For many real estate companies this year，A bit like winter。Whether it is overseas financing、Real Estate Trust Fund，Or bank loan，It seems that everything is being tightened，The "gold nine and silver ten" sold are not there，Land transactions also fell in both volume and price，More than 300 real estate developers across the country published bankruptcy documents in 2019。Meanwhile，Capital is increasingly favoring the cultural 188bet Online Sports Betting and Casino industry，Nearly 90% of the top 100 real estate companies are engaged in cultural 188bet Online Sports Betting and Casino。However，Everyone admits，The direction may be correct，But how to play it？Everyone seems to be a novice。

The era of making quick money has passed, and it is not easy for big fish and small fish

According to the information disclosed on the People’s Court Announcement Website，As of October 15th，More than 300 188bet Online Sports Betting and Casino developers across the country have announced bankruptcy documents，Bankruptcy or entering bankruptcy proceedings。The 188bet Online Sports Betting and Casino developers filing for bankruptcy are mainly from Jiangsu、Shenyang、Hunan、Hubei、Anhui and other third- and fourth-tier cities，There are also a few from Guangdong and Shanghai。

Data analysis，The company’s bankruptcy was mainly due to financial problems，Financing costs are getting higher and higher，Results insolvent。 As a capital-intensive industry，Most domestic 188bet Online Sports Betting and Casino companies are driven by financial leverage，After the signal of tightening financing becomes stronger，High debt and expensive financing have gradually become pain points for the development of small and medium-sized 188bet Online Sports Betting and Casino companies。Since this year，More than 300 188bet Online Sports Betting and Casino companies have announced bankruptcy documents，Most of them belong to local small and medium-sized enterprises。

Except for “small fish” like small and medium-sized 188bet Online Sports Betting and Casino companies，Some former 188bet Online Sports Betting and Casino tycoons are also having a hard time。Guogou Group, the largest local 188bet Online Sports Betting and Casino company in Anhui，Started to deviate from the main channel of 188bet Online Sports Betting and Casino in 2015，Capital chain problems arise in diversified development，Even directly triggered the explosion of a local P2P company in Hefei。Former top 100 in the country，Yinyi, the leading 188bet Online Sports Betting and Casino company in Ningbo, Zhejiang, also suffered a big defeat，Application for bankruptcy reorganization。

To this，Some experts said，Some 188bet Online Sports Betting and Casino companies jumped out of business in batches，The main reason is the tightening of national macroeconomic policies，Many companies have no free ride，Lost the last support for survival。current year，Leveraging the east wind of “shantytown reform”，A large number of 188bet Online Sports Betting and Casino companies in third- and fourth-tier cities have grown up，But it is an extensive operation model，For brand 188bet Online Sports Betting and Casino companies, they are not very competitive，So the situation of collapse occurred after the monetization policy reform and the tightening of 188bet Online Sports Betting and Casino policy。

——This even includes some of the top 100 188bet Online Sports Betting and Casino companies，In the final analysis，The era of making quick money is over，If you are in the process of making quick money，Failed to strengthen all aspects of construction, especially brand building，Can’t cope with the changes in the new era，It is normal to be left behind and eliminated。

Why are 90% of real estate companies planning for “cultural 188bet Online Sports Betting and Casino”?

In the context of the big reshuffle of real estate companies，Many real estate companies have achieved diversified operations，Hope to be in the competitive market from incremental to stock，Don’t put eggs in one basket。Cultural 188bet Online Sports Betting and Casino is its most important “basket”。

Data display from China 188bet Online Sports Betting and Casino Academy，In the list of the top 100 comprehensive strength of China’s real estate listed companies in 2018，Nearly 90% of companies are involved in 188bet Online Sports Betting and Casino and culture，The main business areas involved include long-term rental apartments、Retirement real estate、Special town、Cultural 188bet Online Sports Betting and Casino projects, etc.。Real estate companies have established cultural and 188bet Online Sports Betting and Casino companies to seize the cultural 188bet Online Sports Betting and Casino market，The investment entities in the cultural 188bet Online Sports Betting and Casino industry are gradually becoming more diversified。

In fact, real estate companies are entering the cultural 188bet Online Sports Betting and Casino market，It didn’t start in the past two years。2016，The Ministry of Housing and Urban-Rural Development announced the first batch of 127 characteristic towns list，The cultural 188bet Online Sports Betting and Casino industry is gradually coming into the eyes of the capital market。However，as 1.Cultural 188bet Online Sports Betting and Casino industry in era 0，Because of the cultural 188bet Online Sports Betting and Casino industry developed by real estate companies，The final destination is to “sell the house”，So there are too many bad endings，Including the “Death List of Characteristic Towns” reported many times online。

April 2018，The integration of culture and 188bet Online Sports Betting and Casino has also promoted vigorous investment in cultural 188bet Online Sports Betting and Casino across the country，Various characteristic towns、Cultural 188bet Online Sports Betting and Casino Complex、Resorts are springing up like mushrooms after a rain。Should enter 2 this time.02 real estate companies entering the cultural 188bet Online Sports Betting and Casino industry.0 era。

Last three years，The top three leading real estate companies in terms of domestic market share are Country Garden、Vanke、Evergrande，New home sales revenue of the three companies accounted for an average of 97% of operating revenue。The three giants are "turning around"，But in the layout of cultural 188bet Online Sports Betting and Casino industry，At present，The movement is not very big，Their transformation seems to focus more on technology。

However，Other leading real estate companies，But has been focusing on the cultural 188bet Online Sports Betting and Casino industry。The most recognizable one here is Wanda、OCT and Sunac。

2017，Wang Jianlin "A strong man breaks his wrist"，for deleveraging，He put 13 “Wanda Cultural 188bet Online Sports Betting and Casino” projects、More than 70 hotels were packaged and sold to Sun Hongbin and Li Silian，Dump a considerable part of Wanda Plaza to Zhu Mengyi，The department store gave it to Suning，Sold Changbai Mountain Resort to Sun Xishuang。

Wanda’s cultural 188bet Online Sports Betting and Casino industry once hit rock bottom，But starting from October 2018，Wang Jianlin begins to revive cultural 188bet Online Sports Betting and Casino。He started from Zunyi，In Lanzhou、Yan'an、Guangzhou、Gansu、Dalian and Chaozhou Shenyang and Tianjin，Mainly focusing on cultural 188bet Online Sports Betting and Casino projects，Invest 200 billion。These new large-scale investment projects，Lanzhou Wanda City plans to invest 30 billion；Yan'an Wanda City 12 billion yuan，Chaozhou cultural 188bet Online Sports Betting and Casino project 20 billion；80 billion investment in Shenyang，Cultural 188bet Online Sports Betting and Casino is still the focus。Wang Jianlin proposed at last year’s annual meeting，Wanda will focus on investment in consumer services in the future、Focus on advantageous industries、Doing business with high threshold、Mainly light assets。Contemplating transformation，Investment models are becoming more diversified，But cultural 188bet Online Sports Betting and Casino is still the top priority。

In recent years，OCT, the pioneer of “188bet Online Sports Betting and Casino + real estate” in China，Disposal of assets on the left，Right-hand plus cultural 188bet Online Sports Betting and Casino，"Remove complexity and simplify" to adjust project resources。From theme park construction to characteristic town、Resort Hotel Development、Cultural Business Segment，OCT is also continuing to explore the profit model of cultural 188bet Online Sports Betting and Casino projects。

The biggest move in cultural 188bet Online Sports Betting and Casino is Sunac。After experiencing a large number of mergers and acquisitions by Sun Hongbin，Sunac has formed four major strategic sectors: Sunac Real Estate、Sunac Services、Sunac Culture and 188bet Online Sports Betting and Casino and Sunac Culture。June 2019，Guangzhou、Wuxi’s two flagship cultural 188bet Online Sports Betting and Casino cities have opened for business。The number of visitors to Guangzhou Sunac Cultural 188bet Online Sports Betting and Casino City reached 300,000 on the first day，Sunac Snow World is extremely popular。This year、Cultural 188bet Online Sports Betting and Casino cities will be opened one after another next year and the year after that。Sunac hopes that the cultural group and cultural 188bet Online Sports Betting and Casino will have a better combination，Content included、Platform、IP、Real scenes, etc.，For example, Ahri, the first pilot IP launched this year，Just have a good linkage with cultural 188bet Online Sports Betting and Casino。It is reported，The cultural and creative industry in the next three, five, or even ten years，Sunac has made a good layout，No matter the various IPs signed，Still digesting the acquired Wanda Cultural 188bet Online Sports Betting and Casino assets，All reflect Sunac’s emphasis on and support for cultural 188bet Online Sports Betting and Casino。

The key to cultural 188bet Online Sports Betting and Casino thinking: style is the soul

Everyone knows，Culture and 188bet Online Sports Betting and Casino complement each other，Connection between people is the best travel。Same，Cultural 188bet Online Sports Betting and Casino and real estate are actually not contradictory at all。The key is what kind of thinking you use to develop，If we still use traditional real estate development thinking，There will definitely be a problem，Develop with cultural and 188bet Online Sports Betting and Casino thinking。

October 15th，I was invited to attend the 2019 China Marine Economic Expo in Shenzhen，Some sharing guests communicated with me privately and shouted: Don’t touch cultural 188bet Online Sports Betting and Casino，Better not to go in，When you don’t have a certain big picture，When you don’t have a certain big heart，Or don’t go in without a long-term consideration，Otherwise you will ruin the industry if you go in。This industry is not suitable for a large influx of capital，Will cause over-development，Unsustainable at the same time。

In the final analysis，Real estate thinking is sales thinking，And Wenlv Thinking，It is operational thinking、Cultural thinking、Integrated thinking of culture, business and 188bet Online Sports Betting and Casino，This is the thinking that traditional real estate developers must upgrade。

Of course，What we talk about most is culture。But I personally think，Culture is still too big a word，I mentioned a word: "Charm is the soul"。What is style，The wind is the folk custom，Customs，The wind that cannot be copied，Love is situation，Scene，The feeling of experience。Most of the cultural 188bet Online Sports Betting and Casino industry，When it comes to culture，Just build a few retro fake houses，Get some small commodities produced in Yiwu，Let’s make some so-called special snacks that are available all over the country，One Thousand Cities，One Thousand Towns，One Thousand Villages，These are all creating culture，Not to mention amorous feelings as the soul。

When real estate companies are engaged in cultural 188bet Online Sports Betting and Casino industry，When developing a product，Be sure to explore the unique local culture，When you don’t grasp that point，Be careful。This is like the most popular profit model in the cultural 188bet Online Sports Betting and Casino industry: IP operation。Compare to Disney，The lack of original IP has always been a shortcoming of Chinese theme parks。Most of China’s theme park operators are not involved in film, television and animation related to theme park content culture、Cultural and creative and other high value-added businesses，But he is satisfied with utilitarianism and piracy for self-pleasure。

Example，Why does China’s ocean 188bet Online Sports Betting and Casino have a bad reputation，In fact, in the final analysis，There is only pseudo-culture，No real charm。And we go to other countries in the Asia-Pacific region，Even a small island country, Mauritius or the Maldives，Not just to see the weather or the blue sky and blue sea，More about experiencing regional customs，Including the culture left behind by ancestors。Maldives, one island, one hotel，There are different folk cultures and architectural styles to reflect；Hawaii is through local songs、Etiquette, etc. form an iconic IP；Samui，A vacation，A coffee shop，One does sea fishing。

What we need to reflect on is，Do we respect our city and land？Do we respect our own history and culture？Do we respect the most original customs and customs？

——This may be 1.0’s real estate thinking and 2.0’s essential difference in cultural 188bet Online Sports Betting and Casino thinking。

Cultural 188bet Online Sports Betting and Casino: Happiness Industrial Complex

Fortunately，There are always pioneers。Zhao Jia, President of Shanhai Culture and 188bet Online Sports Betting and Casino Group, thinks，Real estate and 188bet Online Sports Betting and Casino have always been closely related，It is not contradictory，There are many such cultural 188bet Online Sports Betting and Casino real estate projects including overseas，But the real estate project itself may look like a resort area、188bet Online Sports Betting and Casino Project。

He thinks，The land is in the hands of the government，But as land development、188bet Online Sports Betting and Casino development，When introducing industrial supporting facilities, they must be sold to developers。At the beginning, it was just for selling residential land，Developed to now，Not just a house，Must bring industry。

It can be expected，Future cultural 188bet Online Sports Betting and Casino real estate，In fact, it is an industrial complex。It was just a simple sale in the past，Earn the difference，It is a short-term and quick sales thinking to make money。The future will be operations with culture and scenes，It is sustainable and comprehensive thinking to make money。So the future cultural 188bet Online Sports Betting and Casino industry，Not only do we need developers with the strength to accumulate assets，There is a greater need for developers who are educated and understand the style。

Same，We must also see，Now local governments have established cultural 188bet Online Sports Betting and Casino groups，You can use 188bet Online Sports Betting and Casino resources as your own assets，And various private enterprises including real estate companies，Empowering both parties，Place assets and ownership of assets、Separation of management rights。This is also the future trend。

Zhang Xiaomei, President of Shanshui Wenyuan Investment Group, said，The current cultural 188bet Online Sports Betting and Casino industry is moving towards quality、Specialization、IP transformation。So，In this context，The development of China’s cultural 188bet Online Sports Betting and Casino industry must “take advantage of the momentum”、Mingdao、Excellent Skills”，Learn to take advantage of traditional Chinese culture，Use scientific methods to create different products。

Cai Yun, Secretary General of the Commercial, Cultural and 188bet Online Sports Betting and Casino Real Estate Committee of the China Real Estate Association thinks，The cultural 188bet Online Sports Betting and Casino industry is at a critical moment，Cultural 188bet Online Sports Betting and Casino operation thinking has been elevated to national strategic thinking，188bet Online Sports Betting and Casino has been pushed to an unprecedented new level。Facing the huge opportunity in the future，Cultural 188bet Online Sports Betting and Casino industry real estate operators must adapt to the development of the times，Adapt to new market needs，Based on the perspective of a travel experiencer，Continuously reflect on and improve the current operating status，Let the people truly feel the happiness brought by a better life。

——Integration of culture and 188bet Online Sports Betting and Casino，Happiness Industry，Thinking transformation，There is a long way to go。

*Source of this article:WeChat public account“Space Secret Detective” (ID: MESPACE007), author: Xiong Chumo, originalTitle:《Customs are the soul: How to transform from “real estate thinking” to “cultural 188bet Online Sports Betting and Casino thinking”?》.