November 1-2，Sponsored by Xinjiang East Tianshan Cultural Tourism Investment Co., Ltd.，Annual leave travel and concessionary arrangements，With "new ideas，The "China Tourism Conference and Hami Tourism High-Quality Development Forum" with the theme of "High Quality" was held in Hami。The forum starts from the pattern of cultural tourism，Systematic analysis of the development of cultural tourism industry in Hami City，Promote flexible innovation in cultural and tourism marketing in Hami City，Opened a new pattern of "big cultural tourism" industry for the high-quality development of tourism in Hami City。Xia Yan, Chairman of Xia Yan Group, attended this forum and delivered a keynote speech。

Xia Yan said，China’s huge investment in cultural tourism、The era of large output is basically over，The future market will tend to have new types、Original、R&D、Small and medium-sized projects such as high-tech。No destruction, no establishment， Enterprises want to go further， Need to keep breaking through，Continuous innovation。

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Hello everyone！I am very happy to attend this conference。Today I will share some of my feelings and practical cases in recent years。

 “Art is not based on ancient times，Exquisite craftsmanship" is said by a poet of the Tang Dynasty，It means that all current products cannot be imitated。As ​​a veteran of the cultural travel industry，Worked in the industry for more than 20 years，I want to understand from a practical perspective、Analyze the difference between resource-based 188bet sports betting app download and humanistic landscapes in China。

China invests heavily in cultural tourism、The era of large output is about to fade，From what we see now，For example, after we arrived at the hotel last night，I looked at the meeting materials，Many investment projects，Investment promotion, etc.。I go to the country whether it is to be a judge or to exchange experiences，I’m just thinking，Everyone does it，The theme outline is finalized，In what way，You have finished planning，What are investors planning？So just now I mentioned the difference between resource type and humanistic type，Let me give you a case，Taishan and Taierzhuang。

Everyone knows the famous mountains and rivers，These scenic spots under Chinese tradition，Because I used to be the deputy director of a tourism bureau in Shenyang，Have been working in the sea for more than 20 years to build the Xiayan brand，188bet sports betting app download resource-based scenic spots are a resource given to us by God，These are some famous mountains given by God，Including large scenic spots formed in Xinjiang。Its passenger flow should not fluctuate very much，Including what everyone is talking about now，Used many methods，I think it’s all stages，It is also inevitable，So the era of large input and large output has passed。

What should we do now？Including after I read the investment brochure last night，I personally think it’s like what I said，The difference between resource-based and humanistic types，God has given us a gift that cannot be changed，Including starting from the culture of architecture，Starting from the famous resource-based mountains and rivers，These are all resource types。

But the small Taierzhuang has been built in less than ten years，Judging from the number of tourists，The number of Taishan tickets per person，It should have been around 3.5 million at the end of last year，Taierzhuang hit 8 million last year，What does it mean？Traditional Five Sacred Mountains，188bet app Why its tickets always fluctuate？And it was a very interesting feature last year，First time，Taierzhuang exceeds the ticket price during Taishan Spring Festival，Among these are my good friends traveling with me。Why did Taierzhuang get up？North of Xuzhou，How many hours on the road，，So what is the difference between resource-based and humanistic-based？Equal to the current situation in Xinjiang。Because I prefer photography，I shot many films in many places in Xinjiang，Have a unique visual experience。I think Xinjiang is not only famous for its famous mountains and rivers，In addition to the natural and miraculous characteristics that God has given us，And our current humanities area，equal to a lot of blanks。

Xia Yan has two nouns，One is the spirit of the craftsman。Because as early as 7、8 years ago，When Disney first discussed cooperation with our family，It is because our family has created many legends in the status and history of Chinese craftsmen，With a bunch of mud-legged people, they became an industry，Leading an industry，It is the landscape handicraft industry。I won’t talk about the specific numbers，Also includes many works from Xinjiang，Including cooperative units，Includes three directions。

When the host introduced it just now，A little scared。I am a painter、Sculpture、Calligraphy，There is a lot of space art，These arts are integrated into the garden、Go to the product，This is the difference。I never like plagiarism，Like to create，Even if it fails，Fall down and get up again。

Everyone knows the Disney boss，None of you have seen it，When I was working with him，We exchanged many things on the Bund。Universal Studios is also talking to me this year，But because we insist on the difference between our craftsmen and other industries，I may not fully cooperate with them yet。We have also competed with Wanda in many industry standard competitions，Because we are a high-tech enterprise。

We now have two products，Share it in advance today。A creative project on the core island of Chongqing China Railway Anju Ancient City。Because Xia Yan itself represents original products，Everyone looks the same，In fact, it just uses a tree structure、The real bougainvillea is implanted in it，It’s actually very simple，But there are not many original products like this，Especially its role in old areas or new areas，It’s the core attraction，It should be said that no one in the country has thought about it，Very few people do it。Especially the big investment、After the era of large output is over，It should be said that new products are eager to try，You can do it even with five million，You can do it even with 50 million，Over 100 million，Projects with a cycle of more than two years，I have to slap my forehead and think about it now，This one is also in Xuanhua。

We also cooperate with Changying Group。Everyone is familiar with Changying Film Studio，Invested more than 10 billion，What does the last equal，What is lacking is the core attraction。Using the concept of a tree，Expressing a child’s fairy tale world，Now we are basically approaching the implementation stage。Yikeshu series products are developed by Xiayan Group，Currently implemented in various parts of the country，Not just an IP，Can play on the tree，Can also be eaten on trees，You can also have fun in the trees。I was thinking just now，How to use a new ecology in an eternal ancient city、Life，There are also things we modern people need，Create a scenic spot，This is the real thing。

We created an internet celebrity product at the border between Changbai Mountain and North Korea。I made China’s first bionic luxury vacation product，Let the north see the evergreen effect all year round。This concept，Including now completed，Everything has taken shape，It is opposite a Crowne Plaza Hotel，A five-star hotel。A scenic spot，What can 188bet sports betting app download resource-based scenic spots rely on to welcome new passenger flow？It turns out that the scenic spot has strong seasonality，The same applies to Xinjiang。Too seasonal，It’s not enough to rely solely on the hotel’s own management or operation，Later we made an Internet celebrity product behind the hotel，To put it bluntly, it is a kind of alien villa，The original occupancy rate increased from more than 30% to more than 70%，This is currently the core attraction，Presented in the form of points and areas。The biggest advantage of this is the land use procedures，In terms of compliance and legality，On construction costs，On construction time，This is a key topic that we are all concerned about at the moment。

Forest trees are one of my topics，This is also what we need to do now。In a tree，It is also the culture of a tree IP，It turns out that I have been looking for opportunities in Chengdu。Everyone knows about China，Women and children make good money。But so many people in China are doing research、Children’s Paradise，But there is no children’s paradise or product purely for children。Let’s not talk about the cycle yet、Large investment volume and rate of return，First features、Is there any theme?？

We created an internet celebrity product in Chengdu Strawberry Base，Passing vehicles、There are many people consuming，What is this made of?？This is also related to the old aesthetics，Developed by myself，Can build a house and make fruits，We may be in Hami in the future，If you become an Internet celebrity, check in，First of all, the theme of the work must be clear，And the visual shock，The entire industry chain has many functions。

I have always had a dream，I’ve always wanted to make a product，Not only can it play a leading role，It can also act as a chain，A product that can be built in one year and pay off in two years。