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Cultural Tourism Benefits Authors of this article: Qiao Dong, Xu Jing 2020-03-11
Although passenger flow is still at a low level,But this special period also provides an opportunity to think about the future development of the scenic spot。
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After more than a month of "suspension",Many tourist attractions across the country have gradually resumed opening recently。Disinfection Protection、Wisdom guidance、Science stream、“Contactless” ticket purchasing and other measures protect the safe operation of scenic spots。

Although passenger flow is still at a low level,But this special period also provides an opportunity to think about the future development of the scenic spot。Broaden your thinking、Updated and improved,Welcome tourists in a better state,Looking for greater development space in the cultural tourism industry。

The beauty of Yungang,The echo between history and present。The Land of Yanbei,The sky is vast and wild,The young shoots are still gathering strength to break out of the ground,Some gentle warm wind has been blowing gently。The artificial lake ice next to Lingyan Temple has not yet thawed,There are already birds playing,Tanyao Plaza is spacious and quiet,The Buddha Avenue is silent and solemn。

Yao Jie, a citizen of Datong City, Shanxi Province、Zhao Xu raised his camera、Press the shutter,Record everything in front of you。They are after the reopening of Yungang Scenic Area,The first two people entering the scenic spot。“Been here before,But there are many people,"Yao Jie said,I feel different this time。

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Last days,Many tourist attractions across the country are gradually reopening。"Stop" for more than a month,Are the scenic spots ready to reopen to welcome guests??

"Please get out of the car,Real-name registration,Check body temperature。”At the entrance of Yungang Grottoes,Staff record visitor information at temporary detection points。side,Convenient radio loop playback tour instructions,Remind tourists 188bet sports betting app download to "wear a mask、Don’t get together、No spitting”。March 1,Yungang Grottoes Scenic Area Reopened,We received a total of 130 tourists that day。

Introduced by Lu Jiwen, Vice President of Yungang Grottoes Research Institute,The management department of Yungang Scenic Area starts early,Refining the service process carefully based on reality,Develop work plans and emergency plans for the reopening of scenic spots,Training staff on epidemic prevention and safety services,Ensure safe operation of scenic spots。

"Currently,The scenic spot does not accept group tourists for the time being,Closed venues are temporarily closed。”Deputy Director of Yungang Tourism Area Management Committee、He Jianguo, deputy director of the Yungang Grottoes Research Institute, said。Even if you are an "individual visitor",Also try to stay "no contact"。Visitors can purchase tickets contactlessly by scanning the QR code on site,Mask must be worn、Fill out the "Tourist Registration Form",You can only enter the scenic spot after taking a temperature test and showing no abnormality。At the same time,The scenic spot explanation uses self-service audio explanation,Vehicle parking in separate spaces,Battery tour bus seating in separate seats。

Since reopening,The ticketing hall of the Huangcheng Xiangfu Scenic Area in southeastern Shanxi、The tourist service center and other public areas and infrastructure implement an environmental sanitation and disinfection system three times a day,Set up temperature checking points and temporary isolation points at each scenic spot,Visitors need to divide time periods、Spaced admission,No more than 30 people in a group,Take a dispersed tour。First day of opening,They received 93 tourists。

Anhui more than 1,000 kilometers away,The Tianzhu Mountain Scenic Area that has been “dormant” for a month,Reopen to the public on February 24,215 tourists arrived on the mountain on the first day。

Yu Lan is the deputy director of Tianzhu Mountain Visitor Center,Have been working here for 19 years,After the scenic spot reopens,She is busier than ever。What she feels most deeply is that the daily work process has increased a lot,Especially disinfection and protection work。Since the park opened to date,188bet Online Sports Betting and Casino Device Check、Temperature measurement、Place disinfection,It has become Yu Lan’s “trilogy” before going to work every day。Although there is no need to climb a mountain,But at the end of the day,The step count displayed on her mobile phone is above 10,000 steps。“Although there are not many tourists,But the scenic spot has begun to recover,Seeing the long-lost life。"Yu Lan said。

In order to prevent tourists from getting together,Create new risks,The Department of Resource Development of the Ministry of Culture and Tourism issued the "Guidelines on Epidemic Prevention and Control Measures for the Resumption of Tourist Attractions",Requires scenic spots to reopen and not be “one size fits all”,Tourist attractions in high-risk areas are temporarily open,The opening of tourist attractions in medium-risk and low-risk areas of the epidemic is decided by the local government,At the same time,Valid for ticket reservation、Intelligent guidance and other means,Scientific diversion to guide tourists,Do a good job in front-end control of tourist traffic。

Develop products, adjust ideas, and enhance your own recovery ability

Opened for more than a week,The passenger flow situation of Yungang Grottoes and Imperial City Xiangfu Scenic Area has been running at a low level。“The scenic area is currently expected to lose more than 30 million yuan in the first quarter。" said Zhang Hui, manager of the online publicity department of Huangcheng Xiangfu Cultural Tourism Company。Nevertheless,They still actively carry out "self-rescue",Use VR technology to display panoramic views of scenic spots in high definition on the public account,For tourists to experience online。“Hope to turn tourists into ‘fans’ of the scenic spot,Increase ‘repeat customers’ and ‘secondary marketing’。" Zhang Hui said。

This is also what many other scenic spots are trying。Since the scenic spot pressed the "pause button" on January 25,Yu Lan is always at home,But she was not idle,But take the initiative to learn,And exchange experiences with colleagues in other scenic spots,Continuously enrich yourself。After the scenic spot restarts,Yu Lan volunteered to be on duty。She said,Too busy at work,There is little time to concentrate 188bet app download on studying,This time is an opportunity,Grow your own new knowledge in cultural tourism creativity。

Actually,As early as years ago,Tianzhu Mountain Scenic Area has already made a marketing plan for the New Year,But the sudden "stagnation" forced them to adjust and think,"Always,Tianzhu Mountain belongs to regional tourism,How to expand the radiation surface,Develop into a national tour?”In this month,Wang Quanhai, Chairman of Anhui Tianzhu Mountain Tourism Development Co., Ltd., has been thinking about this issue for a long time。

February,Tianzhu Mountain launches the “Charity Sale of Tickets for 10 Yuan”,Just 10 days,The total number of charity tickets sold exceeds 520,000,Raised more than 5.28 million yuan,All donated to care for medical staff and their children who are fighting the epidemic on the front line。“The epidemic has caused the flow of people in scenic spots to fall to the bottom,Online charity ticket sales are extremely popular。”Wang Quanhai was very moved,Also very pleased。Through big data analysis,Among the tourists who bought tickets for this charity sale,78% of tourists are within 300 kilometers of the scenic spot;Visitors traveling between 300 and 500 kilometers account for 17%,Only nearly 5% are located 500 kilometers away。In Wang Quanhai’s view,Such first-hand data provides a reference for future development ideas of the scenic spot,“The main source market is 300 kilometers around the scenic spot,Passenger flow within the 300 to 500 kilometers range is steadily increasing,500 kilometers away will be the customer source area that we will strive to break through in the next step。”

While the scenic spot actively “rescues itself”,Governments in various places are also thinking of ways,Helping cultural tourism companies tide over difficulties。Shanxi Province reduces fixed costs for electricity, water and gas networks、Encourage optimization of product supply、Increase publicity and promotion efforts、Support the research and development of special routes such as cultural tourism and health care,Re-energize the tourism market in Sanjin。Introduced by Chen Shaoqing, Deputy Director of Shanxi Provincial Department of Culture and Tourism,This is based on the current actual 188bet Online Sports Betting and Casino situation of the cultural tourism industry in Shanxi Province,Intended to help cultural and tourism companies continue to prevent and control the epidemic,Overcome the impact of the epidemic,Enhance recovery ability。

Improve and perfect, work hard on internal skills, and find more room for development

Special period this year,Online browsing has unexpectedly become the “main force” of Yungang Grottoes tourism。

Tanyao Square is empty and clean,High and low caves from far to near,The statues of different shapes are clearly visible。Viewers through a unique perspective,Changing scenery,Everything in Yungang Grottoes is right before your eyes;You can also take a closer look at the stone sculptures on the top of the cave and in the surrounding corners according to your own preferences,360-degree appreciation of the charm of stone carving art,And listen to the professional and detailed explanation。And all this,All available on mobile phone、Completed on PC。

The digitization work of Yungang Grottoes was carried out earlier。"We have been online since 2015",Introduced by Ningbo, Director of the Digital Research Office of the Yungang Grottoes Research Institute,"To let more people see Yungang、Understanding Yungang,We went to the Palace Museum seven times at that time、Dunhuang Research Institute inspection and study data collection、Color Management、Web applications and other content,Established its own digital modeling team,Thus ‘Online Yungang’ can run smoothly。”

Now that 3D printing technology has been exported to Yungang Grottoes,The "Yungang" on the Internet is the "basic operation" that can be implemented after modeling。"Although it does not bring actual income growth at the moment,But the significance of cultural relics lies in their subtle influence and inheritance。"Lu Jiwen said。

Tianzhu Mountain Scenic Area is also broadening its ideas,Explore the upgrade iteration of scenic spots。These days,Wang Quanhai was busy discussing the idea of ​​"Wandering around Tianzhu" with his colleagues。"View online、Online listening to explanations and live broadcasts by travel experts,Let more tourists see the scenery of Tianzhu Mountain。”This is also to expand the tour experience and fun,Attract more people to 188bet app be "immersed"。With the reopening of scenic spots,The construction of smart scenic spots has also resumed in an orderly manner。Wang Quanhai said,Soon,Smart tourism will be realized here,“Where do tourists come from、What means of transportation to take、Stayed in the scenic spot for a few days、What is consumed... Big data is clear at a glance。”simultaneously,Also equipped with smart parking、Many functions such as ticket reservation and scenic area protection。

In Wang Quanhai’s view,Regardless of hardware or software,We are all using this special time to gradually update and improve,In order to improve management level and service quality。"Practice your inner strength hard,Be prepared in advance,Welcome tourists in a better state。”Wang Quanhai is convinced,After the epidemic,The spring of scenic tourism is just around the corner。

*Source of this article: People’s Daily, Author: Qiao Dong,Xu Jing, original title: "Spring is blooming, and tourist attractions in various places are gradually reopening

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