As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 108】，Frontline information on culture and tourism，In-depth analysis of the week。

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Lenovo Group actually doesn’t just sell computers，Also do smart scenic spots/smart tourism。

November 28，Lenovo Group official channel message display，The strategic cooperation signing ceremony between Lenovo Group and the Summer Palace Scenic Area and the unveiling ceremony of the Summer Palace Lenovo Smart Scenic Area were held in Beijing。This cooperation，Lenovo builds a smart cloud platform for the Summer Palace，Building intelligence、Humanized、Comprehensive、Systematic、Effective Summer Palace smart management and service system，The overall project will focus on smart tourism，Smart Management and Smart Cultural Tourism Phase III。Both parties will jointly promote“Smart Summer Palace”Construction，Create“Cloud benefits the people”New sample。

Among them，Smart services are mainly for tourists，With the tourist service center as the core, we will provide better cultural services and digital experiences for the increasing number of tourists year by year；Smart management is mainly for scenic spots，Provides intelligent tools for park management optimization，Improve scenic area management efficiency and capabilities；Smart cultural tourism is industry-oriented，Realizing cultural innovation and cultural relic protection，Promote Chinese traditional culture to be shared by all mankind。

Lenovo Group enters smart tourism，Related to the business adjustment on April 1, 2014，At that time，Lenovo Group established a new one、Relatively independent business group，respectively PC business group、Mobile Business Group、Cloud Service Business Group、Cloud Service Business Group。

Cloud services should provide the basis for this cooperation with the Summer Palace.

The Summer Palace is one of the representatives of old traditional scenic spots，Towards intelligence、Digitalization is also inevitable，From my own perspective，Its need in visitor service、New experience supply、New exploration and innovative protection of cultural resources，More intelligent support。

From the perspective of the general background or trend，plus this year，The digital economy has been included in the government work report for the fourth time，Accelerate growth from promoting digital、Strengthening the digital economy，To create new advantages in the digital economy，Describing and positioning the development of the digital economy，The overall situation is in an upgrading state。

Specific to the 2021 government work report，covers more，In addition 188bet app to creating new advantages in the digital economy，Collaboratively promote digital industrialization and industrial digital transformation，Also mentioned accelerating the pace of building a digital society, etc.。In the 14th Five-Year Plan Outline，Digitalization has also been highlighted，Set the digital economic development path for the new five years。

corresponds to cultural tourism projects/cultural tourism industry，Requires Internet、Information/digital technology comprehensively improves the efficiency of the entire industry，Includes applications seeking to implement C2B models，Connected consumer from the beginning，Then connect to the supply side corresponding to consumer demand (cultural tourism enterprises、Project、Products, etc.)，Enable consumers and cultural tourism companies to cross the line between online and offline，And connections across time and scenes，Finally realize the closed loop of C2B2C。

The core logic of this closed loop is，Improve supply and demand matching efficiency or effectiveness，Let the B-side (supply-side) better understand and find consumers，Conduct effective and quick contact，Achieve conversion through accurate products and services、Stickness maintenance, etc.。This one，Consumers become the core，Around this core，The supply side adopts digital capabilities，Seeking deep focus on user experience、Improve user service experience，And more and deeper exploration of user value。And then in the cultural tourism project、Destination Intelligent Operation Management，Even the cultural tourism industry is developing，Through efficiency improvement、Supply and demand reform and innovation bring upgrading and development。

Winter is coming，The Winter Olympics are approaching，The supply and demand of ice and snow tourism are also changing accordingly。

November 29，Sunac Cultural Tourism Group and Qiaoshan Group signed a strategic cooperation and operation management agreement，Both parties announced that they will give full play to their respective advantages，Based on the rich ecological resources of Beidahu Ski Resort，Introducing Sunac Cultural Tourism’s professional team and rich operational experience，Work together to build Beidahu Ski Resort into a ";International first-class ski resort and leisure area”。

At least two points can be seen from this matter:

First, Sunac Culture and Tourism’s response to indoor ski resorts such as Snow World，And the operation of different types of projects such as Sunac Cultural Tourism City，Has formed a certain ability accumulation at present，Enables it to operate indoor and outdoor ski resorts，And the operational capabilities of the comprehensive business project of ski resort，Thus realizing the export of its ice and snow asset-light capabilities；

Second, the domestic ice and snow (tourism) industry has entered a new stage of development，Increased upgrade requirements for ice and snow experience products and services，The market demand for comprehensive leisure and vacation projects focusing on skiing as the core product is rising，And more and higher requirements have been put forward for its corresponding operational capabilities。

New market environment changes，It is also promoting enterprises to seek more mutual assistance and synergy through strong alliances。

Recent，Fosun Group and Ctrip Group signed a strategic cooperation agreement，Comprehensive strategic partnership between the two parties focusing on ecosystem construction。In the near future, we will focus on promoting global shopping、Online mall、In-depth cooperation in business areas such as member rights and interests，Optimization“Travel+Shopping”One-stop ecological chain。

Planning and even expansion 188bet app download intention in the consumer market，is one of the foundations of cooperation between the two parties，This means both parties are in the customer group、There are many complementary possibilities in terms of products。Customer group mutual guidance，Increase each other’s customer base，Form more product and service conversions，And simultaneously lengthen and enrich each other’s consumer product supply chains。

Also，Internationalization is a business strategy or important sector that both Ctrip and Fosun are promoting，is a key area for both parties to expand their business development space，The strengthening of cooperation between the two parties also seeks to use each other's strength to create more promotion effects。

Compared to the more aggressive trend of the above-mentioned corporate giants，Dalian Shengya’s“Downward”Not quite yet，Recently, it has paid for its actions“Price”。

November 30，According to the website of Shanghai Stock Exchange，Shanghai Stock Exchange imposes disciplinary sanctions on Dalian Sunya Tourism Holdings Co., Ltd. and relevant responsible persons。Announcement pointed out，The relevant responsible persons have the following violations in the performance of their duties，Risk warning related to the company’s stock being delisted、The disclosure of income deductions and other matters is untrue、Inaccurate，There are major inconsistencies in the previous and later disclosures。To Yang Ziping, the current chairman of Dalian Shengya and Dalian、The then Vice Chairman and General Manager Mao Wei、The then financial director Chu Xiaobin publicly condemned，Notice and criticize Pang Jing, then Secretary of the Board of Directors。

One of the details mentioned is，Dalian Shengyazen“Assault”Sold 44 penguins，Confirm the income of 18.76 million yuan as main business income，The average penguin exceeds 400,000 yuan。It belongs to the&ldquo under the crisis of delisting due to poor performance.;Self-save”action。

The revenue of Dalian Sunya’s existing venues has stabilized，Not much room for growth，Weak growth in main business，The new project is still in the investment and construction stage，With uncertainty。Plus the impact of the epidemic，Their business difficulties are more obvious。Reference and comparison of multiple projects (companies) recently sold by Haichang Ocean Park，More emphasis on transitioning to light assets，It has been revealed that the survival and development difficulties and even crises of marine (animal) theme parks are rising，Dalian Shengya’s dilemma or the solution to the crisis，There is still a long way to go。

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We are divided into domestic countries，We are divided into domestic countries、In terms of two international regions。

Let’s first look at the overview of cultural tourism investment in domestic destinations，At the recent 15th Winter Expo，8 of the 37 major cultural tourism projects in 12 prefectures and prefectures in Xinjiang were signed on site，29 projects signed during the Winter Expo，The total contract value is nearly 69.5 billion yuan，Related projects involve transportation、B&B、Resorts, etc.，where“Kanas Tourism Rail Transit Project”The amount is as high as 13.9 billion yuan，“Nalati·Nianhuawan Town Project”，The contract amount is 10 billion yuan。

Recently, the Guangdong Provincial Department of Culture and Tourism issued the 14th Five-Year Plan for the Development of Cultural Tourism in Guangdong Province，proposed to 2025，The number of museums increased to 400，The number of 4A-level and above scenic spots is 239，40 tourist resorts at or above the provincial level。This plan also released 47“14th Five-Year Plan”Guangdong Province Cultural and Tourism Major 188bet online sports betting Engineering Project，There are 7 major provincial cultural and tourism projects，Including: Guangdong Museum of Art、Guangdong Intangible Cultural Heritage Exhibition Center、Guangdong Literature Museum“Three pavilions in one”Projects, etc.。

Combined with the above information, we can roughly see:

1、In the current tourism market environment，Xinjiang is ushering in more mid- to high-end tourism consumption conversion opportunities，On the one hand, the investment and construction of comprehensive tourist resorts will increase，To increase the supply of corresponding products and upgrade destination cultural tourism products；On the other hand，Transportation is a constraint for Xinjiang to convert more domestic tourism consumption，The improvement of traffic conditions in the future will bring positive consumption-driven effects；

2、During the 14th Five-Year Plan，High-quality development is a keyword，Optimize the overall industrial structure corresponding to a destination、Upgrading of cultural tourism industry, etc.，This will have a stimulating effect on investment in related cultural tourism projects；

3、Urban cultural tourism consumption fit、Cultural Resource Mining，Meet cultural confidence and other requirements，The destination is in the city, in Wenbo、There will be more obvious moves in cultural fields such as cultural and creative industries，The creation of a culturally rich province (big city)/strong province (strong city) will become the goal of more destinations，This will also transform urban residents’ cultural tourism or cultural consumption needs，Become one of the key areas for destinations to increase internal consumption driving force and external competitiveness。

As we seek development, epidemic prevention in destinations remains key.

Recently, the General Office of the Ministry of Culture and Tourism issued a notice on the establishment of an epidemic prevention and forecasting mechanism for tourist hotspots。The epidemic prevention forecast for tourist hot spots is based on the heat index，Percentage system implemented，Set level one (red) alert、Level 2 (orange) warning and three warning levels of potential risk。The heat index calculation scope includes 334 cities at or above the prefecture level and key county-level cities across the country，Comprehensive consideration of urban tourism carrying capacity、Market recovery rate、Base period indicators such as growth rate，Tourism release and dissemination in sample areas、Current indicators such as interaction and transactions，and web search volume、Expected indicators such as travel salesman purchasing volume。

The current epidemic prevention forecast for tourist hot spots in December 2021 released by the Ministry of Culture and Tourism，Involving Xiamen City、Shenzhen City、Shanghai、Haikou City、Guangzhou City、Nanjing City、Wuhan City、Beijing and other places。

Establishing a tourist hotspot epidemic prevention forecasting mechanism to focus on tourist hotspots，Highlight the key points of epidemic prevention and control，Adhere to scientific prevention and control、Precise prevention and control、Principles of joint prevention and joint control，Strengthen prevention in advance、Classification guidance、Coordinated linkage，Adopt scientific method，Strengthen risk research and judgment，Adopt more precise prevention and control measures according to time and place，This is important for the cultural and tourism industries to take the initiative in epidemic prevention and control，Improving normalized epidemic prevention and control capabilities，Promoting high-quality development of the culture and tourism industry is of great significance。

Evaluate risks、Due to time and place、Precision prevention and control 188bet app are the key words。From the current destination epidemic prevention and control measures，It is obvious that the normalized circuit breaker mechanism for inter-provincial travel is gradually established，This is for many destinations、For cultural tourism companies，Meaning risks at any time，Unknown、The uncertainty space is large，In the long run, it will accelerate the recovery and development of cultural tourism enterprises/industry，In fact, there will be quite a few restrictions。Establishment and promotion of epidemic prevention forecasting mechanism for tourist hotspots，Can it bring more balance to industry recovery and epidemic prevention，Still to be observed。

Uncertainty is already a high-frequency word，The recent emergence of the latest mutated virus Omicron，Another example。The current trend of this new mutated virus，And what impact it may have on the cultural tourism industry，Everyone has his or her own opinion，Unclear，However, many countries or regions have adopted relatively cautious response measures。

For example, Israel announced that it will ban foreigners from entering，Japan will ban the entry of all foreign tourists from November 30th，Philippines suspends visa-free entry program for eligible travelers；Myanmar extends entry restrictions for foreigners until December 31。However, the Tourism Authority of Thailand stated that Omicron has not significantly affected the country's resumption of receiving international tourists。

Looking at the overall situation，As of now，Many countries or regions have made a lot of explorations into moderately opening up inbound and outbound tourism in 2021，Varied results，But it will have a certain positive impact on the recovery of inbound and outbound tourism，The direction of Omicron may become a big node，If this mutated virus“Power”Big，Bringing new challenges to global epidemic prevention and control，Inbound and outbound tourism that has been reopened and resumed may shrink，The recovery cycle increases uncertainty；But if this mutated virus has no obvious impact，The recovery trend of inbound and outbound tourism is likely to continue。

The epidemic has had a profound impact on the global tourism industry。The United Nations World Tourism Organization recently stated，The global tourism industry is expected to lose US$2 trillion in 2021 due to the new crown epidemic，Become one of the industries most affected by the epidemic。Although tourism has picked up in some areas，But the overall pace of recovery is still“Slow and fragile”。According to this prediction，The total number of global international tourists in 2021 will decrease by 70% to 75% compared with 2019，The situation is roughly the same as in 2020。Before suffering the impact of the epidemic，The total number of international tourists worldwide in 2019 was 1.5 billion。

Based on the current situation，The data on the impact of the epidemic on the global tourism industry will continue to expand。

Cultural tourism consumption insights, innovative business formats

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Displayed in the "China Inbound Tourism Development Report 2021" released by the China Tourism Academy，Forecast for the whole year of 2021，my country will receive 31.98 million inbound tourists，Realized international tourism revenue of US$20.8 billion，18% and 23% year-on-year growth respectively，Recovered to 22% and 16% respectively in 2019。At the same time, according to the survey on travel intentions and attitudes of potential tourists to China jointly conducted by the China Tourism Academy and Google, if the epidemic is effectively contained in the next two years，Border restrictions are generally relaxed around the world，8% of overseas people consider traveling to China。Ranking of overseas tourist destinations planned to be visited by global tourists，China ranks 6th。

Referring to these data, 188bet sports betting app download we can find that China’s inbound tourism shows signs of improvement，But there is still a long way to go before real recovery，Combined with the current policy of opening up inbound tourism，This recovery period will be very long。

The epidemic will be effectively contained in the next two years、Border restrictions are generally relaxed around the world，Both conditions are met at the same time，It’s not easy to estimate，China’s inbound tourism companies still need to do a good job in the long term“Winter”As understood。

Finally, look at the new financing situation of tourism companies.

Recent，Zhejiang Ali Travel Investment Co., Ltd. adds a new foreign investment，The investment enterprise is Sichuan Zhiyou Tianfu Technology Co., Ltd.，The investment ratio is 20%。As understood，“Zhiyou Tianfu”The platform is jointly led by the Sichuan Tourism Promotion Center and the Provincial Tourism Investment Group, a unit directly under the Sichuan Provincial Department of Culture and Tourism，United with Alibaba、New Hope、Sichuan Investment Group and other well-known enterprises，Based on the current status of the province’s cultural tourism industry、Resources and environment、Business format and other factors，Constructed to comply with market rules、Operation system that stimulates the vitality of market entities，Coordinate the government、Enterprise、User“三级”Construction，Strive to create resource integration、Product Innovation、Smart Service、Promotion and Marketing、Financial Services“Five in One”Operation system。

In simple terms，This is a provincial smart tourism platform that has received continued support from Alibaba capital。Behind Zhiyou Tianfu“Written by Sichuan Provincial Department of Culture and Tourism;Written by Sichuan Provincial Department of Culture and Tourism、Sichuan Tourism Investment and Sichuan Investment Group，and Alibaba、New Hope，Cultural and tourism authorities、Provincial state-owned enterprises、Two giants of private enterprises，It can be called luxurious，Policies included、Resource、Capital、Digital capabilities and platform and other multi-element support，Reflect the destination and promote the intelligence of the destination、Determination in the development of digitalization and other aspects of the cultural tourism industry，And industry development trends，There are also Alibaba and others through their own technology、Financial and other abilities，Intention to increase the layout of the industrial Internet，Cultural tourism has become one of the important entry points。

But we also need to face it，The current destination smart tourism platform plays a relatively obvious role in the intelligentization of destination management，At the same time, we are also integrating more destination resources and new product and service supplies，But advantages、Ability and space are not outstanding，Including market exploration, we still face many challenges，Overall, there is still a long way to go。