Since 13 years ago, I “went to Beijing to take the exam” with anxiety，The popularity continues to rise to this day，As the Happy Valley brand’s first move out of Shenzhen，188bet mobile login handed over an eye-catching report card。Days ago，Executive Deputy General Manager of Happy Valley Group、Zhao Xiaobing, general manager of 188bet mobile login, revealed in an interview with reporters，"In 2019，The annual number of visitors to 188bet mobile login exceeded 5 million for the first time，And it is expected that the next six issues will follow、Seventh phase and other projects launched，It will also increase the number of visitors to this park by another 1 million in five years”。Everyone knows，More than half of theme parks are currently deep in losses，When thinking about how to attract tourists，188bet mobile login’s “customer-attracting skills” are regarded as a major example of theme park development，In terms of industry，More reference significance。

The reason behind passenger traffic exceeding 5 million

2017，The annual number of visitors to 188bet mobile login reaches 3.42 million，Already profitable，But this paradise has not stopped its pace of innovation and iteration。2018，The fourth phase of the Dessert Kingdom is open，2019，The fifth phase of the Shangri-La project is also opening to welcome guests，At the same time，The park also invests 8%-12% of its turnover in micro-innovation and micro-transformation every year，Come down with a set of combo punches，Let tourists who “vote with their feet” come to check in one after another，The number of tourists in the two years reached 3.98 million and more than 5 million respectively。From this，188bet mobile login has become a veritable pioneer of theme parks in Beijing。

“Beijing market is big，But there are also relatively more parks，The competition will be greater。Want to maintain growth amid fierce competition，You must have the ability to capture tourists of different ages，”Introduction to Zhao Xiaobing，“In response to different tourist needs，Designing the park zoning，188bet mobile login gave up the traditional model of dividing different areas according to different age preferences，But by adjusting the layout of the rides，Each area is dominated by one or two large-scale amusement facilities，The surrounding area is equipped with entertainment facilities suitable for different age groups，Thus mobilizing the enthusiasm of tourists of all ages。”

Meanwhile，188bet mobile login is under construction，Always trying to integrate into traditional culture，Want to create an immersive gaming environment。For example, the fifth phase of the Shangri-La project opened at the end of June 2019，Taking poetry and distance as its meaning，Created a water and land carnival theme area with Yunnan and Tibetan style，Highlight the charm of national culture。

Continuously take measures to keep things fresh

"It can be said，The overall area of ​​188bet mobile login is determined，But the gameplay in the scenic area is constantly updated”，In Zhao Xiaobing’s opinion，Innovation is the key to maintaining the vitality of the park。

As understood，The project update cycle of 188bet mobile login is three years，Start work by dismantling existing facilities and constructing new ones，Investment of no less than 300 million per phase。Therefore，“The endless Happy Valley，Endless Happy Valley” has also become the goal and motivation for innovation of 188bet mobile login people。With the continuous unlocking of new gameplay，The revisit rate of Happy Valley also continues to rise。As of now，The revisit rate of 188bet mobile login reaches about 60%，Become one of the places where tourists repeatedly “check in”。

Also，188bet mobile login has always been at the forefront of the industry in trying new business formats。When talking about the popular night-time economy in 2019，Zhao Xiaobing said quite proudly，“188bet mobile login develops night economy in theme parks，Can be called the ‘first batch of people to eat crabs’，As the first paradise to open a nightclub in the north，188bet mobile login nightclub has received widespread attention since its opening in 2007，Since then, it has continued to increase，The Fantasy Light Festival in November 2019 is officially lit，Push the night tour to a climax”。As understood，This Fantasy Light Festival spans New Year’s Day、Spring Festival、Lantern Festival and many other festivals，Seven themed lighting areas are colorful，Creative lanterns and park decorations complement each other，Constitutes a gorgeous sea of ​​​​lights of 560,000 square meters，It has also become a powerful tool for 188bet mobile login to attract nighttime customers。

188bet mobile login create popular products

2020 will undoubtedly be a year for theme parks to show their talents。Except Universal Studios Beijing, which is counting down to its opening，Look across the country，Many theme parks will be located in Shanghai one after another。Facing Competition，Zhao Xiaobing emphasized，2019，188bet mobile login is creating hot spots，Already tried to introduce e-sports、cosplay、Original music and other different themed activities，In the future, 188bet mobile login will continue to cultivate culture and IP in three aspects，Develop your own brand。The first is to strengthen the characteristics and highlights of its original IP，images such as Sheriff Biscuit，Make appropriate adjustments on the original basis，Meet tourists in a more flexible way。At the same time，Except own IP，188bet mobile login also plans to introduce large-scale game IP，Further enrich the cultural connotation of the park。Also，With the continuous advancement of network technology，Creating “Internet hot products” will also become the focus of 188bet mobile login’s future work。

Also，The park also invested heavily in creating original music in Happy Valley，And organize competitions such as electronic music festivals and music festivals。“In the future, 188bet mobile login will shift from high-speed development to high-quality development，At the same time, strengthen regional linkage between Beijing, Tianjin and Hebei，Realize joint and complementary regional products，Play the China card well，Participate in international competition。" Zhao Xiaobing said。

*this文Source: North188bet mobile login Business News, original title: "The annual number of tourists exceeds 5 million, revealing the key to the 13-year popularity of 188bet mobile login 》.