanwhile，Blessed by the National Day holiday，Listed catering and tourism companies may benefit。

Wind data display，A total of 84 listed companies in the catering and tourism category，The total market value is 3804.6.4 billion yuan，Average market capitalization is 59.4.5 billion yuan，Slightly higher than the end of 2018。As of June 30, 2019，The total assets of listed catering and tourism companies are 2285.8.6 billion yuan，The total liabilities are 101.5 billion yuan，Shareholders’ equity is 1270.8.6 billion yuan。

The tourist attraction with the highest value in the A-share market——Huangshan Tourism

As of midday closing on September 30，Huangshan Tourism is the tourist attraction with the highest market value in the A-share market，Its market value is nearly 6.6 billion yuan。

Huangshan is famous for its amazing pines、Strange rocks、Cloud Sea、Hot Springs、The "Five Wonders" and Remains of Winter Snow、Calligraphy and painting、Literature、Legend、Celebrities’ “Five Wins” are world-famous。Huangshan tourism relies on the natural resources around Huangshan Scenic Area and tourism resources represented by Huizhou culture，Huangshan Tourist Scenic Area Management Business is currently responsible for the daily operation and management of Huangshan Scenic Area and Huashan Mysterious Cave、Infrastructure construction、Environmental hygiene and cleaning、Sewage treatment and other services。

Huangshan Tourism Cableway business covers Huangshan Yungu Cableway、Yuping Cableway、Taiping Ropeway and Xihai Sightseeing Cable Car。Owns more than 10 hotels at the same time、Travel agency business and Anhui culture-themed catering sector。November 1996，Company established。May 1997，Huangshan Tourism Landed in the Capital Market。

2019 Semi-annual Report Display，First half of the year，Huangshan Scenic Area receives 162 people.40,000 people，9 year-on-year increase.6%；The ropeway and cable car transported a total of 326 tourists.70,000 people，12 year-on-year increase.91%；Achieve operating income 7.2.8 billion yuan，6 year-on-year increase.77% (including: garden development business income 1.0.1 billion yuan，Decrease by 4 year-on-year.83%；If the ticket price is not reduced，Garden development business income 1.2.2 billion yuan，15 year-on-year increase.09%)；Net profit attributable to shareholders of listed companies1.6.8 billion yuan，Decrease by 23 year-on-year.19%；Non-net profit attributable to shareholders of listed companies1.6.3 billion yuan，YoY growth 1.6%。

Looking at different industries，The hotel business achieves the most operating income，In the first half of 2019, Huangshan Tourism’s operating income from the hotel business was 3.0.9 billion yuan，Gross profit margin is 31.15%；The operating income from the ropeway and cable car business is 2.4.9 billion yuan，The gross profit margin is the highest among the four business segments of Huangshan Tourism，Up to 86.74%；Garden development business brings operating income 1.0.1 billion yuan，Gross profit margin is 84.15%；The operating income from the tourism service business is 1.6.5 billion yuan，The lowest gross profit margin，Only 7.48%。

2019，Huangshan tourism plans to receive 3.5 million people entering the mountain。

Highest operating income in the first half of the year - Yunnan Tourism

Relying on the tourism resources of Yunnan Province，Yunnan Tourism was launched in 2006。2019 Semi-annual Report Display，After years of investment, development and integration，Yunnan Tourism has tourist attractions、Travel agency、Transportation、Tourist Hotel、Tourism culture and other tourism element resources，Built to cover "eat、Live、row、游、Purchase、An industrial chain system including entertainment and other tourism elements，And many tourism factors occupy a leading advantage in Yunnan Province。

First half of 2019，Yunnan tourism achieves operating income 9.9.3 billion yuan，Decreased by 15% compared with the same period last year.47%；Total profit realized 3488.240,000 yuan，Decreased by 27 compared with the same period last year.62%，Achieve net profit attributable to shareholders of listed companies-2935.73 yuan，6027 less than the same period last year.14%。

With the advancement of de-realization，Yunnan Tourism focuses on the tourism industry。The main business of Yunnan Tourism is cultural tourism complex operation、Comprehensive tourism services、Tourism Culture Technology，Among them，The comprehensive tourism service sector 188bet app is the main source of Yunnan’s tourism revenue。First half of 2019，Yunnan Tourism’s comprehensive tourism service segment achieved operating income of 7.8.5 billion yuan，79% of total revenue.09%，Gross profit margin is 9.07%；The operating income of the tourism culture technology sector is 1.7.4 billion yuan，17% of total revenue.56%，Gross profit margin is 60.54%；The operating income of the cultural and tourism complex operation segment is 3323.290,000 yuan，3% of total revenue.35%。

December 2018，Yunnan Tourism transferred Yunnan Expo Xingyun Real Estate Co., Ltd.，No longer included in consolidated statements。During the reporting period，Yunnan Tourism to OCT Group and Li Jian、Wen Hongguang、Three natural person shareholders of Jia Baoluo purchased their 100% equity in Shenzhen OCT Cultural Tourism Technology Group Co., Ltd. by issuing shares and paying cash to purchase assets。

Among 12 listed companies in tourist attractions，Yunnan tourism has the highest operating income in the first half of 2019，is 9.9.3 billion yuan，Followed by Huangshan Tourism，Achieved operating income 7 during the reporting period.2.8 billion yuan。

*Source of this article: Beijing News, authors: Zhang Yandi, Li Yunqi, original title: "National Day travel may exceed 800 million，Which listed tourism company is the most profitable？》