“Not only in dispersed apartments，Concentrated apartments are also negotiating rent reductions，The downward trend in rents is an indisputable fact。”Recently，At a Beijing 188bet sports betting inspection and exchange event held by the landlord，Lehu Apartment CEO Luo Yi pointed out a common phenomenon faced by the industry。

“Some 188bet sports betting communicate with owners，By presenting the facts、Be reasonable、Talk about cost、Look at financial reports and other methods to reduce rent。Even 2019，Some 188bet sports betting have even set up a rent reduction negotiation team。" Luo Yi said so。

Then，Is there a widespread rent reduction phenomenon at present？What is the vacancy rate of long-term rental apartments？After 2019，Has the business logic of the 188bet sports betting industry changed？

188bet sports betting leasing agencies negotiate with landlords to adjust prices to eliminate "false fire

"Currently reflected according to member units，Reduced 188bet sports betting customers、Increase in 188bet sports betting housing、Affected by traditional 188bet sports betting off-season and other factors，Rents are indeed falling。”In an interview with a reporter from the Beijing News，Zhao Qingxiang, Secretary General of Beijing Real Estate Agency Association said。

The relevant person in charge of the Geosynthetic Gravity Leasing Research Group also stated，There is indeed a rent reduction situation in the current market，“Lots of scattered apartments competing for size，Increased the closing price in the early stage，To the point of getting a house in a high position。The current market popularity is declining，To ensure normal operations and profits，Many organizations will choose to re-communicate with the owners，Negotiate the 188bet sports betting price again。”

Reporters learned from many sources，Some 188bet sports betting agencies、The rental platform has indeed adjusted and optimized individual housing contracts，Communication and negotiation with the owner。One of the reasons is，The previous appraisal price when closing the house was higher，The system now makes adjustments based on a comprehensive assessment of the current market conditions。

actually，Recent months，The housing 188bet sports betting market in many cities has continued to cool down，Trading volume and price continue to decline。Data display from Shell Research Institute，2019 full year scope view，The annual average 188bet sports betting level in 18 key cities across the country has declined，13 year-on-year decrease.21%。Key 18 cities，The proportion of the number of properties sold that increased in price to the total number is 6.09%，Down 5% year-on-year；The ratio of the number of price-reduced sets to the total number is 24.15%，18 year-on-year increase.3%。

The reason why rent reduction occurs，In the opinion of Huang Hui, senior leasing market analyst at Shell Research Institute，This is caused by the “high income, low income” model of some 188bet sports betting companies。

actually，Some companies previously expanded rapidly，Competing for high-quality housing regardless of cost，Resulting in high housing costs。However，Under the market conditions where 188bet sports betting prices are stable and declining，Corporate profit margins are being squeezed，To maintain business operations，Companies have to reduce landlord 188bet sports betting costs。

Rent levels are mainly determined by supply and demand，liter、Falling is a normal market phenomenon。Based on this，In Zhao Qingxiang’s opinion，"If there was a "false fire" in the housing 188bet sports betting industry in the past few years，The recent rent reduction、Enterprise integration is to remove ‘false fire’，Conducive to the long-term housing 188bet sports betting market、Health、Stable development。”

The 188bet sports betting says that the vacancy rate of scattered apartments should be controlled below 10%

It’s worth noting，Under the current market environment，Although some long-term 188bet sports betting apartments choose to negotiate with landlords to adjust prices，But there are still many vacancies。

Luo Yi pointed out a major current situation in the industry: in Hangzhou、Shenzhen and other cities，Some 188bet sports betting companies have serious vacancy problems，This has led to the departure of some 188bet sports betting operators。Zhao Qingxiang agrees with this statement，He made it clear，“There is a phenomenon of high vacancy rate in enterprises。”

actually，Vacancy rate is a key indicator for the operation of leasing 188bet sports betting。According to Zhao Qingxiang，Generally speaking，The vacancy rate of centralized apartments should be kept below 5% as much as possible，Dispersed apartments should be controlled below 10% as much as possible。If above this standard，The pressure on leasing 188bet sports betting to make profits will increase。

The vacancy rate has increased recently，From the perspective of relevant people in the New Gravity Leasing Research Group，There are two reasons，On the one hand is，The off-season for renting is from November to January of the following year，The “wave of returning home” has caused many tenants to quit renting，This is a normal phenomenon in the industry。In addition，Some 188bet sports betting practitioners，Due to poor operation and lack of confidence in the industry，Resulting in an increase in vacancy rate，And then withdraw from the 188bet sports betting industry。

In fact，Overview of 2019，After a period of irrational exuberance，The market blindly pursues expansion speed and scale in the early stage，Leading to inefficient utilization of property resources、Correction has been given to the phenomenon of uneven products and asset valuation bubbles。Meanwhile，2019，Policies to improve the supervision of the 188bet sports betting market are also being introduced，Legality of condominium properties、Compliance has put forward higher requirements，The industry is developing in a more rational direction。

The 188bet sports betting and demand relationship changes, refined and differentiated operations become a trend

There is another issue worthy of attention，Compared to the previous two years，Has the current supply and demand relationship in the long-term 188bet sports betting industry changed？ To this，Zhao Qingxiang said，As the housing stock continues to increase，Long term，The supply of 188bet sports betting housing will definitely continue to increase。Looking at the population，Except for a small number of people who have a net inflow into cities，The population is declining in most places。Therefore，In terms of total amount，There will definitely be an oversupply of housing。

As for the housing 188bet sports betting market in Beijing，Zhao Qingxiang pointed out，With the formation of 188bet sports betting housing supply on collective land，And increased institutionalization，The supply of 188bet sports betting housing is also increasing。As for demand，With the deepening of the work of “dispersion, rectification and promotion”，Objectively, the demand for housing rentals will decrease。However，After the tension between supply and demand eases，The overall quality of 188bet sports betting housing will be improved。

In the opinion of Hu Zhenyin, founder of Empowerment Capital，The supply side is indeed increasing，"Since 2017，Most companies in the 188bet sports betting are accelerating their expansion，Many individuals and organizations outside the 188bet sports betting have also joined this 188bet sports betting，There are many blind followers among them，Thus leading to a concentrated increase in supply between 2017 and 2018”。Meanwhile，Demand side，is facing shrinkage and diversion。Hu Zhenyin pointed out，The 188bet sports betting currently focuses on white-collar workers，However，In the context of the battle to grab people in second-tier cities，There is a certain divergence among white-collar workers。And with the decline in the income of some white-collar workers，Cause them to reduce rent expenses，Choose lower-grade housing or remote housing。

“Between an increase and a decrease，Down at the current time，In the 188bet sports betting business for young white-collar workers，The situation of short supply and demand has indeed changed in the past few years。"Hu Zhenyin said。

However，Hu Zhenyin also pointed out，Housing 188bet sports betting has never been in short supply，It’s a mismatch between supply and demand，Including region and product form mismatch。Specifically，Young white-collar apartments are still in short supply in core locations and some non-core office business districts，Personalized and cost-effective white-collar apartment，Still not well satisfied；At the same time，Quality blue-collar apartment、Mid-to-high-end apartment、There is also a mismatch between supply and demand in family apartments。

Based on this，Hu Zhenyin pointed out，Serious supply exceeds demand、The era when ordinary white-collar workers can make money just by opening an apartment has passed，But there is still a lot of 188bet sports betting demand in the market that has yet to be met。

As supply and demand change，In Luo Yi’s opinion，188bet sports betting companies need to develop differentiated products，Improve your own operations、Customer acquisition ability。Meanwhile，After experiencing 2019，Practitioners must also be more rational，“Realize，Long-term rental apartments are not an industry that only rises but never falls。”

*Source of 188bet sports betting article: Beijing News，Author: Zhang Xiaolan，Original title: "Rent falls、Vacancy rate rises, 188bet sports betting companies are hit by a cold wave？》.