"There was still class yesterday, but today the building is empty."

Xiaotian’s mother told the Blue Cube children，The 188bet app download is still doing promotions on Double Eleven，Still in class on Sunday，The 188bet app download will be closed on Monday。

The store she was talking about，This is the 188bet app download (Shanghai Bund Store)。15:00 on December 16，It should be business hours，But the door of this store is closed，The "Store Closing Statement" on the glass door looks particularly dazzling。And this statement，Also appeared on the gates of Jinqiao store and Ruihong store。

These three 188bet app download stores in Shanghai，They are all official authorized stores of the 188bet app download brand。

But the "Store Closing Statement" says，Affected by the news that LEGO Education announced on October 11, 2019, that it would cancel the authorization of all 188bet app download stores managed by Ximiya，Cash flow has been greatly affected，Stores are at risk of closure。

After reading 188bet app download statement，Xiaotian’s mother was confused - she bought a 15,000 yuan course in September，Only took 7 classes，Can the remaining money be refunded？

Soon，She called the mobile phone number used to collect member information in the "188bet app download Closing Statement"，“Can’t get through，Two days of fighting，They are all in shutdown state"。

December 17，One day after 188bet app download statement was released，She was pulled into a rights protection group organized by parents。“Except a few teachers，Most of them are parents who have paid and want the balance refunded。”Xiaotian’s mother told the Blue Cube children，There are now more than 100 families defending their rights，The refund amount involved exceeds 1 million yuan。

Screenshot from the Weibo of a rights activist parent at the Bund 188bet app download

The number of families joining in rights protection is still increasing，Refund for parents of 188bet app download、Rights protection incidents also continue to ferment。

Beijing、Guangdong、Chengdu...these parents who previously paid a large amount of course fees，Panic。

According to the 188bet app download store authorization information officially announced by LEGO Education，24 provinces/municipalities across the country，170 stores，The authorization of 150 stores has expired or is about to expire。

There are 170 188bet app download activity centers in mainland China, 150 of them will be closed?

188bet app download course fees are not cheap.

For example，Special offer launched by 188bet app download (Shanghai Bund Store) on Double Eleven this year，is "1111 yuan 11 lessons"。The original price of this package is 2888 yuan。In the rights protection group，Courses purchased by parents，The amount is not small—as little as a few thousand，As many as tens of thousands。

Different from the school’s semester-based payment，188bet app download Lesson Packages，Some courses last for one or even two years。These fees，Need to purchase first，Reconsumption。So，What will happen after the store closes，One store has millions of class fees to be refunded。

Three 188bet app download stores in Shanghai announced their closure，Taking direct aim at Ximeia and Lego。

December 16，WeChat public account "188bet app download ShangHai" released the "Store Closure Statement" at the same time，Detailed reasons for closing the store。We summarized some key points:

September 2019，Ximia and 188bet app download jointly require the store to sign a termination agreement，And sign a letter of commitment。

Core content of the termination agreement:

a) Sign a letter of commitment。Commitment to remove trademark use rights after December 31, 2019，Stop using the course in August of the following year。

b) while exonerating Simia from all liability.

C) If you do not sign the commitment letter, the use of the brand will be revoked immediately.

The 188bet app download was not satisfied with the content of the agreement and did not sign the agreement.

October 11, 2019，Lego Education officials announced the termination of off-campus cooperation with Ximiya，And announced the specific time when the 188bet app download store authorization expires。

From October 11, 2019，The "188bet app download Education" public account page announces the closing time of each store in red letters，Attracting a wave of refunds from users。

188bet app download does not allow newly signed agents to establish cooperation with the original activity center，The store is determined to be "abandoned by 188bet app download"。

The new 188bet app download seems to have begun renovation，Just 1000 meters away from the store。

Unable to obtain authorization，Few new customers，Existing customer refunds also affect cash flow，So the 188bet app download is actively closing、Save cash flow。

After closing，The 188bet app download is also negotiating with a new agent，Transfer existing users to the 188bet app download，And left a personal mobile phone number，Registration member information and requirements。

But the two mobile phone numbers left behind，Cannot be dialed，In shutdown state。

Explanation given for 188bet app download closure，Ms. Cai does not agree。She told Blue Cube Children，This is a delaying tactic，Do not want to refund the remaining course fee。

There are three reasons:

After 188bet app download officially announced store closure information，At the end of October, Ms. Cai came to ask for a refund，The store promised to complete the refund in December 2019，And filled out the "Refund Application Form" and signed the agreement。But it’s just past half of December，The store opened without any warning，Closed。

Double Eleven this year，Shanghai Bund 188bet app download is still doing special promotions，A parent bought a package，There are also parents who have paid tens of thousands of tuition fees。At that time，The 188bet app download actually already knew that it could not get the authorization。

Lian Lecturer，I also received the class suspension notice on the morning of December 16th，There was no sign of 188bet app download closing before。

Same as Ms. Cai，Determined the refund amount with the 188bet app download，There are many parents who have agreed on a refund time。

For example，Weibo user @melonmamamama posted the refund agreement signed with the 188bet app download——11475.24 yuan refund，The refund will be successful before the end of December。

Screenshot from Weibo, the picture has been cropped

Facing sudden 188bet app download closures，@melonmamamama also joined the rights protection team。

The 188bet app download project has been in China for more than 10 years。Ximiya Company was previously a partner licensed by Lego Education China to directly operate or sub-authorize a third party to operate the "Lego Education Off-Campus Activity Center"。

Including now，We can still open the official partner page of LEGO Education，See Xi Mi Ya ranked first。Just，The words "does not include 188bet app download business"，Specially marked。

Our official page at LEGO Education，Found the 188bet app download store in mainland China。

Surprisingly，There are 24 provinces/municipalities in this page，170 stores，Only 20 of them have no authorization termination date。In other words，150 existing 188bet app download activity stores will disappear by the end of 2020。

188bet app download wants to give up the Chinese market? Not really.

For the Chinese market，188bet app download attaches great importance to it。Not just because China has brought double-digit revenue growth to 188bet app download for several consecutive years。We can also take photos of 365 in Sichuan.27 acres of land to build Legoland，Officially announced that 80 new toy stores will be opened in China this year，Covering 35 major cities...See this company’s investment and emphasis on the Chinese market。

To know，September 2019，The current number of 188bet app download stores in the United States is only 91。

Is the store closure related to 188bet app download’s next step?

The word "188bet app download" is very popular in China.

But 188bet app download’s secret to opening the Chinese market，Not because of its toy business，But the education business。188bet app download toys mainly focus on the toy retail market，188bet app download Education focuses on the education market。In China，These 188bet app download bricks, which are used as "teaching aids", will not be sold to children，But sold to schools and various training courses。

This is also the rise of various “188bet app download classes” in China，Driving sales of 188bet app download toys。

Before LEGO Education announced the termination of off-campus cooperation projects with Ximia。Although Ximia is one of the authorized parties of the 188bet app download，But it is the core、Important authorized parties are not exaggerated。The termination of this cooperation will affect 150 stores in mainland China，Whether Lego’s business will be affected？

The answer is yes.

But 188bet app download has its own plans.

December 17, 2019，We dialed the official customer service number of 188bet app download Education。Customer service recommends parents to sign up for training classes，Reminder，“29 stores in Beijing are about to expire，Please be careful when registering for classes”，These 29，This is the store whose authorization is about to expire。At the same time，Customer service based on my location，Recommended two new stores。

The important thing is，The addresses of these two new stores，Not published on the official page of the 188bet app download Education Activity Center，And the training institution it belongs to is——Lion Education。

Before this，Lion Education is the core partner of 188bet app download Education’s off-campus classrooms。

In other words，The future is in the 188bet app download business，Lion Education may take over the original position of Xi Mi Ya。And the price for the course，It seems to be more favorable than before。

Take Lion Education Beijing Fulton Center as an example，The price of an 84-hour course is 13,000 yuan。The hourly training fee is about 155 yuan，And before that，The hourly training fee at Shanghai Bund 188bet app download is about 260 yuan。

The training fee has been slightly adjusted，The hours of a single class have also been adjusted。Change the original class period to 1 hour，Changed to 2 hours per class。

But these messages，188bet app download Education has not officially announced。But these messages come from 188bet app download Education official customer service and Lion Education store customer service，Has authenticity and reference value。

188bet app download’s half-year operating profit was 43% compared with the same period in 2018.900 million yuan decreased by 16%

In China，“188bet app download” is the next competitive high ground for building block toy companies。

Last year，Aofei Entertainment also announced with a high profile that it will officially enter the building block market from the field of educational 188bet app download，The "Visit Building Blocks" launched，It is based on "IP + technological elements + age-specific puzzles" as the core。Without a doubt，Aofei is an educational product based on building block toys for children of different ages，That is, starting from the traditional toy market，Making building block products that children like in the new era。

The educational properties of building block toys are recognized，How to create experience innovation based on traditional building block toys，188bet app download is what toy manufacturers are trying。The tastes of toy consumers have changed，Parents also hope that their children can learn and grow while having fun，Who can meet their needs，You can gain an advantage in 188bet app download competition。

After more than 10 years of precipitation，188bet app download has a very high starting point in China。

As for the next step？Still waiting for the official announcement of 188bet app download Education。

This day，Not too far。After all，In a sales survey of different toy categories given by market research agency NPD，The sales growth of games/puzzle toys represented by Magic: The Gathering is the highest，Building Sets, represented by 188bet app download, have seen the worst sales decline。Among them，Including 188bet app download bricks。(Review: "188bet app download's one-day net profit of 15.47 million yuan，Where are the hidden dangers？》)

User message，From "188bet app download's one-day net profit of 15.47 million yuan"，Where are the hidden dangers？》

In the Chinese market，Parents attach great importance to their children’s education。This also gives 188bet app download and toy companies new room for development。

In the 188bet app download business，What’s next for Lego？Worth attention。

But now，Refund issues faced by parents who invested a lot of money in lessons at the 188bet app download，It will also inevitably affect LEGO’s brand communication in China。

The news of the closure of three 188bet app download stores in Shanghai is still brewing。As of December 17, 2019, LEGO has not officially authorized the 188bet app download，Reply further。

As "188bet app download ShangHai" said in the "Closement Statement"，Over the past 10 years，The sales data of "Lego equipment" has exceeded several hundred million，Hundreds of investors have invested a lot of money in this brand in the past 10 years、Resources and energy，Working with LEGO Education to attract nearly 500,000 families to understand and spread the brand。

The only way to achieve success is to not hurt users.

*本TextSource: WeChatPublic account "Blue Rubik's Cube Children", author: Xiao Li, original labelTitle: "What happened to 188bet app download？150 188bet app download activity centers will disappear，3 stores officially announced "closed stores"，Parents’ rights protection》.