No defense at all，A 5′37″ long official promotional video of 188bet Beijing Resort was aroused by the public opinion of the majority of “official watchers”，Turns out，Just when major media outlets expressed how wonderful the film was、Da Kua Te Kua Shi，A pertinent one、Objective short video review，It happened to “hit” the grand future of 188bet Beijing Resort that was “only half planned”。

188bet worth 46 billion，How “high” is it?

October 2019，Provided by 188bet Pictures、China First Travel Group，And the "Beijing 188bet Resort" jointly built by three parties in Tongzhou District, Beijing，After its official Weibo released a short official announcement video that heralded the future grand planning and development of "188bet Resorts"，The “voices of praise” and “voices of doubt” that followed one after another，has become a major forum these days、Topics that new and old media are competing to report on，It stands to reason that this is a magnificent masterpiece that has been anticipated by the Chinese for at least ten years，Returning with great honor，Why aroused "questions"？

Reviewing the history of "188bet Beijing"，We can see clearly，The Beijing benchmark project that Chinese people are most looking forward to in 2019，It turns out that there are two lines of "full of tired words" written on its face。Back in 2011，After several years of inspection by the relevant Beijing government，After several years of discussions with Universal Pictures，Finally confirmed that the world-famous 188bet will be located in Tongzhou District, Beijing。

After 4 years，In the government report of Tongzhou District, Beijing，Proposed “to ensure that the 188bet core area project starts on time in 2015，Closely focus on the construction of 188bet project，Focus on developing integrated tourism、Entertainment、Performance、A modern fashionable tourism industry that integrates experience，Achieving the goal of opening the park in 2019。”

However, four years flew by，188bet Beijing in 2019，Also ushered in a new change - "It changed its name"、"Bigger"，And there are "new partners", etc.，The opening time of the park that everyone is very concerned about，It was also extended to 2021 due to the above factors，Two years of eager anticipation，Hope it’s worth the price。

Everyone familiar with 188bet knows this，There are currently 5 companies in operation around the world，There are 2 companies in Asia，Located in Japan and Singapore，With the arrival of 188bet Beijing，The number of 188bet in the world will increase to 6，And there will be 3 in Asia。The domestic pursuit of the theme entertainment industry has never stopped，188bet and Disney，Once Beijing and Shanghai highlighted the "style" of international metropolises，Themed entertainment industry project introduced at no expense。Now，Shanghai Disney came on stage early and earned “a lot of gold and silver”，Universal Beijing Resort remains “immovable as a mountain”，Perhaps Beijingers really should express their dissatisfaction，Why does Tongzhou have to wait another two years？

The reason，No more than three。First，Tongzhou is the sub-center of 188bet，It happens to be located in the cultural tourism area of ​​"One Core and Five Districts" in the sub-center of 188bet，Compared to the 2015 site selection of 4 square kilometers，The core area occupies 1.2 square kilometers，Peripheral control land 2.8 square kilometers，The total construction area of ​​the project is approximately 2.02 million square meters，The construction area of ​​the core area is about 790,000 square meters，The official site selection indicators announced in 2019 are larger，For the 188bet Sub-center, where land is at a premium, "use large areas"，Size” to surprise the world has become a problem for the Tongzhou District Government。

Secondly，Since the approval of Universal Beijing Resort by the National Development and Reform Commission in 2015，The Tongzhou government has successively introduced several powerful urban construction operators，Jointly build Beijing 188bet。However，Introduction mode of multiple investors，The effect is not ideal，In just a few years，Stop and go project，In the end, it was won by the powerful Beijing Tourism Group，This is how the Universal Beijing Resort came to be today。

Last，Judging from the current scale of China’s theme park development and construction，Beijing 188bet worth 46 billion per project，Unprecedented，A large number of complex properties are being added continuously，Most people say: "This is not the scale of theme park construction，But another city building plan，The project has revealed its diversity、Clues of real estate development。”

Visiting the United States for several years、Discuss，The scope of site selection and development model accompanied by "indecision"，To date，188bet Beijing Resort，Covers "Kung Fu Panda"、"Harry Potter"、"Transformers"、Regularly staged "Spielberg、Seven theme parks composed of Zhang Yimou's masterpiece "Hollywood" and more，And two “world firsts” in 188bet Beijing Resort。

This series of luxurious hardware configurations，Equipped with Alibaba’s “One Face Tour” and the “skip-the-line ordering” system in the 188bet，Is there a feeling of impatience，The feeling of being ready to go。Yes，Super shocking CP matching，People can feel the "high-class" atmosphere exuding in the park every minute，But，Such a magnificent scale of construction，Worrying。

188bet took several years of careful preparation, but we must not overdo the “real estate”

From "Transformers"、"Harry Potter"、In movies such as "Despicable Me"，We met Universal Pictures from North America。188bet is a subsidiary of 188bet，Relying on "real-life movie experience、"Performance Show"，And various themed amusement equipment and become popular all over the world，With Disney、Universal Carnival has become one of the “three major theme parks in the world”，It "survived，The foundation of becoming bigger and stronger，It is adhering to "original content" and "personalized IP"。

188bet Florida, which recently expanded its expansion, is an example，The parent company will build a new Epic Universe theme park in Orlando, Florida，Includes hotels、Restaurants and Shops。This time the official announcement of expansion news，Since the last expansion, two other 188bet theme parks-the "Harry Potter"-themed Diagon Alley and Hogsmeade，Ten years apart。Content innovation and IP iteration in ten years，Made the 188bet in Orlando, Florida now in full swing。

Let’s talk more，188bet Osaka, Japan，The market value in 2019 has exceeded US.5 billion，The number of tourists received in 2018 was also close to 15 million，Became the number one in Japan，The fifth largest theme park in the world，I also experienced a legendary fate of "escaping death"。Then，What does it rely on to obtain salvation？

As early as the establishment of the Osaka 188bet in Japan，According to common sense，There will definitely be a “peak traffic period” in the year of opening，Commonly known as the "opening effect" in the industry。However, the goddess of luck did not come，In the opposite park, it was revealed that "industrial water was mixed with drinks"、“Selling expired food”、The "theater show" is not as good as Disney、Issues such as height restrictions on theme rides。These sudden problems，Let operators have no "money" to respond。

Why do you say this，Because 188bet in Osaka, Japan was in the early stages of construction，Japanese operators spend nearly 50% of the money on theme parks，Built a Batman theme park that we are proud of，Strive to become famous。But，Frequent problems in the early stages of opening，Making the operator “already short of money” miserable。

At this moment，A simple “questionnaire” saved 188bet Osaka, Japan，Start by collecting customer feedback，One step at a time，Everything starts from "customers' long-term habitual content"，Combined with the continuous launch of original content and activities，Finally, 188bet in Osaka, Japan is becoming more down-to-earth、Popular，Also create a “personalized IP” that is most suitable for the project，Unique content is the prerequisite for retaining customer reputation and spending power。

Why list 188bet Florida、Example of 188bet in Osaka, Japan？Quote classic proverbs as answers，“Rome was not built in a day。”The same goes for good service and content，Not only requires long-term accumulation、Experience，You still need to remember your original intention。

188bet Beijing will be the sixth 188bet in the world、The 3rd theme park in Asia。1.6 square kilometers of area，Already twice the size of 188bet in Osaka, Japan，It is nearly 5 times as big as 188bet Singapore。If you include the surrounding resorts of nearly 3 square kilometers，Will be 16 times that of the Singapore project。Calculate based on this，Even counting the two in the United States，This one in Beijing is also the largest。

According to the official plan announced 5 years ago，The first phase of Beijing 188bet Theme Park Resort is planned to take five years to build，Strive to complete the park and open it in 2019。At that time，The total investment amount of the project is about 50 billion，The core area is about 20-30 billion yuan，A second theme park will be added in subsequent projects、Water park and five other resort hotels。

Simply put，Only rely on the first phase of the project、7-8 theme parks set up in the second phase，And subsequent water park and other properties，Unable to recover the initial construction cost of the project。Facing the dual pressure of the government’s requirements on construction time and the withdrawal of funds，More star hotels、Surrounding luxury homes、Parent-child theme B&B，And clusters of “emerging resorts”，Becomes the best consumer outlet for 188bet IP to bring huge traffic。

Currently，According to the latest plan，The core area of ​​Beijing 188bet Resort Phase I to be completed two years later，Will bring at least 10 million tourists per year，These are due to "government policy、IP effect、The huge traffic brought by the huge property volume benefit，How much will be converted into "private traffic" for 188bet Beijing Resort，will become a key factor in whether this huge city will fail。

Previously，I believe there are many companies that are vigorously developing and attracting traffic under the banner of "Beijing 188bet"，These companies are really great，Know how to take advantage of the opportunity of the two-year construction period of 188bet Beijing，Relying on this well-known IP，Combined with its own industrial advantages，Quickly built the first domestic 5-star hotel to open a new hotel with a specialty noodle restaurant，This kind of special service of "opening a noodle shop in a five-star hotel"，Just a little trick to create “private domain traffic”，Someday in the future，People may want to eat a bowl of special noodles from a five-star hotel，I traveled thousands of miles to visit "Universal Beijing Resort"。

Last，These real estate-related properties are constantly being introduced，BTG Group only focuses on the scale of resort construction、Business size tasks，The 188bet project that has been influenced by American culture for a long time，Under "Chinese style" operation and operation，Seems to be deviating from the smooth road，If you don’t face the key issue of “private domain traffic” in time，A future real estate masterpiece under the guise of a “theme park”，It is very likely to come out of the blue。

How to escape, the "hardest hit area" of China's 188bet parks

Compared to the “China’s Money-Making Debut” staged by Shanghai Disney in 2016，188bet Beijing Resort to open in 2021，will face more severe tests。

Since Shanghai Disney landed in China in 2016，Domestic theme parks have been brought to "a wave of rhythm"，Projects large and small are springing up like mushrooms after a spring rain，Quickly annihilated again。The reason，It’s still serious “de-IPization”，Resulting in the 188bet’s “high-profile opening，Disastrous ending"。

From the latest "China 188bet Project Development Forecast Report" released by AECOM，China’s 188bet construction has entered a “high-speed period”，Estimated to 2020，The overall number of visitors to China’s theme parks will surpass that of the United States，Becoming the world’s largest themed entertainment market，The number of tourists will reach 300 million。

However，This "Report" has also fully exposed it，A drawback of the rapid development momentum of my country’s theme parks，Nearly 50% of theme parks are in the "no theme" state，A 188bet consisting only of amusement facilities，With the mainstream development trend of internationalization，Fading away。

Maybe you will say，Universal Beijing Resort will not have such a problem，But that may not be the case。As understood，The current creation and construction of the core part of the first phase of Universal Beijing Resort，All are controlled and controlled by 188bet Group，Beijing Tourism Group and Beijing Tongzhou Government are temporarily the cooperating departments of the project，This is such a form of cooperation，The core IP elements of Beijing Universal Vacation Phase I have been preserved。

But，Looking further into the future，A master who “invested heavily”，The other is an official who holds "land ownership"，Will you step in，It’s hard to say if you add more “great content”，After all, after the great success of the first phase of the core area，The second phase is coming、Phase III Construction and Development，How operators give vivid cultural IP，This is the “ultimate test” of 188bet Beijing Resort。

The theme amusement industry continues to flourish in China，China has become the “hardest hit area” for theme parks，The birth of 188bet Beijing Resort，If you break away from the core content of IP culture that "188bet" relies on for its survival，Find another way to create more “Chinese cultural IP” in the true sense，Then what will be the result？

Being "time、Money、188bet Beijing Resort delayed by factors such as “IP cultural choice”，Facing 2021，The "hardest-hit area" of China's theme parks where various theme park projects "appear"，How to find another way，Quickly catch up and overtake Shanghai Disney，The formation of a new round of theme park pattern of "North and South Conflict"，We will wait and see。

Also，Beijing 188bet Resort is a key national project in Beijing，We still need to get out of the "weird circle" of volume development，Put the focus on future operation of the project，Focus on how to create unique Chinese cultural IP，That’s the best policy。

*188bet文来Source: microLetter to the public account "188bet Real Estate Observation”(ID: tourism2013)，Author: Ivan，Original title: "188bet Beijing Resort，Another theme park with “ulterior motives”？》.