2019 is the first year of promoting the integration of culture and 188bet sports betting app download，Traveling to the end of the year，Looking back，We can clearly feel the unique "temperature" of cultural 188bet sports betting app download。

We call it “the temperature of cultural 188bet sports betting app download”，Existing temperature，It depends on this industrial organism，fresh、True，Individual elements will inevitably encounter setbacks、Becoming decadent，But overall update iteration，Born upward、And long。

Microscopic One，188bet sports betting app download policy、188bet sports betting app download requirements、188bet sports betting app download user、188bet sports betting app download business format、188bet sports betting app download product，There are 188bet sports betting app download technologies，And corporate finance、Project Investment，Hot temperature；Scenic spot delisting、The project is suspended...the temperature is getting colder。

Macroscopically speaking, the general trend is forward and the industry is booming.

We have all experienced the alternation of hot and cold in the past year.

The following is Zhihui’s year-end planning [Part 2]，About cultural tourism 188bet sports betting app download in 2019，Let’s see where the tide goes。

Overview of tourism enterprise 188bet sports betting app download

I have food and grass at home, and my mind is somewhat settled, but the road is still long.

Incomplete statistics on benefits，Since 2019 as of December 25th，More than 60 domestic cultural and tourism companies have received 188bet sports betting app download，The total amount exceeds 15.3 billion yuan (excluding undisclosed corporate 188bet sports betting app download amount，Calculated based on current exchange rate)。

The companies that obtain 188bet sports betting app download focus on the content side and operation side，Cross involving large accommodation、Travel、Smart Tourism、Destination services, etc.。Among them, the large accommodation sector has raised nearly 8 billion yuan，More than half of the total statistical 188bet sports betting app download。

Overall view，Most of the 188bet sports betting app download companies have less than 100 million yuan in 188bet sports betting app download，Mostly millions or tens of millions，Most 188bet sports betting app download rounds are in Series A and Series B，or earlier。

At the same time，Some 188bet sports betting app download are still worried about money，Some 188bet sports betting app download encounter bottlenecks，There are also 188bet sports betting app download that are still thriving...

This is an incomplete statistical list，But we can still outline the "hard work" of cultural 188bet sports betting app download、An important picture of an industry with a long return cycle but promising prospects。

2019，A node will go away again，Let’s look past 188bet sports betting app download，A glimpse into the future。

Want to get money? Fight for content, fight for operations

According to incomplete statistics，The 188bet sports betting app download amount in the accommodation sector this year is about 8 billion yuan，Involving hotel management、Long-term and short-term rental apartment、B&B、Vacation villas, etc.，Nearly 30 different companies，Among them are existing operating service providers，There is also a platform。Overall view，One is personalization、There is strong demand for accommodation spaces and scenarios with differentiated experiences，Good content or products are still scarce；The second is more efficient operation and management of existing assets such as hotels，There is still a lot of space, etc.，Enterprises with good operational management capabilities，Or companies that can provide better solutions，There are many opportunities to gain favor from capital。

From the operational side，Refinement and diversification of operations，At the hotel、The homestay sector is 188bet sports betting app download receiving more attention。

Analysis from the companies that have received 188bet sports betting app download and their main businesses，We can roughly see some trends in the hotel industry: First, through the combined application of data + technology，Improve the hotel’s new retail revenue and customer living experience，Provide more differentiated and personalized services；The second is an attempt to make the hotel smart，Replace some labor with robots，Provide users with intelligent experience。The third is the IPization of existing hotels、Content experience supply upgrade and differentiation。

First, let’s look at a company with bright investors，Lvyue 188bet sports betting app download。

November this year，Lvyue Group announced the completion of hundreds of millions of dollars in Series A and Series A+ 188bet sports betting app download。Two rounds of 188bet sports betting app download were provided by Tencent、Sequoia Capital China Fund、Baidu Capital、Goldman Sachs Group led the investment，Invested by Ouling、CITIC Juxin、Yuanhe origin、Caesar Brilliance and others followed suit。

Lvyue Group is strategically invested by Ctrip Group，It is a hotel management company、Information Technology、A 188bet sports betting app download industry group integrating procurement and trade。Ctrip、Qunar.com’s user data provides a certain basis (user portrait analysis、Diversion, etc.)，And the application of its technology and the innovative development of related systems，It also brings the possibility of improving the operational efficiency that has been lingering in the hotel。

As for Ctrip，Gaoxing Hotel is an important "city" that cannot be lost or even tolerate more intrusions from other competing products，Lvyue Group brings more supply to its high-star hotels，Can have more cooperation and binding with other hotels at the same time。Not to mention that hotels are also one of the keys to linking and integrating 188bet sports betting app download resources。In addition, the hotel inventory that needs to be activated is still large，These are important reasons that attract many capitals to enter the market。

How much potential does the operation have? You may know more by looking at Direct Pass.

Zhiketong is a SaaS+ digital marketing service provider，In its B round、Among the Series C investors, Shunwei Capital led the investment，Lightspeed China、IDG Capital、Gobi Venture Capital、Sequoia Capital、Yuanjing Capital、China CYTS Hongqi Fund led the investment，188bet sports betting app download lineup，Needless to say。

Why we have repeatedly received 188bet sports betting app download？Look at the purpose of 188bet sports betting app download: Series C 188bet sports betting app download will be used for direct passenger technology innovation and business expansion，Provide efficient customer acquisition digital marketing solutions for high-star hotels and scenic spots，Achieve double growth in repurchase rate and new users。

Repurchase rate、188bet sports betting app download user，Is the current pain point of high-star hotels (and even other-level hotels) and scenic spots，And the ceiling to be broken through for continued operation。

Long-term rental apartments: hot money, thunderstorms, and plans to go public

The long-term rental apartment sector is equally dazzling among investors，Includes Tiger Global、Ant Financial、Primavera 188bet sports betting app download、CMC 188bet sports betting app download、Gaorong 188bet sports betting app download、Pleasure 188bet sports betting app download、Yunfeng Fund、Huazhu Group、Ascott、CCB International, etc.。

Incomplete statistics，It has received more than 6.8 billion yuan in 188bet sports betting app download this year，Including 0 million for Danke Apartment、Chengjia nearly US0 million、Rubik's Cube 1.USD 500 million，And Woqu nearly 200 million yuan。Backed by a promising rental market，The institutionalization rate of the rental market is still low，is the key factor for them to obtain 188bet sports betting app download。

But long-term rental apartment operators are not having an easy time。Data is displayed，This year as of November，More than 20 parent-rented apartment companies across the country have experienced thunderstorms。And many real estate developers，Yeduo withdrew from this field。Yu Liang once said，Vanke’s long-term rental apartments will not be exposed to thunderstorms，But I can’t make big money，Must do 188bet sports betting app download again。

188bet sports betting app download can be understood that the market is still big and business is difficult to do.

Comprehensive view，Macro environment、Rent loan、Profit model、Scale expansion, etc.，Become the chain element that causes thunderstorms。

Qingke、Danke goes for US IPO，There are many “bloody listings”，188bet sports betting app download also shows the importance of "food and grass" in the continuous competition，And the difficult profit problems in 188bet sports betting app download，We have to pay some price for the past high-priced housing expansion。

There is recent news that，Ziru、Many long-term rental apartment companies in Beijing, including Danke, ask landlords to reduce prices。Renting off-season，They want to live more compactly，Especially for companies seeking to go public，Better-looking reports are the key at 188bet sports betting app download stage。

Simply put，House size、Operational capabilities、Profitability is linked to each other，One side moves, the whole group moves，How to balance，The progress of long-term rental apartments is not a small challenge。Regardless of whether the listing is successful，188bet sports betting app download should be difficult for them next year，Especially small and medium-sized long-term rental apartment companies。

Big business in destination 188bet sports betting app download

Deep cultivation destination，Not a lie，188bet sports betting app download is also not a simple business。

Early April this year，KLOOK (hereinafter referred to as "KLOOK") reveals D+ round of 188bet sports betting app download 2.US.5 billion，Led by SoftBank Vision Fund，Sequoia Capital China Fund、Matrix China、TCV、OurCrowd and others continue to invest。

KLOOK was established in 2014，The cumulative total 188bet sports betting app download amount in 5 years exceeds 5.USD 200 million。Its official website and APP provide 270 destinations around the world (centered on Asia-Pacific)，More than 100,000 local itineraries and travel service bookings，Includes attraction tickets、One day trip、Special experiences, local transportation, food, etc.。

Public information display，One of KLOOK’s development strategies is to use local teams to tackle difficulties in destination markets、Working model of joint interaction between multiple places。Currently 188bet sports betting app download has 20 offices around the world，Over 1,000 members，Supports payment in 9 languages ​​and 41 currencies。

Local team collects destination resources、Filtering and integration are relatively more accurate，188bet sports betting app download also has advantages in breaking through some interest barriers，At the same time, 188bet sports betting app download also has a relatively in-depth insight into user needs in the local or surrounding areas。On the one hand，This helps 188bet sports betting app download integrate resources and product development from multiple locations around the world，Diversify in destinations and product offerings；On the other hand，Achieve serial supply of products in multiple places。This will help to acquire customers，188bet sports betting app download is also helpful to increase user stickiness。

188bet sports betting app download includes independent travel that is currently in high demand、Demand for personalized and experience-focused destination products and services。

In statistics，We can see access to 188bet sports betting app download and travel cultural content knowledge platform、Outbound travel destination travel platform、Customized tour service、Enterprises in destination day tour services and other fields，That means whether on the content side or the server side，Tourists hope for more services when visiting a destination，Horizontal comprehensive、Vertical depth。

This is an inevitable trend，It is also an opportunity，Can see，TripAdvisor、Airbnb、Booking、Expedia、TUI Group、Ctrip、Meituan、Tongcheng、Fliggy and Mafengwo are constantly developing 188bet sports betting app download destination services，Go deep、Go long。

The logic is not complicated either。On the one hand，Traffic monetization and new traffic entry。Huge traffic entrance，In addition, there is a certain degree of overlap among the demand groups，This makes it possible for these giant platforms to expand and expand based on their original product systems，And self-driving force for business expansion。Increase of 188bet sports betting app download products，Helps extend the stay time and consumption chain of original users，Increase unit price，And newly acquired customers，In turn, it will bring greater attraction to resource or product suppliers，Increase the product supply capabilities of these platforms，And increase the bargaining power for resource procurement，The product is more cost-effective，Attract more users。These form a forward circular logic。

On the other hand，The market is changing，The original opponent goes deeper、New opponents are competing for territory，Already have advantages based on a core category (such as B&B or flight hotel)，Expand products in similar demand chains，Integrating and even forcibly controlling destination resources is inevitable for them to provide greater destination services，188bet sports betting app download is also a necessary choice to cope with competition。

But，Fragmentation of destination resources、The interests are wide and complex、Difficult to integrate，Basically the same at home and abroad，This "bone" is hard to chew，Nibble slowly，But 188bet sports betting app download’s worth chewing。

Predictable，Different types of companies share the pie in domestic and foreign tourist destinations，will be more diverse and intense，The competitive landscape has not yet been finalized，There are still opportunities for large, small and medium-sized enterprises，But the head effect will be more obvious。The ability to snatch local resources、Bargaining power over upstream resources、The richness and differentiation of product 188bet sports betting app download、Product and service matching capabilities and the ability to obtain new traffic, etc.，will be the focus of the game for entrants。

Technology + 188bet sports betting app download “make money”

Speaking of destination，I have to mention smart 188bet sports betting app download。From the government side、Enterprise side (such as scenic spots, etc.)，The demand in this area is mainly to improve the level of operation and management、Precision and refinement of products and services，And the corresponding consumption extension, etc.。And the visitor side (consumer side)，Focus on before traveling、Convenience of corresponding services during and after travel、Intelligent。

Take Porridge Travel, which announced that it has received 80 million yuan in 188bet sports betting app download, as an example。According to public information，It is based on Internet of Things technology and artificial intelligence technology，Build a big data intelligent itinerary planning and global attractions voice explanation system，Provide collective food for users、Live、row、Entertainment、One-stop travel and travel service that integrates shopping。

As planned，Porridge Travel will use intelligent audio guide as the entry point，Expand the amount of destination audio guide content、Refining content depth、Emphasis on content differences，Add English、Japanese and other multilingual 188bet sports betting app download。

The development of inbound and outbound 188bet sports betting app download market、Strong demand for personalization，Bring more opportunities to this type of enterprises。In terms of audio guide only，At present, there are many companies in China that provide voice explanations for scenic spots and destinations，Benchmarking solves the problem of homogeneous or dogmatic tour guide services，Provide relatively standard but personalized voice explanation、Guide service，These commentators with different characteristics accessed through the platform (such as Ma Weidu introduced by Amap)、Richer explanation content, etc. to achieve。

For Gaode，Visitors’ urgent needs for travel and navigation，Enable its navigation and location service capabilities to be brought into play，Directly forms a traffic entrance，Then retain users for more time with personalized audio tour services，Provide other services such as food, accommodation and travel，188bet sports betting app download service chain is even longer。

Language explanation or guided tour service，One key is to provide in-depth cultural 188bet sports betting app download services，Become the drainage entrance of the platform，Use other related services to connect behind the scenes，Increase service stickiness and frequency of use，AI travel butler provides users with food gatherings、Live、row、Entertainment、One-stop service for shopping and more，This is the logic，But it depends on whether its voice explanation can become a competitive product，Second, it depends on whether the 188bet sports betting app download service it wants to undertake has sufficient resources and products，In other words, we need to solve a major difficulty in the audio guide platform: how to deeply bind users，Solve the problem of users leaving immediately after use。

In short，Destination navigation service、Location 188bet sports betting app download or surrounding 188bet sports betting app download and local 188bet sports betting app download，These can all be concatenated，More content and 188bet sports betting app download are needed to link，Once a closed loop with longer chain and higher level is formed，The value effect is also amplified。