The long-awaited February 10th has finally arrived，It is gratifying to see the first one、The secondary 188bet mobile login gradually resumes work and production。However, looking at the tertiary 188bet mobile login，There seems to be a phenomenon of two heavens of ice and fire，Some people can work online、Companies that generate cash flow through online marketing are working overtime，Very busy；Looking back at offline 188bet mobile login、Catering、Amusement and other industries，Most stores can still only close their doors to thank customers，People live like days。

However，Long time at home，Also provides us with an online companion、An opportunity for friends to fully communicate，A few days ago，The author had a video connection with Mr. Yang Hongwu, the founder of Carl Speedster, which lasted for more than an hour。My relationship with Yang Shu is mainly because we are both engaged in the children's amusement 188bet mobile login，We are mainly engaged in children’s karting business，The difference is that Leqi’s products focus on outdoor scenic spots，It’s a pedal kart，Belongs to the unpowered amusement range。Karl Speedster is mainly indoors，It’s an electric go-kart。Karl Speed ​​​​has developed rapidly in the past two years，There are more than 50 stores nationwide，Already the leader in the field of indoor children’s karts。

Although everyone expressed their helplessness about the epidemic during the conversation，But while chatting and laughing, we talked more about what we experienced in 2019，What mistakes have you made，What 188bet mobile login happen in 2020？All topics finally fall into one question，As an offline children’s entertainment，Whether it is a shopping mall store or an outdoor scenic spot，How to 188bet mobile login bigger first and then 188bet mobile login stronger，It is better to become stronger first and then grow bigger？Which one is more important between the two？Which comes first？After experiencing the lessons of many failures and the baptism of this epidemic，We all agree，We should get stronger first！That is, we should first practice and improve the operation of a single project、Marketing System，Make small but beautiful stores and projects better than competitors in the same 188bet mobile login，It is not too late to copy and expand externally when you have excess profits that exceed the average profit of the 188bet mobile login。

Past 10 years，188bet mobile login Internet companies do not care about costs，The expansion method of doing everything possible to get traffic first and then talk about revenue makes many entrepreneurs who operate offline stores excited，Eager to try，It seems that we can only continuously attack the city and plunder the territory，The pursuit of speed and indestructibility is the key to the company’s success。I don’t know it’s 188bet mobile login，The phenomenon of one dominant player and the long tail theory can coexist at the same time。And offline，The indoor shopping mall we face may only cover 5-10 kilometers，Outdoor scenic spots may only radiate tourists who drive 1-2 hours away，No customers means no income，With zero income，Rent only，You can overwhelm many stores in three months。

In addition to basic operations，How to achieve a small and beautiful project or store？I don’t want to compare myself with my peers、Better 188bet mobile login hard decoration，Mainly work on service，Do more than your peers，Provide customers with more personalized services，And create new revenue or value，188bet mobile login is small but beautiful。Although Carl Speedster and we are both engaged in children’s kart projects，There must be many similarities，But as an outdoor、Different indoor scenes and the ages and habits of different customer groups，Leqi and Carl Speedster 188bet mobile login have different emphases。

The same direction of efforts in 2020

1. Organize events

Go-kart is a fun car for children、Products for parent racing competition，We have each made useful attempts to organize events in our respective fields。Karl Speed ​​​​and Dongfeng Nissan jointly organized a kart competition，We have 188bet mobile login cooperated with BMW stores，Leqi’s benchmark project “Round the Sea Racing” in Xingledu Town, Hengqin, Zhuhai has 188bet mobile login held a children’s balancing car competition。This not only provides our customers with a more exciting riding experience，Rich prizes 188bet mobile login encourage children to make repeated purchases。At the same time，Car brands in the process of joint promotion，More diverse display forms，More refined target customers，This allows car brands to add new and distinctive marketing channels，A win-win situation。What needs special emphasis is，Cash support for activity funds provided by automobile brands，Added a valuable new source of income to the store，188bet mobile login for the brand to surpass other peers，Laid a solid foundation to form its own core competitiveness。We will continue to explore this aspect in 2020，Summarize experience in respective scenarios and channels，Exchange results。

2. 188bet mobile login promotion and marketing

As an offline store，Few brands in the children’s amusement 188bet mobile login conduct online marketing，Even if there is one, it is just a Sanbanaxe that has just opened，Send to Moments、Send a TikTok、The last Meituan ceased operations。Very few can do online promotions after opening，There are even fewer people who can carry out online marketing and promotion on a sustainable basis。If the offline store wants to be in the same location、The same scenic spot has achieved higher customer flow and consumption than its peers，In addition to the basic promotion of the store，The gap in marketing may lie in whether to do a good job of continuous 188bet mobile login self-media promotion，And private domain traffic conversion。So we all plan to study in depth and explore the potential of online marketing in 188bet mobile login aspect。

3. Secondary sales and value-added services

A common problem in the amusement 188bet mobile login is to buy equipment and wait for tourists to come，Except for ticket revenue, other income is almost negligible。Indoor parks can also sell monthly passes，Secondary card，Annual cards and the like increase stickiness，Outdoor scenic spots are almost all one-time deals。Outdoor scenic spots are inherently low-frequency consumption scenes，As supporting children’s amusement projects, they rarely achieve success in the second sales。But unpowered equipment is less interactive than electric equipment、Security、Parenthood，So how to develop and design content that meets the personalized needs of tourists，188bet mobile login the focus of Le drive’s work in 2020。

We will focus on development and children、Transportation knowledge closely related to family life、Civilized Driving Course，There are 188bet mobile login hand-made classes with strong hands-on skills such as go-kart disassembly and assembly，Between father and son、Visitors can choose from highly interactive games between families，Especially for accommodation tourists who stay longer，Good time flexibility，We will tailor more reasonable package services for them。

Differentiation—Lexiong study courses and games

Compared with indoor parks，Outdoor recreation 188bet mobile login has some obvious differentiating features，That is research。

Outdoors are the main destination for study and education for primary and secondary school students，Major scenic spots and tourist resorts are trying their best to win research teams，Leqi’s unpowered pedal kart project 188bet mobile login shows off its skills。For example, our traffic knowledge、Driving skills、Civilized Driving Course，There are 188bet mobile login various games that use pedal kart accessories，For example, trailer，We can organize small couriers、Transport me the fastest waiting tow truck game，With the help of a double seat，We can have a water gun fight、Father and son fun game of speeding, riding and shooting。

Pedal kart mobility、With advantages such as no need for charging and refueling, you can participate in study courses and activities more effectively，This can not only bring us income during the off-season but 188bet mobile login deepen our partnership with tourist destinations，Won the opportunity for longer-term and closer cooperation。188bet mobile login next step, we will further refine each activity，Process modularization，Let Leqi focus on transportation and other research courses to be implemented in more scenic spots and tourist destinations。

This epidemic makes us believe that rough offline expansion operations will be difficult in future market competition，Many difficulties。I 188bet mobile login believe that after this epidemic，Only those with strong teams，Only small and beautiful projects or stores can quickly get out of the gloom。So calm down and practice your internal skills，Create a small but beautiful store，Only serve the surrounding customers well，Create higher profits than peers，This way you can go further，Make it bigger。

Author: Chang Ruixiang，General Manager of Zhuhai Leqi Cultural 188bet mobile login Development Co., Ltd.