We often discuss some successful cultural 188bet sports betting projects，These projects are often few and far between in the industry，Become a "master" in the industry。But success is often not replicable，That’s the right time、Convenient location、The result of multiple factors including people and people。

In reverse，Let’s look at those failed cultural 188bet sports betting projects，Obviously much easier to find。Many items，The investment is not small，The design is not bad，But there were mistakes in the early stage of the project，Doomed to its ultimate failure！

This article will elaborate on some of the author’s views on the pre-investment evaluation and project feasibility study of comprehensive cultural and 188bet sports betting development，Discuss with readers。

01 Rigorous pre-test 188bet sports betting research is the beginning of success

1. The importance of 188bet sports betting feasibility study

Let’s first look at a relatively comprehensive preliminary work sequence for cultural 188bet sports betting project investment and development (as shown below)。

188bet sports betting research needs to solve the following problems:

Detailed data analysis models under various early 188bet sports betting forecast conditions

188bet sports betting structure and cost calculation

What are the capital requirements and profit margins?

Where are the profit and risk points of the 188bet sports betting?

final，Do you want to vote？How to talk (what to fight for、What’s the bottom line)？How to invest (188bet sports betting mode、Rhythm)？

So in the entire pre-development process of cultural 188bet sports betting projects，Preliminary evaluation and investment feasibility study directly serve business decisions，Look at the overall situation (Tao) rather than the details (technique)，Often the key to the success or failure of a project。

But in many cultural 188bet sports betting development projects，Complete preliminary work is often overlooked，It is often the case that leaders lack sufficient data for research reference，Make decisions based on personal judgment only，Then we directly entered the planning and design stage，At most, I am gradually realizing that I need to do another concept planning。Most planning and design units work on desks for a long time，Streamlined、routine、Template text，Very lack of in-depth business operation experience and industrial research accumulation，If you expect them to solve the problem of project profitability，Obviously seeking fish by chance。

2. The complexity of cultural 188bet sports betting project investment research

1、Investment research for real estate companies is too simple，Not applicable to large-scale cultural and 188bet sports betting complex projects

Currently, real estate companies are the main driving force for investment in large-scale cultural and 188bet sports betting projects，And they do project feasibility studies based on the thinking of land and real estate development，Often very "simple and crude"。(Based on the author’s feasibility study summary of some TOP10 real estate development companies)

Mainly the following analysis modules:

City Analysis: GDP、Population (including marriageable population structure)、Big Traffic、Industrial 188bet sports betting (involving population inflow), etc.；

Plot analysis: mainly plot attributes (188bet sports betting indicators)、Location attribute (transportation、Package) etc.；

Local real estate market analysis: real estate 188bet sports betting amount、Commencement area、Completed area、Sales area、Number of sets sold、Sales price、Supply and demand ratio、Future market capacity、Data trend analysis、Main products and house types, etc.；

Competitive Product Analysis: Current and Future Major Properties、188bet sports betting and for-sale volume、Product form and unit type、Land price、Sales price、Advantages, Disadvantages, etc.。

At most, add some basic information on the local 188bet sports betting industry (official data)、Hotel situation、Business situation, etc.，They are all relatively simple and superficial。

can see，The above analysis dimensions are entirely around real estate，Use real estate development routines to develop cultural and 188bet sports betting complexes。

Although many cultural and 188bet sports betting complexes also use real estate as their main means of profit，Equipped with a large amount of residential construction land and commercial and residential construction land。But if researchers do not truly understand the significance of cultural 188bet sports betting in the success or failure of the entire complex，The dimensions considered are too single，Think of the cultural 188bet sports betting sector simply as the “cost” of investment and development，The gaps in its research often become hidden dangers for projects that are likely to cause sustained losses in the future。

2. What is complicated about cultural 188bet sports betting investment research

1) The success of cultural 188bet sports betting is directly related to real estate sales and premiums，So the “account” of the cultural 188bet sports betting sector must be settled clearly。Not that the bigger the investment、The higher the configuration，The easier it is to succeed，But through multi-dimensional research，Find a business “balance point”。

2) The business formats involved in comprehensive cultural 188bet sports betting development projects are becoming increasingly complex，There will be a certain mutually supporting correlation between them，What to do、How big is it、How much to vote、How to make decisions，Everyone needs investment research to provide reference and guidance。Obviously prepare preliminary research and investment research for cultural 188bet sports betting projects，Need to have a certain in-depth understanding of this diversified industry。

3) 188bet sports betting data is too watery，This is fundamentally different from real estate data，It is very easy to cause misjudgment。For the number of customers、structure、Consumption power、We need to have a clearer understanding and preparation for the impact of off-peak and peak seasons。

4) The cultural 188bet sports betting industry is in the process of rapid development，Product structure and form are constantly iteratively updated，Must follow and study trends for a long time。Moreover, cultural 188bet sports betting is influenced by the local landscape、Humanities、Consumption habits and other multiple influences，Non-standard product。Very mature in comparison、Standardized real estate products，A big difference again。

3. Third-party 188bet sports betting research is indispensable

188bet sports betting research is also divided into internal 188bet sports betting research and third-party 188bet sports betting research，The two confirm each other、Complementing each other。Especially some large development companies，Pay more and more attention to internal 188bet sports betting research capabilities，So why do we need third-party 188bet sports betting research？

1) Advantages and limitations of internal 188bet sports betting research

Advantages:

One，Know more about your own company，Especially the calculation of various costs for self-built projects、Design of 188bet sports betting schedule、Fund allocation planning, etc.，can be more accurate。

Part 2，With the increase in 188bet sports betting and construction projects，Can continuously summarize and correct errors in previous 188bet sports betting research，Ultimately forming one of the core competitiveness of enterprise 188bet sports betting and development。

Limitations:

One，Internal 188bet sports betting research of many companies，Typically driven from the top down，Make proof questions for yourself，It is difficult to ensure the fairness of 188bet sports betting research。

Part 2，Internal 188bet sports betting research staff of the company，Only for our company，Compared to professional institutions that serve many 188bet sports betting clients，Visual horizon has inherent limitations。

2) Complementary advantages of third-party 188bet sports betting research

More neutral stance、Broader vision、188bet sports betting more deeply、More comprehensive data

02 Analysis of typical cases

Changbai Mountain International 188bet sports betting Resort is Wanda Group’s first venture into cultural 188bet sports betting projects，This is also the first time it has failed in cultural 188bet sports betting development，Great case study value。

September 2008，Secretary of Baishan Municipal Party Committee Xiang Wang Jianlin、Fanhai Lu Zhiqiang and others recommended a 188bet sports betting project in Fusong County，Wang Jianlin is very interested in this project。But the original plan of the project was to build only two ski resorts，The investment amount is only 200 million yuan。

But the 188bet sports betting amount of two "small goals" is too small for the giant，So Wang Jianlin proposed a huge 188bet sports betting plan - 20 billion (later said to be expanded to 23 billion)！100 times more than the original plan，The overjoyed local government naturally gave a warm welcome。You must know that the total GDP of Baishan City in 2008 was only 30 billion。

The Changbai Mountain International 188bet sports betting Resort finally landed in Songhe Town, Fusong County，15 kilometers from Changbaishan Airport，20 kilometers away from Changbai Mountain Tianchi，The project covers an area of ​​about 30 square kilometers，The construction land is about 10 square kilometers，The total investment of 23 billion became the largest single 188bet sports betting project in the country at that time。(Jingjian Think Tank estimates that the real investment amount is close to 13 billion)

Wanda’s first attempt at cultural 188bet sports betting complex development in Changbai Mountain project，The project is divided into North and South areas，North District claims to be built into a new tourist city of "Songfu integration"，And equipped with Fusong County Administrative Center and Conference Center and Wanda Plaza、School、Hospitals and other living facilities。The southern district is an international tourist resort，By Forest Golf、Large ski resort、Resort Hotel Area、Composed of four parts including hot spring town，Also known as "three dishes and one soup"。

The plan was successfully approved after 2 months，"Green light" all the way to 188bet sports betting approval，Also in many aspects (land transfer、Tax exemptions, etc.) to provide maximum care。

So，Wanda United Oceanwide、One party、Elion and other enterprises formed a group to start the development and investment of Changbai Mountain International 188bet sports betting Resort，Four companies at 35%、35%、25%、5% investment ratio。August 2009，Wanda’s first 188bet sports betting project, Changbai Mountain International 188bet sports betting Resort, has officially started。Lenovo again in 2010、UFIDA、Rongke and others entered small stocks。Wanda has always been the actual operator。

As can be seen from the above 188bet sports betting progress timeline，The development rhythm is very steady、Planned，A high degree of execution is also a characteristic of Wanda Group。

The entire resort configuration is extremely luxurious。Many years have passed，Even from today’s perspective，The overall design of this cultural and 188bet sports betting trial is still remarkable。

188bet sports betting, the design concept is new.

“China used to do 188bet sports betting projects，Only ski resort，Golf is golf，At most one or two hotels will be built。”

This project integrates skiing and golf for the first time，Divide the vacation experience into golf season and snow season，The football season is from late May to early October every year，This time period just fills the operational gap caused by the seasonality of the ski resort，Achieve the purpose of four-season 188bet sports betting in the northern region。Only in this way can very large hotel groups and supporting formats be profitable。

Secondly, the business format is very comprehensive，Except skiing、Golf、Outside the hotel，There will also be hot springs、Drifting、Commercial Street、Performing Arts Theater、Museum and other culture、Travel、Integration of various business formats such as commerce。This is also groundbreaking in the cultural 188bet sports betting industry，Greatly enriches tourist experience。The richer the content、The more attractive，Tourists will have longer vacation time。After the Southern District opened in 2012，The hotel occupancy rate reached 50% in the first year (original expectation was 30%)。

Second, the design standards are high.

Ski resort ranked first 188bet sports betting world、Ecosign, a Canadian company that has designed venues for five Winter Olympics。Total area of ​​7 square kilometers，There are 43 ski slopes，There are 9 advanced ski trails that meet the competition requirements of the Winter Olympics，And 14 intermediate ski trails，20 beginner ski trails，Can accommodate 8,000 skiers at the same time。Lightings installed on some ski trails 188bet sports betting ski resort，Available for night skiing，Fully meet the needs of different ski enthusiasts。Hardware equipment reaches world-class level。

Wanda’s Changbai Mountain 188bet sports betting also has the world’s top forest golf course，Consists of 3 par-72 courses (54 holes in total)、Composed of two clubs and two driving ranges。

Pine Valley Golf Club has 36 holes in total，East、West Two Par 72 18-hole course，By world golf master Robert Trent Jones, Jr）Design，The total length of the east course fairway is 7538 yards、The total length of the West Course fairway is 7293 yards，The golf course forest tree species are mainly red pine；The clubhouse built to super five-star standards has a construction area of ​​about 7,600㎡。White Birch Club is an 18-hole course with a par of 72，Designed by the world's top designer "Golden Bear" Jack William Nicklaus，Total fairway length 7473 yards，The main tree species 188bet sports betting golf course forest are birches。The three courses are built using fairways in virgin forests，Very good quality，It can be called luxury，Wild and wild。Officially opened in 2013, it has become a star stadium at home and abroad。

But the glory is just an appearance, and there are hidden worries behind 188bet sports betting.

First of all, 188bet sports betting is unsaleable.

Wanda has enclosed a large piece of land in the "New 188bet sports betting City" in the North District，The total construction area of ​​the first phase is 5 million square meters，Currently, 2 properties have been developed ("Changbai Mountain Pearl" and "Changbai Mountain North Latitude 41 Degrees")，Most of the area is undeveloped。

"Changbai Mountain Pearl" opened in September 2010，An 188bet sports betting of ​​130752.13 square meters，Building 188bet sports betting 184905.98 square meters，Floor 188bet sports betting ratio 1.37，Greening rate 47.8%，House size 50-90 square meters，Total number of households: 1706。Including small high-rise residential buildings、Multi-story residential、Garden houses and other residential categories。

"Changbai Mountain 41 Degrees North Latitude" opened in June 2011，Occupy 97513.44 square meters，Floor 188bet sports betting ratio 1.55，Greening rate 36%，House size 48㎡-93㎡，Total number of households: 2079。For small high-rise and multi-story residential products。

However, the unexpected slow-sale of real estate gave the 188bet sports betting a heavy blow，Wanda’s properties are almost all empty and empty。For example, "Changbai Mountain 41 Degrees North Latitude" launched a total of 536 houses when it opened in 2011，After the slow sales, there are still 9 buildings that have not been opened yet，All merchants have evacuated，Many owners posted the words “For Sale” on the glass of their houses。The nearby Wanda Plaza has also been closed for a long time。

Everyone in the industry knows it，Such a large-scale cultural and 188bet sports betting comprehensive development，Must be used to support the capital flow of real estate sales，Refund the construction funds of the cultural 188bet sports betting sector。Such a large area of ​​unsalable goods，If it weren’t for Wanda’s own strength，I’m afraid the entire resort has long been an unfinished project。

According to Wanda Commercial IPO documents (August 2015)，Total assets of Changbai Mountain International 188bet sports betting Resort Development Co., Ltd. in 20141,264,860.920,000 yuan，Net worth 197,092.350,000 yuan，Loss for the year-88,677.150,000 yuan；Total assets at the end of June 2015 (semi-annual report) 1,210,694.140,000 yuan，Net worth 163,504.880,000 yuan，Loss-34,024.930,000 yuan。It can be said to be a heavy loss！

Lenovo Holdings、Elion Resources、Oceanwide and others withdrew their shares 188bet sports betting 2013 to 2016，Taken over by Wanda Commercial，The shareholding ratio once reached 83%。

The sealed Wanda Changbaishan villa 188bet sports betting

The more fatal blow comes 188bet sports betting the inherent hidden danger of policy violations.

Back in 2004，The country has already issued the document，Require all localities to stop building new 188bet sports betting courses。2 years later，The Ministry of Land and Resources once again banned the approval of villas、188bet sports betting course land。

In response to approval，Baishan City has packaged the land use into more than 70 small projects and reported them separately，188bet sports betting types include factories、Pharmaceutical factory，There are even various types of funeral homes。The golf course was packaged as a competition venue for the "Winter Games" sub-divisions，The villa 188bet sports betting has become a supporting athlete apartment。Finally successfully approved 359 hectares of construction land。

final，Although the venue for the 12th "Winter Games" fell 188bet sports betting "Beidahu Ski Resort" in Beidahu Development Zone, Jilin，However, the above two projects "went as expected" and turned into golf courses and villa complexes，A total of 93 villas and 187 units 188bet sports betting first phase of construction have been submitted for approval。

To ensure the implementation of the 188bet sports betting，Fusong County Government also signed a guarantee agreement specifically for the developer，It clearly states: “Party A needs to ensure that Party B can operate golf”、“About the villa land，Party A agrees to use double spelling、Towne housing 188bet sports betting approved”，And "issue a pre-sale license to Party B in a timely manner"。"If you are punished for business purposes during the business process"，Then Party A, the government, “should bear full responsibility and compensate for all losses”。

The good times did not last 188bet sports betting, and the turning point came in 2017.

August 2017，Li Wei, Secretary 188bet sports betting Baishan Municipal Party Committee, is suspected of serious disciplinary violations，Accept organizational review。January 2018，Li Wei was double opened；The illegal income shall be confiscated；The suspected criminal issues and clues will be transferred to the judicial authorities for handling according to law。

Also in August 2017，The environmental protection inspection team officially entered Jilin Province and began to receive visits and inspections，Two months later，The golf course in Changbai Mountain International 188bet sports betting Resort has been officially banned，Started to plant new saplings。

Environmental protection inspection report shows，The environmental protection inspection team has something to say about Jilin Province’s approach to environmental protection、Very dissatisfied with making a set。and expresses，2011 Incident Illegal Villa、After the golf course was exposed，“Jilin Province not only failed to carry out cleanup and rectification as required，On the contrary, it has been reported many times that the 188bet sports betting has stopped construction and related facilities have been dismantled。"Later, the leader of the environmental protection inspection team said。

The interesting thing is，June 2017，Jilin Province still reports that illegal 188bet sports betting courses have been demolished。But the famous 188bet sports betting tournament was still being held on that venue，CCTV5 is still broadcasting the event。

June 2017，Feeling that something is wrong, Wanda “passes the blame” and withdraws from the Changbai Mountain International 188bet sports betting Resort project，Transferred all equity to Dalian Yifang Group，Turn into the management operator of the tourist resort。January 2019，Changbaishan Golf Course and 187 illegally built villas have all been demolished and renovated。

No matter how much money the final 188bet sports betting was transferred to a group，Wanda must have suffered huge losses on this 188bet sports betting。

Review of the entire Wanda Changbai Mountain International 188bet sports betting Resort project，The investment amount is not small，Resource endowment is not scarce，Planning and design are not bad，The quality of the project is not bad，The business content is not incomplete，Government relations are not bad，Also equipped with large-scale real estate，Why did it end so disastrously？

Failure 1: Insufficient research on the vacation industry，Causing 188bet sports betting logic errors

Wanda’s development logic: in an excellent scenery、An area with extremely low land prices，Developing cultural 188bet sports betting on a large scale，Drive sales and premiums of 188bet sports betting real estate。

Characteristics of China’s resort real estate: demand and motivation for “shelter from the cold”，Far larger than "summer escape"，Going to the south to "escape the cold" is a "necessary" vacation！Vacation real estate first relies on climate、Environment，This is the basic "motivation"，Then comes the empowerment of supporting cultural 188bet sports betting projects (promoting sales、Increase premium)。

We will see 188bet sports betting northerners (especially Northeasterners) going to Guangdong、Buying a vacation home in Hainan and other places，And in large quantities、Scalable，But the opposite phenomenon is rarely seen。

So our country’s tourist real estate is mostly located in the south，The most concentrated place is in Sanya，Often jokingly called Sanya City, Heilongjiang Province，Northeasterners are said to account for nearly 50% of the total population。Obviously from the perspective of 188bet sports betting real estate，Escape from the cold is more attractive than the heat，Greater than enjoying snow in winter。Especially for many elderly people in cold areas，Go south to spend the long winter，Many elderly diseases can be alleviated，This has become a rigid need。People can go to a beautiful and warm southern city to spend the winter every year，But few people have the sentiments to go to the cold Northeast every year during the coldest time。

So the cruel reality has falsified Wanda’s 188bet sports betting logic.

Failure 2: Poor locational population base

Sojourn is longer than vacation，It also relies more on the humanistic environment and social service facilities of life，Cultural 188bet sports betting towns should at least be based around a city with a population of hundreds of thousands。We can see，At present, most tourist real estate gathering places have such characteristics。

Looking back at the Changbai Mountain Project，The urban household registration population in Fusong County, the project site, is only 210,000 (2017)，The county has a smaller population (less than 100,000)。Remote location、Economic backwardness、The climate is too cold，Only suitable for short-term snow play，Not suitable for long-term residence。Such a place where the attraction of 188bet sports betting is far greater than the attraction of residence，Even with more residential land，I’m afraid it’s also difficult to get rid of。So the usual development model of real estate balance cannot be simply applied，Wanda later admitted that the business model was not yet mature for this project。

Such a huge 188bet sports betting in the Changbai Mountain project，It is a fantasy to make money back through business，Supporting real estate once unsaleable，Basically equivalent to a "death sentence"。

Sightseeing tours value the quality of 188bet sports betting resources，And vacation travel、Especially for large-scale comprehensive projects，Location considerations are far superior to resource endowments。So we can find out，So many cultural 188bet sports betting projects developed by Wanda after that，All located in regional central cities or their suburbs，Obviously learned the lesson from Changbai Mountain。

Failure Three: "Tsinghua Peking University，188bet sports betting’s better to be brave”，Insufficient estimation of policy risks

Wang Jianlin has a famous saying: "Tsinghua University and Peking University，It’s better to be brave。"This may be his experience in getting rich quickly，Perhaps this is also the theorem that many other bosses who started 188bet sports betting barbaric growth period firmly believe。

But know it，This time and that time，When it was built, the relationship was in place and the green light was no problem，But cultural 188bet sports betting investment is not like real estate development where you can turn around quickly and leave，Large area、Long development cycle，If there are any policy risks，It is very likely that one day in the future you will step on the mine you laid for yourself。

Yinmachuan 188bet sports betting in Luanping County, Chengde, Hebei was demolished

Nowadays, many planning and planning organizations 188bet sports betting industry are promoting the "divine plate"，Developers must use business logic to think rationally。There are indeed humble places 188bet sports betting industry that rely on low prices，The case of a “magic plate” sold at a high premium after successful speculation。But the number is only a handful，It is an accidental success under many prerequisites，Often cannot be copied。Some may also have associated environmental risks，Before anything happened, it was a "divine disk"，If something goes wrong, it will immediately turn into a “death situation”。For example, Yinmachuan in Luanping County, Chengde City, Hebei Province，A moment of glory，Finally, it was jointly listed and supervised by multiple ministries and commissions，Demolition together with multiple developers。

“Being upright and surprising” is always the way to maintain long-term 188bet sports betting.

03 Key points of cultural 188bet sports betting investment research

1. Balance considerations

1. Why balance?

The so-called balance，It is not only to achieve daily operating balance (not counting depreciation and financial costs) or to make a slight profit for the cultural 188bet sports betting sector of the complex，Considered as a basic requirement。

Many developers develop large-scale cultural and 188bet sports betting complexes with real estate ideas，Often only the benefits of land are calculated，“Naively” think，The cultural and 188bet sports betting sector should be included in the "cost" of real estate development。In fact，Due to the needs of land allocation and government performance，These large-scale development projects often use various "high-end configurations" to attract the attention of local governments，Developers without actual operating experience do not know what the future profits and losses of these "high allocations" will be，Never even thought about it seriously，Not a few people eventually jumped into the hole they dug。

One of the characteristics of China’s 188bet sports betting market is that it is obvious in the off-peak and peak seasons，Holidays are few and concentrated。

Traditional tourist attractions in the past，Few and simple operating assets，If it’s the off-season, it’ll be a big deal to close down the business，Have a "winter vacation"。And those large “cultural 188bet sports betting cities”，Even if there are only 500 people a day，Many projects and high-star hotels cannot be idle、Closed，Still operating at full capacity，Especially those indoor projects with high energy consumption (indoor ski resort、Constant temperature water park、Aquarium, etc.)，Daily operation and maintenance costs are very high。

And such projects often occupy a large area，As little as several thousand acres，As many as ten thousand acres，The development cycle is very long，General real estate high turnover logic is not applicable。The cultural and 188bet sports betting sector must fulfill its original promise within a certain period of time，This is related to leadership performance and later real estate sales license。Most of the properties were later sold，A pile of junk assets with huge operating losses，Who can I throw it to if I want to?？

The final outcome is，Money earned from real estate，Continuously subsidize the cultural 188bet sports betting sector，With no end in sight，Becoming a "wound that keeps bleeding"。Perhaps blowing these things up in the end is the best option。

2. How to achieve balance?

To achieve the daily operating balance of cultural 188bet sports betting projects，Must be comprehensive、Rigorous preliminary evaluation and feasibility study，To ensure that the development logic is correct，Reasonable business layout，Project products fit the market。

In layman’s terms: in the right location，Build a suitable 188bet sports betting，With suitable business formats；Strict logical analysis，Rigorous feasibility study calculation，Strict cost control。

Seems simple at first glance，But in actual operation, there are not many things that can be done well，This is about the relationship between relevant personnel and the industry、The depth of market 188bet sports betting and understanding is directly related。

2. Consideration of cultural 188bet sports betting characteristics

In addition to the research and judgment on land and real estate mentioned above，Due to the long development cycle of cultural 188bet sports betting projects、Big investment、Many related factors、Complex business format，Therefore, its preliminary evaluation and feasibility study should also pay attention to the following considerations based on the characteristics of cultural 188bet sports betting。

1. Location study

Large-scale comprehensive cultural and 188bet sports betting development projects are mostly located in the suburbs of cities or tourist destinations，The importance of its location is much higher than that of ordinary residential real estate。

Overall，Large location (city)Community location (plot)LandscapePeripheral facilities

Different locations，There will be different regions、Climate、Economy、Customer group characteristics，Development logic、The 188bet sports betting model and the product model will be very different。(The failure of Wanda’s Changbai Mountain project above confirms this。) Bigger is not better、The more high-end, the better，But we need a suitable business model and product model。

And the accessibility of the location of the land (airport、High-speed rail、High speed)，Driving distance from population center，Customer group radiation range，It will also have a significant impact on the long-term operating efficiency of future cultural 188bet sports betting projects。

2. 188bet sports betting market research and judgment

China’s 188bet sports betting data is often watered down ten times，Even dozens of times，So how to determine the tourist flow and characteristics？

Use multi-dimensional data to verify and analyze each other，Study and judge the local 188bet sports betting market situation。For example: airport、High-speed rail passenger trips，Hotel occupancy status of various levels、Passenger flow situation during the long holidays in major scenic spots、Long holiday tourist data, etc.，As well as field research and travel agency interviews。

Through the above data，We can estimate the real number of tourists 188bet sports betting tourist destination、Customer group characteristics (age、Property、Origin, etc.)、Features of low and peak seasons、Overnight rate、Consumption demand、Consumption power、Consumption structure、Popular travel routes, etc.。These data and judgments are very important for subsequent feasibility studies and concept planning。

3. Competitive product 188bet sports betting and business format selection

Everyone knows what the market demands and just does it，But the 188bet sports betting industry has developed to this day，The business format is very comprehensive，Great demand，I’m afraid it’s rare that the supply is completely empty，This is especially true for developed areas and tourist hotspots。Therefore, the research and judgment of competing products is particularly important。

For example, it’s time to welcome the Winter Olympics，Ice and snow projects are very popular。Some developers blindly pursue indoor skiing projects in some developed areas 188bet sports betting south，I have doubts about this。Is there market demand？Yes。But the developed southern regions are different from Europe，I don’t have the habit of skiing，It may be possible to try something new，But for large-scale investments that value long-term operating benefits，This demand is not stable，It is a market that needs long-term cultivation。And throughout the area，Multiple projects launched at the same time indoor ice and snow projects，They even compete with each other for the small cake。

The author prefers，According to a more mature one、There is enough data to show the market demand，Through in-depth research on the regional market，Understand what has been built、Under construction、Proposed 188bet sports betting status，In the right location，Implement your own projects with differentiation。At the same time, we should also ensure the complementarity of various business formats in our projects，And its complementarity with surrounding businesses。This can greatly improve the success rate of our projects in practice。

4. From full-cycle calculation to 188bet sports betting analysis

After entering the feasibility study stage of specific preparation，First, determine the structure of each business format、Size、188bet sports betting intensity、188bet sports betting rhythm、Targeting and Revenue Forecasting。Do it throughout the entire development cycle，Operating profits and losses and overall capital flow are balanced。

Cultural 188bet sports betting projects have a long development cycle and cultivation period，Compared to real estate，The calculation factors of comprehensive cultural and 188bet sports betting development are much more complicated。It usually takes about 1-2 years from the intention to sign the contract to the preliminary plan，Then there will be a construction period of 3-4 years，Market cultivation is still needed，It takes 3-4 years of marketing to go from unknown to a little heard，Annual marketing expenses can easily reach tens of millions。Especially the first 3 years of business are very important，The market situation must be opened quickly。Many scenic spots，In the early 3 years of marketing，Eager to recover investment，Insufficient marketing efforts，In the end, it often falls into a bleak business situation。

The above not only requires strong financial strength，In the preliminary evaluation and feasibility study, each link must be carefully studied and analyzed，Be prepared for medium and long-term 188bet sports betting，In order to start destination development。

(The article comes 188bet sports betting Jingjian Think Tank, author Zhou Mingqi)