At a time when all industries are being stirred up by the Internet，188bet game has always been labeled as “traditional”，There are also waves of crazes。Unmanned Hotel、Smart Room Butler、Robot hotel...all kinds of new technologies，Becoming one of the weapons used by some brands to compete for consumers。

As an important part of food, clothing, housing and transportation，188bet game has also had a moment of "turbulent growth"，And now this node，“Transformation” and “Innovation” have become key words in 188bet game。

According to the latest data from STR，The growth rate of hotel supply in mainland my country in September 2019 is 3.2%，Demand growth rate 2.8%，Demand growth continues to be lower than supply growth，188bet game has moved from the state of "supply exceeds demand" to "oversupply"。

Although it cannot be called "the cold winter of the 188bet game"，But it can still give practitioners some warning。While the incremental market is decreasing，Competition in the stock market is still fierce。

Changes in supply and demand in the 188bet game market in mainland China. Pictures come from the Internet

In this case，The main battlefield for 188bet game brands，Battle from traditional channels，Starting to shift to the era of digital operations。

188bet game begins to re-examine the value of consumers，Some hotel brands are actively "connecting to the Internet"，Comprehensive use of Internet platforms to test the waters。

On the other hand，Alipay、Platforms such as WeChat are also opening up their digital capabilities，Providing solutions for the transformation and breakthrough of 188bet game。OTA、Hotel Group、Internet platform，The integration and game of the three parties，Is stirring up 188bet game。

“From 2017 to 2019, the 188bet game’s business has changed”

Use 20172019 which suddenly refreshed the screen before，Let’s take a look at the changes in the 188bet game business，Can be summarized as "channel sales" and "digital operation"。

2017，Travel demand is growing rapidly with economic development，188bet game’s booking engine becomes urgent，So，Everyone is crowded in the OTA channel to "fight"，Use one word to describe，Just crazy。

For hotels，The OTA platform has indeed allowed a wide range of customers to access，Also allows the 188bet game to sit in the store and wait for customers to come。

Today，Hotels are increasingly dependent on OTAs，My own right to speak is getting weaker and weaker。The reason，On the one hand, it is the pressure of hotel marketing to acquire customers；On the other hand，OTA platform assumes the original operational responsibilities of 188bet game，At the same time, it took away members’ channels。

2019 is a rare moment of silence，Return to calmness，From today’s perspective，The “channel battle” 188bet game previous period is slowly losing its effectiveness，The pain points are gradually emerging。

On the one hand，OTAs are increasingly hungry for commissions，Generally speaking，The commission ratio between 188bet game and OTAs is generally 10%，Some 188bet game even reached more than 15%，Customer acquisition remains high for a long time。

On the other hand，Customer acquisition and conversion is even more difficult，Customers coming through OTA channels，Leave after staying，The 188bet game cannot have a strong relationship with the user，It is also impossible to form a sustainable user precipitation。

In interview，Xu Wenlan, General Manager of Membership/Digital Marketing Department of BTG Homeinn Group, expressed his views to Zinc Finance，“For 188bet game groups，We hope 188bet game users can book through central channels to become 188bet game members，In order to provide high-quality services to every user，OTA as a channel for hotels to increase sales，In the end, it will fall to the 188bet game’s own official platform，Complete a comprehensive guest experience。”

The turning point of 188bet game is highlighted，“Digital operation” has become the keyword at this stage，Hotel brands compete from traditional channels，Start to return to the fundamentals of "digital operations"。

“When 188bet game hit digital”

The 188bet game’s “digital operation” looks beautiful，It’s hard to do。

188bet game joins hands with the Internet platform，is a relatively convenient choice，Through the Internet platform with huge traffic，And the digital self-operation tools it provides，Establish your own digital marketing system。In this regard，WeChat and Alipay provide two different solutions。

Not long ago，WeChat Pay unveiled the “Smart Wine and Travel Solution”，Covers operations and activities。In 188bet game smart direct sales，Includes mini program booking、WeChat payment points、Face payment、Six major tools including search optimization；In terms of service，WeChat payment also provides face recognition、Scan the code to live、Free detention, etc.。

On the track in the 188bet game scene，WeChat is still a skilled social fission game，Online Marketing、Social Fission Incentive、Means such as online retention of in-store guests。Behind this is a consistent "decentralization" idea，Provide tools and solutions，Let 188bet game merchants use tools to independently mine WeChat traffic。

188bet game “Smart Wine and Travel Solution” Picture comes from the Internet

Compare to，Another giant platform, 188bet game, has taken a path of leveraging centralization，On the one hand, open the official traffic position，such as member channel、Credit channel, etc.。On the other hand, it provides operational tools，Free up enough operating space for merchants，Combining the public domain with the private domain。Cooperation between BTG Homeinns and 188bet game，It is precisely because of this opportunity。

“The cooperation between BTG Homeinns and Alipay is a kind of complementary resources，The 188bet game group provides high-quality 188bet game resources and services，Alipay provides complete user service solutions。"Xu Wenlan said。

Take the hotel’s most concerned member as an example，Channels other than offline stores and self-owned App，It is not easy for hotels to retain users as members。Alipay’s membership system of over 800 million，is one of its main advantages in leveraging 188bet game。

Data display，After BTG Homeinn and 188bet game realize membership interoperability，Received 100,000 new members on the first day，Currently there are nearly one million new members，Nearly 30% of the daily visits to the mini program come from member channels。

BTG Homeinns 188bet game Mini Program Pictures from the Internet

“Behind members are actually orders，Hotels hope to increase the proportion of members’ orders，Interoperability with Alipay members is the general trend。" said Hao Jian, e-commerce director of Shanghai Meihao 188bet game Group，Currently, Meihao has participated in 3 phases of Alipay Membership Day activities，Visited users reached 1.28 million，Acquired over 180,000 new members from Alipay。

On the other hand，With the help of digital tools，The 188bet game’s offline stores also tear off traditional labels，Becoming “punk”。

For example，Open Meihao’s Alipay applet，Authorized to obtain the current Alipay level，You can automatically match the membership of Meihao 188bet game，Enjoy membership rights。When booking，You can use Sesame Credit Credit to book for 0 yuan；After arriving at the store，No need to wait in long lines to check-in，Swipe your ID card directly at the self-service machine to get the room card；When leaving the store，Give the room card to the self-service machine or the front desk and leave，The system automatically deducts the corresponding room fee from the credit limit。

Mehao 188bet game Alipay Mini Program Pictures from the Internet

Related data display，The No show rate of hotels that have accessed this program has dropped to 1/10 in the 188bet game，The number of high-star hotels currently cooperating with Alipay has exceeded hundreds。

In addition to C-side perception above the water surface，The 188bet game capabilities of Internet giants have also penetrated into the B-side operation level below the water surface。

“188bet game past, OTAs provided monthly settlement of funds，And Alipay’s account splitting function，Let the sales of each store be received in real time，Improved capital turnover capacity，These are all manifestations of the differentiated capabilities of platforms such as Alipay and OTAs。"Hao Jian said。

“Richer business imagination”

The commercial space after the collision between 188bet game and Internet giants，There is still a lot of imagination。

In WeChat Ecosystem，The imagination of 188bet game lies in having its own private domain traffic pool，With the help of mini program、Public account、Enterprise WeChat and other capabilities，Sift through layers of WeChat’s huge traffic，Let the traffic not "flow away"，Finally settled in its own flow pool。Thus establishing an exclusive direct sales channel outside of OTA。

The advantage of Alipay is，The linkage ability with Alibaba ecology and rich cross-border possibilities。188bet game group launches mini program，You will have the opportunity to connect with Rugaode under the Alibaba ecosystem、Dingding、UC、Word of mouth，Fliggy and other platforms。

At the same time，In different scenarios，The 188bet game can also perform differentiated operations for users，For example, use Amap to navigate to the store，The system will automatically identify the user，Push exclusive member discounts；After check-in，Ele.me’s reputation can recommend food，Enjoy exclusive membership prices。

Alipay’s 188bet game scene solutions have rich business imagination

"Future，‘Meihao 188bet game’ plans to launch mini programs on multiple ecological platforms of Alibaba，For example, Gaode、Barley、Tmall, etc.，Mini program serves as a bridge between users and offline，The increase in usage frequency and average user duration is an inevitable trend。" Hao Jian said。

In the long run，188bet game is crowded with rivals，Digital operation is an inevitable trend in upgrading and transformation，It is also a life and death battle that must be fought。

*本文来Source 188bet gamePublic: Zinc Finance (ID: xincaijing)，Author:Yang Jie, original title: "Hotels enter the digital battlefield, attack and defense 188bet game 6 trillion market》.