Data released by China Tourism Academy (Data Center 188bet app download Ministry of Culture and Tourism)， First half of 2019，The number of domestic tourists is expected to be 30.800 million visitors，Domestic tourism revenue 2.78 trillion yuan，An increase of 8 compared with the previous year respectively.8% and 13.5%。According to McKinsey prediction，By 2022，The number of China’s middle class will reach 6.300 million，reach 45% 188bet app download total population。

With the upgrading of domestic middle class consumption，Consumers have changed from being willing to pay for goods to being willing to pay for quality services，There is huge room for incremental demand in the consumer service industry。Accommodation is an indispensable part of tourism consumption，Competition for inventory in the mid-range 188bet app download、Product upgrades are also intensifying。

High-end 188bet app download down，Budget 188bet app download Up，Under the complex and changeable external environment in 2019，The mid-range 188bet app download market is still a battleground for military strategists。Among mid-range 188bet app download competitors，Kyriad、Compaq、Hampton by Hilton、The development of “Chinese and Western mixed” people such as Wan Feng has attracted particular attention，But because of the concept、Positioning、Limitations from various factors such as cooperation model，There are not many "hybrid" brands that can truly break out in the market。

At a time when the overall economic situation is declining，188bet app download who has been in China for more than two years，Achieved almost explosive expansion。According to the latest official data from 188bet app download，As of December 30, 2019，188bet app download China has officially opened more than 50 stores，The total number of officially signed franchise projects has exceeded 220。According to the overall strategic development plan of the brand，The number of signed projects will exceed 300 by the end of 2020，There will be more than 100 officially opened projects。There will be more than 500 franchises in the next three years by the end of 2022，Officially opened hotels will sprint to 300。

Both are "mixed blood"，Why Kyliad was able to break through？What’s unique behind it？Ms. Zhang Min, President of Kyriad Brand, accepted an exclusive interview with Zhihui during the 2019 4th China Cultural Tourism Big Consumption Annual Summit and "Dragon Bird Award" Award Ceremony，Share how the Kyriad 188bet app download brand achieved overtaking in the Chinese market。

Kyriad 188bet app download won the 2019 Dragon Bird Award for "Best Cultural Tourism Investment Accommodation Brand" for its outstanding performance

“Hybrid” 188bet app download brands take advantage of the trend to seize the Chinese market

China and France "jointly create" brand, 188bet app download shows its advantages

Since Plateno Group joined hands with Hilton in 2014，Fully responsible for the operation of the Hampton brand in the Chinese market，Huazhu、Dongcheng、Vienna、Many local 188bet app download groups such as Chengjia have successively embarked on the road of agency for brand franchise rights。

Overview of the development of the entire accommodation industry，Easy to find，For a long time, foreign 188bet app download groups have mostly entered the Chinese market with high-end brands。Until recent years，Weak growth in the high-end market、Mid-range becomes the outlet，Foreign 188bet app download groups are gradually realizing the value of the mid-range 188bet app download market。But foreign 188bet app download groups are trying to introduce their mid-range brands into China，But facing cost control、Resource expansion、Multiple difficulties such as localization development。Meanwhile，is accompanying the development of China’s accommodation industry，A growing group of professional developers、Local team for operation and management。So，Foreign 188bet app download groups want to ensure the perfect landing of their mid-range brands in China，With experience、Cooperating with domestic 188bet app download groups that have resources is undoubtedly a good idea。This is where the “hybrid” brands come from。

However，This seemingly win-win cooperation has many hidden dangers。Zhang Rungang, vice president and secretary-general of the China Tourism Association, once said publicly，A new “surrogacy” model has emerged in China’s 188bet app download market in the past two years，That is, the local 188bet app download group becomes the "surrogate mother" for the brand franchise of the foreign 188bet app download group。In this "surrogacy" mode，Foreign 188bet app download groups leverage the strength of domestic 188bet app download groups，To promote the development of its mid-range brands in China，But Chinese and Western concepts、Brand positioning、The operating methods are all things that need to be adjusted。

One of 188bet app download’s “original” advantages is that it does not belong to the “surrogacy” model。“The biggest difference between 188bet app download and other hybrid brands is，This brand is the result of the joint efforts of Chinese and foreign brother companies under the Jinjiang International Group，There is no such thing as "borrowing surrogacy"。” Zhang Min said。Based on the joint efforts of Chinese and foreign teams under Jin Jiang International Group，The 188bet app download brand is clearly positioned in mid-range business travel，And accurately interpret consumer groups through the group’s big data、Develop appropriate localized improvement measures，Therefore，The brand quickly passed the running-in period in China，Having formed accommodation products that meet market demand。

188bet app download’s winning “secrets”

High-value 188bet app download model + strong operation + multi-dimensional innovation

In Zhang Min’s opinion，In addition to the appropriate mode，188bet app download was able to achieve rapid expansion in a short period of time，The core lies in cultivating internal strength well enough、Strong enough。

The foundation is its advantages in franchise 188bet app download.

“The brand’s investment model needs to withstand market verification，188bet app download’s investment model is based on the cost of a single house、Operating costs、Three dimensions of investment return cycle。First，We will cost the single room in 188bet app download，Set at 120,000，It is a specific value not a range，It’s because we think，Only this standard is clear enough，In the process of brand iteration and actual branch implementation，Only when multiple parties work together can we get infinitely close、To implement the business model。Secondly，is the operating cost，We strictly control 188bet app download’s operating costs between 110 yuan and 120 yuan。On this basis，Let’s improve operating standards、Operational capabilities，And then do a good job。Under this investment model，The investment return cycle is also controllable、Predictable。”Also，Zhang Min said，Because it is affiliated to Jinjiang International Group，188bet app download in Resources、Platform、Empowerment at three levels demonstrates unique investment value。

Today’s 188bet app download franchise investment is a two-way choice，On the basis of providing an investment model and investment value that can attract franchisees，Kyriad will also choose suitable investors。Zhang Min said，For investors’ choice，The first is conceptual agreement。“Investors must recognize our investment model and value，And he must be the kind of person who can work together for a long time。”In Zhang Min’s opinion，The 188bet app download industry is a one-time investment with long-term returns，Kyliad is more inclined to choose mature rationality，Professional quality，Franchisees with long-term development vision。

At the same time，For franchise hotels，188bet app download has also set clear hard standards。Zhang Min said，The first thing is to choose the location，188bet app download is currently on the front line、Focus on new first- and second-tier cities，Taking into account the core business districts of third- and fourth-tier cities，The overall property area cannot be less than 5,000 square meters，The second is the size，The number of rooms must be no less than 100，Rigid regulations such as lobby and restaurant area not less than 150 square meters respectively，Also，In terms of customer experience，Such as flooring and installation standards for fresh air systems、The floor height of the guest room cannot be less than 2.8 meters etc.，Corresponding detailed standards will be formulated。In her opinion，These rigid standards can actually match the brand’s own positioning，Strict access control is more conducive to brand polishing。

The other is the operational level。Everyone knows，Local 188bet app download groups serve as actual operators of “hybrid” brands in China，Need to work with owners to achieve brand standards in every link、Maintain brand tone，This is extremely challenging to operate。

Talk about operations，Zhang Min has everything in mind，She said，In 188bet app download，Operation is an advantage，Also the key，It is precisely due to its unique "law"，Kyliad can develop at a rapid pace，Achieve outstanding performance。

One，It is the perfection of the standard。Zhang Min said，Perfect standards are the prerequisite for brand implementation，First-class enterprises set standards，Consistent implementation to the end，Thus 188bet app download has created a series of sustainable、A standard system that can be quickly copied，Includes product standards、Service Standard、Operating Standards、Brand standards, etc.。

Part 2，It is a strict team system。The 188bet app download team inherited the high pressure of the Vienna team、High income、The "three highs" criteria for high elimination，With a reasonable incentive and assessment system，And then formed a wolf team，To promote the implementation of standards。

Part 3，It is the operation team stationed。Kyriad adopts the 1+n operation team in-store model，Except for the store manager，According to room availability、Size of volume，With a corresponding number of department managers。“The 1+n model can be said to be Kyliad’s core competitiveness at this stage，Benefit from this model，Our 188bet app download quality and efficiency are strongly guaranteed。”

Fourth，It is a reserve of talents。Zhang Min said，188bet app download regards talents as core productivity，Therefore, the brand has increased its investment in team selection and retention，By creating a talent reserve pool、Double University (Jinjiang School of Management、University of Vienna) training and other methods to ensure talent development，Thus forming 188bet app download’s advantage in light assets。

In addition to development and operation，Studying inheritance and innovation has become 188bet app download’s unique secret to gaining a foothold in China。Zhang Min explained，Inheritance，The first is the inheritance of brand tone-in the process of brand development，The Louvre Group has given 188bet app download its unique brand connotation、Space and experience，These features make 188bet app download enter the Chinese market，With inherent differentiation and distinctive personality，Be able to better match the diversified consumer needs in the market；At the same time，188bet app download also learned from Vienna’s focus on and implementation of the most needed functions of accommodation，Satisfy the upgrade of consumer experience with high-quality supply。

Innovation，Based on consumer demand，Innovation in three dimensions。First, product innovation，By continuously launching cross-border themes，Space for increasing premium；The second is 188bet app download innovation，Adopt a new supply chain、New 188bet app download house，Reduce the investor’s construction period；The third is service innovation，Promote ultimate service，Bring surprises to customers with every detail。For example, the "Cloth Cleaning Gift" service of cleaning guests' suitcases solves the pain points of business customers，Enhance guest experience with human touch。

To this point，188bet app download formed from brand positioning、Development、Operation、Clear logic in management and other aspects，Precise market strategy allowed it to attract a large number of investors and franchisees in a short period of time。

Going against the trend, crisis turns into opportunity

Kyriad’s outstanding performance occupies the “C position” in the mid-range 188bet app download market

2019，In the complex and changing external environment，The 188bet app download industry is also feeling a lot of operating pressure。According to the results of the Horwath Global 188bet app download Market Sentiment Survey in the first and second half of this year，China’s 188bet app download market sentiment index in the first half of the year was -9，A decrease of 41 index points compared to the same period last year；China’s 188bet app download market sentiment index in the second half of the year is -32，Further down 24 index points from the first half，Down 60 index points compared with the same period last year，Down 60 points compared with the same period last year，The overall development status of the industry is not optimistic。

To this，Zhang Min said，Whether the market economy is improving or not needs to be viewed dialectically，Competition will only intensify，Opponents will always get stronger，Focus on cultivating your own internal strength，In order to reduce the influence from the outside。According to her introduction，During the economic downturn in 2019，Many 188bet app download hotels have achieved dramatic improvements in RevPar，188bet app download Nanjing store，The RevPar in January is only 109 yuan/night，It has risen to 277 yuan/night in July，150% increase in half a year。

In addition，188bet app download’s performance during the National Day Golden Week in 2019 was also quite eye-catching。According to public reports，During the National Day Golden Week，A total of 28 188bet app download brand stores nationwide have achieved the performance goal of 100% occupancy rate。

The chain rate of 188bet app download market needs to be improved、A large number of budget hotels facing upgrades、Huge development space in the sinking market，Opportunities abound in the general environment，The mid-range 188bet app download market still has great potential。But at the same time，More and more players are entering the mid-range 188bet app download market，The track is becoming increasingly crowded。Competition in the 188bet app download market may become even more intense in 2020，Why does Kyriad stand on the edge of the wind？

Zhang Min confessed，Resource、Empowerment and team are Kyriad’s confidence。From resources，The endorsement of Jinjiang International Group is the strongest backing for Kyriad’s development in China。In recent years，Jinjiang International Group further accelerates globalization layout，At the same time, build the group’s “one center and three platforms”，i.e. "Global Innovation Center，Global 188bet app download financial sharing platform、Global unified procurement sharing platform、Jinjiang WeHotel Global 188bet app download Sharing Service Platform”。Import these advantageous resources，will allow Kyriad to be involved in talent introduction and training、Membership system and central reservation、New cross-border marketing、The field of digital management has received all-round support and guarantee。

In terms of brand empowerment，188bet app download will be empowered by the intellectual achievements of Louvre Group’s overseas team，Brand Concept and Features、Product Innovation Design、IT and digitalization process empower brands，Allow this brand to mix Chinese and Western、Advantage in modernization。

Moreover，In terms of team building，Benefit from Vienna’s professional operating genes，188bet app download not only avoids many potential detours，It has formed a young team with rich experience and wolf spirit，This strengthens 188bet app download’s competitiveness from the talent level。

Conclusion

As competition intensifies in the 188bet app download industry，The development of “hybrid” brands in China requires a clear layout。In Jinjiang International Group, "deeply cultivate the country"，Under the strategic guidance of “Looking Internationally”，Kyriad fully integrates Eastern and Western cultures，formation standard、Team、System、The combined force of the platform，Achieved rapid expansion in China in recent years。

2020，The 188bet app download industry has mixed blessings，But opportunities arise frequently，The "hybrid" brand Kyriad will also celebrate its 20th birthday，Benefit from the huge potential of China’s 188bet app download market，Kyriad brings together many advantages into one，With the attitude of a rising star and a dark horse，Bravely meet new challenges，Let’s wait and see，What kind of new 188bet app download development record will this rising star of mid-range hotels set?？