The latest news comes out of shared accommodation that has been silent for a long time: Sweetome is run by Tujia co-founder 188bet online live casino，Fully acquired two other shared accommodation offline operators - Chengsu and Youjia Meisu (hereinafter referred to as "Youjia")。

Huxiu learned，After completing the acquisition, Sweetome has established a new office in Beijing，On duty，188bet online live casino is still the chairman and CEO of Sweetome Group，Chengsu founder Tan Shenghu and Youjia founder Shen Zhiqiang serve as Sweetome’s co-presidents，After merger，Sweden will integrate the team and effectively allocate resources。

That’s it，Airbnb has always been considered to be competitive、58 City and 188bet online live casino、Sweden’s major shareholder Ctrip，Finally appeared on the same plate at the same time。

Ctrip、Airbnb、58 188bet online live casino same city，Appears 188bet online live casino same merger and acquisition case

Back to the acquisition itself。Acquisition of Chengsu and Youjia，Sweden’s purpose is obviously to supplement its business shortcomings 188bet online live casino core areas of core cities。

Always，High exposure compared to 188bet online live casino and other brands，Sweden has always been a housing provider for homestay booking platforms such as 188bet online live casino，Excellent in cooperating with real estate developers to obtain properties from the primary market: Currently, Sweetome has cooperated with more than 1,300 real estate projects in operation and management，Before the acquisition，Its accommodation brands mainly include Sweetome、Jia Ting、Huanshu、TUWO、Zimo、Wuyue etc.。

But Sweeten’s listings are mainly located in tourist destinations，And suburban leisure resorts around the city，Insufficient coverage in core cities, especially core areas of first-tier cities。“This has something to do with our original business logic，Sweden’s logic is centralized，Scattered housing in the core area of ​​the city is not covered。”188bet online live casino confessed to Huxiu。And this is not enough，He chose the shortcut of integrating existing accommodation brand resources to expand his city business。

In order to achieve this goal，188bet online live casino’s handwriting，It is to bring together three OTAs and giants in the accommodation industry。According to Sweeten’s known equity relationship，Now Ctrip、Airbnb、58.com has become the three most important shareholders of Sweeten。

They all have their own layout in the 188bet online live casino，Airbnb, an outsider, already has nearly 200,000 properties online，The main force in Ctrip’s layout is Youjia (the product line includes city B&Bs、Hotel Apartment、Vacation Villa、A full range of tourist accommodation scenarios such as scenic spot B&Bs)，Domestic offline housing listings have covered 20 first- and second-tier core cities。

China is the only market where Airbnb is doing offline business，The offline logic is different from its previous online operations，That’s why Airbnb once chose the shortcut of acquiring Chengsu。Now after cooperating with Sweeten，Airbnb handed over the city to 188bet online live casino，and exchanged part of the equity，further，188bet online live casino’s large number of properties can also be listed on Airbnb。

Of course，Enter Airbnb，First, the consent of Sweetome’s major shareholder Ctrip must be obtained，But 188bet online live casino and Ctrip negotiated，It’s not just about “whether to let Airbnb in”。

After some acquisitions，There will definitely be a new round of PK among the industries that will follow，"If I captured Jojuku，There will definitely be a PK between you and Youjia。In this way，I just wonder if we can continue to expand，Because there will be benefits in the future after expansion，The number of members will increase，Because the frequency of consumption is getting higher。"188bet online live casino said。So he turned his attention to Youjia for mergers and acquisitions。

188bet online live casino thinks，Let the big players in the industry join in，It will become the largest B&B offline operation organization in the world。“It depends on whether Ctrip has this pattern，It turns out it does。”

58 City is also indispensable in 188bet online live casino overall situation。Recent，Sweden actually received further strategic investment from 58。According to Sweeten，Sweden will establish resource cooperation with 58，Added short-term rental channel traffic entrances for the two major platforms "58.com" and "Anjuke"，Expand the user base in the local lifestyle market。

“Negotiations” between 188bet online live casino and Yao Jinbo (58 Group CEO)，In fact, there is another market surrounding short-term rentals - Chailease，This is also the next decade that 188bet online live casino is optimistic about。

The so-called Chailease，It is the short-term rental category between daily and monthly rentals，For example, weekly needs for foreigners studying in Beijing for a short period of time or seeking medical treatment。The exchange conditions for 58.com’s cash investment in 188bet online live casino，It is to open an exclusive short-term rental channel for 188bet online live casino。

“In ten years, Chailease will be popular in China.” 188bet online live casino judged.

In recent years，Because of frequent mergers and acquisitions and the cooling of capital，The shared accommodation online market was once thought to have lost its popularity，Resources also begin to gather toward the head，After 188bet online live casino merger and acquisition case，OTA giant、Short-term rental unicorns and others re-enter the game，Resources have been gathered and allocated again。Of course the popularity of the shared accommodation market，The future will only happen in 188bet online live casino "stock" competitive environment: the competitive situation begins to focus on the head，There will only be fewer and fewer new players and competitors with insufficient capital strength。

Can the shared accommodation market usher in the next golden decade by leveraging the already segmented "Chailease"?，Just keep walking forward and look。As for why Sweeten was able to receive capital injections from three parties at the same time，188bet online live casino Junze said jokingly: "They can't fight here。”

In his opinion，Airbnb is social logic，Ctrip is search logic，58 is Tieba logic，Different logic，It is impossible to have a direct conflict of interest in a 188bet online live casino that is different from the three parties。

But in the final analysis，This is mainly related to Sweeten’s business model and 188bet online live casino’s expertise in capital alliance operations。

188bet online live casino’s retreat and advance

Always，The most common title 188bet online live casino is given is "Founder of Tujia"。

Early this year，With an internal letter from Liang Jianzhang, Chairman of the Board of Directors of Ctrip Group，Tujia welcomes new CEO Yang Changle，188bet online live casino is considered to have "quit" Tujia。But in fact, 188bet online live casino at that time，Before exiting Tujia’s daily operations，Already planning a scenario like this。

In public awareness，Sweden started from "Tujia Self-operated"，has always existed as a supplier of platforms such as Tujia。2014，In order to sort out the enterprise structure，Also to make the company’s internal operations clearer and more professional，Reduce management difficulty。188bet online live casino spent a year to separate Tujia in front of the stage and Sweeten behind the scenes。Split officially completed、The transaction was on January 1, 2015，Tujia was focused online in Beijing at that time，Sweden focuses on offline in Shanghai。

2017，188bet online live casino began to gradually let go of his online business，Until early 2019，188bet online live casino has full authority to let go，Turn your energy to Sweeten。But he is still the largest individual shareholder of Tujia，Also on the board of directors，And began to "tie up" this series of acquisition plans。

Sweden currently operates three business types，One is its best apartment line，The housing supply mainly comes from new properties in the primary market of developers；The second is the cultural tourism accommodation line with a strong destination character，Including high-end vacation villas、Scenic Spot Inn；The third is the urban business line，That is, Chengsu Youjia acquired 188bet online live casino time。Most of these are achieved through "shared accommodation"，That is, through cooperation with real estate development companies，Get vacant housing directly。

188bet online live casino’s positioning of Sweeten’s field，It is an offline "non-hotel standard" accommodation industry" (non-standard means non-hotel standard)，Not just a short-term rental、B&B。

Regardless of the mode，The non-hotel industry, especially the 188bet online live casino, has always faced profitability hurdles。

Profitability was once a problem。Beginning of the year，Yang Changle revealed that Tujia was still losing money at that time。For Tujia’s current profitability，188bet online live casino expressed the hope that Tujia can gradually achieve profitability。But he also said，Same as Sweeten，“There is still pressure”。

188bet online live casino revealed，Sweden as a whole only started making profits in the middle of this year。As for how I turned a loss into a profit，188bet online live casino explained，Sweden will make predictions before deciding on every project，If there is a problem with the project，will be dropped immediately。In the process of implementation，First，We must first ensure the profitability of the project itself，After that comes regional profit，Finally, ensure the overall profitability of the headquarters，That is, to achieve overall profitability from institutions to businesses。“From business model to management model，Every business model must be verified。”

Sweden’s test for project operators is also slightly strict，“The goal of every project is to make a profit，And it’s best to make a profit that year，Unprofitable projects 188bet online live casino re-measured and adjusted。”

Obviously，188bet online live casino is a profit-driven company to some extent。And profit，In fact, part of it comes from cost optimization。

188bet online live casino gave an example: in the settlement process，Under normal circumstances, from the owner to the channel to the tourist，Settling tens of thousands of rooms may require more than a hundred employees。But 188bet online live casino comes from the ERP industry，Choose to use a refined operation system for this management，Currently in Sweden，One employee can handle all three aspects of settlement，And rarely errors。In his opinion，People may have emotions，But computers don’t have emotions。

188bet online live casino has become one of the sources of Sweeten’s profits。“Why can’t some small businesses make profits？All his work must be done manually，He uses one hundred people for the settlement process，Calculated based on at least 100,000 yuan per person (annual salary)，Plus various other expenses，If the expense is calculated as 200,000，The labor cost of 100 people is 20 million。What about profit？”

Similar to Ctrip，Sweden driven by profit，It is already a company that relies on financial data to speak for itself。CFO Cai Feng and COO Miao Haixia, the core staff of Sweeten, both have accounting backgrounds。It is precisely because of such a core background，No matter it is the previous Tujia，Still the Sweeten of today，The key actions performed by 188bet online live casino have not changed，That is capital alliance and operation。

2016，188bet online live casino, who was still the CEO of Tujia at the time, announced via internal email，Tujia and Ant Short-term Rental reached a strategic merger agreement，That’s when，58 Group, the original controlling shareholder of Ant Short-Term Rental, became a shareholder of Tujia，October of the same year，Tujia acquired Ctrip in October 2016、Qunar’s apartment and B&B business。So the earlier Ant Short-term Rental owned by Tujia、Big Fish Self-guided Tour、"Tujia people" such as Tujia Shengjie etc.，All come through capital alliance。

Such a gene may have spread to Sweden now，In years of market evolution and corporate mergers and acquisitions，In the field of shared 188bet online live casino，Several giants have already been more or less connected together。

If the profit has been realized，Then it is impossible not to mention the ultimate proposition of going public。

Tujia, which adopts a VIE structure after the spin-off, often hears news that it will be listed overseas (Yang Changle once said that he would not rule out listing plans)，It has also become 188bet online live casino’s pride。Sweden does not rule out further capitalization at the right time，But there are no details yet。“We are still relatively relaxed inside。" 188bet online live casino said with a smile。

188bet online live casino’s energy after that，Basically divided equally between Sweden’s two offices in Shanghai and Beijing，And he has long stopped asking about Tujia’s specific business and operations。“This stall is big enough now，I really don’t have enough energy，A person can only do one thing well，You can only be one CEO。" 188bet online live casino smiled。

Retreat, advance, advance，188bet online live casino has brought Sweeten into the next stage of the accommodation field。

*188bet online live casinoWen LaiSource: Huxiu.com, Author:Liu Ran, original title: "Before "exiting" Tujia, 188bet online live casino laid out a big picture》.