"Support the Provincial Rural Credit Cooperatives、ICBC、The Provincial Agricultural Bank of China and others will establish 13 cultural and 188bet game branches as soon as possible。Innovative financial products for small, medium and micro enterprises in cultural 188bet game，Solve enterprises’ financing difficulties、The problem of expensive financing。”February 17，In the "Ten Measures to Support Cultural and 188bet game Enterprises in Preventing and Controlling the Epidemic and Resuming Work and Production in an Orderly Way" (hereinafter referred to as the "Ten Measures") issued by the Sichuan Provincial Department of Culture and 188bet game，Proposed new solutions to the financing problems of cultural 188bet game enterprises。

Affected by the new coronavirus epidemic，Most tourist attractions in Sichuan Province are still closed。Recently，Sichuan Province attempts to reduce the burden on cultural 188bet game enterprises、Financing and other support，And opened the "online travel" channel，Trying to support bankrupt cultural and 188bet game enterprises through various channels。

Wang Xingbin, a senior researcher at the Chinese Culture and 188bet game Industry Research Institute of Beijing International Studies University, told a reporter from China Business News，The 188bet game industry is currently at a temporary stagnation，After the epidemic passes，Need to involve multiple departments，To develop a comprehensive solution。

Clear the financial network

During the Spring Festival of 2019 a year ago，Sichuan Province received a total of 82.47 million tourists，188bet game revenue 58 billion yuan，rank first in the country。And during the Spring Festival in 2020，Affected by the new coronavirus epidemic，Most tourist attractions in Sichuan Province have almost no tourist spending。

The "Ten Measures" issued by Sichuan Province include: actively publicizing and implementing enterprise support policies、Actively research relevant support policies、Coordinate to solve corporate financing difficulties、Optimizing cultural 188bet game administrative approval services、Temporarily refund part of the 188bet game quality deposit、Coordinate to resolve conflicts and disputes and account arrears、Strengthen online training and online services、Strengthening guidance services for enterprises to resume work and production、Increase publicity and promotion efforts、Stimulate the consumption potential of the cultural 188bet game market。These measures have become a “life-saving straw” for cultural 188bet game enterprises in Sichuan Province。

In response to corporate financing difficulties，Specially mentioned in the "Ten Measures"，To solve the financing problems of cultural 188bet game enterprises，Sichuan Province will specifically support the establishment of 13 cultural 188bet game branches，Become an important measure for special services。

To ease the financial pressure on enterprises，Sichuan has paid the 188bet game quality guarantee deposit to the entire province in accordance with the law、A travel agency that has obtained a travel agency business license，Temporarily refund 80% of the existing 188bet game quality deposit amount，Easing the current financial difficulties of travel agencies。And it is required to complete the temporary refund of the 188bet game quality guarantee deposit before March 10。

Wu Hongmei, the person in charge of Sichuan Yuanda International 188bet game Agency, told the reporter of China Business News，188bet game agencies have had no business since the outbreak of pneumonia，But they have been paying employees’ wages。She said，Have received notification of refund of 188bet game quality deposit，The amount you can receive is 560,000 yuan，You can receive this fund at any time。

According to a "Table of Temporary Deposit Refunds of Five Travel Agencies" previously announced by the Sichuan Provincial Department of Culture and 188bet game，The total amount of temporary refunds from 5 travel agencies reached 3.96 million yuan。

Continue，Leshan City and other places have issued corresponding policies to support cultural 188bet game enterprises。It is reported，Leshan City Finance sets up a special fund of 20 million yuan，Used to fulfill this policy of supporting cultural 188bet game enterprises，To stabilize the Leshan cultural 188bet game market，Support the development of cultural 188bet game enterprises。And require all counties (cities)、District) arranges special funds accordingly，Used to solve the operating difficulties of cultural 188bet game enterprises。Also，Leshan City and many other places impose restrictions on cultural 188bet game enterprises that rent state-owned assets for business purposes，Rent is also given、Reduction policy for gas, water and electricity fees。

Ye Yijian, founder of Fangtang Think Tank, said,For the 188bet game industry，The number of tourists and 188bet game revenue during the Spring Festival account for a high proportion of the total annual revenue，Generally more than 10%，Even up to 15%、20%。According to data during the Spring Festival in 2019，The number of tourists nationwide exceeds 400 million，Total 188bet game revenue exceeds 500 billion yuan，It can be inferred from this，The direct economic losses of China’s cultural 188bet game industry during this year’s Spring Festival alone may be in the 500 billion level。For China’s cultural 188bet game industry，This year will be a big test，Even a difficult time for the entire industry。

“The more precise the local government’s rescue measures for cultural 188bet game enterprises, the better，It is best to focus on a certain enterprise、A certain scenic spot to solve the problem。" Ye Yijian said，In recent years，The investment growth in China’s cultural 188bet game industry is very fast，Under the influence of the epidemic，If not handled properly，May trigger systemic risks in investment and financing in the cultural 188bet game industry，To be avoided as much as possible。The domestic cultural 188bet game industry has grown rapidly in recent years，We cannot suppress the confidence of the entire industry because of such a sudden crisis，Necessary rescue must be carried out。

Open "Cloud 188bet game"

“After the epidemic，We will provide free admission for medical staff across the country，Medical workers are welcome to 188bet game here。"A staff member of the Qianwei Confucian Temple tourist attraction in Leshan City introduced to the reporter of China Business News。

February 12，Chengdu Pingle Ancient Town decides to provide free admission to medical workers across the country in 2020。Starting from the next day，Aba、Guang’an、Mianyang、Dazhou、Ya'an、Scenic spots in Yibin and other cities and prefectures have also launched ticket-free policies，Scenic spots are scattered around Chengdu、Northeast Sichuan、Northwestern Sichuan、South Sichuan、Panxi and other areas，Contains various types of tourist destinations。where，Leshan City directly announced that 15 fee-paying A-level tourist attractions in its jurisdiction will be open to medical workers nationwide free of charge for one year。It is reported，More than 100 scenic spots in Sichuan Province have issued free 188bet game “invitations” to medical workers。

Subsequently，Including Jiangyou City Douyu Mountain Scenic Area、Many scenic spots, including Li Bai Memorial Hall, have extended their free admission to all tourists from Hubei。

Wang Jie, marketing manager of Chengdu Cultural 188bet game Qiongzhou Cultural Industry Development Co., Ltd., told reporters: "Winter will eventually pass，Spring will eventually come。Medical workers from all over the country are welcome to visit scenic spots for free，Give these ‘angels’ the warmth from behind，is our core and most direct expression。”

Except for inviting medical staff to travel after the epidemic，Sichuan Province attempts to launch "online 188bet game" during the epidemic，Via website、New media and other platforms launch “Cultural Travel Accompanying，Stay at home for the New Year” online travel platform。Including viewing exhibitions online、Watch the show、Look at intangible cultural heritage、Look at cultural creation、See special topics such as beautiful scenery。

Reporter’s experience discovery，You can "tour" Qingcheng Mountain online with a 360-degree perspective on the "Panorama Sichuan" platform on your mobile phone、Emeishan、Jiuzhaigou、Leshan Giant Buddha and many other scenic spots in 188bet game。Also，Can be listened to on the "Gold Medal Commentary" platform、The viewing content covers 1,000 scenic spots in 32 provinces and autonomous regions across the country、23090 attractions。

Wang Xingbin told reporters，While tourist attractions will provide free tickets to medical staff after the epidemic is over，It is also an opportunity to promote yourself，In fact, it will not bring too much pressure to the scenic spot。During the epidemic，188bet game agencies face the problem of retaining talents，You can use this time to train employees；Scenic spots can seize the time to carry out maintenance and renovation，Improve your weak areas；The hotel industry can also carry out maintenance on hotels during this period when there are fewer tourists。

Ye Yijian thinks，Whether it is out of marketing orientation or out of respect for medical staff，Many scenic spots choose to provide free admission for medical personnel throughout the year，They are all worthy of encouragement and recognition，This is a positive social value orientation，If cultural 188bet game companies can normalize this mechanism，The social significance may be greater。On the other hand，For the current development of cultural 188bet game enterprises，Enterprises must first adopt financial means、Government subsidies and other methods to solve short-term cash flow problems。Subsequently，Some companies may need to adjust their product lines，Revisit unprofitable product lines，To avoid the problems of extensive expansion in the past。“Enterprises need to conduct deep reflection，Make strategic considerations for next actions，For example, the trend of integrating online and offline，Try business innovation。At the same time，Enterprises should also pay more attention to the impact of these seemingly small-probability events on their own development。”

*Source of this article: China Business Network，Author：Chen Xuebo, Tong Haihua，Original title:《Sichuan promotes "cultural 188bet game branch" and "cloud 188bet game" to help the cultural 188bet game industry overcome difficulties》