2018 is recognized as the first year of trendy 188bet mobile login.

Early last year，Domestic sports brand Li Ning launched the "Enlightenment" series at the 2018 New York Fashion Week Autumn and Winter Show，The new product integrating traditional Chinese Suzhou embroidery + Chinese characteristics "red and yellow" not only drove Li Ning's stock price to rise strongly 9.88%，It also establishes Li Ning’s image as the originator of high-quality 188bet mobile login trends in the minds of young people，Li Ning transformed，No longer a rustic "country product"。

188bet mobile login = Chinese trend + Chinese trend，Before the first year of Guochao，“188bet mobile login” mostly refers to specific brands in a narrow sense，That is, a trendy brand founded by local Chinese designers，is a representative of niche culture with distinctive characteristics。After entering the first year of the national tide，Guochao generally refers to a certain consumption concept in a broad sense，That is, the popularity of domestic products and products with Chinese characteristics。Cultural industry news will take you into the cutting-edge world of fashion。

Do young people prefer tradition?

Except Li Ning，Lao Ganma also took advantage of the opportunity to attend fashion week，Forbidden City Ice Cream、HiTea、White Rabbit perfume...a wide range of 188bet mobile login and trendy products、Endless emergence。

Who is consuming the 188bet mobile login?

Recently，The "Embracing Tradition in Digital Life - 2019 Digital 188bet mobile login Youth Research Report" (hereinafter referred to as the "Report") released at the 4th Tencent Summit shows，Nearly 90% of young people have a strong interest in traditional culture，Guochao is one of the ways for young people to get close to traditional culture in the context of digitalization。

After 90、Mainstream young consumer groups such as those born in the 1980s are the main payers of the current “188bet mobile login”。

Everyone knows，Most of the 188bet mobile login trends are the renovation of time-honored brands and appear in everyone's field of vision，Most of these brands are related to the post-80s generation、The growth time of the post-90s generation is consistent，The emotional card first meets their emotional appeal。

The "Report" summarizes the three characteristics of the new digital youth: their interest is to explore the world、The greatest motivation to learn new things；They have a more open attitude towards the outside world；They like cultural forms that cross borders and collide，Guochao products perfectly meet these three characteristics，Young people have bold personalities、Unique consumer proposition，Strong curiosity: what does Liushen-flavored Ruiao taste like？What does Zhou Hei Ya’s version of lipstick look like？Yunnan Baiyao’s satchel also sounds interesting？Plus a high sense of traditional cultural identity，188bet mobile login consumption is the way for the younger generation to express themselves。

National IP Variety Show、TV programs resonate with the public。Once upon a time it was sunny and snowy、Traditional culture that only educated people know how to appreciate，People-friendly packaging through national trends，Quite like "the king in the old days and the swallow in front of the hall"，The meaning of "flying into ordinary people's homes"。"New Forbidden City" Season 2、The "Meeting the Temple of Heaven" series took advantage of the residual heat of last year's cultural programs to popularize a number of cultural and creative products，The addition of 188bet mobile login elements is also considered to be a saving factor for today’s domestic TV programs，By watching such programs，The public is naturally interested in products derived from IP after being influenced by traditional culture。

The secret of 188bet mobile login fashion marketing?

Ten years of sharpening a sword，Why Chinese brands took advantage of the 188bet mobile login to create brand miracles in ten years？

Picture source: "Baidu Guochao Pride Big Data"

188bet mobile login is a consumer trend，It is also an emerging consumer market，The 188bet mobile login of "trendy" marketing is nothing more than through several methods:

Cross-border + joint name&188bet mobile login packaging + limited edition sale

Wang Lao Ji’s trendy version packaging

Good-looking skin can often get the upper hand，Packaging renewal is an efficient way to attract attention in a way that young people like。

White Rabbit × Smell Library co-branded perfume

Hand-in-hand brand co-branding has become a 188bet mobile login，Both parties leverage each other，Complete brand new upgrade and dissemination。

From online concept marketing to offline sales

Zhou Hei Ya×Yu Ni Fang MY LAB molecular ice cream shop

Liu Shen × Ruiao Botanist Plant Bar

Multi-dimensional interaction online and offline is a highly recognized emerging way to establish social identity。

Large-scale e-commerce 188bet mobile login festival to build momentum

Except Tmall last year 5.10th 188bet mobile login Product Day，Alibaba also released a new domestic product plan in May this year:: Assisting the comprehensive digital upgrade of 1,000 industrial clusters across the country；Create 200 domestic brands with annual sales exceeding 1 billion yuan；Help 200 time-honored brands achieve annual sales of over 100 million...

Official promotion

In 2017, the State Council approved the establishment of May 10th each year as "188bet mobile login Brand Day"，Comprehensive construction of 188bet mobile login brand matrix，Enhance China’s brand power。

The officials have issued a statement to follow the 188bet mobile login, but you still don’t follow it?

How to maintain the battery life of Guochao Dongfeng?

It is not so much that the 188bet mobile login has entered the international stage to lead the world's fashion，It is better to say that it brings a rare transformation opportunity for Chinese brands，Through marketing methods that consumers like to hear and see、The high degree of multicultural tolerance and superior market environment in the market，The 188bet mobile login has indeed taken the east wind of the times，But how long can this shareholder ride the wind?？

Picture source: Guochaohui

The 188bet mobile login also brought about the “pseudo-188bet mobile login”、The spread of “pan-188bet mobile login”，A 188bet mobile login that lacks cultural soul is not a 188bet mobile login in the true sense，Want to make huge profits by riding on the 188bet mobile login，It is not advisable to deliberately pursue exaggerated and luxurious style。188bet mobile login is a marketing elixir，But it’s not a panacea。

Under the circumstances that the Guochao market is highly saturated，How to stand out is the direction brands should consider for future development。When consumers are tired of seeing homogeneous marketing content，This is the day when the 188bet mobile login tide declines，Play the quality card、Service brand is an essential internalization stage for 188bet mobile login fashion brands。At the same time，188bet mobile login fashion brands must continue to sell series、Set product，It is difficult to gain long-term loyal consumers by just relying on marketing and product launches once or twice，Only with consumers on products、Many times in the consumption concept，Give feedback and interact，Fang is the way for the future development of Guochao。

In addition，The 188bet mobile login should also be brought into the world from a broader perspective，Let the world understand China’s 188bet mobile login、Making the world fall in love with China’s 188bet mobile login is the goal，Achieve organic integration with global diversified industries。The 5G era is coming，Guochao brands will use the big data of the Internet of Everything、Diversified Digital World，Achieve further contact and communication with consumers。

The national tide is a tide，But it should never be a trend that only becomes popular for two or three days and then disappears，The rise of the 188bet mobile login is based on the perfect combination of traditional culture and modern life aesthetics，The country’s prosperity requires us to think about how to build a national tide ecosystem，Let the 188bet mobile login from the niche to the public，Become an unshakable force。

No doubt，Leveraging the traditional culture of old-brand domestic products is a sustainable new marketing model that meets the tastes of today’s young people，It is also the only way for the rebirth of time-honored brands in the future。But，While playing the emotional card well, we must also improve our service quality、Deepen the brand connotation，Relying only on 188bet mobile login trends to attract attention is bound to not be a way for high-quality brands to win long-term consumer loyalty。

*thisSource: WeChatPublicNo. "188bet mobile login Industry News”(ID:CulturalIndustryNews)，Author: Pei Nijia，Original title: "Chinese 188bet mobile login fashion, is old wine repackaged in 188bet mobile login bottles or is it the spring of domestic products?》.