December 19，By Propaganda Department of Shunyi District Committee、Sponsored by Shunyi District Culture and 188bet app download Bureau，Hospitalized，The "2019 Second Beijing Shunyi Cultural 188bet app download Development Summit Forum" with the theme of "Integration·New Ecology" was grandly opened at Beijing Shunyi Xinhualian Lijing Hot Spring Hotel。This forum invited Beijing municipal departments、Relevant departments and territorial leaders in the district、Experts and scholars in the cultural and 188bet app download industry、Leaders of leading cultural and 188bet app download companies、About 300 people from high-quality 188bet app download companies and media reporters in Shunyi District participated，Explore together the implementation and development path of the cultural 188bet app download industry in Shunyi District，Further promote the development of cultural 188bet app download industry in Shunyi District、Great prosperity。Huang Jianbo, CEO of Summit Cultural 188bet app download, attended the conference and delivered a keynote speech。

Huang Jianbo thinks，There are two very important points in cultural empowerment 188bet app download，The first is to create new life，We must give new vitality to old culture；The second creates a new emotion。The most touching thing about traveling is actually the emotional interaction，Must hit people’s hearts directly，It’s tempting，This can generate consumption impulse and purchasing behavior。In his opinion，The core competitiveness of future 188bet app download will become more and more technological、Digital。Digitalization can transform traditional culture、The industrial elements required for 188bet app download are better integrated，We must take into account the inheritance and development of past culture，We must also face the future and absorb and integrate elements and genes of science and technology。

Huang Jianbo said，Integrating culture and 188bet app download requires two aspects: the first is the activation of resources，The second is the activation of traffic。“We need to transform resources into good products，Convert into products acceptable to the market to drive traffic，Let traffic incubate new products，Form new vitality，To create new value。”

The following 188bet app download full text of Huang Jianbo’s speech:

(188bet app download article is compiled based on the speech transcript，Zhi Hui slightly deleted)

Dear leaders、Dear friends，Good afternoon everyone，The topic I want to share with you today is called "Cultural Empowerment 188bet app download，Create a new scene for cultural 188bet app download experience》。

Everyone has felt the pressure brought by the overall environment to some extent 188bet app download year。Why talk about big environmental issues？The most important thing is that public opinion is now discussing whether we are in the stage of consumption upgrade or consumption downgrade？In fact, different fields，Different environments，Everyone has different opinions。

From the perspective of 188bet app download industry，We believe that the industry is constantly developing and upgrading，Especially after more new elements come in，188bet app download regardless of quality、Quality、There are higher improvements across generations，At the same time, the market has also put forward higher requirements for products。So from an industry perspective，We believe that the entire 188bet app download industry is being upgraded。

But let’s look at the operation situation，According to the relevant data we have，So far in the first half of the year, the number of tourists in a considerable number of traditional scenic spots in China has declined，And the decline is not small。What is the reason？We have been doing research and thinking in 188bet app download area from the second half of the year to now，Basically sorted it out，We think there are three reasons:

1. The impact and diversion of 188bet app download categories on original traditional products.

二，Travel 188bet app download originally supplied，Doesn’t match everyone’s current travel demands。

三，Affected by the macro environment，Everyone’s motivation to 188bet app download、Decreased desire to 188bet app download。

There is competition in the market，Insufficient supply and economic impact。These aspects have largely caused some fluctuations in the operation data of traditional scenic spots 188bet app download year。So is it an upgrade or a downgrade?？Through the above analysis，Combined with our own research and understanding，I personally think it is actually an upgrade in consumer demand and a downgrade in consumption capacity。

How to understand this concept？In fact, what the current market needs more is a high-quality and low-priced experience，Cost-effective product，It will be a more competitive product。Because of consumers’ current appetite、The taste has been improved，But in fact, most of the current buyers，’s consumption power is weakening，The money you are willing to pay is not much。On the one hand, the demand is to go up，On the one hand, purchasing power is reduced or restricted，This puts forward higher requirements for the operation of cultural 188bet app download products。

It becomes more difficult to operate，This requires us to greatly improve the quality of our products，On the other hand, we need to be able to reduce operating costs more effectively。This is no small challenge。Of course，This is also a new opportunity under the background of the integration of culture and 188bet app download，Especially the topic we are discussing today is called cultural empowerment 188bet app download。Industrial elements of culture，Integrate into the 188bet app download industry，How to improve the quality of our 188bet app download，This gives the entire industry a new opportunity and a new perspective to discuss the integration and coordinated development of culture and 188bet app download。

Then，What is the relationship between culture and 188bet app download or 188bet app download and culture？

Everyone keeps talking，Culture is the soul of 188bet app download，188bet app download is the carrier of culture，In the past, the core competitiveness of 188bet app download relied more on cultural resources，Culture has strong radiation power，Culture is a strong culture，The influence on the market will be greater。But will it still be like this in the future？Today’s guests from Tencent also showed you the power of technology，Technology can actually incorporate all cultures into it quietly。So we think，When traveling further，Its core competitiveness is becoming more and more technological、Digital。Digitalization can transform our traditional things，Cultural things，The industrial elements needed for 188bet app download can be better integrated，We must take care of the inheritance and development of past culture，We must also face the future and absorb and integrate elements and genes of science and technology。This brings up a topic，How 188bet app download is rooted in culture，Use technology to build new experiences，To build a better new scene，What would this scene look like？

I think，The future scene will be a life scene that combines 188bet app download taste and modern aesthetics。

On the one hand，The genes and context of our culture that have been passed down for thousands of years are actually of very high quality，is advanced。How to bring the old culture closer，188bet app download requires the use of our modern aesthetics、Modern aesthetic perspective。

So we also borrow recent hot topics，Everyone can see the recent phenomenon--Li Ziqi，It is a very good way to introduce traditional 188bet app download through video、Life scenes，Spread to the whole world in the simplest language，And such a way of spreading 188bet app download，is not affected or excluded by regional 188bet app download。You can see from the picture that the overall aesthetic is an oriental charm，Two photos above，It has a very modern atmosphere，But let’s look carefully at every element inside，The table is a wooden table，Pottery pots are the most traditional and simple stoneware，On top are vegetables、Plum Blossom、Pipa, etc.，Such original materials with a modern perspective、Modern aesthetic combined together，It is a fashionable scene。Such a scene is actually based on traditional cultural taste，Life experience combined with modern aesthetics。

Then，How to make good use of the culture card from a city’s perspective？In recent years, Xi’an, a famous historical and cultural city, has adopted the concept of “culture +”，Through the foundation of culture，Combining new ideas，Becomes an internet celebrity event for the Chinese New Year in Xi’an in 2018。188bet app download is the power of culture plus creativity；Also，Add culture to new experiences，For example, throwing a bowl of wine in Yongxingfang，200,000 bowls were broken in one year，The traffic and online influence it brings are very powerful，And 188bet app download also forms a sticky、The spread effect of circles，That is, if you throw a bowl and go back, you will be very excited，I will go back and notify everyone in the circle of friends so that everyone can experience it，188bet app download traffic is actually activated。

Xi’an also combines 188bet app download and experience，Created the recent sensation——Tumbler，These two tumblers are not expensive to make，The cost is very low from an operational perspective，But the attention it brings、The number of comments and eyeballs attracted are also quite amazing，So Xi’an is using cultural innovation and development，The manufacturing of eyeball economy has become a phenomenon，It has become an assembly line。

simultaneously，It also borrows from the traditional sectors of the cultural industry，Do soft promotion in the film and television sector，For example, this year's "Chang'an Twelve Hours"，It’s about Xi’an，Everyone knows about Xi’an because of this film and television drama，The interest in Xi'an has also been greatly improved and has a stronger interest。This series of cultural creativity，How much traffic does it bring to Xi’an？Let’s look at a set of data，To January-October 2019，The number of tourists in Xi’an is 2.8.5 billion，188bet app download revenue is nearly 300 billion。This is Xi’an based on traditional culture，Coupled with the value created by creative power and modern aesthetics。This is a new scene for cities to make good use of culture。

The second one is also a strong cultural IP，188bet app download is our Dunhuang。Dunhuang is such a palace-level culture，How to integrate it with our urban life？188bet app download is a very headache，But now borrowing a new aesthetic，After a new industrial perspective，You can see that 188bet app download is a new activity launched by Dunhuang and Word-of-mouth during 188bet app download year's "Double Twelve" event，We can see that it combines the exquisite Feitian of Dunhuang with the milk tea that young people like now，No sense of violation，And very fashionable，188bet app download is a new cultural scene created by the combination of the beauty of the palace and the life of the city。I think it is a fashionable scene，It is also a very promising scenario in the future。

The third one is Shougang。Shougang made an 8-minute debut on December 13th，The original three cooling towers in the old factory and the conveyor belt were used to create a very fashionable scene，This scene is from our garden in Zhangjiakou in August 2018，5D magical light and shadow work created using three cooling towers of Huaneng Power Plant，Also serves as the opening ceremony of Zhangjiakou 188bet app download Development Conference，This is our first thing。So put culture through the means of science and technology，Creative way，Combined to specific space，It can produce an unexpected innovative scene of beautiful cultural 188bet app download。

The above uses several cases to share with you how culture can be transformed into productivity，Empowerment to travel scenes。Through these years of inspection、Communicate and summarize by yourself，I personally believe that culture can be transformed into 188bet app download products，Empowering the cultural 188bet app download scene，There are roughly three stages:

The first stage of culture is directly transformed into 188bet app download。Everyone saw various former residences，Various courtyards、Mingsha，This kind of cultural product sells a ticket behind closed doors，In a sense, it has been transformed into a 188bet app download product，But this is a relatively elementary way，Discuss resources based on resources，Sell resources just for resources。

The second stage is the many cultural and creative products that everyone often sees。There are many innovative creative products based on cultural elements，Looks very good，Very beautiful too，You do it very carefully，But it can’t be sold！Many beautiful cultural creations can only be left there，Can’t sell，The core reason is still lack of market awareness，Products are also common things，For example, refrigerator magnet、Notebook, etc.，It cost a lot，But it can only be placed on the booth，Lack of market support。This is 2.0，Transform culture into 188bet app download products through creative methods。

The third type，It is also a relatively advanced method at present，It is to connect culture to the market through creative ways，To form 188bet app download products，There is market support at this time，Able to generate traffic，It can form an industry，Drive development。For example, the Forbidden City has been cultivated in recent years，Make the Forbidden City cultural and creative industry into a billion-level industry，Just one lipstick can make the whole country agitated，Such cultural and creative products，Not only based on the cultural heritage of the Forbidden City, but also paying attention to the needs of the market，Focus on market points of interest。So it can closely integrate culture with the market through creativity，Come and experience the travel scene，Helping the development of our cultural 188bet app download industry。This culture is transformed into 188bet app download，Culture empowers 188bet app download scenes，I thought I would receive more attention and learning in the future，It is culture transformed into products、Important ways and directions of the industry。

We ourselves also practice under 188bet app download logic。Miyun’s Sunshine Valley project is not far from here，How did our project come about？188bet app download project is based on the original poverty alleviation project，Turn negative assets into positive assets，It turns out that these housing spaces were built after China Resources Poverty Alleviation，It is vacant and not in operation，You may have to put some costs in it every year，What did we do after we took over？The core is to find the market、Looking for customers、Make products，188bet app download is also the core of operations。Know where your customers are，What is the group you want to serve，Let’s figure out what products to match with 188bet app download group，So 188bet app download is a very important thing we do。

Because Shunyi is actually 188bet app download close to Miyun，Even the location is more advantageous than Miyun，So these things can be done better。

Good location，How to find the market？In fact, there is not much space in the valley，The location is less than an hour’s drive from Sanyuan Bridge，Within this spatial distance，What will our market look like？What are the most dynamic markets in Beijing？We have done a lot of analysis，After analysis, we concluded，The new middle class is the most dynamic market in Beijing’s 188bet app download consumption market，They have the strongest motivation and purchasing power to travel。Can all these people come over?？We don’t think so！So I want to share something with you today，When we make products，The bigger the market stall, the better，The more accurate the search, the better，It’s not like a thing coming down and radiating all over the country or North China，It’s difficult。So it is necessary to clearly analyze which part of the market can be converted into customers。

For 188bet app download，The team analyzed Beijing’s new middle class，Which part of 188bet app download new group is our market，We may not be able to satisfy them in the most expensive and high-end parts，Or the cost will be very high，So we remove it；Compared to the following groups，Maybe not enough spending power，It will also be difficult to do his business，And our space capacity is not enough，I can only give up；final，We chose the middle group。What do the middle groups need？What kind of services do they need，We match his demands in the product，So our product is simple，But everyone’s evaluation is still good，The development is relatively good。

188bet app download point，It is also another important concept of ours，We are not just making fuss inside the courtyard wall，The valley set meal includes breakfast and dinner，Why is Chinese food not included?？Because I hope to promote the development of surrounding scenic spots and farmhouses，I hope guests will come to my place，Can go out during the day at noon，You can go fishing in the reservoir，Go to the edge to see the Great Wall，We are willing to share。188bet app download way our scenic area will be larger，Rather than just locking the scenic area within the 1,000-acre red line，One thousand acres，But it’s not enough for tourists，So a big atmosphere must be formed，Form the overall resultant force，188bet app download is our intention in the project，188bet app download is also our experience。

Combining our practice and experience，Focus on today’s topic，How culture empowers 188bet app download，I think there are two very important points。The first to create new life，We must give new vitality to old culture。The second creates a new emotion，Impress customers through emotions。

We have been talking about what is the most touching thing about traveling？In fact, it is an emotional interaction，It’s not just a scene that’s very beautiful，Must hit people’s hearts directly，It’s tempting，This can generate the impulse to consume。Now there is a word - bag carrying rate。Purchase desire turned into actual action。How to turn it into practical actions，Especially in the new normal environment of economic downturn，How to form the desire to buy？It must have touched your heart。So we think，You must use the power of creativity，Use science and technology to bring new brilliance and vitality to traditional culture，This is a new way for culture to empower 188bet app download。

How can this be done？I believe that the development process of society is dynamic，Subject to change，Economic development has also changed，Human aesthetics、Interest、Taste，There will be various changes including preferences，But one thing remains unchanged，It is the needs of human nature，So let’s seize this。From a tourist’s perspective，Make them interesting，From an operational perspective，How to make customers find it interesting，We need to put some thought into it，This is how culture empowers 188bet app download，A way to transform into a new scene。

Dingfeng Culture and 188bet app download has been making new creations on this road，Including sorting out resource scenarios，We have built product operation capabilities and product research and development capabilities，To capture market demand，To create new opportunities，To activate some of our resource scenarios。In general, we mainly focus on: quality scenic spots、Rural Revitalization、Three directions of urban renewal。

So how to create value in these fields，I think，We are in the culture and 188bet app download industry，How to combine culture and 188bet app download，What exactly are you going to do？In fact, it mainly focuses on two aspects:

First，Activation of resources，Second，Activation of traffic。When I only have resources，How to transform resources into good products through scientific methods，Formulate products acceptable to the market，To drive traffic。When we already have traffic，How to activate existing traffic？How to increase my bag carrying rate？Need to incubate new products through traffic，Form new vitality，To create new value。188bet app download is the way and path we have been practicing，188bet app download is also the direction we have been working towards。

Shunyi District has a very good location，Relying on the dynamic market of Beijing, Tianjin and Hebei，Ten thousand acres of forest park sitting on the Chaobai River，Regardless of location、Market、The resources are very good。In such a resourceful place、A place with a market foundation，We need better ideas to activate these resources。Through cultural empowerment，Better transform Shunyi’s superior resources into superior products，Building an updated new cultural 188bet app download scene，Form new industrial assets，To promote the improvement of innovative business formats，Activate cultural resources，Bringing the development of Shunyi’s cultural 188bet app download industry to a new level。Thank you！