What is live 188bet game?

In short，Real-life 188bet game is virtual animation、Movie、Story scene，Combined with local cultural characteristics to present in reality and provide public 188bet game experience。Live 188bet game has no fixed scene restrictions，Theme Park、Theme District、Single store、Commercial complex，Any scene can present live 188bet game。

In China，Live-action 188bet game is still in its infancy，However, many industry insiders position it as the most important development trend of China’s cultural tourism industry in the future，Is the most important direction for the next generation upgrading of the industry。Live 188bet game uses a new technology、A new form of cultural and tourism experience，Created a new blue ocean for the contemporary cultural tourism industry。

Therefore, in recent years, many capitals have made high-profile attempts to enter the live 188bet game market，This has the bonus of “outlet” and “trend”，There are also needs for the development of the enterprise itself。Of course，China’s live-action 188bet game, which has just started, still faces many problems，How to solve these problems to achieve healthy revenue，is a topic that the industry focuses on。

Film and television IP, the greatest confidence in live 188bet game

The live-action 188bet game industry is the most critical link in improving the current domestic film industry chain，It is also fertile ground for the continuous generation of profits in the film and television industry，It is the biggest cake in the big 188bet game ecological trend。Based on the above attributes，This piece of cake has now received widespread attention and vigorous development by many industry giants。

But China’s live 188bet game did not start with the materialization of film and television IP，It gradually evolved from live performance。

People may still remember the large-scale real-life landscape performance "Impression of Liu Sanjie" with Zhang Yimou as the chief director，Since its premiere on March 20, 2004，Until July 2019，More than 7,000 performances in total，Received 18 million domestic and foreign visitors，Operating income exceeds 2 billion yuan，Enabled Fusion Landscape、Culture、A new development model of 188bet game。After the premiere，Due to some indescribable reasons，Yangshuo’s telescopes were once sold out。

Although live performance is not the same as live 188bet game，But the evolutionary relationship between the two is real。Large-scale performing arts shows represented by Sentosa's "Water Show" and Hengqin Chimelong's "Dragon Show"，How to create immersion for live 188bet game、Provides valuable experience on how to use sound and light to create a real experience。At least，Chinese people have gradually accepted passive immersive 188bet game，It also makes people willing to participate in real live 188bet game，Experience the feeling of being the "protagonist"。

With the large-scale real-life landscape performances from popularity to ebb，China’s live-action 188bet game begins to move towards a wider range of scenes，Since then, the cultural tourism industry has truly begun to explore real-life 188bet game。

Huayi Brothers can be regarded as one of the true pioneers in the field of live 188bet game in China，Since its launch of live 188bet game projects in 2012，Contracted contracts for more than 20 projects，Among them Haikou·Mission Hills·Huayi Feng Xiaogang Film Commune、Huayi Brothers Movie World (Suzhou)、Huayi Brothers (Changsha) Movie Town and Jianye·Huayi Brothers Movie Town have been opened one after another。

Huayi Brothers’ series of real-life 188bet game projects are operations that truly materialize film and television IP，The purpose is to attract tourists through the fermentation of film IP，Maximizing IP value and long-term benefits。Compared with the difficulty of developing supporting IP for theme parks，It is a faster way to directly materialize well-known IP。And "well-known" means word-of-mouth and attraction，Enough to attract a large number of tourists (even in the short term)，This is the confidence that capital represented by Huayi Brothers with a large number of independent IPs has entered the field of live 188bet game。

The road to profitability is long and difficult

More than ten years of exploration of live performance in China has brought considerable profits，Brings strong confidence to those entering the live 188bet game industry。But we cannot ignore its potential risks: live 188bet game as one of the heavy asset projects，Preliminary investment、Daily maintenance costs and depreciation and amortization costs are relatively large costs in the early stage，This results in high operating costs。Simply put，Do real-life 188bet game，Capital needs to be prepared for long-term losses。

Even Disney, the well-deserved giant in the field of live-action 188bet game，There is no way to escape the loss situation of a single park。Such as Hong Kong Disneyland and Disneyland Paris，The former suffered losses for four consecutive years from 2015 to 2018，The latter was only profitable in 2 years in the 27 years since its opening，All the remaining 25 years were in a state of loss。

The "2016-2021 China Theme Park Industry Development Model and Investment Strategic Planning Analysis Report" pointed out，Currently, 70% of theme parks in my country are losing money，20% can maintain a flat income，And only 10% can achieve the goal of profitability。And specifically in the field of live 188bet game in China，Enlight Media and Wanda Group have successively joined in the project: the former successively cooperated with Shanghai Minhang District in 2014、Dalian City、Yangzhou City Jiangdu District Government reached an agreement，Spend 10 billion yuan each (a total of 30 billion yuan) to build the "China Movie World Project", "Light China Movie World Theme Park Complex" and "Film and Television Industry Complex" in the above three places，But the project progress has been slow so far；The latter even sold the entire cultural and tourism sector to Sunac，Although Wanda is currently starting a new business、Signs of comeback，However, its investment and construction focus is still concentrated on the traditional "Wanda Plaza" project area，It is no longer the same as the “Wanda Paradise” that was launched all over the country in the past few years。

Although Enlight Media set a box office record for Chinese animation movies in 2019 with "Nezha: The Devil Boy Comes into the World"，And then frantically applied for 1,818 registered trademarks related to "Nezha"，It seems to give people speculation about whether Enlight Media will materialize Nezha 188bet game，But Enlight Media has no obvious action yet，We cannot guess its further movements。

Compared with the stagnant Enlight Media and the newly established Wanda Group，Huayi Brothers’ exploration in the field of live 188bet game has achieved certain results: data shows，Haikou·Mission Hills·Feng Xiaogang Film Company achieved operating income of 39 in 2017.4.6 billion yuan，12 year-on-year increase.64%；Realize net profit 8.2.8 billion yuan，YoY growth 2.49%。In addition, Suzhou is opening one after another、Changsha and Zhengzhou real-life 188bet game projects，The total revenue of the four projects is 18 billion yuan away from the annual revenue proposed by Huayi Brothers，How far is the target of annual net profit of 1.8 billion yuan?，We can only wait and see what happens。

Overall，Live-action 188bet game that costs a lot of money but returns slowly，It is still a long and difficult business。

Real-location 188bet game, what do you want to leave behind for the industry?

The core competitiveness of live 188bet game is IP content，Only well-known IPs have the energy to continue to attract tourists。The in-depth exploration and extension of IP，and expansion and promotion，This is the foundation for continuous expansion of industrial benefits。In short，Real-life 188bet game that materializes IP，Must “leave something” for consumers and this industry。

But the biggest dilemma currently is domestic film, television and real estate companies investing in live 188bet game，We are generally faced with the reality of IP shortage。Huayi Brothers, which owns a large number of film and television IP，Enlight Media, which relied on "Nezha" to make a turnaround, has no concerns about this in the short term，However, Wanda Group, which has withdrawn from the cultural tourism industry, is obviously seriously constrained by the shortage of independent IP, especially popular IP。

The generation of IP content is a long process of creativity and mining，Looking at China’s theme parks with mature and high-quality IP，From the broadcast of his first film and television work to the creation of a live 188bet game project，It often takes more than 5 years (for example, "Pleasant Goat and Big Big Wolf" was first broadcast in 2005，Aofei Paradise opened its first indoor park in December 2017)。The capital that rushed to the industry when it saw the trend coming is naturally unable to wait，However, the lack of influential IP often makes it difficult for projects to gain momentum for lasting development。

Even in many live 188bet game projects that have realized IP materialization and implementation，There is still a serious diversion phenomenon。For example, Huaqiang Fantawild has built an attraction park based on the IP of "Bear Bears" in its park，Although it has wide influence among children and parent-child families, it is difficult to attract young customers；The real-life 188bet game created by Huayi Brothers with film and television IP has attracted a large number of young people to come and experience it，The five major parks of Huayi Brothers Movie World (Suzhou) are built with adult-oriented IP themes such as "Detective Dee: The Empire of Heaven", "If You Are the One", "Assembly Number" and "Tai Chi"，Not the first choice for children and families。

So Huaqiang Fantawild has created a series of "Oriental Divine Painting" and "ASEAN Divine Painting" theme parks，Huayi Brothers Movie World (Suzhou) also has parent-child amusement parks such as "Yangcheng Baby Land"。Now that 188bet game for all ages has become an industry consensus，Real-location 188bet game should pay more attention to creating universal projects。

It is important to point out that，The operating model of international advanced live 188bet game does not rely on tickets as the main profit point，More with the help of catering and 188bet game、The concept of surrounding derivatives and resort complexes to achieve multiple benefits。The current domestic live-action 188bet game is still stuck in the relatively low-level ticket revenue model，Including traditional film and television entities, they are all in the stage of sightseeing and viewing or providing crew shooting services，The vacation experience model has not yet been established，It is difficult to form strong benefits。

It is true that many tourists are currently satisfied as long as they can "check in" at their favorite travel destination，But things always change，When consumers begin to have higher demands for cultural connotations，Projects that do not take the initiative to seek change will become increasingly neglected and eventually leave the market。Therefore，The domestic live-action 188bet game industry should be based on its own characteristics，Standing to retell history、Perspective of inheriting culture，Use more business formats to combine local culture and intangible cultural heritage content，Create your own brand characteristics。

Movies can leave precious images for history，What can live 188bet game leave for us？Think about this issue clearly，And make changes down-to-earth，It is the primary task facing live-action 188bet game。Despite the surge of hot money，China’s live-action 188bet game does show a booming development prospect，But finding the right way to create live 188bet game，Only in this way can we truly leave valuable and valuable experience for this industry。

*188bet gameWen LaiSource: WeChat public account "Amusement World" (ID: youlejiezazhi)，Original title: "How should live 188bet game be played in China?》.