No snowflake is innocent in an avalanche，For those who have been laid off recently、Unpaid wages、For 188bet app download, which is plagued by negative news such as project suspensions，Cooperation with Six Flags America，Probably the heaviest snowflake。An employee of Shanshui Wenyuan Group said bluntly: "Shanshui Wenyuan was dragged down by the Shanshui Six Flags project。”

Days ago，Beijing Business Daily reporter exclusively visited the construction site of Zhejiang Shanshui Six Flags Project，It has been confirmed by many sources that the park has been suspended。A person familiar with the matter told reporters，The reason why Six Flags Landscape Park has such a bumpy fate，It is mainly landscape and cultural gardens as opposed to theme parks、Cultural and 188bet app download real estate companies think too simply，And in the process of cooperation，Six Flags’ almost “harsh” investment and construction requirements，Shanshui also faces a lot of unplanned burdens and problems。Actually，As the suspension of China’s first Landscape Six Flags park project continues to unfold，The domestic 188bet app download industry has also begun to re-examine the changes in the role of foreign IPs in the Chinese theme park market。

Success is also 188bet app download, failure is also 188bet app download

"Tell the truth，Shanshui Cultural Park simply cannot handle a large-scale project like Six Flags。" Lin Huanjie, President of China Theme Park Research Institute, said bluntly。Many industry experts also told reporters from Beijing Business Daily，Judging from the current situation，During actual operation，The implementation of cultural 188bet app download projects in cooperation with Six Flags may be far more difficult than initially expected。

The location of the first Shanshui 188bet app download cooperation project in China、The relevant person in charge of the Haiyan County Government disclosed to a Beijing Business Daily reporter，After project signing，Because the preliminary process is too complicated，Resulting in the actual start date being one year later than expected。This means，A park originally scheduled for partial trial opening this year，Construction didn’t start until last year，The real construction time is not long，“The park is located by the sea，Before construction begins，Sedimentation of sea sand、A large amount of basic treatment work such as siltation，It did delay the start of construction。"Introduction of the person in charge。

Specifically，Analysis by Zhou Mingqi, founder of Jingjian Consulting，What Six Flags America is good at、Exciting roller coaster rides，Also developed the world’s fastest、Highest、The most thrilling roller coaster。These high-tech large-scale amusement equipment travel fast、Unbalanced force on the ground，So for supporting facilities、The construction standards such as land hardening are very high。Due to the transformation of Shanshui Cultural Park into cultural 188bet app download not long ago，Insufficient development experience，The difficulty of construction of cultural 188bet app download projects may be insufficiently estimated，Lead development progress、There is a large deviation between the capital chain arrangement and the actual progress。"Zhou Mingqi said bluntly，A theme park is like this，Six Flags Shanshui has launched 11 projects in the country within four years，The importance of preliminary preparation tasks can be seen。

Except for complex projects，After Shanshui chose to cooperate with Six Flags America，The direct financial pressure cannot be underestimated。Introduction to Zhou Mingqi，Estimated，188bet app download only pays US-15 million in brand royalties to Six Flags America every quarter，A highly exciting roller coaster，It is also the most expensive among various theme park rides，“Different from the custom of most Chinese partners who advance capital first and pay later，Most Americans will start designing after receiving about 90% of the cost、Production equipment，After being transported thousands of miles to China, it still takes a long time to install、Debug、Detection process，This means that Shanshui needs to invest a large amount of costs at one time for a long time in advance。”

Lin Huanjie further analyzed that，Even not counting the later maintenance costs of large equipment，A single large roller coaster ride only provided by Six Flags，The cost is at least about 100 million yuan。He calculated，A project as large as Zhejiang Shanshui Six Flags，In the early stage, at least about 10 billion yuan of capital is needed，plus Chongqing in the same period、Investment needs for related projects in Nanjing and other places，The battle line is too long，It is likely to be the direct cause of the tight capital chain of 188bet app download。

Cultural 188bet app download real estate is a double-edged sword

actually，In the early construction process，188bet app download is not “only out but not in” for the Zhejiang Shanshui Six Flags project，Behind the huge investment of manpower and material resources，Around the park、A very "considerable" residential land in the resort area，It once made many developers quite "covetous"。

Looking at the entire Chinese cultural 188bet app download market，In recent years，Large、There are more and more giant cultural 188bet app download projects，To alleviate financial pressure、Complete supporting facilities，Allocate some real estate projects around the core cultural 188bet app download sector，Formation of "cultural 188bet app download real estate" model，It is a very common practice in the 188bet app download industry。In Lin Huanjie’s opinion，Many cultural 188bet app download real estate projects use cultural 188bet app download projects as carriers，Gather popularity through cultural and 188bet app download content，Promote the increase in the value of surrounding real estate，“Successful cultural 188bet app download real estate projects can dilute the investment cost burden of enterprises，It can also form a new tourist hotspot for the local area，It can indeed make multiple parties profit at the same time。”

However，Those who are familiar with the development rules of 188bet app download projects have already reached a consensus: cultural 188bet app download real estate is a double-edged sword。

“Building theme parks in order to rectify some companies in the market、The name of building a cultural 188bet app download town is only to enclose land and sell houses, but not to create cultural 188bet app download content，Now，Governments at all levels are becoming more and more strict on cultural 188bet app download real estate。" Lin Huanjie said。Zhou Mingqi told a Beijing Business Daily reporter，A developer who doesn’t know much about the cultural 188bet app download industry，They all "simply and crudely" think that while 188bet app download projects are being developed，You can build a residence first、Selling a house，To increase capital flow，Make a lot of money before opening。However, large cultural 188bet app download projects are characterized by large initial investment、Long development cycle，The location is generally located in remote areas on the outskirts of the city，To ensure that 188bet app download projects are on schedule、Quality guaranteed "online"，The residential sector is often tied to the cultural and 188bet app download sector，Even if the company can get residential land，Relevant departments will also issue pre-sale certificates in strict accordance with the development progress of the 188bet app download sector。In the context of the current property market，Before the opening of local cultural 188bet app download projects，The risk of residential sales is also getting bigger。

Therefore，In Lin Huanjie’s opinion，Today，The investor wants to get the land at a low price and take advantage of the opportunity to sell the house before the cultural 188bet app download project is completed，It is no longer possible to "support projects with projects"，"Therefore，This also greatly increases the financial strength threshold of participating investment companies。”To this，Zhou Mingqi also proposed，When companies invest in cultural 188bet app download projects with large-scale real estate development，We must pay attention to the feasibility study of cultural 188bet app download investment，Settling the accounts clearly，Not the larger the investment amount、The higher the configuration, the easier it is to succeed。

Foreign 188bet app download is not a cash cow

Focus on the theme park project itself，Introducing foreign IP is not only the path chosen by 188bet app download，It is also a “shortcut” in the eyes of many investors。

However, the reality may not be as good as imagined.

Take the cooperation between 188bet app download and Six Flags in the United States as an example，In addition to high brand royalties and equipment costs，A series of strict fund delivery and construction standards from the United States，It also puts more and more pressure on the mountains and rivers。Relevant person in charge of Haiyan County Housing and Urban-Rural Development Bureau told Beijing Business Daily reporter，Six Flags' high standards for the construction of the park are also reflected in their "serious" attention to details，“An asphalt road、A section of wall...many projects with almost no technical content in our opinion，Six Flags requires on-site acceptance before continuing operation。”

That’s why，In recent years，More and more people in the industry have begun to propose: At this stage when domestic and foreign theme 188bet app download brands are gathering together to deploy various projects in China，Except Disney、Universal Studios has its own IP with "top traffic"，Is it really necessary for Chinese investors to spend huge amounts of money to introduce international IPs that are relatively unknown?？

Wu Liyun, associate professor of the Chinese Culture and 188bet app download Industry Research Institute of Beijing International Studies University, speaks bluntly，Foreign IP may bring more traffic to cultural 188bet app download projects to a certain extent，Good IP does have domestic value，But investors should also see it，Even high-quality IP requires operation and management to fully realize its market value，Not anywhere、You can "make money while lying down" by introducing international IP in any form。

Lin Huanjie also thinks，Although foreign IP has "gimmicks"，But companies must also evaluate whether they have the corresponding control capabilities，"Whatever Disney，It’s still Universal Studios，Their projects in China，All are promoted by many companies and the government，China’s influence、Financial strength、Financing capabilities and other aspects can match the IP。" Lin Huanjie said，And，Not all foreign IPs meet the consumption needs of Chinese tourists，“For example, the difficult rides featured by 188bet app download，It is likely to take a period of ‘adaptation’ before landing in the Chinese market。”

Many experts said，The cost of introducing foreign IP is relatively higher，This requires investors to be more careful in determining the location of the project、Planning direction, etc.。“Disney、Universal Studios、LEGO、Happy Valley and other large theme parks are located in first-tier or faster-developing second-tier cities in my country，These cities themselves have a higher proportion of tourist demand，Fast transportation 188bet app download reduces travel pressure to a certain extent，Attracted nearby tourists with consumption needs。In addition，First-tier cities themselves have tourist attraction and spending power，Will affect consumers’ choice tendency，Can support each other with large-scale IP theme parks。"Wu Liyun said。

Wu Liyun thinks，Currently，domestic theme 188bet app download IP such as OCT、Chimelong and others，The market share of theme parks in China and even the world is also increasing rapidly，The tourist base is also relatively strong，Enterprise investment in such projects，There is no need to "only think about foreign IP"。

*thisTextSource: 188bet app download, author: 188bet app downloadPoint investigation team, original title: "188bet app download Landscape Report Series 3》.