2.The rise of the single 188bet sports betting market with a population of 400 million: traveling alone,I am willing to spend 60% more money

Cultural 188bet sports betting Benefits Author of this article: She Ying 2019-12-08
​On the one hand,As the number of singles continues to increase,Personal 188bet sports betting is becoming a unique market segment,The fragmented demand brings huge consumption potential;On the other hand,Solo 188bet sports betting is not just for singles,Personalized 188bet sports betting methods can meet people’s different life needs。

On the one hand,As the number of singles continues to increase,Personal 188bet sports betting is becoming a unique market segment,The fragmented demand brings huge consumption potential;On the other hand,Solo 188bet sports betting is not just for singles,Personalized 188bet sports betting methods can meet people’s different life needs。

Now,Everyone knows that “11·11” is a shopping festival,I have forgotten that it was originally called "Singles' Day"。Singles are a very large group of people。2018 China Statistical Yearbook Display,China’s single population has reached 2.400 million,More than the population of Russia and the United Kingdom combined。The "single economy" has become a unique consumer market segment,Almost compatible with the baby market、Competition in the "Silver Hair Market"。

Days ago,Tongcheng Elong and Tongcheng 188bet sports betting jointly released the "One Person 188bet sports betting Report 2019",Based on Tongcheng Yilong’s 188bet sports betting big data and Tongcheng 188bet sports betting’s vacation big data in the past year,Discovered that traveling alone has become a fashion。And traveling alone generally pays more attention to quality,Be willing to spend money to buy aviation accident insurance、Stay in a high-star hotel,Can book airport transfer、Airport Meals、VIP lounge and other services,Compared with many people traveling,The cost level for a one-person trip is more than 60% higher,"I-payment" (payment in installments) 188bet sports betting has become the choice of a considerable number of people traveling alone。

More than half of people who fly will buy aviation accident insurance

Data display from Tongcheng Yilong,A person traveling by plane will pay more attention to the convenience of 188bet sports betting time,70.98% of people chose flights departing from 6 am to 5 pm,43.64% chose flights departing between 6 am and 12 noon。Also,Consumers who 188bet sports betting by plane also attach more importance to 188bet sports betting safety and reliability than those who 188bet sports betting with multiple people。where,54.33% will actively purchase aviation accident insurance,Purchase delay insurance、The proportion of insurance refunds and changes is also relatively high。In terms of scenario-based services,Those traveling alone are also more likely to book airport transfers、Airport Meals、VIP lounge and other services。

188bet sports betting destination,The destination cities in mainland China where one person travels by air are mainly concentrated in Chongqing、Shanghai、Xi’an、Shenzhen、Kunming、Chengdu、Guangzhou、Beijing、Zhengzhou、Guiyang,The main international destination cities are Seoul、Bangkok、Phnom Penh、Manila、Sihanoukville、Osaka、Tokyo、Singapore, etc.。

More than 80% of people staying in a hotel are male,Women prefer high-star hotels

"Report" display,80 of the people staying in the hotel 188bet sports betting1% are male,Women account for less than 20%。Accommodation costs,The average domestic cost per room night for one person staying in a hotel is 311.97 yuan,The average cost per room night abroad is 665 yuan。Staying in a hotel 188bet sports betting,Women are more willing to spend money than men,The average domestic accommodation cost for women is 454 per night.77 yuan,The average cost for men is only 283.36 yuan/room night,Lower than the overall average cost for one person staying in a hotel。The difference is,Women spend more on average when staying in a hotel 188bet sports betting,Maybe for security reasons,Women tend to stay in higher-end hotels。Data display from Tongcheng Yilong,One person staying in a hotel,Women’s Choice 4 Stars、The proportion of 5-star hotels is as high as 38.5%,And men choose 4 stars、The proportion of 5-star hotels is only 8.3%。

Location preference,One person prefers train stations (high-speed rail stations) when staying in hotels、Airport、Area surrounding bus stations and other transportation hubs,The second is the center of the city’s commercial district。"Report" believes,Business trips account for the largest share of one-person hotel stays,Therefore, locations with convenient transportation are more popular。

Staying 188bet sports betting in a hotel Popular destinations in mainland China are mainly concentrated in first-tier cities and central cities in the central and western regions,The top ten destinations are: Beijing、Shanghai、Guangzhou、Chengdu、Hangzhou、Shenzhen、Xi’an、Chongqing、Zhengzhou、Wuhan。

The most popular international destinations for one person to stay in a hotel are: Bangkok、Seoul、Manila、Phuket、Singapore、Tokyo、Osaka, etc.,Mainly Asian cities。

The "post-95s" favorite attractions to visit 188bet sports betting,Museums are their favorite

Attractions are an important consumption scenario for leisure 188bet sports betting,It is also an important aspect to enhance the cultural atmosphere of the journey。Then,What are the characteristics of visiting tourist attractions alone?"Report" display,The age structure of people visiting attractions alone is relatively younger,The “post-95s” generation accounts for the largest proportion,Accounting for 24.6%,Followed by "post-85s", "post-80s" and "post-90s",The proportion is 18.3%、16%、15.3%。The proportion of "post-70s" and "post-60s" visiting attractions alone is less than 10%。

188bet sports betting time,Among those who enter the park on weekdays and weekends,The proportion of people traveling alone is 5.5% and 5.3%,The proportion of people traveling alone during holidays is 3.9%。Data analysis,In the crowd of people enjoying attractions by themselves,The proportion of students who have not yet entered the workplace is relatively large,This is the main reason for the high proportion of weekday trips。

Popular topics,Those traveling 188bet sports betting tend to prefer museums、Zoo、Theme Park、Mountains/Rivers and Lakes、Garden/Park、Aquarium, etc.。

Corresponding popular attractions,Forbidden City Museum、Chengdu Zoo、Shanghai Disney、Yungang Grottoes、Huashan Scenic Area、West Lake、Shanghai Haichang Ocean Park、Lhasa Jokhang Temple、Phoenix Ancient City、Canton Tower and other popular tourist attractions for one person。

In addition to traditional tourist attractions,Some “Internet celebrity” attractions have also become new choices for young consumers to 188bet sports betting alone,Going to “Internet celebrity” attractions to “check in” and send them to friends is their main motivation for traveling。

It is most popular to 188bet sports betting alone on vacation,More than 20% choose to 188bet sports betting by “paying for free”

With the growing number of singles,More and more consumers choose to go on vacation alone。Vacation big data display from Tongcheng 188bet sports betting,I like traveling alone on vacation,Accounting for 77.7%,Proportion of group tours 10.8%,Semi-independent 188bet sports betting and other 188bet sports betting modes account for 11.5%。Although most solo travelers choose to 188bet sports betting independently,But they do not exclude high-quality group tours,Particularly preferred for destination customized products。

188bet sports betting expenses,The average cost of vacationing alone is relatively high,The average cost of domestic 188bet sports betting is 3643.71 yuan/person,Per capita spending on outbound 188bet sports betting is 8626.85 yuan/person,Compared with those traveling in groups, the spending level is more than 60% higher。From the perspective of consumption structure,The largest proportion of a person’s 188bet sports betting expenses is accommodation,Usually accounts for more than 50%,The second is transportation expenses。

Advanced consumption is relatively more common among people traveling alone,"I-payment" (payment in installments) 188bet sports betting has become the choice of a considerable number of people traveling alone。Data display from Tongcheng 188bet sports betting,22.8% of those who 188bet sports betting alone choose to 188bet sports betting with "free tickets",In particular, the "post-90s" and "post-85s" groups are more likely to 188bet sports betting for free。

188bet sports betting destination,The most popular domestic 188bet sports betting destinations for single-person vacationers are: Dali、Lhasa、Urumqi、Guilin、Sanya、Beijing、Suzhou、Chengdu、Qingdao、Hangzhou;The most popular outbound 188bet sports betting destinations are: Bangkok、Osaka、Tokyo、Paris、Dubai、Nha Trang、Rome、Pattaya、Moscow、Istanbul。In terms of destination gameplay,Those who are vacationing alone prefer fragmented elements,For example, localized food、Local folk culture experience, etc.,Not very interested in popular attractions with large passenger flow,In-depth experience of local culture is their favorite。

We see,As the single group continues to grow,Personal 188bet sports betting is becoming a unique market segment,There is a certain degree of mismatch between its fragmented demand and the current tourism supply system,Has large traffic、The online 188bet sports betting platform with big data resources has the inherent advantage of solving this contradiction。Future,As a person’s 188bet sports betting consumption increases,More innovative products and services will emerge。

*thisWen LaiSource: Sino-Singapore Jingwei, Author: She YingOriginal title: "The rise of the single 188bet sports betting market: traveling alone,I am willing to spend 60% more money》.

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