188bet sports betting app download

2022 Spring Festival Gala，A beautiful dance drama "Only Green" has popularized the cultural and creative style of the traditional IP "A Thousand Miles of Rivers and Mountains"，“Guofeng Cultural Creativity”Also became a hot word。The reason why national style cultural creation has repeatedly become a hit，Reflects the ever-increasing cultural and aesthetic consumption needs of today’s people。

In the present，Museum cultural creation represented by the Palace Museum has become the creative pioneer of national style cultural creation。Museum cultural creation relies on the cultural and historical nature of museum collections，Integration of traditional feelings，Making great efforts in creativity，Opened up the idea of ​​​​national style cultural creation from all aspects of life。For example: Forbidden City Series Lipstick，And the special daily necessities of major museums that extend from it，For example, the Sun Bird Gold Jewelry Set、Tang Niu Tape、Dream of Red Mansions perfume……etc.，None to mention，It can be said，Present，Museum cultural and creative products that incorporate Chinese style have penetrated into our daily lives in an all-round way。

Picture source: Forbidden City Taobao Store

Another thing I have to mention，This is the continued popularity of Hanfu economy，In 2019, the number of Hanfu cultural societies around the world has grown to more than 2,000，Currently, the number of consumers in the Hanfu market exceeds 3 million，The total industrial scale reaches 10.900 million yuan。In addition, the country has traditionally designated Si Festival as ";China Huafu Day”，Continue to promote and spread the cultural connotation symbolized by Hanfu，The Hanfu economy has shown a blowout growth in recent years，Matching peripheral accessories，Like a silk veil、Embroidered shoes、Jade pendant、Sachet、Hair accessories、Hair sets, etc. also have new business opportunities，Derived into a huge industrial chain。

Guofeng cultural creativity is growing with explosive popularity，Its products have fully penetrated into our daily necessities of life，Take the cultural and creative products of the National Museum as an example，The top three on the best-selling list in recent months are night lights、Use dreams as horses to live up to your youth brooch and the Starry Sky Chinese Valentine's Day brooch。

It is the Palace Museum series of lipsticks that have opened up market reputation and popularity through the cultural creation of the Palace Museum，The top three best-sellers in recent months are Ruyi koi jewelry sets、Golden Gui Floating Moon mug and disposable mask。

Another store that sells Forbidden City gift boxes and cultural and creative products has had the Forbidden City Cat Notebook on the best-selling list in recent months、Twelve Flower God Balm and Forbidden City Cat Theme Keychain。

The best-selling list of Shaanxi History Museum in recent months is the Tang Dynasty lady figure blind box、Tang sachet ornaments and tiger charm biscuits。

It can be seen from the above hot-selling list of cultural and creative products，Cultural and creative items worth less than 100 yuan have the highest sales，At the same time，It can also be seen from the above-mentioned cultural and creative hot-selling products，Daily necessities are absolutely mainstream，Like lipstick、Perfume、Broch、Sachet、Night lights, etc.；The second is learning and children’s supplies related to increasing knowledge，Like a notebook、Cookies、Figures, etc.，The main consumer group of these daily necessities is women，As the backbone of consumption in the new era of live streaming，It can be said，Win the world with female consumers，In order to win the favor of most female consumers，Products must take into account both artistry and practicality。

In addition to the main track of e-commerce，There is another consumption channel for cultural and creative products，i.e. travel souvenirs。Most traditional tourist souvenirs are mainly sold in scenic spots，And most of them are homogeneous，Plus mostly shoddy work，Invisibly damaging people’s enthusiasm for tourism consumption。Therefore，Unique cultural and creative products also bring new economic growth points to the tourism industry。Like the Forbidden City Stone Lion Ice Cream，Leading the trend of cultural and creative ice cream，After this，Shenyang Forbidden City Ice Cream、Yellow Crane Tower Cultural and Creative Ice Cream and other new attraction ice creams came into being，188bet app Accompanied by the hot sales of ice cream molds in major scenic spots，It can be said to be a fresh attempt in integrating cultural and creative tourism。

Picture source: Yellow Crane Tower Scenic Area Weibo

Due to the arrival of the epidemic in recent years，Traditional cultural tourism has suffered a huge impact，The opposite is，The rise of the live broadcast industry has driven the vigorous development of Qiyun Tourism，Therefore，Live streaming has become the main source of revenue for cloud tourism。In the era of self-media，How to increase income through cloud tourism，It mainly depends on the degree of integration of creativity and practicality of cultural and creative products。

The cultural and creative renovation journey of traditional old brands

Most traditional old brands rely on their former main business as an important source of income，Take the old traditional tourism brand Huangshan as an example。

The important source of income of Huangshan Tourist Scenic Area is ticket revenue，The special travel souvenir is Huangshan specialty Maofeng tea，The tea industry forms another income chain for Huangshan tourism。But the epidemic struck，The tea industry forms another income chain for Huangshan tourism，Just in the era of self-media，So cloud travel live streaming has become a new way for veteran brands to generate income，And derived from this many cultural innovations。

As before, the sunrise and sunset live broadcasts of Yupinglou Hotel were used to attract customers，Go to the live broadcast to watch the strange pines, strange rocks, sea of ​​clouds and pine waves，Use “Waiting for the flowers to bloom”way，Feel the elegance of the famous mountains and rivers of the motherland，At the same time，Multiple scenic spots are interconnected to carry out joint activities“Cloud Live Broadcast”，Compare multiple landscapes，Even comparison，At the same time, it increases the public’s tourism expectations for many scenic spots。Since this year，The sunrise at Huangshan Yupinglou Hotel alone has been broadcast live for more than 120 times，Attract fans 2.40,000 people，More than 3 million views in total，14 million likes，It can be said that it is at the forefront of monetizing tourism traffic。

At the same time，Visit the store through live streaming，Special dining around the scenic area、Guest Room、Hot springs and other tourist check-in destinations become internet celebrity attractions，Improved the types and possibilities of live streaming。

Of course，Old tourist 188bet sports betting app download attractions such as Huangshan also combine their own scenic advantages，Relying on the convenience of the digital age，Introducing digital collection、Digital souvenirs, etc.，In the way of digital cultural creation，Develop new revenue growth points。

The road to the rise of innovative cultural talents from scratch

March 8, 2017，A Chinese style beauty brand was born by the West Lake，It starts with “Oriental makeup，Flowers for beauty”for the concept，To dress up customers as“西子”is the target，hence the name“Hua Xizi”。Just five years，This Chinese style beauty brand relies on its exploration of Chinese style culture，Creating a path in the beauty industry where competition at home and abroad is extremely fierce，Becoming the second largest online domestic beauty brand in just three years，2019，Huaxizi sales reached 1 billion yuan，Sales exceeded 3 billion yuan in 2020，In 2021, it exceeded 2.6 billion yuan in the first half of the year，Won the annual sales championship of Tmall cosmetics category for two consecutive years from 2020 to 2021，It can be called the hottest among the popular styles of national culture and creativity。

Hua Xizi’s success in breaking out of the circle confirms this era where creativity is king，The correctness of the article "Creation and Nurturing"。Hua Xizi through the integration of culture and business，Using traditional Chinese micro-carving techniques in lipstick paste for the first time，Will Zhang Chang draw eyebrows、The flowers bloom on Moshang、Borrow an umbrella for a lake tour、Traditional love stories such as the Cowherd and the Weaver Girl are carved on it，At the same time, it uses "&ldquo which embodies the Eastern concept of love.;Together forever”for inspiration，The world’s first “Concentric lock”Lipstick，Given tradition into new fashion。Taken from traditional mythology“A hundred birds paying homage to the phoenix”’s eyeshadow palette，Also because of its excellent appearance design that is extremely beautiful and artistic，And is sought after and loved by major beauty bloggers and consumers。

While cultivating literature through creation，Hua Xizi also incorporated intangible cultural heritage，Working with the inheritors of Miao silver jewelry forging skills，Inject traditional Miao elements，Create high-definition silver series makeup products，Promote and protect traditional national culture and skills，188bet app And promoted the scenery of Miao Village through product advertising，Promote China’s national beauty to the world，Achieved the good effect of nourishing tourism with culture。

Picture source: Huaxizi official Weibo

The success of Huaxizi’s cultural and creative IP，Can’t do without the help of today’s self-media era。As an Internet beauty company，With a keen sense of smell, he has grasped the trend and limelight of e-commerce live streaming，Promoted by head anchor Li Jiaqi，Added later“Store self-broadcast”etc.，Continuous planting user。

Hua Xizi’s successful experience in using her own IP for cultural creation，Introduced the self-media era to us，Creation and nourishment、The operability of cultivating the road with the traffic of cultural tourism。

The only way to create unique cultural creation

Culture and tourism cannot be separated，Therefore，If you want to break out of the siege in the era of self-media，In addition to being creative and unique，Must create a unique cultural and creative path，What is most needed is the integration of brands，will“文”dig to the end，In this way, we can achieve the effect of nourishing the tourism with culture。

Crossover is one of the most common ways of brand integration，Take the national liquor Moutai as an example。Moutai has recently extended its tentacles to the food industry，Launched Moutai ice cream，Mix white wine with ice cream，Sold out in 51 minutes after online sale，Sales quantity exceeds 40,000，Sales amount exceeds 2.5 million yuan，Especially the “Green plum wine”Flavour，Full of Chinese flavor。This special cross-border fusion product is even on the recommendation list of major travel bloggers，Directly raises the expectations and purchasing power of the masses。

Co-branded items are also one of the main ways to monetize cultural creativity，Take the perfect diary of domestic beauty products as an example。Perfect Diary cooperates with major IP owners，Greatly makes up for its lack of sufficient brand story，Ru Perfect Diary×China National Geographic Magazine co-branded eye shadow，Integrate the geographical landscape with Chinese characteristics，Named after traditional Chinese colors，respectively“Chitong Danxia”、“Fendai Plateau”、“Blue Lake”、“Huancai Terraces”，The copy is also described in traditional colors，It can be said that the beauty of Chinese scenery runs throughout，Greatly captures the psychology of consumers，It also provides 188bet online sports betting excellent product delivery resources for many travel live broadcast room anchors。

The strong alliance between big IPs is an important way to build a cultural and creative idol brand，"" jointly created by Rumao Geping IP and the Forbidden City Cultural and Creative IP;Charming Oriental”Series。With its own brand awareness，Operation taking advantage of the national trend，Created with high-end raw materials developed under the protection of intellectual property rights“Made in China”，With master’s ingenuity，Comprehensive application of ink texture and Chinese colors to the brand，Spread the unique spirit of Chinese craftsmanship to the world，Create a unique Chinese cultural idol brand，These are the qualities that brands that ultimately drive cultural tourism consumption should have。