2019 is the first year to promote the integration of culture and 188bet sports betting app download，Traveling to the end of the year，Looking back，We can clearly feel the unique "temperature" of cultural 188bet sports betting app download。

We call it “the temperature of cultural 188bet sports betting app download”，Existing temperature，It depends on this industrial organism，fresh、True，Individual elements will inevitably encounter setbacks、Becoming decadent，But overall update iteration，Born upward、And long。

Microscopic One，New policy、New requirements、New user、New business format、New product，There are new technologies，And corporate finance、Project 188bet sports betting app download，Hot temperature；Scenic spot delisting、The project is suspended...the temperature is getting colder。

Macroscopically speaking, the general trend is forward and the 188bet sports betting app download is booming.

We have all experienced the alternation of hot and cold 188bet sports betting app download past year.

The following is Zhihui’s year-end planning [Part 3]，About the actions and investment trends behind cultural 188bet sports betting app download projects in 2019。

The environment is quite cold，The cultural and 188bet sports betting app download industry also knows itself well，Judging from the signing of cultural 188bet sports betting app download projects in 2019，Still quite hot。Incomplete statistical display of benefits，Past year，The estimated budget for cultural 188bet sports betting app download project signings across the country is nearly 2.5 trillion yuan。

There are inevitably some "bubbles" here，But after squeezing，It is not difficult to get a glimpse of the money flow、Big Brother’s Thoughts、Regions and projects hot and cold，And the trend of the cultural 188bet sports betting app download industry。

Among them，The western region is a hot spot for Chengwen 188bet sports betting app download investment，The estimated budget for the project contract accounts for more than 50% of the country's total！Other side，Big guys competed in "Shanhai Pass"、"Enter the Northeast"，Various capitals have invested in cultural 188bet sports betting app download projects in the Northeast with a contract amount of up to 300 billion。Harbin、Shenyang becomes an investment hub，Wang Jianlin focuses on cultural 188bet sports betting app download and commercial complex、Film and TV、Sports、Hospital、Wanda Plaza and other formats；Evergrande Xu Jiayin aims at health care、New energy vehicles、High-tech agriculture, etc.；Sunac Sun Hongbin focuses on ice and snow 188bet sports betting app download、Agricultural Industrial Park、Urban complexes and other fields。

Big bosses mostly settle big accounts，Policy、Market trend、Transformation demands, etc.，Explicit、Implicit considerations are in every project，For example, health and wellness vacation 188bet sports betting app download，Basically coveted by various capitals。

There is no shortage of big interests behind the big account，188bet sports betting app download reshaping the market structure、Building a new ecology，Catalytic competition。

Next，Let us take a closer look at the cultural 188bet sports betting app download investment ledger in 2019。

01 Cultural 188bet sports betting app download capital’s massive “Westward Expansion”: Who is behind it？

Information display of benefit sorting，2019，The number of cultural 188bet sports betting app download project signings in the western region is as high as 53，The total investment budget exceeds 1.3 trillion yuan，Involving health and wellness culture and 188bet sports betting app download、Specialized town、Theme Park、ice and snow、Forest 188bet sports betting app download、Film and TV、Sports and many other segmented businesses。Among them，With Chongqing、Sichuan、Yunnan、The southwest region represented by Guizhou and other regions performed most prominently，Over 36 contracts signed in total，The estimated investment amount is as high as one trillion。

Signing status of cultural 188bet sports betting app download projects in the western region in 2019

Look in detail，Among the provinces in the western region，Sichuan Province has the largest number of contract signings in 2019，16 in total，Involving 158 cultural 188bet sports betting app download projects，The contract amount is approximately 383.1 billion yuan；Although there were only 9 cultural 188bet sports betting app download project signings in Chongqing in 2019，But the number of cultural 188bet sports betting app download projects involved is as high as 148，The estimated investment amount is as high as 465.9 billion yuan，It is also the province with the highest contract value in the western region。Also，Guangxi、The estimated budgets of cultural 188bet sports betting app download projects signed in Yunnan this year have exceeded 100 billion。Among them，Guangxi Province has exceeded 260 billion yuan。

Over the past few years，The 188bet sports betting app download industry in the western region is developing very rapidly，Especially in Chengdu in the southwest、Chongqing、Kunming、Guizhou and other tourist cities are the most prominent。This is mainly due to the drive of the policy environment in recent years。

Development in the West、Promoted by 188bet sports betting app download poverty alleviation and other policies，In the context of transformation and upgrading of development methods，The tertiary industry represented by 188bet sports betting app download is valued by local governments in western China，Various national support policies emerge in endlessly。For example, in June last year, the Ministry of Culture and 188bet sports betting app download issued an announcement on the public solicitation of opinions on the "Cultural Industry Promotion Law (Draft for Comments)"，Promote coordinated regional development of cultural industries，Encourage the eastern region to carry out cultural industry cooperation and assistance with the central and western regions，Support cultural enterprises to invest in cultural industries in the western region。

More importantly，The western region is vast，Rich and diverse 188bet sports betting app download resources，And high grade、Many quality products，Large development space。With the gradual improvement of transportation infrastructure in the western region，Especially in recent years with high-speed rail、Under the dense layout of airport routes，It is more convenient for tourists from all over the country and even overseas to travel to the west。

Under the influence of multiple factors，The “coffee status” in the cultural 188bet sports betting app download market in the western region is gradually increasing，Attracting various capitals to compete for layout。Discovered by Zhihui carding，In the above-mentioned projects signed in the western region，There are many international giants and well-known real estate companies，Including Merlin Entertainments、Wanda、Baoneng、Vanke、Green space, etc.。

September last year，Merlin Entertainments announces the opening of China’s first Legoland theme park in Meishan, Sichuan。The implementation of the project marks that Sichuan has become the second largest city after Shanghai Disneyland、After Beijing Universal Studios，The third region with top international theme parks，Filling the gap of lack of top international theme parks 188bet sports betting app download entire western region。

Among the giants，Wanda is also making frequent moves 188bet sports betting app download western region，They are all generous。

June last year，Wanda Group renews strategic cooperation agreement with Sichuan Provincial Government，Based on the completed investment of 160 billion yuan，Invest another 110 billion to build 3 cultural 188bet sports betting app download projects、Top International Hospital、International sports events and 20 new Wanda Plazas；July，Wanda signed a cooperation agreement with the Shaanxi Provincial Government，Both parties will be in sports、Cultural 188bet sports betting app download、Film and TV、International Hospital、Corporate Headquarters、Six aspects of cooperation in commercial complex，Implementing the “Six Ones” package project。

Also，Gansu Province is also an important place for Wanda to bet。April last year，At the Investment Promotion and Long Business Conference held in Gansu Province，Wanda Group Chairman Wang Jianlin revealed，Next 3 years，Wanda will invest in a super-large cultural 188bet sports betting app download project in Gansu、5 Wanda Plazas、3 five-star hotels，New investment of about 45 billion yuan。

In addition to the western 188bet sports betting app download, the three eastern provinces are also home to giants.

02 Cultural and 188bet sports betting app download giant “enters the Northeast”: Wang Jianlin、What are Sun Hongbin and Xu Jiayin fighting about？

Following Ali、Tencent、JD.com、Huawei and other Internet、After technology giants deploy in Northeast China，Including Wanda、Evergrande、Sunac and other cultural and 188bet sports betting app download real estate giants have also joined the ranks of "entering the Northeast"。Incomplete statistical display of benefits，2019，The contracted amount of investment in cultural 188bet sports betting app download projects in Northeast China reaches 310 billion yuan，Business covers ice and snow、Health care、Cultural 188bet sports betting app download Complex、Modern agriculture and other types。

Signing status of cultural 188bet sports betting app download projects in Northeast China in 2019

Harbin, Heilongjiang、Shenyang, Liaoning Province has become a strategic location for giants。Among them，Wang Jianlin, who was born in Dalian, still focuses on cultural 188bet sports betting app download and commercial complex、Film and TV、Sports、Hospital、Wanda Plaza and other formats；Evergrande Xu Jiayin aims at health care、New energy vehicles、High-tech agriculture, etc.；Sunac focuses on ice and snow 188bet sports betting app download、Agricultural Industrial Park、Urban complexes and other fields。

May 2019，Wanda signed an agreement with the Shenyang Municipal Government，Based on the completed investment of 25 billion yuan，Another 80 billion yuan will be invested in Shenyang，Building large-scale cultural 188bet sports betting app download projects、International Hospital、International schools and 5 Wanda Plazas；August，Wanda signed a cooperation agreement with the Changchun Municipal Government，Decided to invest 100 billion yuan in film, television, cultural and 188bet sports betting app download projects。

Evergrande 188bet sports betting app download keeps pace.

October 2019，Xu Jiayin and his delegation went to Heilongjiang for inspection，And attended the meeting with Harbin Municipal Government、Signing Ceremony of Strategic Cooperation Agreement and Project Development Agreement of Suihua Municipal Government，Three parties will cooperate in modern agriculture、Cultural 188bet sports betting app download、Opening in-depth cooperation in health care and other fields。At the signing ceremony that day，Xu Jiayin made a high-profile statement，“To invest now, you must go through Shanhaiguan，Whoever passes wins，Whoever fails will regret it”。

Also，Xu Jiayin also visited Jilin Province，Indicated that we will speed up the promotion of car batteries、Ice and Snow Industry、Travel、Health、Construction of 13 cooperative projects including high-tech agriculture。As early as June last year，Xu Jiayin went to Shenyang for inspection and reached strategic cooperation，In new energy vehicles、Cultural 188bet sports betting app download、About 120 billion yuan invested in health and wellness and other fields。

Sun Hongbin, who is not short of money, is not left behind either。September 2019，Sunac signed a contract with the Harbin Municipal Government for the Harbin Ice and Snow World Four Seasons Ice and Snow Project，Including the "Four Seasons Ice and Snow Project Core Section" with a planned area of ​​approximately 1.57 million square meters and the "Four Seasons Ice and Snow Project Supporting Industry Section and Ice and Snow Movie City" with a construction area of ​​2 million square meters。At the same time，It also signed a contract with Harbin Xiangfang District，Planned to build Sunac Culture and Art Center、Sunac Modern Agricultural Industrial Park、Sunac City Complex and other 188bet sports betting app download。

“Investment must go through Shanhaiguan” has become the consensus of more and more cultural and 188bet sports betting app download tycoons。Behind this，Perhaps due to the improvement of the Northeast environment with policy support。

Since 2019，National leaders accelerate the revitalization of Northeast China，Provide preferential policies and financial support: June，The State Council Leading Group Meeting for Revitalizing Northeastern 188bet sports betting app download and Other Old Industrial Bases proposed a series of reform measures，Including taking the lead in conducting a trial evaluation of the business environment、Establish a special transfer payment for the revitalization of Northeast China、Inter-regional industrial transfer tax sharing mechanism, etc.；August，"Reply of the State Council on Approving the Establishment of Six New Free Trade Pilot Zones" is issued，Agree to establish China (Heilongjiang) Free Trade Pilot Zone...

In terms of business environment，Black、吉、Liao has successively formulated regulations to optimize the business environment。Liaoning establishes the country’s first “Business Environment Construction Supervision Bureau”，Implement the "Liaoning Province Promotes "Run at Most Once" Regulations" throughout the province，Improving the level of convenience in government services。Jilin Province、Heilongjiang Province has issued regulations to optimize the business environment，Promote the reform of “delegation, regulation and service”。In Jilin Province and other places，The "run only once" reform that has been comprehensively promoted in many coastal provinces has 188bet sports betting app download been gradually realized locally。

Changes in the market environment，Only then did the cultural and 188bet sports betting app download giants launch a series of moves to expand their presence in Northeast China。

03 Small towns and health care 188bet sports betting app download have become investment priorities

Comprehensive Central、Looking at the signing status of cultural 188bet sports betting app download projects in the eastern region，The estimated budget for contract signings of cultural 188bet sports betting app download projects across the country in 2019 is nearly 2.5 trillion yuan。Among them，A total of 42 contracts have been signed in the eastern region，The estimated investment amount exceeds 320 billion yuan，A total of 47 contracts have been signed in the central region，The estimated investment amount exceeds 470 billion yuan。

Eastern Land in 2019District cultural 188bet sports betting app download project signing status

Signing Status of Cultural 188bet sports betting app download Projects in Central Region in 2019

Overall view，The signing of cultural 188bet sports betting app download projects in various provinces is in full bloom，But it’s still unevenly hot and cold。Data display of Zhihui sorting，The top five provinces in terms of contract value of cultural 188bet sports betting app download projects in 2019 are Chongqing (approximately 465.9 billion yuan)、Sichuan (approximately 383.1 billion yuan)、Guangxi (about 265 billion yuan)、Hubei (about 177.5 billion yuan)、Shandong (approximately 116.8 billion yuan)。Tibet is also located in the western region、In Inner Mongolia, there is “no harvest”。Gansu’s performance is relatively deserted，Only one project with an investment of 1 billion was signed in 2019。

From the perspective of subdivisions，Cultural 188bet sports betting app download projects signed in various places in 2019，Special towns occupy absolute quantitative support，Involving 55 contracts。Among them，Especially the health care category is the most prominent。

Information display of benefit statistics，2019，Including Yunnan、Guizhou、Sichuan、Chongqing、Hunan、Anhui、Zhejiang and other places have signed contracts for health and wellness cultural 188bet sports betting app download projects，Quantity exceeds 40。

Judging from the geographical distribution，Sichuan、Yunnan relies on its natural resources and geographical environment advantages，Contracted the most health care projects。January 2019，At the 2019 Cultural 188bet sports betting app download and Wellness Special Investment Promotion Conference in Dechang County, Sichuan，Dechang County Health Care and Residence Industry Project、Haihuagou Tourist Resort Project、Six projects including Phoenix Sunshine Hot Spring Health Town Project were signed together，The total amount exceeds 10 billion；August，Daliangshan (Anning Valley) 2019 Cultural 188bet sports betting app download and Wellness Lhasa Investment Promotion Conference even signed 14 projects in one breath，Total investment reaches 154.5.1 billion yuan；September，Baoneng announced，The health care cultural 188bet sports betting app download real estate project with a cost of more than 40 billion yuan is located in Tengchong, Yunnan......

Except Baoneng，2019，Including Evergrande、Wanda、Sunac、Green space、A number of well-known real estate companies including Blue City，All are deployed in scarce tourist destinations，Focus on health and cultural 188bet sports betting app download projects that focus on the ecological environment。Among them，Sun Hongbin from Sunac even proposed，Hopefully within 3-5 years in the future，Be the first in the field of health care。Incomplete statistics based on public information，As of now，More than 80 real estate companies and foreign-funded enterprises across the country have deployed in the health care real estate sector。Wellness and vacation products have become a new breakthrough for real estate developers to transform and find performance increases。

The logic is not difficult to understand。As the real estate market enters the second half，Simple real estate development 188bet sports betting app download are no longer favored by local governments，They are more willing to support and attract 188bet sports betting app download that bring industry，We especially welcome the combination of industry and city、A comprehensive health industry complex integrating production and people，Such 188bet sports betting app download can not only bring tax revenue to local governments、Employment，It can also bring people’s livelihood and social benefits，The background also reflects the background of China’s aging population，Potential consumer demand in the market。

Under the current macro environment，Vigorously developing 188bet sports betting app download has become a basic direction at the policy level，The 188bet sports betting app download economy brought about by consumption upgrade has become the driving force for local economic growth，This also brings about the “large volume of cultural 188bet sports betting app download project signings、High investment”。

But cultural 188bet sports betting app download projects are not pursuing investment scale、Building volume，More about the project content and rich business levels。Cultural 188bet sports betting app download carries people’s desire for travel，Not only must solve tourists’ needs for “food, accommodation, travel, shopping and entertainment”，It is also necessary to combine various consumption factors，Provide good services and supporting facilities。

Future，With the implementation and opening of the above-mentioned contracted projects，Competition will also take place，The challenges will become more prominent during this period。This requires all parties involved in the project to go from planning to later operations，There is more meticulousness、Perfect trading logic，Need to continuously improve its operating capabilities，Remain in awe，Only in order to survive in the fierce competition in cultural 188bet sports betting app download，Take a road。