November 27，China Tourism Academy released the "China Inbound Tourism Development Report 2019"。This report brings confidence to the expansion and development of China’s inbound tourism。"Chinese Cultural Industry" learned，Currently，China is the world’s largest tourism services trade deficit country，But with the continuous development of my country’s inbound tourism，my country’s service trade deficit will be effectively corrected。

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The report "Promoting the high-quality open development of "tourism to China" in the new era" of the series of reports "Looking at China's Globalization Development from the Inbound and Outbound Tourism" was recently released。Report Display，China’s international tourist deficit increases by nearly 10 million per year，The service trade deficit now reaches more than 200 billion US dollars，Has become the world’s largest tourism services trade deficit country。

UNCTAD data display，my country’s service trade import volume ranks second in the world，Second only to the United States；And the service trade export volume ranks first in the United States、UK、Germany、After France，Only 29% of the United States。

From the perspective of tourism service trade，my country’s tourism services import volume is far ahead of other countries，Nearly 2 times that of the United States (second place)，In terms of export volume of tourism services，my country ranks ninth in the world。

Data on，my country’s service trade deficit has now reached 239.2 billion US dollars，It is the country with the largest tourism services trade deficit in the world。

Report Display，In recent years，The United States has always expressed dissatisfaction with the U.S.-China trade deficit，And impose sanctions on China in various forms。But the United States ignores service trade in the calculation of US-China trade，There is a large service trade deficit between China and the United States，Except financial services、188bet Online Sports Betting and Casino Except technical services，China travels to the United States every year、People studying abroad are creating a large amount of service trade exports for the United States，Provides a large number of jobs and development opportunities for the economic and social development of the United States。

Report indicates，There are many reasons for the tourism trade deficit，

Including the large number of people traveling abroad in our country，And judging from the data, it is still showing a rapid growth trend；

Including Chinese tourists who have strong shopping ability，Chinese tourists are keen to buy luxury goods in areas with tax-free policies、Daily necessities、Maternity and baby products, etc.；

It also includes issues such as the relatively slow development of tourism in China.

If the tourism trade deficit continues to expand，my country’s surplus in international trade in goods will be gradually offset。

United Nations World Tourism Organization (UNWTO) research points out，In 2018, China continued to become the world’s largest consumer of international tourism with US$277 billion，This figure is nearly twice what U.S. tourists spend on international travel。

The inbound tourism market has huge potential and needs to be developed urgently

According to "China Economic Culture Industry"，Currently，China’s inbound tourism’s economic contribution、None of the countries are optimistic about their rankings，Not only is it extremely disproportionate to China’s status as a major country，It has not exerted its due economic value。Among the world’s major economies，China’s inbound tourism has the lowest contribution rate to GDP，In general countries, it is around 1%~3%，And China is only 0.3%。

Member of the National Committee of the Chinese People’s Political Consultative Conference、Wang Yu, Chairman of Spring Airlines, once pointed out，In 2018 1.Out of 4.1 billion arrivals，If port is removed、Australia、Taiwan compatriot 1.100 million visitors，Only 30.54 million real foreign tourists，Analyze the data in detail，Part of the 30.54 million is generated by border trade，In fact, the number of real foreign tourists may not even be 30 million。

This is a clear gap compared with major international tourism countries。The number of inbound tourists to France in 2018 was 90 million，Nearly 3 times that of China。In terms of income，The United States’ foreign exchange income from inbound tourism in 2018 was as high as 1.05 trillion US dollars，8 times China’s 127.1 billion。“There are more than 30 million 188bet online sports betting in Japan，That’s a real immigration population，"Wang Yu said，Japan is such a small land area，There are more than 30 million real foreign tourists，“China can really work harder。”

What are the shortcomings of China’s inbound tourism?

The "China Inbound Tourism Data Analysis Report" released by the World Tourism Alliance points out，Visa convenience is not high、The tourism environment and supporting services need to be improved、crowding out effect、Product comprehensive competitiveness declines、The five major factors such as weather and environment are the shortcomings of China’s tourism。

"Report" believes，In terms of visa facilitation，my country’s visa-free policy does not match the development of inbound tourism；The number of visa-free countries for ordinary passports is small，And basically does not cover the main customer source markets；72 hours、144-hour transit visa-free policy and air rights、The route matching is not high，Limited effect on stimulating the inbound tourism market；The threshold for applying for a visa to China is relatively high，Visa price is high、Long processing time、Complicated procedures are one of the important factors affecting my country’s inbound tourism。

Also，Internationalization degree、The level of public service facilities and convenience is still insufficient；Tourist attractions are overcrowded during peak season，Reduced dining experience for inbound tourists；Product homogeneity and aging trend are obvious、Tourists are not very involved；Lack of leisure vacation products for tourists to repeatedly consume and haze weather, etc.，It is an extremely unfavorable inducement for the increase of inbound tourists。

The worst period for the inbound tourism market is over

Dai Bin, President of China Tourism Academy thinks，The worst period for the inbound tourism market is over，The market is improving，China’s inbound tourism market is entering a new channel to resume growth，New momentum is gathering。

World Travel and Tourism Council (WTTC) is even more expected，China will become the world’s largest inbound tourism market in the next 10 years。

Based on WTTC research，mid-decade from 2008 to 2018，Half of the 10 cities with the fastest growing tourism economy in the world are in China，6 of the 10 largest tourist cities are in Asia，Shanghai and Beijing enter the top three。

Also，The "China Inbound Tourism Development Report 2019" released by the China Tourism Academy on the 27th also strongly supports the confidence that inbound tourism will continue to expand。

The report summarizes 188bet online sports betting the overall development trend of the inbound tourism market，And for the future development of inbound tourism，Special suggestions for destination marketing:

Inbound tourism enters a new channel to resume growth

my country’s inbound tourism has begun to resume growth since 2015，And continued to maintain small growth in the next four years。

We received a total of 1 inbound tourists in 2018.4.1 billion people，Realized revenue of US$127.1 billion，Up 3% year-on-year；Inbound tourism revenue is expected to exceed US$130 billion in 2019。

Meanwhile，The inbound overnight market and the foreign inbound market also maintain steady expansion，2018，my country received 62.9 million overnight tourists，30.54 million foreign tourists，increase by 3 respectively.6% and 4.7%。

The market structure of inbound tourists remains stable，Continuous optimization

Report states，Inbound tourists have higher satisfaction and loyalty，Think that traveling to China is worth the money。Questionnaire survey on inbound tourists，Inbound tourists generally believe that the price of traveling to China is reasonable，High cost performance，42% of foreign tourists who have visited China in the past two years said they will travel to China again in the next year。

Currently，Asia is China’s most important inbound tourist source market。Among them，China’s Hong Kong, Macao and Taiwan markets are still the basic source markets for my country’s inbound tourism，2018，China’s Hong Kong, Macao and Taiwan markets account for 78%，Inbound overnight travel market，Its proportion also exceeds 60%。

Even if Hong Kong, Macao and Taiwan are not considered，Asia continues to be my country’s most important source market。

The proportion of the Asian market in the foreign entry market has stabilized at around 60%，Followed by the European and North American markets，Their proportions are stable at around 20% and 10% respectively。

While my country’s inbound passenger source market remains stable，The structure is also continuously optimized，The market share of inbound overnight stays and the market share of foreign tourists continues to increase。

In 2018, my country’s inbound overnight market accounted for 44%.5%，An increase of 7 percentage points compared with 2000。The market share of foreign tourists increased from 12% in 2000.2% increased to 21 in 2018.6%，Increase 9 percentage points。

The development environment for inbound tourism continues to be optimized

The central and local governments continue to issue visas、188bet app download Shopping tax refund、Efforts are made to facilitate the application of documents，Create a better policy environment for the development of inbound tourism。

The integrated development of culture and tourism is providing new impetus for the development of inbound tourism。The integration of culture and tourism can directly enrich the supply of tourism products，Improve the quality of tourism services，Add cultural characteristics and exotic customs，Better meet the needs of foreign tourists to understand Chinese culture。

Cities serve as key supports for the inbound tourism market，Actively participating in and innovating the content and methods of marketing and promotion of inbound tourism destinations。

Inbound tourism market entities continue to innovate business models

With the trend of inbound tourists’ demands becoming more individual and personalized，Typical market entities engaged in inbound tourism business—travel service providers are more diverse，Continuously innovate business models，To meet different customer source markets、Demands of different market segments。

There are not only traditional travel agencies that continue to be dedicated to tour groups，There are also small and medium-sized travel service providers that focus on market segments and satisfy tourists’ refined experience。

Destination marketing must first conduct sufficient customer source market research

Destination marketing must first integrate multiple indicators to identify key source markets。

Under the situation that the potential size of the tourism market in China from Hong Kong, Macao and Taiwan is established，The Hong Kong, Macao and Taiwan markets have limited growth potential，Foreign customer source markets are the scope for selecting key customer source markets。

Based on considering the world’s major inbound passenger source markets and China’s main inbound passenger source markets，Further based on the historical data of tourism to China from major source markets and the proportion of tourism to China in its outbound market，Screen out "Problem Customer Source Markets" and "Potential Customer Source Markets"，The former is due to the limited growth in tourism to China in the near future，Source market where the number of tourists visiting China is lower than the historical peak，The typical representative is Japan；The latter is because the scale of tourists coming to China accounts for a relatively low proportion of its outbound market，However, its outbound tourism scale is large or the source market is growing rapidly，Typical representative is India。

188bet Online Sports Betting and Casino Carry out destination marketing to closely follow the needs of tourists.

Based on the results of the inbound tourist consumption behavior survey conducted by the China Tourism Academy and the inbound tourist behavior and attitude survey jointly conducted by the China Tourism Academy and Google，Analysis of the main directions and contents of my country’s tourism destination marketing and management work。

We found，The demographic characteristics of inbound tourists show that the target group of destination marketing in my country is young and middle-aged people with higher education and income levels；Inbound tourists preference display，Freedom、Quality and experience should be the key words in tourism product marketing；Inbound tourist information acquisition channels and information demand display，Focus on online channels and word-of-mouth marketing，Popularize basic practical information。

Inbound tourists’ satisfaction evaluation and perception of travel obstacles indicate that my country’s tourism convenience and infrastructure still need to be improved。

*thisWen LaiSource:WeChat public account "China Economic Culture Industry" (ID: cewenhua)，Original title: "The worst period for the inbound tourism market is over》.