March 12，The "Revitalization·Rebirth-2020 China Cultural Tourism Consumption Online Charity Summit" hosted by Zhihui was officially held，And perform simultaneous live broadcast on multiple platforms。This summit has 9 major sections，25 subdivisions，More than 30 institutions participated，12 hours non-stop broadcast。The conference unites industry leaders、Well-known enterprises、Destinations in the “eye of the storm” of the epidemic, etc.，With a new perspective，A further analysis of the integration of culture and tourism、Cross-border innovation，Comprehensive deconstruction of new ideas for the development of cultural tourism industry after the epidemic、New path、New Trend。Yan Xiangjun, Dean of Shandong Tourism Vocational College, presented "After the Epidemic" during the live broadcast，How to Revitalize Tourism Destination Marketing with “Technology” Topic Sharing。

Yan Xiangjun thinks，Except Golden Week，The impact of this epidemic on the entire tourism industry is the most profound。The impact of the epidemic on the tourism industry is not just the amount of losses it has caused us，How long will we be closed，More importantly, it may greatly affect the structure of the tourism industry、The operating model of tourism enterprises。

mentioned by Yan Xiangjun，Reservation of tickets for scenic spots is not a trend，But a necessity。After all scenic spots have launched the ticket reservation system，Not only means technology upgrade，It will also have a profound impact on the scenic spot，It can even affect some deep game rules and models in the tourism industry。

He also said，After this epidemic，The big impact is new technology、The new model has increased its penetration and impact on the tourism industry、Application。There will definitely be more and more new technologies in the future、New models affect the tourism industry during and after the epidemic，We should be prepared。

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(This article is compiled based on the speech transcript，Zhi Hui slightly deleted)

I am very happy to share with you some of our recent considerations on marketing and technology on the Zhihui platform。

First，Please all industry players 188bet Online Sports Betting and Casino make a judgment，In recent times, almost all operators in the tourism industry are working hard to learn、Work hard to prepare，Painfully going through the process of silence during the epidemic，Many people will think about it，When will the entire tourism industry return to normal？I want to tell you something to note here，From the perspective of the current development situation of the epidemic，There is an indicator that all industry players should pay attention to，This is the time when schools across the country start school，This time largely means the entire country, whether it is a scenic spot、Travel agency，Still a hotel，Can fully return to normal，It also means that we can receive some guests from surrounding areas in the future。

But there is one thing I want to remind travel agencies and scenic spot operators to pay attention to，Time to travel this summer，Please have a conservative attitude。For now，Some provinces have begun to announce their school opening times，Almost always at the end of March，More towards April，This means that our summer vacation may be greatly compressed。No time for travel，means a lot of people、Many markets will be affected。This is the first。

Second，From the perspective of the thirty or forty years of development of the entire tourism industry，If we look at the impact of this epidemic on the tourism industry，The only thing that can compare with it is the setting of Golden Week，This was twenty or thirty years ago。My personal opinion，Except Golden Week，I’m afraid this epidemic will have the most profound impact on our entire tourism industry。Please pay attention，The impact of the epidemic on the tourism industry is not just the amount of losses it has caused us，How long will we be closed，I think more importantly it may greatly affect the structure of our tourism industry、The operating model of tourism enterprises。We can almost say with certainty about the future，Lots of new technologies、New model applied to tourism industry，It will change and promote this industry from a deeper level。

Summary four points。First，After the epidemic，Channels and resources in the tourism industry will be transferred to mobile phones or mobile Internet on a large scale，This is almost certain。The arrival of the epidemic，It will greatly accelerate the transfer of tourism industry resources to the mobile Internet。

Second，After China has controlled the development of the epidemic to a large extent，We didn’t expect to be in Europe、Japan、The epidemic in South Korea is developing so fast，And the impact is so great。So travel agency colleagues traveling abroad must pay attention，What we expect in the future is at the end of this year，There will even be a big recovery in China’s outbound tourism next year，I’m afraid I’m still optimistic，to Canada、Japan、South Korea、Traditional travel agencies in the United States that provide outbound destination countries should look at this issue more carefully。The industry has almost reached a consensus，188bet online sports betting Surrounding tours will be the first to resume，One of our visible strategies is to move to the domestic market，Even if it is used as a transitional measure and transitional strategy。

Third，Travel agency、Scenic spots must pay attention to the destination governments in various places、Recent marketing trends of cultural tourism institutions，Especially pay attention to how cultural and tourism institutions in various places transfer government traffic to corporate marketing。Give you an example，Recent period，Almost ten days ago，Some cities in Hubei Province have begun to launch marketing initiatives on a large scale。For example, Huanggang，Next year、Huanggang Scenic Area will be free for residents of the entire Shandong Province in the next two years。

I mentioned it before，To some extent，Our travel agency in Shandong can start considering it，How to make use of such large traffic，Incorporate the free policy into our products。Meanwhile，Xi’an also offers free tickets to people across the country for three months。A piece of information was also revealed at the press conference held by the Sichuan Provincial People’s Government today，We should also provide free tickets to tourists from all over the country in due course。In addition, we now have some party and government leaders taking the lead in promoting consumption，So it is almost certain，Boosting consumption after the epidemic，Promote the flow of people，Almost the first task that every destination government must complete。Now is the time to resume work and production，The next step is to stimulate the entire service industry and the tertiary industry，People must get up first for abortion。During this period，Scenic spots include hotels, especially travel agencies、OTA，Be sure to pay attention to this information。How do we bring these policy flows，Extend these free measures to our products，This is a key。

Fourth，We often say after the epidemic，When will tourism rebound，There is a big consumption boom，But there is one thing that all colleagues in the industry must pay attention to the changes in tourists’ willingness to travel。Due to the epidemic，Bringing our entire economy to a standstill，There may be a large number of potential tourists who are willing to travel in the future, especially those who are not willing to travel long-term，Including changes in their travel destination，We must also be on the lookout at all times。Now it seems，Europe、The outbreak and development of the epidemic in the United States，Outbound tourism in this part of the destination will be greatly affected in the future。In the future we can see，The end of this year to the first half of next year，Our focus is within the product range of peripheral travel or short-distance travel。

The impact of the epidemic on the tourism industry is comprehensive，We also want to see if it can be done from a technical 188bet app download point of view，Cut in and see our company、Travel agency、Scenic Area，Especially what aspects of technology and applications should domestic tourism informatization companies pay attention to。I think even during the development of the epidemic，Including this period，The technology is beginning to show some signs，These signs are also worthy of our attention。

First，Social marketing technology，This concept is very broad。Now whether in the community，Still in rural areas across the country，During the development of the epidemic，Many communities are under closed management，The village is also under closed management。The county where I am staying now is a small village that has just been lifted out of poverty，The village has set up a WeChat group，Almost every household has joined this WeChat group，Want to buy groceries、Buy medicine，Buy some daily necessities，The shopkeeper will put vegetables and other things at the entrance of the village。I asked the village chief，Will this group still exist after the epidemic?？He said of course，Almost everyone in the village finds WeChat very convenient。Now we have a large number of travel agencies、Hotels are using WeChat、Weidian、Wechat business enters the fresh food field to sell vegetables，Selling other things，But we must think about the future when our tourism industry recovers，Community WeChat group，The WeChat groups of these villages are still there，They are still communicating frequently，Buy some e-commerce products。Including travel agencies、Scenic Area、Hotel，Consider how to use these WeChat groups，This is very important。I just used the WeChat group as an example，We can call it an epidemic prevention community。All over the country，Almost every community has such an epidemic prevention community。

Second，Many tourism companies are using various video conferencing systems during this period。I think after the epidemic is over，These usage habits and technologies，Tourism companies must have a very deep understanding。To a large extent，Our travel agency、Hotels frequently use video conferencing systems for business communication and business contacts。Although it has nothing to do with epidemic prevention after the epidemic，But once it is widely used in the entire industry，After having such an application foundation，According to the rules of technological application of the Internet in the tourism industry，Generally speaking，It will develop at a faster rate。So，We can also make an estimate，After the epidemic in the future，Video communication and video conferencing systems will become popular in the tourism industry。In this regard，Our Technology Company，Even marketing companies can consider it。

Third，Electronic Tour Guide System。After the scenic spot resumes operations，A large number of tourists 188bet app download may enter the scenic spot in the future。There is a judgment，In the future for a long time，I think it will be next year，Group travel will recover slower than individual travelers。Before the epidemic happened，We already have many electronic tour products，The future will come with new technologies，Especially the popularity of 5G，Electronic tour technology has been greatly improved。The scene I’m talking about here is not about watching scenic spots through VR or video at home，But the tour after actually arriving at the scenic spot。Each scenic spot should pay attention to the electronic navigation system in this regard，Also consider the video conferencing system just now。Generally speaking，Many electronic tour guide systems have a weakness，That is, there is no interaction between tourists and the tour guide system，There is a tour guide by our side who we can ask questions at any time，But the electronic tour guide system，Although it is very convenient，But we have no way to ask questions。Is it possible to use live video broadcast in the future，The tour guide of the scenic spot sits in the office of the scenic spot and conducts interactive tours with tourists？

Fourth，Itinerary Analysis System，This is what we call the health code。As a voucher for personnel mobility，Please note，Many provinces feel that the health code played a great role during the epidemic，It may increase the use of health codes。Data through health code，Our scenic spots、Travel agency，Includes hotels，You can learn more customer information，This point is very critical。It will be of great help to our tourism market in the future。

Fifth，Contactless technology。Many hotels no longer need service staff during the epidemic，Use some robots，Even including check-in、Unmanned service even after leaving the store。Whether domestic or foreign，The tourism industry is largely about dealing with people。We can’t imagine，If you pursue the so-called no contact one-sidedly，May affect the atmosphere and environment of our services。So，My personal opinion is that we have the application of some new technologies and new models，The purpose cannot be simply for no contact，It is the result attached to realize a certain function。Especially after the epidemic，In a large number of enterprises，Especially when the hotel’s capital chain is very tight，I think the possibility of investing in so-called contactless equipment on a large scale is relatively small。In this regard，Whether it’s a hotel，Technology companies still need to make a clear judgment。

Sixth，Online training system。In various domestic industries，I found that only the tourism industry has improved after the epidemic，Internal communication、Training，And all industries have a very urgent need for knowledge updates，The popularity is also 188bet app download very high，This gives us great encouragement and confidence。I did some research，Many tourism companies have this idea，After the epidemic, we must configure an online training system。This shows that many of our companies are beginning to pay more attention to the improvement of employee quality。Since the epidemic has had such a big impact on our tourism industry，It may also affect our personnel quality and personnel structure in the future。

Finally let me talk to you about the ticket reservation system，Almost every sharing will mention this。Call it technology，Mode or mode。Can see so far，All scenic spots open nationwide，Ticket reservations have been made without exception。This is not a trend，This is a necessity。Of course we also say it with certainty，After all our scenic spots have installed this system，It does not simply mean the so-called technological upgrade，It will also have a profound impact on the scenic spot，I even think it can affect some deep game rules and models in the tourism industry。In the future, many of our scenic spots will have to launch ticket reservation systems，It will affect our product channels，Affects our product organization。Maybe in the future many of our traditional media, such as some newspaper clients，Some TV clients，Tickets can be reserved on the client，Because we all have such a foundation。Maybe you will say，Why can’t we buy tickets from the news client，It’s because we don’t have such a foundation。In recent years, the electronic reservation rate for scenic spots in Shandong Province has been less than 10%，So it’s certain，When all our scenic spots are equipped with this system，Future tourists can reserve tickets from the travel agency’s store，Reserve tickets from a news client，There are also other ways you can think of to reserve tickets。

After this epidemic，The big impact is new technology、The new model has increased its penetration and impact on the tourism industry、Application。At this point，There will definitely be more and more new technologies、New models affect the tourism industry during and after the epidemic，We should be prepared。That’s all my sharing today，Thank you！