Recently, the circle of friends was flooded with a message，The content is about the public account Xiyou bringing goods to Fliggy during the Double Eleven pre-sale period 1.400 million，1.What kind of concept is 400 million，Equivalent to one year’s GMV of a 188bet Live Casino company with more than 80 employees today，Such a size is placed in the same process、Tuniu、A 188bet Live Casino platform of the magnitude of Mafengwo is a number worthy of attention。

Maybe you don’t know much about Xiyou，But 188bet Live Casino is already a jaw-dropping number。

I was recommended to follow Xiyou by a friend of Fliggy this year，I was really surprised after following 188bet Live Casino，On the one hand, the content is very informative and sincere, and 188bet Live Casino increases knowledge，On the one hand, the recommended items really satisfy the brand’s quality and price-performance ratio，The average transaction time of the products recommended by Xiyou is very short，I am also 1 on this Double Eleven.400 million GMV contributed 5,000 yuan，I am stocking up on hotel products for weekend getaways，188bet Live Casino only takes 10 to 15 minutes from seeing to paying，There is really no reason not to buy。

Extremely short time and extremely high transaction volume，all strongly highlight the high efficiency of transactions，In my sharing with Youxiake last week, I also expressed that today’s 188bet Live Casino development is in the bonus period and has disappeared，The development stage is transitioning from the efficiency period to the brand period。

How such an efficient transaction closed loop is formed，Let’s try to analyze 1.400 million and the business thoughts 188bet Live Casino brings to us。

Playing results

On the first day of Fliggy’s Double 11 pre-sale on October 21, Xiyou’s single-day guided pre-sales reached 40 188bet Live Casino，An average of 1 order in 3 seconds，Breaking 100 188bet Live Casino in seven days，More than 1 so far.400 188bet Live Casino，If the settlement is divided according to Taoke CPS，Net income has exceeded one 188bet Live Casino。

Xiyou once wrote an article about cruise ships，Over 2 188bet Live Casino conversions，Maldives JV Island sold for 6 188bet Live Casino，Help Marriott clear 1 188bet Live Casino inventory in 20 seconds。

In his original words，“Actually, the delivery data are all very good，188bet Live Casino time is particularly good”。

And behind such eye-catching numbers，The operation team only has 2 people。

There are many KOLs in 188bet Live Casino, what is the difference between Xiyou?

1. Depth and professional content

Content-driven transactions have become a common consensus in the travel industry today，Notes from Mafengwo this year，Ctrip’s travel photography，Even Qionyou’s BIU can see 188bet Live Casino，But the content of the game is slightly different from these。

The content of Xiyou is more in-depth and professional than the general guide content，This is due to the long-term accumulation of personal experience and the richness of travel experience，Many recommended hotels，Basically all of them are actual experiences and stays，So make objective evaluations from the user’s perspective，188bet Live Casino is true that such rich travel and industry experience is difficult to replicate for many people。

Focus more on beautiful scenery, food and photos than other travel content，What is the benefit of paying more attention to the content of Xiyou?，How to buy，How cost-effective，This is in line with the common pain points of today’s travel consumers，“I don’t know how to play，I don’t know how to choose？”，This is also a common problem faced by other travel KOLs who find 188bet Live Casino difficult to bring goods，The beautiful scenery, delicious food and beautiful photos solved the problem of being planted and "know how to play"，But there is still a long way to go before the consumption decision of how to buy，The content of the game ranges from planting to decision-making，The silent ordering time is very short，Today’s travel content has changed from long to short，But there is still a decision-making distance between us and users。

Take the weekend resort hotels recommended by Xiyou as an example，In fact, urban people have a common need for weekend vacations，No matter parents and children or couples，But there are no good products and good purchasing options，Based on my personal recommendations for purchasing Xiyou products，There is actually a demand，But I don’t have time to choose products，“I don’t know how to play，Not knowing how to choose” is a common problem in today’s 188bet Live Casino consumption。

Fliggy boldly tries the talent-bringing plan on Double Eleven this year，Open Taoke transaction interface，It is also an attempt when the travel e-commerce platform encounters the dilemma of shelf mode and search mode，Conceivable，The product is not found in the sea of ​​SKUs on the e-commerce platform，1 after expressing with the master.400 million GMV is in sharp contrast，Expressive power has become a scarcity in new 188bet Live Casino competition，Today there are still a lot of good products with traffic difficulties，“The product is very good，But users don’t know how good it is”。

2. Sincerity and trust drive decisions and transactions

I have mentioned in many places my understanding of 188bet Live Casino consumption and purchasing，Trust is the prerequisite for payment，When the accumulated trust is greater than the psychological concerns of paying，Transactions happen naturally。

The things Xiyou recommends are all from the user’s perspective，Including receiving commercial advertisements and product recommendations，They all have extremely strict restraint，This is difficult for self-media entrepreneurship but 188bet Live Casino is actually correct，Because the prerequisite for the survival of self-media is trust，Why do people follow you，Because your content has certain expectations，Today’s users are extremely smart and picky，The accumulation of trust in public accounts requires long-term content accumulation and word-of-mouth communication，The official account of Xiyou has been written for 6 years，Today’s 1.400 million，In fact, 188bet Live Casino is the concentrated realization after countless long-term persistence。

3. 188bet Live Casino traffic to resources to production

Different content from other travel KOLs，Caicai relies on long-term accumulation and professional experience in the 188bet Live Casino industry，As a product manager, I get involved in the production and customization of 188bet Live Casino products，Even pricing included，This is very similar to today’s popular “fan economy”，With a user group of more than 200,000 followers，To a certain extent, they are a group of people in big cities who yearn for a better life，User characteristics are extremely distinct and consumer needs are convergent，Playful things generally satisfy the brand、Good goods、While taking into account cost-effectiveness，For example, JW、Marriott、Hyatt、Niche hotel，Usually you think these brands are not affordable，But from Xiyou here，The price is affordable enough to satisfy your little fortune。

And Cai Cai is indeed a very good 188bet Live Casino product manager，From user needs to product design，From product expression to driven transactions，Complete the complete closed loop from production to transaction，Products produced under this production model，It has its own traffic。

I always feel that the sales volume of a product is before 188bet Live Casino goes online，Half of 188bet Live Casino has been decided，Especially for in-depth customization from user to production。On Ctrip，A merchant’s product was thrown over，I can basically determine the approximate sales volume of this ID in 30 days within 3 minutes。

Bold guess，188bet Live Casino short-circuit economy that goes deep into supply chain production，Taking into consideration the brand、The common interests of users and Xiyou，The next step is also very imaginative。

What thoughts does 140 million bring to the 188bet Live Casino industry?

1. What are the consumption pain points of 188bet Live Casino users?

“I don’t know how to play，I don’t know how to choose”，Whether it is an OTA platform or a small and medium-sized 188bet Live Casino enterprise，Pay attention to users’ pain points in traffic planning and product design。

2. Good brand, good value for money

What are users’ needs for 188bet Live Casino?

The portraits of Xiyou users are very similar，They are all a group of people in the city who yearn for a better life and better 188bet Live Casino，The products of Xiyou generally have lifestyle and taste，Satisfies the needs of small and medium-sized users，Basing on good products and cost-effectiveness。

3. Sincere and attentive

Make friends with users，Make friends with users，Make friends with users，Everything you wouldn’t do to your friends，188bet Live Casino is impossible to do 188bet Live Casino to the user。

Read the user comments of Xiyou official account， 188bet Live Casino is an extremely active and relaxed communication atmosphere among friends。

"Don't recommend 188bet Live Casino, I'll just buy 188bet Live Casino."

“My husband can’t make money as fast as you recommend.”

“I like reading your words，Specially tempting，Plant a piece of grassland by accident”

“I didn’t do anything on Double Eleven, I just bought with you”

“188bet Live Casino’s so beautiful, I just need money”

“Hey, I just want to change my husband”

4. Long-termism, trust and values

Trust is the most lasting traffic for a person and a company， There are many travel public accounts with 200,000 fans today，But focus on bringing goods in a short time 1.400 million，188bet Live Casino can be seen that Xiyou’s fan conversion rate is extremely high，Judging from the number of readings，The open rate is generally as high as 15%，The collection, sharing and forwarding data are much higher than the level of similar public accounts。

5. Efficiency closed loop

This year I communicated with some people in the 188bet Live Casino industry，Common feedback is about traffic difficulties and slow growth，Whether it is an e-commerce platform or a small and beautiful company in new 188bet Live Casino。

What many people understand today as “traveling”，Still stuck in copying and pasting to post ads，Forward to your circle of friends。

188bet Live Casino’s not that today’s travel is too difficult，But traveling in the past was so good。

Today’s 188bet Live Casino operation requirements，Product design required、Service Design、Product expression、Only a complete closed loop of user management can improve the overall operating efficiency。

And content is the beginning of driving transactions，Why users like Xiyou’s content even if 188bet Live Casino contains advertisements，Because of the relationship between information and needs，Some people find the same information disturbing, while others find 188bet Live Casino necessary，The value of information depends on the precise matching of needs，People who follow Xiyou，They all have certain expectations for fun。

Final summary

Bringing goods for fun 1.400 million is the comprehensive result of the maturity of various factors，It is still difficult to copy in a short time，Including changes in 188bet Live Casino consumption demand，Caicai’s industry experience、Personal long-term persistence and the opening of Taoke CPS model。

Changes are happening，What is very gratifying is that Xiyou has opened up a new model of marketing and promotion in the 188bet Live Casino industry with its beautiful results，From traffic to users，From production to transaction，It is worth thinking carefully about what exactly will drive the future development of new 188bet Live Casino？

*Source of 188bet Live Casino article: WeiboXin Official Account“188bet Live Casino Stars and Sea”（ID:travelzoo_0021），Author: Xu Yi，Original title: "Fliggy Double Eleven Tour with Goods 1.400 million，What new thoughts does it bring to the 188bet Live Casino industry？》.