“188bet online casino games get out of China！”In an 188bet online casino games rights protection group，Many owners are furious，Shout out to this Indian company。

a few months ago，188bet online casino games was once a life-saving straw for these owners，Free decoration、A series of hotel services including linens，Even give them a guaranteed monthly income，188bet online casino games will make up for the deficiencies directly。What the owners didn’t expect was，For own profit，188bet online casino games subsequently unilaterally modified the contract，Reduce the guaranteed amount，And introduced many new policies on fines。

188bet online casino games’s behavior is facing backlash from many owners，Hundreds of people gathered in several rights protection activities，Some owners even organized groups to go to the local 188bet online casino games branch and 188bet online casino games Shanghai headquarters to seek explanation。188bet online casino games 2, which has been promoted for half a year.Mode 0 is in danger。

Price control dispute

Since entering the Chinese market in 2017，188bet online casino games has started a crazy expansion in the country。

But while quickly conquering the city，1.The hidden dangers of 0 mode are gradually emerging。188bet online casino games is pursuing the number of franchise hotels，Ignored the refined operation of the hotel，Some hotels have not achieved improvement in management level and income after joining the franchise，causing dissatisfaction。

May 2019，188bet online casino games officially launched 2.0 mode，Exploring the development path of “scale + refinement”。According to official introduction，In addition to deeper infrastructure transformation，188bet online casino games 2.0 will provide income guarantee for cooperative owners，Both parties jointly set a guaranteed revenue target，If the goal is finally achieved，188bet online casino games will work with hotels to share the revenue that exceeds the target in proportion；And if the goal is not achieved，188bet online casino games will make up the difference。

The minimum guarantee model initially relieved many 188bet online casino games from worries about their income，Become 2.0A weapon for rapid expansion。

Mr. Wang owns a hotel with an area of ​​more than 400 square meters in Shenyang，Has dozens of rooms，In the early stage, the annual turnover can reach 500,000-600,000 yuan。But in recent years，With changes in the industry environment and market competition，The turnover continues to decline at a rate of 50,000 to 80,000 yuan per year。And 188bet online casino games 2.0 brings him hope。

August 2019，Both parties have had many contacts and negotiations。At first，188bet online casino games estimates a guaranteed income of 220,000 yuan per year through big data，Rejected by Mr. Wang。He settled the score，The annual hotel rent is 150,000，Counting linen、The cost of toiletries and other supplies will reach 200,000，There is also an employee salary of 30,000，The guaranteed income of 220,000 yuan simply cannot cover the costs。After many negotiations，In the end, both parties set the minimum guarantee at 300,000 yuan。

However，The price of guaranteed income is，188bet online casino games wants to take away the owners’ online operating rights and pricing rights。Mr. Wang wrote a letter of authorization，Gived the hotel’s OTA operation rights to 188bet online casino games。

“I was dumbfounded after OTA went online”，Mr. Wang recalled。188bet online casino games sets hotel prices very low on OTAs，A room that originally cost 80-90 yuan is only sold for 20-30 yuan，Even add discounts in 188bet online casino games App to get a lower price。

Generally speaking，Under a certain number of rooms，The higher the RevPAR (revenue per available room)，The owner’s revenue will be higher。And RevPAR=ADR (average room 188bet online casino games) times OCC (occupancy 188bet online casino games)，Only if average room rates and occupancy rates remain at reasonable levels，RevPAR can be maximized。

According to 188bet online casino games’s price control logic，Raise OCC by reducing ADR，Finally maintain a high level of RevPAR。But in Mr. Wang’s hotel，There is an operation problem。His hotel has standard room types and ordinary room types，The standard room type has an independent bathroom，But 188bet online casino games’s pricing is not differentiated，Resulting in standard rooms being often full，No one is willing to book a regular room，The overall occupancy rate has not been rising。Some offline regular customers are also very dissatisfied with online preferential prices。

“I have repeatedly asked 188bet online casino games to modify the price control logic，But no results。" Mr. Wang complained。

Another owner who defended his rights also encountered a similar situation。“188bet online casino games sells rooms like this，I told them already，This 20、Selling a room for 30 yuan，Even if it’s full every night，Your company is also losing money。Their staff told me，Don’t worry about it，Just give you money at the end of the month。”

188bet online casino games’s price control system also has a fatal impact on non-franchised hotels。Owner Ms. Li said，A hotel opposite my hotel became a victim of 188bet online casino games’s price control model，Since there are 7 188bet online casino games hotels within 1 km，This hotel closed down due to the impact of 188bet online casino games hotels’ low prices and competition for customers。

Unilaterally modify the contract?

Although low-price promotions make some owners dissatisfied，But it seems that the occupancy rate has improved to a certain extent，And 188bet online casino games’s guarantee policy，The owners do not have strong additional demands。

But in November 2019，188bet online casino games operations staff sent an email to owners，Require hotels that fail to meet the minimum guarantee amount to reduce the minimum guarantee level，And comes with a brand new 2.0Hotel Operations Compliance Guidelines。

“When signing the contract, it was agreed that if the minimum guarantee is not reached, it will be made up，Now the guarantee is forced to be lowered，There is simply no spirit of contract。”Mr. Wang is very dissatisfied with 188bet online casino games’s unilateral modification of the guarantee。

At the same time，188bet online casino games has also begun to charge for some services that were previously free to owners，For example, hotel management system (PMS)、OTA promotion, etc.。

But what makes the owners even more dissatisfied is the new operating guidelines，The code includes 9 major aspects，Non-compliance in any aspect，Frequently fined thousands of dollars，The maximum deduction is 100% of the guaranteed amount of the month，It also stipulates that 188bet online casino games has the right to unilaterally terminate the income protection agreement。

Sina Technology got this brand new 2.0Hotel Operations Compliance Guidelines，includes CID compliance respectively，Required to use 188bet online casino games PMS system to receive guests from all channels，Make sure there is no room or room in the store；OTA Compliance，They are OTA account verification compliance and OTA cancellation rate compliance；Negative review rate compliance，They are the negative review rate of OTA channel and the negative review rate of 188bet online casino games channel；PMS usage compliance，They are PMS login rate and automatic check-in rate；Revenue leakage audit compliance；Hotel Data Compliance，They are individual guest occupancy rate + App first order conversion occupancy rate，Total hotel occupancy rate for the month，Cumulative Revpar achievement rate of the month；Smart device compliance；Commission compliance。

Take OTA-related compliance guidelines as an example，The cumulative OTA cancellation 188bet online casino games in the month reached 12%-20%，Deduct the minimum guarantee amount of 3,000 yuan for the month；Cumulative OTA cancellation 188bet online casino games in the month=20%，Deduct the minimum guarantee amount of 5,000 for the month；The cumulative OTA negative review 188bet online casino games for the month reached 1.5%-2%，Deduct the minimum guarantee amount of 1,000 yuan for the month；The cumulative OTA negative review 188bet online casino games in the month reached 2%-2.5%，Deduct the minimum guarantee amount of 2,000 yuan for the month；Cumulative OTA negative review 188bet online casino games for the month=2.5%，Deduct the minimum guarantee amount of 3,000 yuan for the month。

“The operation and pricing rights of OTA have been handed over to 188bet online casino games，Why is there a problem with the data，The responsibility is all ours？”An owner does not understand 188bet online casino games’s OTA compliance policy。He gave an example，The owner wants to reduce the OTA cancellation rate，It will be set so that the order cannot be cancelled，There is a high probability that users will give negative reviews after checking in，Although this reduces the OTA cancellation rate，The OTA negative review rate has increased，There is still a fine。

He even gave an extreme example，If a competitor deliberately places an order for his own 188bet online casino games on OTA，Then cancel，This kind of malicious competition is inevitable。

188bet online casino games’s new operating regulations also have very extreme cases，Have feedback from owners，After one month of operation, not only did I not get the guaranteed income，Even because of fines and substandard operations，Instead, it owed money to 188bet online casino games。

Mr. Wang is currently in a dilemma，He said，On the one hand, 188bet online casino games needs to lower the minimum guarantee、Large amounts of fines，Unable to continue cooperation；But on the other hand，The traffic of your own hotel、Most of the income comes from online OTA and 188bet online casino games channels，Frequent customers、Individual customers have been converted into members of 188bet online casino games App，An additional 3 188bet online casino games franchise hotels have appeared in the business district，We will not be able to continue operating without cooperation。

End of 2019，Many owners have gone to 188bet online casino games branches and Shanghai headquarters to seek explanations，Require 188bet online casino games to return the due guaranteed income and online operating funds。The owners in the rights protection group are even planning to jointly file a complaint with the State Administration for Industry and Commerce，Requesting punishment for 188bet online casino games，Relevant organizers revealed，Currently, we have collected hundreds of letters of attorney from owners from all over the world。

Troubled with funds?

188bet online casino games’s modification to the owner’s contract，Probably encountering financial problems and profit pressure。

188bet online casino games’s rapid expansion globally and in China，In fact, it relies on the strong support of investor SoftBank。However, SoftBank has not had an easy time in the past year。

November 2019，SoftBank said，The group took billions of dollars in writedowns on its stakes in WeWork and Uber。Also in Q3，SoftBank Group also suffered its first loss in 14 years。Financial report data display，SoftBank’s third-quarter operating loss was 704 billion yen (.5 billion)，The profit for the same period in 2018 was 706 billion yen。

At a private party，SoftBank Group CEO Masayoshi Son told the CEOs of invested companies: Pay more attention to sustainable business，Profit as soon as possible。

This was completely opposite to 188bet online casino games’s existing strategy at the time.

At a media communication meeting in July 2019，188bet online casino games chief revenue officer Zhu Lei also said，188bet online casino games has only been in China for more than a year，Still sees itself as a startup，Therefore no timetable for profitability。He was still working for 188bet online casino games 2.0Set ambitious annual goals: 2019 2.0 model needs to cover 10,000 hotels，Total 500,000 rooms，The average occupancy rate increased to more than 85%。

Modifying the owner’s contract is a watershed moment for 188bet online casino games in 2019，The company shifted from its original crazy expansion to strategic contraction，Control losses。

Many 188bet online casino games employees said on social media，I received a contract cancellation email from 188bet online casino games at the end of 2019，Kicked out of DingTalk work group。

March 2019，188bet online casino games acquired a hotel management group, Beike Youjia。Beike Youjia later followed 188bet online casino games and launched a similar owner cooperation model，Corresponding problems also occurred。

A Beike Youjia employee told Sina Technology，Starting from the end of November 2019，The company allows front-line employees to negotiate with 188bet online casino games owners to reduce the minimum guarantee amount or terminate the contract，Encountered a massive rebound，A large number of owners went to Beike Youjia Company to defend their rights，“Of course the 188bet online casino games owner disagrees，Very angry，Some 188bet online casino games owners even spend 200,000 to buy one of our BD legs。We also feel like we are helping the company deceive people，Very guilty。”

However，The employees of Beike Youjia were later informed that they would integrate with 188bet online casino games，“After going to 188bet online casino games，Required to report results before the end of the month，Otherwise, optimize。”

An employee of Beikeyoujia posted an email to the company questioning the integration，But still no one handles it。

Conclusion

Owner’s rights protection，Employee laid off，Following 1.after 0，188bet online casino games’s 2.0 failed again。

January 4，188bet online casino games founder and CEO Li Taixi released a New Year’s letter，Respond to the owner’s rights protection。He said he would increase communication with owners，And negotiate with the relevant hotel owners to adjust the contract，But emphasized that it will insist on dynamic price control。In response to layoffs，188bet online casino games has not commented as of press time。

Also，Some owners also disclosed to Sina Technology，Recently, 188bet online casino games operators said that they have launched 3.0 mode，No guarantee，But you can pay weekly。“It’s just a different routine，I won’t believe their lies even to death，Even if my hotel closes, I will never cooperate with them again。" One owner said。

188bet online casino games is currently facing an unprecedented crisis of trust among owners，Completely data-oriented culture also encounters challenges。Data revealed by Lee Tae-hee in his New Year’s letter，2.0 has signed contracts with nearly 9,000 hotels in China，Completed the contract for more than 200,000 rooms。The number announced by 188bet online casino games in November 2019 is that it has established relationships with more than 9,000 hotels2.0Partnership，The number of rooms exceeds 270,000。This means that 188bet online casino games not only failed to achieve 10,000 stores in 20192.Goal of signing 0 hotels and 500,000 rooms，There was even a data decline。

But this is for this company that has been expanding wildly for 2 years，This is the road we have to take。

*Source of this article: Sina Technology, Author: Zhang Jun,Original title：《188bet online casino games is involved in a price control dispute: it unilaterally modified the contract and was angrily rebuked by the hotel owner》.