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Message on February 22nd,As the new coronavirus epidemic sweeps the country,In the context of the cultural 188bet mobile industry being hit hard,Xiangban Cultural 188bet mobile Group announced the completion of financing,Introduced Zhixin Capital’s Series B investment of 200 million yuan equivalent to US dollars。
According to public information,Xiangban Cultural 188bet mobile is a vertically integrated company focusing on rural construction in the suburbs of cities。Business covers pastoral complex development、Design of rural cultural 188bet mobile project、Planning、Construction,As well as full-chain services for the development and operation of homestays and related service formats。It owns the B&B settlement brand "Xiangban Ideal Village"、Design brand "Zhu Shengxuan Design Studio"、Boutique B&B brand original house/nursery/child twenty/tree frog、Parent-child theme "Green Paradise" and rural construction project general contracting company Xiangban Fengqiao。
During the epidemic,Xiangban from store closure to announcement of financing,Last 33 days。As understood,During the course of this new coronavirus pneumonia,Xiangban Cultural 188bet mobile has a series of outstanding actions。
January 21,The original homestay chain owned by 188bet mobile is the first in the industry to announce that stores across the country accept unconditional refunds and changes;
January 27,An article "The CEO's Epidemic Prevention Guidelines for Employees - Living Strongly in an Uncertain World" written by 188bet mobile CEO Wu Chong has hit the internet,Millions of reads,The article shows the high degree of professional rationality and "anti-fragile" thinking path of the hometown companion。
January 31,188bet mobile issued a notice to waive rent or reduce management fees for all its properties,Working with all merchants and owners to tide over this difficult time。
February 8,188bet mobile promoted the launch of the public welfare project "Angel in White, Countryside Healing" plan that unites B&B owners across the country to donate daily rooms to post-disaster medical staff for free vacations,Collected donations of more than 40,000 room nights from more than a thousand homestays at home and abroad in just 12 days。
The investor in this round, Zhixin Capital, was founded in 2006,Is the leading private equity investment fund in China,Total assets under management is nearly 10 billion US dollars,Focus on investing in medical care、Education、Internet、Cultural 188bet mobile and other related industries。Zhixin Capital has an extremely low-key style,Rarely exposed in the media,And usually occupies a place in various top private equity investment rankings。Before receiving the investment from Zhixin Capital,Xiangban’s last round of financing was in March 2018,Introduced 63.5 million Series A investment from CYTS Hongqi Fund (jointly founded by CYTS/Hongshan/IDG)。
Zhixin bucked the trend and invested in Xiangban Cultural 188bet mobile,Does it prove that the industry in crisis will have an opportunity for rapid recovery?Perhaps Xiangban Cultural 188bet mobile has found a unique development model?All this will take time to answer。
*Source of this 188bet mobile: Investment Community, Author: Rica, original title:《Xiangban Cultural 188bet mobile Group bucked the trend and completed 200 million yuan in Series B financing from Zhixin Capital》.
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