Suddenly like a spring breeze coming overnight

2022 Spring Festival Gala，A beautiful dance drama "Only Green" has popularized the 188bet and creative style of the traditional IP "A Thousand Miles of Rivers and Mountains"，“Guofeng 188bet Creativity”Also became a hot word。The reason why national style 188bet creation has repeatedly become a hit，Reflects the ever-increasing 188bet and aesthetic consumption needs of today’s people。

In the present，Museum 188bet creation represented by the Palace Museum has become the creative pioneer of national style 188bet creation。Museum 188bet creation relies on the 188bet and historical nature of museum collections，Integrating traditional feelings，Making great efforts in creativity，Opened up the idea of ​​national style 188bet creation from all aspects of life。For example: Forbidden City Series Lipstick，And the special daily necessities of major museums that extend from it，For example, the Sun Bird Gold Jewelry Set、Tang Niu Tape、Dream of Red Mansions perfume……etc.，Numerous，It can be said，Present，Museum 188bet and creative products that incorporate Chinese style have penetrated into our daily lives in an all-round way。

Picture source: Forbidden City Taobao Store

Another thing I have to mention，This is the continued boom of Hanfu economy，In 2019, the number of Hanfu 188bet societies around the world has grown to more than 2,000，Currently, the number of consumers in the Hanfu market exceeds 3 million，The total industrial scale reaches 10.900 million yuan。In addition, the country has traditionally designated Si Festival as ";China Huafu Day”，Continue to promote and spread the 188bet connotation symbolized by Hanfu，The Hanfu economy has shown a blowout growth in recent years，Matching peripheral accessories，Like a silk veil、Embroidered shoes、Jade pendant、Sachet、Hair accessories、Hair sets, etc. also have new business opportunities，Derived a huge industrial chain。

Guofeng 188bet creativity is growing with explosive popularity，Its products have fully penetrated into our daily necessities of life，Take the 188bet and creative products of the National Museum as an example，The top three on the best-selling list in recent months are night lights、Use dreams as horses to live up to your youth brooch and the Starry Sky Chinese Valentine's Day brooch。

It is the Palace Museum series of lipsticks that have opened up market reputation and popularity through the 188bet creation of the Palace Museum，The top three best-sellers in recent months are Ruyi koi jewelry sets、Golden Gui Floating Moon mug and disposable mask。

Another store that sells Forbidden City gift boxes and 188bet and creative products has had the Forbidden City Cat Notebook on the best-selling list in recent months、Twelve Flower God Balm and Forbidden City Cat Theme Keychain。

The best-selling list of Shaanxi History Museum in recent months is the Tang Dynasty lady figure blind box、Tang sachet ornaments and tiger charm biscuits。

It can be seen from the above hot-selling list of 188bet and creative products，188bet and creative items worth less than 100 yuan have the highest sales，At the same time，It can also be seen from the above popular 188bet and creative products，Daily necessities are absolutely mainstream，Like lipstick、Perfume、Broch、Sachet、Night lights, etc.；The second is learning and children’s supplies related to increasing knowledge，Like a notebook、Cookies、Figures, etc.，The main consumer group of these daily necessities is women，As the backbone of consumption in the new era of live streaming，It can be said，Win the world with female consumers，In order to win the favor of most female consumers，Products must take into account both artistry and practicality。

In addition to the main track of e-commerce，There is another consumption channel for 188bet and creative products，i.e. travel souvenirs。Most traditional tourist souvenirs are mainly sold in scenic spots，And most of them are homogeneous，Plus mostly shoddy work，Invisibly damaging people’s enthusiasm for tourism consumption。Therefore，Unique 188bet and creative products also bring new economic growth points to the tourism industry。Like the Forbidden City Stone Lion Ice Cream，Leading the trend of 188bet and creative ice cream，After this，Shenyang Forbidden City Ice Cream、Yellow Crane Tower 188bet and Creative Ice Cream and other new attraction ice creams came into being，Accompanied by the hot sales of ice cream molds in major scenic spots，It can be said to be a fresh attempt in integrating 188bet and creative tourism。

Picture source: Yellow Crane Tower Scenic Area Weibo

Due to the arrival of the epidemic in recent years，Traditional 188bet tourism has suffered a huge impact，The opposite is，The rise of the live streaming industry has driven the vigorous development of Qiyun Tourism，Therefore，Live streaming has become the main source of revenue for cloud tourism。In the era of self-media，How to increase income through cloud tourism，It mainly depends on the degree of integration of creativity and practicality of 188bet and creative products。

The 188bet and creative renovation journey of traditional old brands

Most traditional old brands rely on their former main business as an important source of income，Take the old traditional 188bet brand Huangshan as an example。

The important source of income of Huangshan Tourist Scenic Area is ticket revenue，The special travel souvenir is Huangshan specialty Maofeng tea，The tea industry forms another income chain for Huangshan tourism。But the epidemic struck，Scenic spots such as Huangshan that rely on tourist numbers to drive revenue have seen a sharp decline in revenue，Just in the era of self-media，So cloud travel live streaming has become a new way for veteran brands to generate income，And many 188bet innovations have been derived from it。

As before, the sunrise and sunset live broadcasts of Yupinglou Hotel were used to attract customers，Go to the live broadcast to watch the strange pines, rocks, sea of ​​clouds and pine waves，Use “Waiting for the flowers to bloom”way，Feel the elegance of the famous mountains and rivers of the motherland，At the same time，Multiple scenic spots are interconnected to carry out joint activities“Cloud Live Broadcast”，Compare multiple landscapes，Even comparison，At the same time, it increases the public’s 188bet expectations for many scenic spots。Since this year，The sunrise of Huangshan Yupinglou Hotel alone has been broadcast live for more than 120 times，Attract fans 2.40,000 people，More than 3 million views in total，14 million likes，It can be said that it is at the forefront of monetizing 188bet traffic。

At the same time，Explore the store through 188bet broadcast，Special dining around the scenic area、Guest Room、Hot springs and other tourist check-in destinations become internet celebrity attractions，Improved the types and possibilities of 188bet streaming。

Of course，Old tourist attractions such as Huangshan also combine their own scenic advantages，Relying on the convenience of the digital age，Introducing digital collection、Digital souvenirs, etc.，In the way of digital 188bet creation，Develop new revenue growth points。

The road to the rise of innovative 188bet talents from scratch

March 8, 2017，A Chinese style beauty brand was born by the West Lake，It starts with “Oriental makeup，Flowers for beauty”for the concept，To dress up customers as “西子”for target，hence the name“Hua Xizi”。Just five years，This Chinese style beauty brand relies on its exploration of Chinese style culture，Creating a path in the beauty industry where competition at home and abroad is extremely fierce，Becoming the second largest online domestic beauty brand in just three years，2019，Huaxizi sales reached 1 billion yuan，Sales exceeded 3 billion yuan in 2020，In 2021, it exceeded 2.6 billion yuan in the first half 188bet year，Won the annual sales championship of Tmall cosmetics category for two consecutive years from 2020 to 2021，It can be called the hottest among the popular styles of national culture and creativity。

Hua Xizi’s success in breaking out 188bet circle confirms this era where creativity is king，The correctness 188bet article "Creation and Nurturing"。Hua Xizi through the integration of culture and business，Using traditional Chinese micro-carving techniques in lipstick paste for the first time，Will Zhang open his eyebrows、The flowers bloom on Moshang、Borrow an umbrella for a lake tour、Traditional love stories such as the Cowherd and the Weaver Girl are carved on it，At the same time, it uses "&ldquo which embodies the Eastern concept of love.;Together forever”for inspiration，The world’s first “Concentric lock”Lipstick，Given tradition into new fashion。Taken from traditional mythology“A hundred birds worship the phoenix”’s eyeshadow palette，Also because of its excellent appearance design that is extremely beautiful and artistic，And is sought after and loved by major beauty bloggers and consumers。

While cultivating literature through creation，Hua Xizi also incorporated intangible 188bet heritage，Working with the inheritors of Miao silver jewelry forging skills，Inject traditional Miao elements，Create high-definition silver series makeup products，Promote and protect traditional national culture and skills，And promoted the scenery of Miao Village through product advertising，Promote China’s national beauty to the world，Achieved the good effect of nourishing tourism with culture。

Picture source: Hua Xizi’s official Weibo

The success of Huaxizi’s 188bet and creative IP，Can’t do without the help of today’s self-media era。As an Internet beauty company，Has a keen sense of smell to grasp the trend and limelight of e-commerce live streaming，Through the promotion of head anchor Li Jiaqi，Added later“Store self-broadcast”etc.，Continuous planting user。

Hua Xizi’s successful experience in using her own IP for 188bet creation，Introduced the self-media era to us，Creation and nourishment、The operability of cultivating the road with the traffic of 188bet tourism。

The only way to create unique 188bet creation

Culture and tourism cannot be separated，Therefore，If you want to break out of the siege in the era of self-media，In addition to being creative and unique，Must create a unique 188bet and creative path，What is most needed is the integration of brands，will“文”dig to the bottom，In this way, we can achieve the effect of nourishing tourism with culture。

Crossover is one 188bet most common ways of brand integration，Take the national liquor Moutai as an example。Moutai has recently extended its tentacles to the food industry，Launched Moutai ice cream，Mix liquor with ice cream，Sold out in 51 minutes after online sale，Sales quantity exceeds 40,000，Sales amount exceeds 2.5 million yuan，Especially the “Green plum wine”Taste，Full of Chinese flavor。This special cross-border fusion product is even on the recommendation list of major travel bloggers，Directly raises the expectations and purchasing power 188bet masses。

Co-branded items are also one of the main ways to monetize 188bet creativity，Take the perfect diary of domestic beauty products as an example。Perfect Diary cooperates with major IP owners，Greatly makes up for its lack of sufficient brand story，Ru Perfect Diary×China National Geographic magazine co-branded eye shadow，Integrate the geographical landscape with Chinese characteristics，Named after traditional Chinese colors，respectively“Chitong Danxia”、“Fendai Plateau”、“Blue Lake”、“Huancai Terraces”，The copy is also described in traditional colors，It can be said that the beauty of Chinese scenery runs throughout，Greatly captures the psychology of consumers，It also provides excellent product delivery resources for many travel live broadcast room anchors。

The strong alliance between big IPs is an important way to build a 188bet and creative idol brand，"" jointly created by Rumao Geping IP and the Forbidden City 188bet and Creative IP;Charming Oriental”Series。With its own brand awareness，Operation taking advantage of the national trend，Created with high-end raw materials developed under the protection of intellectual property rights“Made in China”，With master’s ingenuity，Comprehensive application of ink texture and Chinese colors to the brand，Spread the unique spirit of Chinese craftsmanship to the world，Create a unique Chinese 188bet idol brand，These are the qualities that brands that ultimately drive 188bet tourism consumption should have。