The epidemic has accelerated the development of online cultural tourism 188bet online casino games broadcasts，“Cloud tourism” quickly becomes a museum、A self-rescue method in scenic spots and other destinations，Between destinations and tourists blocked by the epidemic，Built an online interactive bridge。

Days ago，After the first online 188bet online casino games of the Potala Palace，The national treasure panda also entered the Taobao 188bet online casino games room，Started as the first show of the third phase of Taobao Live "Cloud Spring Outing"。

Taobao Live product manager Zhao Lidong said，Under the impact of the epidemic，Museum、Zoos and other scenes are closed，There are cultural relics and historic sites in these scenes that cannot be displayed offline、Rare animals and other resources that cannot be accessed offline，Through the online 188bet online casino games format of "Cloud Spring Tour"，It can make up for the part that cannot meet the needs of consumers offline，It can also establish connections and interactions between cultural tourism destinations and audiences online。

Overall，Taobao Live “Cloud Tourism” has been widely recognized by the cultural tourism industry during the epidemic，The demand for cultural and tourism live broadcasts has been greatly activated。As offline gradually returns to normal，The development trend of online 188bet online casino games is also attracting increasing attention。Alibaba expresses its gratitude to Zhihui，Post-epidemic era，Its "cloud tourism" product will still operate on a regular basis，Over 1,000 scenic spots、Museums are included in future plans，Alibaba’s digital cultural tourism economy will use various modes including 188bet online casino games，Continue to provide digital solutions for the cultural tourism industry。

Is 188bet online casino games streaming an advanced way to play private domain traffic?

Someone predicted 188bet online casino games，2020 will be the first year when private domain traffic truly explodes。

The era of refined operations，Do a good job in retaining and converting private domain traffic，This is something that all industries are exploring。The 188bet online casino games and tourism industry is no exception。

So-called private domain traffic，Online terms，Corporate WeChat、Friends Circle、Mini program、188bet online casino games, etc. are all within its scope。Among them，The conversion effect of 188bet online casino games on private domain traffic，First appeared in the field of e-commerce。

Compared with the traditional "carrying goods" model，Merchant 188bet online casino games conversion rate is much higher，In recent years, it has gradually become a popular merchant、Internet celebrity harvesting tool。During Double Eleven 2019，The conversion effect of live streaming is amazing。Data display，Among the merchants participating in Double Eleven，More than 50% of revenue comes from live streaming, bringing a new round of revenue growth，The total transaction volume is nearly 20 billion yuan。In Taobao Live Platform，Li Jiaqi once sold 15,000 lipsticks in 15 minutes，Weiya 24 hours creation 3.300 million sales，188bet online casino games creates “sales myth”。

And for a long time，The travel industry is not optimistic about using the 188bet online casino games streaming model to bring goods。Due to the long decision-making cycle of travel orders、High price per customer，No better than many FMCG，Can quickly impress users with simple teasing、Promote consumption。

But under the epidemic，With the complete suspension of cultural tourism projects、Consumer travel demand is curbed，“Cloud tourism” forces the 188bet online casino games model to accelerate its growth，More demands other than bringing goods are activated，Let more and more practitioners realize it，The meaning of 188bet online casino games is not just to “bring goods”。

Xu Xiang, head of Fliggy’s 188bet online casino games streaming business said，Travel products are essentially long-term products，Product richness、Diversity and the requirements for matching the crowd are relatively high，So in certain circumstances，The travel conversion rates of specific product categories vary greatly。During the epidemic，A large number of businesses conduct 188bet online casino games broadcasts，Focus more on its own brand recognition、User planting grass、Three links to assist decision-making，Instead of a single "carrying goods" attribute。

As Liu Zhenyu, head of Alibaba Cloud’s intelligent cultural and travel industry solutions, said，What the cultural tourism industry needs to consider is the long-term value of 188bet online casino games streaming。188bet online casino games streaming is just an introduction，The value to merchants is not limited to bringing goods，It also means more monetization paths:

With the help of force majeure，The traffic operation value of 188bet online casino games is discovered，Many cultural and tourist attractions、The destination takes the opportunity to develop online resources，Live streaming has become a marketing tool for recent cultural and tourism companies to play with private traffic。

But doing a 188bet online casino games is also a science.

The “pain points” of cultural tourism 188bet online casino games streaming

When the cultural travel industry moves towards live streaming，Conversion rate for private domain traffic，It depends on the quality of the 188bet online casino games。

Take Taobao Live “Spring Tour” as an example，Although the effect of the three live broadcasts was much higher than expected，However, the full-scale entry into 188bet online casino games cultural tourism companies has also exposed some "shortcomings"，The "pain points" of live streaming in the cultural tourism industry are gradually emerging。

In Liu Zhenyu’s view, high-quality 188bet online casino games broadcasts must be done in four aspects.

One，IP has a hot spot。188bet online casino games destinations must first think about how IP should attract target audiences and potential audiences，This is the key。“There are certain differences between online gameplay and offline gameplay，The needs of customer groups are obviously stratified，Therefore，There needs to be explosive points at the IP level。”

Part 2，Products vary。Products here，Contains both content，Also includes physical goods。Products displayed in the 188bet online casino games，Regardless of reality，Everyone has its own uniqueness。Product differentiation is essential。Optional scenic spots in China、There are many paradises，No one has 188bet online casino games products but I have them，In order to make the traffic stay。

Part 3，Strategic marketing。188bet online casino games streaming is actually a new type of integrated marketing scenario constructed in the form of interaction，Marketing is its core link。Among many competing products，How to let users know about a cultural tourism destination，How to find your core audience，will be affected by marketing strategies、The influence of marketing links。"All you have to do is，Let consumers form a point of view，That is, ‘big brands are trustworthy’、Niches are worthy of love’，Even if you are a big name，I am a minority，But I also have my own characteristics，This is marketing。”

Fourth，The customer group is connected。The 188bet online casino games is operating users、Operation private domain traffic，It is necessary to establish a connection with the customer group。Cultural and tourism companies need to use 188bet online casino games，Form continuous interaction with users，And maintain long-term contact。

Zhao Lidong added this，She thinks，Restore the content、Expression of product、Satisfaction of customer needs、The use of new technologies will affect the conversion rate of 188bet online casino games，Do a good job in the design and maintenance of all aspects of 188bet online casino games，In order to truly tap the user value in private domain traffic，To achieve high conversion。

Liu Zhenyu said，Based on the current situation，Live broadcasting in the cultural tourism industry is basically still in its infancy，But it started as a large-scale attempt during the epidemic，Let more people recognize and see the future space of 188bet online casino games。“There is a demand for live streaming in the cultural tourism industry，But we are currently lacking something on the supply side，So it naturally has a huge market space。”

How Alibaba’s digital cultural tourism economy can “solve the difficulties” of cultural tourism 188bet online casino games streaming？

The epidemic has allowed more cultural and tourism practitioners to see the potential value of 188bet online casino games streaming，The "threshold" for 188bet online casino games streaming also puts forward higher requirements for the industry。

December last year，Alibaba launches Alibaba 1+8 188bet online casino games digital economy，Announcement of joint services for 188bet online casino games industry。After the epidemic，Collaboration and collision among Alibaba’s 1+8 economies are becoming more frequent，“Cloud Spring Tour” is regarded as another ecological linkage measure of Alibaba’s 1+8 188bet online casino games digital economy。

Then，How does Alibaba’s digital cultural tourism economy empower cultural tourism online 188bet online casino games streaming？

First，It is technical empowerment。According to Liu Zhenyu’s introduction，Alibaba Cloud has accumulated many years of core technical capabilities，It can only be done now，Gradually realize technical capabilities such as more than 2,500 188bet online casino games nodes with global coverage，formed technical reserve、Core advantages in technology accumulation and corresponding platform polishing。“We hope that everything at the bottom level is related to technology、All platform-related differentiation and complexity are blocked，Use the platform capabilities we have built，Let all destinations focus more on what they want to do、Business，The experience to be created，Item to be exported。”

Secondly，is to gradually solve the digital management capabilities of cultural tourism merchants in online 188bet online casino games。Take Flying Pig as an example，Currently, we have started to provide solutions for live broadcasting in cultural and tourism destinations from three levels。One is for different scenarios、Different categories，Joined with Taobao University to launch a training course on tourism live streaming；Part 2，is a joint MCN organization、Travel experts and other partners with professional content creation and 188bet online casino games performance，Assist cultural and tourism merchants in live streaming；Part 3，It is the design of "script"，For different zoos、Different scenes in the Oceanographic Museum，Produce standardized templates and scripts，Provide a relatively clear method for merchants、Low cost usage。

Xu Xiang said: "From a scene perspective，Flying Pig、Alibaba Cloud and Taobao Live，All three of us have a very important and ongoing work to do，How to help and improve the digital management capabilities of traditional industry practitioners in the entire industry，The performance method of 188bet online casino games is only a relatively detailed or small-grained matter，What’s more important is how to empower them in all aspects，Help them improve their digital business capabilities，This is something we need to do consistently。”

Last，It is to explore the value of data after the 188bet online casino games。Xu Xiang thinks，A large number of consumers enter the 188bet online casino games room probably out of awareness or interest，It has accumulated and accumulated a lot of data，And these data can be operated twice，These users can be accumulated and operated by merchants。

Liu Zhenyu said，After the 188bet online casino games，Alibaba’s global insight capability，Can help cultural and tourism businesses conduct further precision marketing、reach and coverage。“A 188bet online casino games watched by 1 million people，It does not mean that only these 1 million people like to watch this merchant’s 188bet online casino games，It doesn’t mean that only these 1 million people will pay for the merchant’s products。We can take advantage of the power of amplification，Help scenic spots gain global insights，Reuse our marketing system——Alimama、Alipay、Youmeng, etc.，Help it be delivered to consumers accurately。On the one hand, it is to match the product with the needs of consumers，Reach more potential customers；On the other hand, pushing to consumers is more accurate、More valuable information。"Liu Zhenyu revealed，Alibaba hopes to be based on digital intelligence capabilities，In people、goods、Build a precise connecting bridge between fields，“No matter from the business level，Still on a technical level，We are all strong enough to do it。”

“188bet online casino games is just the first step taken by Alibaba’s digital cultural tourism economy，In the future, we hope to focus on the corresponding links in the entire industry chain，Complement the current offline destination、The capabilities missing in traditional scenic spots，Promote the integrated development of online and offline industries。" Liu Zhenyu said，Next，The extension of 188bet online casino games will generate more relevant innovative cooperation、Innovation Business Conference，More ecological members will join Alibaba’s digital cultural tourism economy，Work together to contribute to the digital development of the cultural tourism industry。