"2019 China Business 188bet app Management Market White Paper" shows，The transaction size of China’s business 188bet app management market in 2018 was 2261.200 million yuan。One year’s 188bet app expenses are up to 2.4 billion yuan，Accounts for 25% of global 188bet app spend。Estimated to 2020，The industry market size will reach 3132.500 million yuan。The business 188bet app market is huge。

Behind the hundreds of billions of market scale，The penetration rate of business 188bet app management in China is far lower than that of mature foreign markets。Data display，China’s penetration rate in 2018 was only 8%，Compared to 40% of the European and American markets，Such data is not enough，But it also represents the huge development potential of China’s TMC industry，Fang Jiqin, senior vice president of Ctrip Group and CEO of Ctrip Business 188bet app, expressed the view this year that "China's leading TMC estimates there is still 10 times the room for growth"。TMC’s future may contain great opportunities。

Fang Jiqin, Senior Vice President of Ctrip and CEO of Ctrip Business 188bet app

There are many people entering the game, who can take the lead?

As the business 188bet app management industry continues to explore and move forward，In recent years, players from many fields have entered the game one after another，Nowadays, the market has accommodated many players with different identities，OTA included、Professional TMC、Traditional 188bet app agency、Ticket agent、Hotel、Airlines、Many entrants including OA system suppliers and Fortune 500 companies with huge business 188bet app scale。

Many players entering the game，It also disperses the entire market competition pattern。The top 4 companies in China’s business 188bet app management market accounted for only 20% in 2018，A far cry from the 50% concentration rate in the international market。It can be seen from this that the market concentration of the business 188bet app management industry will continue to increase in the future，And will gradually focus on OTA and large professional TMC。

Of course，Different market participants will view industry pain points from slightly different perspectives，Products provided、Services and solutions have their own characteristics。For example, professional TMC focuses on business 188bet app，Providing vertical services，However, some professional TMCs are now transforming into full-process development；And OTA itself has platform advantages，One-stop resource integration is its strength。

In the OTA field，Ctrip Business 188bet app can be said to have entered the game early，Representative enterprise with wide coverage，As of mid-December 2019，Ctrip Business 188bet app has 1.10,000 large enterprises settled in，Over 320,000 small and medium-sized enterprise customers have been registered，Can be called the "Big Mac" of the industry。So how did Ctrip Business 188bet app make the move？What kind of unique playing style does it have？

Zhihui after interviewing the relevant person in charge of Ctrip Business 188bet app，Complete three tips for Ctrip business 188bet app。

First move: four major countermeasures to achieve cost managementControl

Under pressure from the external environment，Cost is an important factor for enterprises to consider。“When the market is very liquid，Enterprises don’t pay enough attention to cost control。In recent years, with the increasing pressure of the economic situation，Enterprises begin to consider cost control，Exposed to the TMC industry，I know there is a special service agency，Thus realizing that we need to manage business 188bet app。This is also a big opportunity facing the business 188bet app management industry。" Ctrip Business 188bet app said in the interview。

Summary of the interview，Ctrip Business 188bet app has four major countermeasures for “cost control”。

First, take "refined management and control" as the core，Precisely set the difference standard，That is, cost control through more detailed administrative divisions。Ctrip Business 188bet app used Shanghai as an example in the interview，The consumption level of each administrative division in Shanghai has certain differences，For example, the accommodation prices in Fengxian District and Huangpu District are definitely different，Then when setting the standard difference，It should be different。

Therefore，Before formulating the difference standard for each city，Research on different cities should be carried out，Make administrative divisions more detailed，Concretely measure business 188bet app standards based on the specific conditions of different cities。This way，There will be less waste，Small restraint，Fine cost control。

The second is full scene control，Reduce the possibility of waste，No room for hidden costs。Get your ticket now、Hotel、Car rental、All scenarios including group 188bet app are under control。Personally，No advance payment required；For enterprises，View full data，Perspective on the entire 188bet app cost distribution，Know clearly where to save space，Make reasonable adjustments，Reflecting the value of control。

The third is to build Ctrip Business 188bet app APP to reduce labor costs.Ctrip Business 188bet app Example，An enterprise with a dedicated administrative department，This company has ten people helping employees on business trips with ticket booking operations，These ten people are the investment cost of the enterprise。And if using the system，After setting the difference standard in advance，Employees can directly download the APP to book tickets，Then these ten people are the labor costs saved。

At the same time，Compared to the cumbersome and lengthy process offline，For individuals and businesses，Using an online platform to simplify the entire 188bet app management，Help improve the efficiency of 188bet app management。

The fourth is resource exchange to reduce bargaining costs. rightInside，Backed by Ctrip，First of all, Ctrip itself has a very rich resource inventory，Secondly, Ctrip’s entire system is interoperable。From this point of view，Ctrip Business 188bet app has natural resource advantages，Can get richer products for customers、Lower cost resources。

External，Ctrip Business 188bet app is also expanding its resource base。For example，Ctrip Business 188bet app and Dongcheng in 2018、Yado Cooperation，Realize direct system connection，You can get the hotel membership price。We also cooperate with some airlines，Get the whitelist，Can be left vacant to save space。

Use such countermeasures，Ctrip Business 188bet app also showed its report card。Ctrip Business 188bet app can help users save more than 30% of 188bet app costs。There is even a customer based on their internal calculations，37 saved in one year.6% of 188bet app costs。

Second move: Find out the needs and provide corresponding services

Only when you clearly understand the needs，In order to accurately provide corresponding matching services。

Ctrip Business 188bet app was established in 2006，Has more than ten years of experience in the industry，The way it operates has also matured。Ctrip Business 188bet app mainly divides customers into two types with significant differences，One is a large enterprise，Another SME。Based on Ctrip Business 188bet app’s years of experience and data analysis，The service needs of these two enterprises are very different。

For large 188bet app，What they need is customized requirements。They are large enough，Has its own system，Therefore，Their requirements for TMC tend to be more personalized，Focus more on the interconnection and interoperability between the two systems，Connect the business 188bet app management system with the client’s OA system。

For small and medium-sized enterprises，What they need is a standard platform to realize business 188bet app control。Small and medium-sized enterprises are a huge group，Miao Wei, Minister of the Ministry of Industry and Information Technology said on September 20, 2019，As of the end of 2018，The number of small and medium-sized enterprises in China has exceeded 30 million。Huge quantity，It also means that the demands are many and complex。But how to serve them？Mentioned by Ctrip Business 188bet app，Looking at it from another perspective，Not many small and medium-sized enterprises have internal systems，So it is more suitable for them to provide them with a standard platform that they can use immediately。

And this is just the different needs of large enterprises and small enterprises，If further subdivision，So among the large customers are state-owned enterprises、Multinational Enterprises、Listed private enterprises, etc.，These different types of enterprises will also have different needs，TMC should have different solutions for different customer types。Only to find out the needs，Only then can we provide matching services，Improve customer satisfaction，Consolidate core 188bet app advantages。

Third move: Build barriers to competition based on technology

The basis for realizing the above "tricks"，It all lies in the underlying technology。“Technology is always the primary productive force in solving problems，Technology-driven is also the core part of Ctrip Business 188bet app。”Ctrip Business 188bet app said。For now，Ctrip Business 188bet app has also built technical barriers。

This technique serves two objects.

First, serve users，By building Ctrip Business 188bet app APP，Manage and control the entire process of integrated business 188bet app from approval to reimbursement。The smooth connection of each link in the entire business 188bet app process is very important to users，So Ctrip Business 188bet app is based on the lowest level technology，Presenting user portraits through data，Based on previous technology accumulation and data accumulation，Comparative analysis of user portraits，Provide more precise services to different customers。

Speaking of the future，The next direction of Ctrip Business 188bet app is to provide users with a faster and better experience。Of course，This also depends on the further improvement of the underlying technology。

Second, serving the internal system，By introducing new technologies such as IM human-computer interaction and AI artificial intelligence technology。Ctrip Business 188bet app thinks，The introduction of new technologies can reduce costs。He gave an example that Ctrip Business 188bet app has many customer service resources behind it，But in fact, there are many basic problems that can be solved using intelligence，Some particularly simple repetitive scenes will be transferred to the machine for sharing，While artificial intelligence focuses on providing higher quality services。

Mention plans for 2020，Ctrip Business 188bet app revealed，Ctrip Business 188bet app will have three directions。First，Launching OBT plus system for Internet companies，Helping Internet enterprise customers integrate internal systems and connect external resources。Second，Will improve the overall system experience of Ctrip Business 188bet app APP，Hope to achieve the same seamless switching as OTA。Third，Follow the pace of Ctrip’s Globalization G2 strategy，Ctrip Business 188bet app will also begin its international layout。

Three tricks from Ctrip Business 188bet app，The effect has gradually become apparent，What trends and changes will there be in the future？We will wait and see。