From the words of a lodging industry leader，188bet game can feel the critical situation。

“I just started my business in the hotel 188bet game during SARS，At that time, Liang Jianzhang of Ctrip and I were relatively optimistic，Implementing proactive and enterprising strategies in respective companies...Nowadays (Huazhu) has a big plate，Great responsibility，Don’t dare to be decisive anymore，Must be upright and extraordinary、Play steadily。" Ji Qi, founder and CEO of Huazhu Group, said in an internal letter on February 2nd。Subsequently，Huazhu has taken a salary cut for senior executives、Encourage local businesses to maintain business and other measures，In response to the epidemic that “may last 2-3 months”。

Compared with the SARS period 17 years ago，The impact of the epidemic on the accommodation industry is unprecedented。A statistic from Yingdie Consulting，More than 480,000 hotels have been opened in China in 2018，More than 18.16 million rooms，Among them，360,000 budget hotel chains。National chain brand、Local chain brand、Independent hotel、B&Bs are popping up everywhere - the overall number of hotels is about 50 times that of 2003。During 188bet game epidemic，Different from the "selective" business in the catering industry，Many hotels have been ordered to close。

Wadangwashe is just one of the pains in the industry。Heda Le Zhi Ye、Songzan and other brands together，They have become representatives of non-standard boutique B&Bs。If 188bet game sayHigh-end hotels because of high operating costs、Low asset efficiency，Independent hotels have become the most severely damaged "head and tail" because they have no traffic channels，Then boutique B&Bs with a certain scale and brand are in the middle ground, and therefore more representative.

Since 2008，Wadang and tile houses are being built in Chongqing one after another、Chengdu、Dali、Opening stores in places with rich tourism resources such as Lijiang，Established the hotel management company "Luggage Hotel" in 2013，Currently owns Wadangwashe、15 stores of the two sub-brands of Xiashan - 188bet game scale is among the small chain boutique B&B brands，Already considered a leader。

Among the industries suffering from cash flow constraints，Travel accommodation may have a longer freezing period、The one whose demand rebound comes later。188bet game means practitioners have to survive longer.

Lai Guoping, the founder of Wadangwashe, has personal experience of the change in B&B investment from hot to cold in the past two years，He believes that expecting investment to ease cash flow at 188bet game time is basically equivalent to an "unreasonable appeal"，The only thing that can be done is to postpone new projects、Try your best to communicate with the landlord to lower the rent，Compress employee wages，Even layoffs。But at the same time，He and his team are also actively preparing for "recovery"，Looking forward to launching new popular products after May Day，To make up for the current losses。

This reminds me of Ctrip during the SARS period。Liang Jianzhang said in a recent interview with the media，The first month after SARS ended，The tourism industry ushered in “retaliatory growth”，7、August，Ctrip’s business volume rebounded significantly，Even exceeded the pre-SARS level，December of the current year，Ctrip rings the bell on Nasdaq。“Everyone in the industry must have the confidence to get through 188bet game。”he said。

The following is the conversation between 36Kr and Lai 188bet game，The text has been edited:

36氪: The epidemic is beginning to affect your business，Approximately when？

Lai 188bet game: Since the second day of the Lunar New Year, many orders have to be returned，Then gradually after the third day of the Lunar New Year, there were notices to close the store，Notices from big cities like Chengdu come faster，I originally thought that stores like Meiling Snow Mountain might not be closed，188bet game stopped after two days。Our tourism industry is still very sensitive to such changes，I felt at that time that 188bet game was not a short-term matter。

36氪: happened during the Spring Festival，The blow to 188bet game seems to be greater。

Lai 188bet game: Spring Festival is originally the peak tourist season，Stores in scenic spots like ours in Shangri-La，The Spring Festival income must account for 1/6 of the whole year。Because of concentration of income，What project fees do you have to pay，Is there any third party money to pay，188bet game will be before and after。Chinese people need money when they go home during the New Year，Even if you didn’t pay before the year，You will also promise to pay 188bet game after the year。Now the income has suddenly dropped from one hundred to zero。

36氪: The impact of the epidemic on the cash flow of the accommodation industry，Will 188bet game be longer than the catering industry？

Lai 188bet game: Assuming the epidemic can be controlled before May Day，But people are interested in traveling、Concerns about travel safety still exist。188bet game impact period may take half a year to recover。

36氪: What is the cost structure of running a B&B，We are currently looking at whether there is room for reduction？

Lai 188bet game: Fixed capital is a one-time investment，The costs in operation are mainly rent and labor，These two items together account for more than 40% of revenue。Rent area，We are fighting with various property owners，Some can be exempted for two months，Some month，Some are unwilling to waive 188bet game，This needs to be communicated。Frankly speaking, we will consider reducing the number of manpower。

36Kr: How many people do 188bet game have now? Will there be layoffs?

Lai 188bet game: More than 40 people at the headquarters，The store has more than 300 people。Our first choice is communication，Try to pay less。If this matter can be controlled within a month，I think we can carry 188bet game，If 188bet game really lasts 3、4 months situation，We will be forced to make some choices。

36Kr: Is 188bet game possible to do asset mortgage with your model?

Lai 188bet game：None。A room with more than 100 rooms、A property of 4000 square meters must have multiple assets，If 20,000 per flat，That’s 80 million。So we basically rent，Not qualified for mortgage。No mortgage，The bank’s money cannot reach you，188bet game would be good to have some tax cuts。

36氪: If based on the current cost situation，How long 188bet game the money in your account last?？

Lai 188bet game: Two months at most。But I believe there is room for coordination，For example, to the landlord，If I can’t continue to operate，He has no income either，Even if you sublease, there is still time，188bet game is not easy for him to sublet at this time。We have a symbiotic relationship。

36氪: Your business is progressing according to the original plan，What is the approximate rhythm 188bet game year？

Lai 188bet game: There were originally 4 188bet game year、5 relatively certain projects under construction，But because of the epidemic，Some parts may be stopped，No longer built。There are various reasons，Some investors are in trouble。Not sure yet，What is the final result?。

36氪: One of your B&B projects，What is the average investment amount？

Lai 188bet game: 188bet game turns out that 188bet game may be more than four to five million，188bet game may be basically around 10 million now。

36Kr: Will you communicate with investors，Is there any chance to obtain some working capital at 188bet game time？

Lai 188bet game: In fact, investment was quite cold last year，Organizations are also short of money。So you don’t need to communicate to know what is going on。Institutions are not strategic investments，188bet game is based on profit-oriented，I will only invest based on good expectations。188bet game will not invest if 188bet game has bad expectations。The fact that you are looking for investment is an unreasonable request。

36氪: Investment and financing in the homestay 188bet game itself is also at a low ebb.

Lai 188bet game: Venture capital hopes that the industry can develop on a large scale，So their motives are earlier than those of us operators。188bet game was investors who told you a few years ago，What can be done，How to develop。But found out after voting，We need to expand as fast as the Internet industry，The difficulty is great，So everyone’s willingness to invest in this industry has also decreased。

36氪: Let’s go back to relying on ourselves to increase revenue and reduce expenditure，188bet game seems to be the only way。

Lai 188bet game:188bet game has been the environment since the first day you started your business，What we can do is to actively and accurately respond to the next changes，Find a way to recover the part you lost from the future market。We believe that the consumption upgrading of accommodation in China is still a major trend，The replacement of chain hotels by non-standard hotels continues to occur。

188bet game epidemic may make Chinese people reflect more on their lifestyle，People have been cooped up at home for a long time，Those with good experiences、There may also be opportunities for accommodation products that can meet healing needs。Making decisions about one city and one pool，To be honest, there is very little we can do，What is really worth thinking about is the long term。

36氪: About 188bet game trend，What kind of phenomenon do you actually see？

Lai 188bet game: Like our sub-brand’s store in Meili Snow Mountain，Last year 11、December，Even the occupancy rate a year ago was close to 80%。188bet game need to know that after October in previous years，No one is allowed to enter the Shangri-La area，More than ten degrees below zero，The hotel is 3 hours drive from the airport，The hotel must close，Or 10% occupancy rate。And the unit price of that store is very high，The average price is 2,000 yuan per night。From here 188bet game can partially see the market’s recognition of high-experience products。We use the hotel as a base station，Have a comprehensive experience around the scenic spot。

36氪: Will 188bet game type of product be the next focus?

Lai 188bet game: My team and I have been developing some new products recently，For example, the series of nomadic hotels where people can stay in rooftop tents will be continued，There are also some healing-themed routes、Wedding travel photography themed route。We believe that the rigid demand suppressed during the epidemic will definitely explode，if 3、The epidemic was under control in April，We hope to launch some popular travel and accommodation products in time for May Day。An enterprise is always a social existence，If 188bet game make products that society needs，The difficulty is temporary。

36氪: Will the accommodation industry take 188bet game opportunity to reshuffle，What are the possible directions？

Lai 188bet game: Large chain brand resources are too concentrated，This causes 188bet game to be concentrated when 188bet game comes to income，But 188bet game does the same when 188bet game bears losses。Just like Huazhu，In fact, its self-operated ratio is quite high，188bet game may dampen the potential for scale expansion。But there is another possibility，188bet game’s just that more small independent hotels are dying，The boss will want to say，I’d better join Huazhu，May lead to greater concentration of large groups。

36氪: 188bet game sounds like boutique B&Bs are in the middle ground，This is true from scale to risk resistance。

Lai 188bet game: The real voting power still lies with consumers，I think 188bet game is impossible to go back to the demand for diversified accommodation。The ideal situation in the future is，A brand like ours can have three、Scale of fifty stores，Has its own characteristics and customer base。

36氪: From the perspective of company management，What is the biggest lesson and reflection 188bet game epidemic has brought you？

Lai 188bet game: For example, reflect on some unrealistic expectations，For another example, cash flow management may need to be better，Guaranteeing cash for at least half a year is necessary。The manpower arrangement can also be more compact，There is a lot of room for improvement in internal management。

*Source of 188bet game article: 36氪, author: Qiao Qian, original title:《Wadang Washelai Guoping: What the B&B industry is currently losing，To find 188bet game in the future market》.