March 30，Alibaba Travel.Goa announced the release of the "Future Hotel" strategy in Shanghai: joining hands with the hotel industry to create a future-oriented hotel，A new online travel service platform based on the credit system。As understood，Alibaba Travel will also integrate the capabilities of the five major Alibaba platforms，Challenging the traditional OTA model，Continuously improve hotel operation efficiency and user experience。

188bet online sports betting

According to introduction，The first thing to be launched in the first phase of "Future Hotel" is the "Credit Stay" service in cooperation with Zhima Credit。Sesame Credit is the first personal 188bet app download credit score in China，Similar to the FICO score in the United States，The sesame score represents the user’s credit level。

The difference between the "credit stay" experience and the traditional model is: when users book a hotel on Alibaba Travel，You can choose to live with credit if your Sesame score reaches 600。Users check in first and pay later，No guarantee and zero deposit required，No need to queue when leaving the store，Just put the key card at the front desk，The system will automatically deduct the room fee from the user’s Alipay account。

As of now，Nearly 5,500 hotels across the country have joined the “Credit Stay” program，Including Shangri-La、Starwood、Jinling、Kaiyuan、High-end hotel groups such as Radisson，Home Inn、Huazhu、Pudding、Ginza、Yibai and other budget hotel groups, etc.。As the first batch of international hotel groups to settle in Credit Lodging，Starwood said，Will be launched as a pilot project at Le Royal Méridien Shanghai，Plans to expand to all hotels in Greater China in the future。

Solve the pain points of the hotel industry and create a warm experience

The customers brought by the traditional OTA model have a strong temptation for hotels，But the hotel faces a series of unsolvable pain 188bet app download points: high commission and low efficiency、Information is not flowing smoothly、Problems such as long billing periods，Especially in traditional online travel platforms, losing money in exchange for market share，The service experience has also been greatly questioned: Is manual credit guarantee safe、The temporary change process is complicated、Long refund period、Long waiting time to check out。

“Future Hotel” solves this series of problems faced by the hotel industry。Credit has broken through the front-end cash rebate model，Understand the user’s credit level through Sesame Credit。Solved the problem of high No-Show rate (which refers to users not actually checking in after booking) that hotels are most worried about。Data indicates，The No-Show rate of hotels on traditional OTA platforms is 40%-50%，And the credit limit is reduced to less than 30%。

Li Shaohua, general manager of Alibaba’s aviation and travel business group, revealed，The "Future Hotel" will also explore more service methods in the future，For example, consumer self-service room selection and self-service front desk system, etc.。Also，Membership system of traditional online travel platform，Let it be scattered on the platform、The “points” in each hotel’188bet app download s membership card are truly “spent as money”，"Through collaboration with the hotel industry，In the future, hotels will become a new form of hotel service model - with temperature、Texture、Have credit。”

Sharing Alibaba’s five major platform capabilities to subvert the traditional OTA hotel model

Li Shaohua said，Alibaba Travel wants to awaken traditional industries through the potential energy of the Internet，Let traditional companies throw away the crutch of the OTA era，Get back on your feet with the help of the Internet，Unleash more potential。Credit accommodation is the first step for the implementation of “future hotel”。Future，Alibaba Travel will gradually realize the sharing of five major platform capabilities to the hotel industry: credit、efficiency、Marketing、Sticky and safe。

As understood，Based on Alibaba data and platform services，Alibaba Travel’s “Future Hotel” will also launch more services，Behind it，It’s Taobao 3.500 million active users、Sesame Credit、Alipay、Huabei、Support from Alibaba Cloud and Shiji。