April 7，According to the website of the Ministry of Culture and Tourism，Ministry of Culture and Tourism、Ministry of Education、Ministry of Natural Resources、Ministry of Agriculture and Rural Affairs、National Rural Revitalization Administration、Six departments of the China Development Bank jointly issued the "Opinions on Promoting Cultural Industries to Empower Rural Revitalization"。

"Opinions" proposed，By 2025，An effective mechanism for cultural industries to empower rural revitalization has been basically established，Gather and cultivate a group of enterprises that actively participate in cultural industries to empower rural revitalization、Institutions and talents，Promote the implementation of a number of key cultural industry-empowering rural revitalization projects that have a strong driving role，Form a group of distinctive cultural industry brands with market competitiveness，Built a batch of distinctive features、Townships with outstanding cultural industry characteristics、Special Village，Introducing several internationally influential typical examples of cultural industries empowering rural revitalization。Excellent traditional local culture has been effectively activated，Rural cultural industries are enriched and developed，Rural human resources and natural resources are effectively protected and utilized，Organic integration of primary, secondary and tertiary industries in rural areas，The cultural industry plays a more significant role in promoting rural economic and social development，It plays a more prominent role in supporting the revitalization of rural culture。 

The "Opinions" also pointed out，Develop small and medium-sized enterprises according to local conditions、Theme、Special tourism performance projects。 Encourage the development of music festivals in places where conditions permit、Concert、Music park (base) and other special projects，Create a music-themed cultural village。 Promote more art elements、Applying artistic elements to rural planning and construction，Encourage the establishment of specialty bookstores、Theater、Library、Art Museum、Library、Cultural and Creative Museum。 Planning and developing offline immersive experience projects，Promote the spread of rural culture、Display and consumption。Implementing the rural tourism art improvement plan action，Design and develop rural tourism products with cultural characteristics，Improve the experience and interactivity of rural tourism。Promote the integration of intangible cultural heritage into all aspects of rural tourism，Support the use of intangible cultural heritage workshops、Heritage Experience Center and other places，Cultivation of a number of rural intangible cultural heritage tourism experience bases。

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Opinions of the Ministry of Culture and Tourism, the Ministry of Education, the Ministry of Natural Resources, the Ministry of Agriculture and Rural Affairs, the National Rural Revitalization Administration, and the National Development Bank on promoting cultural industries to empower rural revitalization

In order to comprehensively implement the rural revitalization strategy，Implement the "Opinions of the Central Committee of the Communist Party of China and the State Council on Comprehensively Promoting Key Works of Rural Revitalization in 2022";Start the implementation of the cultural industry empowerment rural revitalization plan”，Empowering rural economic and social development through cultural industries，Develop this opinion。

1. General requirements 

(1) Guiding ideology 

Guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era，Comprehensively and systematically study and implement General Secretary Xi Jinping’s ";Three Rural Areas”Important discussion of work，Comprehensively implement the spirit of the 19th National Congress of the Communist Party of China and all 19th Plenary Sessions，Accurately grasp the scientific connotation of rural revitalization strategy，Focusing on the new development stage、Implement the new development concept、Building a new 188bet online sports betting development pattern、Promote high-quality development，Achieve effective connection between consolidating and expanding poverty alleviation achievements and rural revitalization，Promote common prosperity，Firmly adhere to the two bottom lines of ensuring national food security and preventing large-scale return to poverty，Strengthening urban development、Mutual promotion between urban and rural areas，Empowering the protection and utilization of rural human resources and natural resources through cultural industries，Promote the integrated development of primary, secondary and tertiary industries，Through production and sales、Integrated agricultural and cultural tourism，Inherit and develop farming civilization，Stimulate the vitality of excellent traditional local culture，Helping the prosperity of rural industries、Ecological and livable、Rural Civilization、Effective governance、Life is rich，In order to comprehensively promote rural revitalization、Accelerate the modernization of agriculture and rural areas and make positive contributions。 

(2) Basic principles 

Cultural leadership、Industry driven。Guided by the core values ​​of socialism，Coordinate the protection, inheritance and innovative development of excellent traditional local culture，Give full play to the role of cultural empowerment，Promote cultural industry talents、Funds、Project、Consumption in the countryside，Promote creativity、Design、Music、Art、anime、Integration of science and technology into rural economic and social development，Exploring and improving the cultural value of rural areas，Enhance rural aesthetic charm，Enrich farmers’ spiritual and cultural life，Promote the all-round development of people，Glowing a new atmosphere of rural civilization，Cultivation of new driving forces for rural development。 

Farmer subject、Multiple parties involved。Full respect for farmers’ wishes，Effectively mobilize farmers’ enthusiasm, initiative and creativity，Protect the fundamental interests of farmers、Promoting the common prosperity of farmers as the starting point and final destination，Encourage extensive participation from all parties，Strengthen the cultivation and support of local cultural talents in rural areas，Establish an effective interest linkage mechanism，Continuously improve farmers’ sense of gain and happiness。 

Government guidance、Market Operation。Strengthen government guidance、Support and service functions，Develop effective policies and measures，Give full play to the role of market mechanisms，Mobilize the enthusiasm of market entities，Using key industrial projects as the carrier，Promote more flow of resource elements to rural areas，Enhancing the vitality of agricultural and rural development。 

Scientific planning、Featured development。Based on local resource endowments and regional functional positioning，Adapt measures to local conditions、Progress in an orderly manner，Improve planning level、Design quality、Construction standards，Prevent blind investment and low level、Homogeneous construction，Avoid large-scale demolition and construction、Deconstruct the real and build the fake，Protect the traditional features of the village，Promote higher quality of rural economy and society、More sustainable development。 

(3) Development Goals 

By 2025，An effective mechanism for cultural industries to empower rural revitalization has been basically established，Gather and cultivate a group of enterprises that actively participate in cultural industries to empower rural revitalization、Institutions and talents，Promote the implementation of a number of key cultural industry-empowering rural revitalization projects that have a strong driving role，Form a group of distinctive cultural industry brands with market competitiveness，Built a batch of distinctive features、Townships with outstanding cultural industry characteristics、Special Village，Introducing several internationally influential typical examples of cultural industries empowering rural revitalization。Excellent traditional local culture has been effectively activated，Rural cultural industries are enriched and developed，Rural human resources and natural resources are effectively protected and utilized，Organic integration of primary, secondary and tertiary industries in rural areas，The cultural industry plays a more significant role in promoting rural economic and social development，It plays a more prominent role in supporting the revitalization of rural culture。 

2. Key areas 

(1) Creative design empowerment.Guide creative design enterprises、Platform、Studios and designers expand business to rural areas、On-the-ground operation，For rural collective economic organizations and various enterprises、Farmers Cooperative、Farmers and others provide creative design services。Encourage creative design、Planning Building、Garden landscape and other units actively participate in rural construction，Building beautiful villages with unique characteristics、Beautiful courtyard，Create a good environment for business, living, pleasure and travel。Encourage art in colleges and universities、Integrated teaching of design majors、Scientific research and social practice，Provide creative design support for rural construction。Vigorously develop creative agriculture，Strengthen agricultural product packaging、Design and Marketing，Enhancing agricultural brand awareness and the cultural added value of agricultural products。Encourage the development of characteristic agriculture，Exploring characteristic planting industry、Forestry、Animal husbandry and other cultural connotations。 

(2) Empowerment of the performance industry.Relying on performance enterprises、Performing Group、Art schools and other institutions，Fully tap local characteristic resources，Help and guide rural development performance projects，Cultivating rural artistic performance teams，Develop and improve country dance、Drama、Quyi、Entertainment、Acrobatics and other businesses。Encourage traditional rural performance groups and their key personnel，Actively develop martial arts、Dragon Dance、Lion Dance、Gongs and drums and other special folk performances。Develop small and medium-sized enterprises according to local conditions、Theme、Special tourism performance projects。 

(3) Empowerment of the music industry.Encourage music workers、Music Enterprise、Music School、Music industry organizations and others went deep into the countryside to collect music、Exhibition and docking assistance，Strengthen the creation of traditional rural music、Promote，Create a batch of various forms、Music works with healthy content。Strengthen the collection, organization, activation and utilization of traditional ethnic and folk music。Promote the professionalization of musical instrument manufacturing、Branding level，Promote the expansion of musical instrument production into musical instrument culture，Encourage the development of music training、Interactive experience and other composite formats。Encourage the development of music festivals in places where conditions permit、Concert、Music park (base) and other special projects，Create a music-themed cultural village。 

(4) Empowerment of the art industry.Leverage the leading role of art workers，Support local cultural traditions where conditions permit，Highlight local characteristics，Develop and grow、Consolidate and improve the art industry。Encourage art academies at all levels、Painting Academy、The art museum sets up sketching creation and exhibition bases in rural areas with suitable conditions，Support the creation of a rural photography base，Promote the professionalization level of the art industry in rural areas。Increase talent training and support，Combining the introduction of foreign talents and the cultivation of local talents，Promote peasant painter、The creative level of sculptors and other talents。Strengthen the popularization and education of rural aesthetics，Improve aesthetic level and humanistic quality，Let’s appreciate the beauty、Pursue beauty、Shaping beauty has become a new trend of rural civilization。Promote more art elements、Applying artistic elements to rural planning and construction，Encourage the establishment of specialty bookstores、Theater、Library、Art Museum、Library、Cultural and Creative Museum。 

(5) Handicraft empowerment.Implementing the Chinese Traditional Crafts Revitalization Plan，Promote the widespread application of traditional crafts in modern life。Encourage inheritors of intangible cultural heritage、Designer、Artists and others participate in rural handicraft creation and production，Strengthen the protection and inheritance of excellent traditional handicrafts of all ethnic groups，Promote rational use，Promote farmers to carry out handicraft creation and production based on actual conditions，Promote spinning, dyeing, weaving and embroidery、Metal forging、Traditional architecture and other traditional craftsmanship achieve creative transformation and innovative development。Promote the specialization of handicrafts、Brand development，Cultivation to form a nation、Traditional craft products and brands with regional characteristics，Encourage multiple channels、Brand cooperation in various forms，Increase economic added value。Make full use of modern creative design、Technological means and fashion elements improve the development level of handicrafts，Promote the development of handicraft creative products。 

(6) Digital cultural empowerment.Encourage digital cultural enterprises to leverage their platform and technology advantages，Creation and communication to showcase rural culture、Folk skills、Country style、Pastoral scenery、Digital cultural products in production and life，Planning and developing offline immersive experience projects，Promote the spread of rural culture、Display and consumption。Make full use of animation、Game、Digital Art、Knowledge Service、Internet Literature、Online performance、Online video and other industrial forms，Exploring and revitalizing excellent traditional cultural resources in rural areas，Create a theme image with unique local characteristics，Promote regional publicity and promotion、Cultural and creative product development、Agricultural products brand image building。Promote social e-commerce、Sales models such as live streaming，Promote sales of specialty agricultural products。 

(7) Empowerment of other cultural industries.Encourage localities to combine their cultural resource endowments and cultural industry development characteristics，Cultivation and creation of distinctive local characteristics、Outstanding cultural connotation、A cultural business format that organically integrates primary, secondary and tertiary industries。Support the development of characteristic industries，Inheriting and promoting tea、TCM、Food and other special cultures，Developed for public health care、Casual、Experiential cultural and tourism products。Promote the development of characteristic cultural manufacturing industry，Actively develop traditional cultural holiday supplies、Special cultural products。Encourage various places to discover traditional rural festivals、Events and agricultural solar terms，In conjunction with the Chinese Farmers Harvest Festival、“Village Evening”、“Rural Culture Week”、“Intangible Cultural Heritage Shopping Festival”etc. activities，Cultivate local characteristic festivals and exhibitions based on local conditions。Research and promote the construction of excellent agricultural culture exhibition area，Encourage and support cultural workers to go deep into China’s important agricultural cultural heritage sites，Discover the excellent ideas and concepts contained in farming culture、Humanistic spirit、Ethics，Continuously deepen the inheritance of excellent farming culture、Protect and utilize。Encourage the introduction of art institutions to places where conditions permit，Operating art festival exhibitions with local cultural characteristics in a market-oriented manner。 

(8) Integration and empowerment of culture and tourism.Insist on using culture to shape tourism、Yi Lu Zhang Wen，Promote creative design、Performance、Festivals, exhibitions and other formats are deeply integrated with rural tourism，Promote the organic integration of cultural consumption and tourism consumption，Cultivation of new business formats and new models integrating culture and tourism。Implementing the rural tourism art improvement plan action，Design and develop rural tourism products with cultural characteristics，Improve the experience and interactivity of rural tourism。Promote the integration of intangible cultural heritage into all aspects of rural tourism，Support the use of intangible cultural heritage workshops、Heritage Experience Center and other places，Cultivation of a number of rural intangible cultural heritage tourism experience bases。Support qualified important agricultural cultural heritage sites in China to build farming culture experience sites，Promote excellent farming culture。Encourage all localities to strengthen“Hometown of Chinese Folk Culture and Art”Construction，Shape“One town, one art”“One town, one art”“One town, one scene”Featured Brand，Form a rural cultural business card with regional influence，Improve the quality of rural cultural construction，Fully develop folk culture and art study tours、Experiential tours and other products and routes。Comprehensive advancement“Creativity going to the countryside”，Effectively improve the development level and market value of tourism products。 

3. Policy measures 

(1) Cultivate and strengthen market entities.Support local regions to cultivate and introduce key cultural enterprises，Support rural small and micro cultural enterprises and studios、The development of individual creators，Encourage enterprises in other industries and private capital to invest in rural cultural industries through various forms。Promote“Company + Farmer”Business model，Encourage all types of farmer cooperatives、Collaborators and industry alliances are integrating resources、Play an active role in building platforms and other aspects。Promote the establishment and improvement of farmers’ equity participation、Guaranteed income、Dividends based on shares and other various interest linkage mechanisms，Pass“Resources become assets、Funds converted into shares、Farmers become shareholders”，Let farmers share more of the value-added benefits of the industry。Establishing a database of cultural industries empowering rural revitalization enterprises。Support enterprises that actively participate in cultural industries to empower rural revitalization in applying for national cultural industry demonstration bases。 

(2) Establish an effective mechanism to bring together talents from all parties.Cultural and tourism administrative departments at all levels must formulate policies and measures，Establish an effective mechanism，Guide cultural industry practitioners、Entrepreneur、Cultural worker、Cultural Volunteer、Teachers and students of colleges offering art majors go to rural areas to provide assistance and invest in businesses，Promote culture to the countryside、Capital going to the countryside、Industry to the countryside。Encourage all localities to combine reality，Exploring and implementing the cultural industry commissioner system，Building cultural industry to empower rural revitalization talent pool。Implementing the Culture and Tourism Maker Action，Create a good environment for innovation and entrepreneurship，Support cultural and tourism practitioners、Graduates from relevant institutions、Returning hometown entrepreneurs、Innovation and entrepreneurship by local talents and others。Focus on giving full play to rural culture and tourism talents、Industry leader、Representative inheritor of intangible cultural heritage、Craftsman、Folk artists and other leading roles，Exploring and cultivating local cultural talents，Cultivation of a new team of professional farmers。Encourage ordinary colleges and universities、Vocational School、Research institutions set up cultural and tourism internship practice training bases in rural areas。 

(3) Strengthen project construction and financial support.Declaration on a voluntary basis、Dynamic Management、Principles of key support，Select a batch of key cultural industries to empower rural revitalization projects，Increase support and service，Promote project implementation。China Development Bank is in compliance with national policies and regulations、Under the premise of credit policy and market-oriented operation，Follow“Guaranteed capital and small profit”’s principles，Provide rural culture and tourism projects including long-term cycle、Comprehensive high-quality financial service support including low-cost funds。Encourage financial institutions to adapt to local conditions、Innovative products，Signing contract via door-to-door、Flexible Guarantee、Proactive profit sharing and other methods，Provide credit support for rural culture and tourism business entities。Guide various investment institutions to invest in rural culture and tourism projects。Encourage insurance institutions to carry out insurance business for rural cultural and tourism projects。 

(4) Coordinate planning and development and resource protection and utilization.Coordinate the planning and construction of county towns and villages，Consider all land uses、Historical and cultural heritage、Industrial Development、Human settlement environment improvement and ecological protection，It is strictly prohibited to illegally occupy cultivated land and violate natural laws for greening and afforestation、Digging lakes and landscaping，Strictly restrict the occupation and over-development of farmland, wetland, etc. in forest areas，Enhance the natural environment、Traditional pattern、Control of architectural style and other aspects，Focus on ecological priority、Organized development，Rational planning and layout of rural culture and tourism development space。On the basis of effective protection，Exploring effective mechanisms for rational utilization of rural cultural heritage resources。Protect intangible cultural heritage and build beautiful countryside、Integrating farming culture protection，Give full play to the role of representative projects and representative inheritors of intangible cultural heritage，Reasonable utilization of intangible cultural heritage resources。Encourage qualified places to include cultural and tourism land into national spatial planning and annual land use plans，Improving the approval process、Under the premise of strict usage management，Increase the key facilities related to rural revitalization to empower the cultural industry、Project land support。Encourage the construction of cultural industries to empower rural revitalization projects by linking the increase and decrease of urban and rural construction land and the reuse of industrial and mining waste lands。Under cultural and tourism projects，Land used for permanent facility construction，Managed as construction land according to law；Belongs to natural landscape land and agriculture, animal husbandry and fishery planting、breeding land，Do not change the original land use，Not collected (taken back)、Do not switch。Combining cultural industries to empower rural revitalization project format characteristics，Exploring new ways to use land for the integrated development of primary, secondary and tertiary industries in rural areas，Processing agricultural land conversion and land expropriation procedures in accordance with the law。Outside the village construction boundary，When going through the land use approval procedures，Except for land that should be transferred publicly by bidding, auction, listing, etc.，Construction land approval and planning permit procedures can be combined，Issuance of planning permit，And apply for real estate registration。According to the unified deployment of the country，Explore channels to support enterprises and individuals to enter the market through rural collective commercial construction land，for sale、Use collective construction land for cultural and tourism business activities by leasing or other means。Encourage the operation of rural cultural and tourism projects to implement long-term leases or lease before transfer。Under the premise of complying with the national spatial planning，Encourage the composite utilization of rural construction land such as homestead land registered in accordance with the law，Developing country B&Bs、Folklore Experience、Cultural and creative industries。 

IV. Organization and implementation 

Local level culture and tourism、Education、Natural resources、Agriculture and rural areas、Rural revitalization departments and institutions at all levels of the China Development Bank must comply with the requirements of this opinion，Based on the actual situation in the region，Under the unified leadership of the local party committee and government，Strengthen department coordination，Coordinate the forces of all parties，Coordinate various resources，Increase support，Solidly promote the cultural industry to empower rural revitalization。The cultural and tourism administrative departments of the eastern region should work within the framework of collaborative work between the east and the west，Guide cultural and tourism enterprises to carry out investment cooperation in the western region，Promoting rural revitalization in the western region。The Ministry of Culture and Tourism, together with relevant departments, selects a group of pilot counties (cities) for cultural industries to empower rural revitalization.、District)，Give full play to county overall planning、Resource configuration function，Explore institutional innovation，Summary of experience and practices，Formation can be copied、Typical demonstration that can be promoted。Increase publicity on the international stage，Tell the outside world the story of China’s cultural industry empowering rural revitalization。Encourage various localities to develop characteristic towns and villages with cultural industries based on local conditions、Construction of characteristic villages。Encourage think tanks in the field of culture and tourism、Research institution、Industry associations and various public welfare organizations、Public welfare funds and others actively participate in the cultural industry to empower rural revitalization。Cultural and tourism administrative departments in various places must cooperate closely with relevant departments，Coordinate、Advance、Summary、Evaluation and other work。