The recent theme of TMT Youth Salon is"Online 188bet sports betting app download in the O2O Era"。I am busy with internal affairs of the company，Not participating，I saw the speeches of the guests after the meeting，Brief discussion。

Shi Shenyang, Senior Director of Qunar Hotels Division，Global 188bet sports betting app download Chief Commercial Officer Wang Jing’s views on hotel O2O:

1、 The 188bet sports betting app download industry is currently in its adolescence，The future will be puberty for a long time，China has the highest 188bet sports betting app download spending in Asia-Pacific，And growing rapidly，China’s 188bet sports betting app download industry has huge potential，India is a challenge to China in terms of 188bet sports betting app download。

Hui Commentary: MakeMyTrip (NASDAQ:MMYT), India’s only NASDAQ-listed 188bet sports betting app download company,As of April 28, 15:59 EST, market value 9.USD 2.1 billion，And Ctrip is 87.US.5 billion，Qunar 54.US.5 billion，Tuniu 7.USD 8.9 billion，Elong5.US.4 billion，I don’t know what the specific challenge is here？

2、Scenario is very important when designing 188bet sports betting app download products: Case1: China Eastern Airlines launched an in-flight shopping service，The scene is not very good，When the stewardess asks the passenger whether to buy，Everyone around will know，Lack of privacy。Case2: It is not a good scenario to confirm with the customer whether they have consumed the condoms in the room when checking out at the hotel，Same lack of privacy。

3、The hotel will change its profit structure 188bet sports betting app download future，Create some good scenes，Such as shopping 188bet sports betting app download hotel during your stay，There are already entrepreneurs in Chengdu。

Huiping: There is huge room for future development of 188bet sports betting app download O2O scenarios，There are many ways to try，Experiential products may even change the traditional e-commerce model in the future。

4、There is a trend in hotel TMS，It is occupied by OTA。Priceline has been acquiring direct sales B2B in recent years、Points、PMS related companies，OTA has begun to do things that hotels are not good at to the extreme，Improve the entire 188bet sports betting app download chain。

Hui Ping: Priceline’s deep cultivation of the 188bet sports betting app download chain is worth learning from domestic OTAs，No need to invade offline living space，Take the marketing that he is not good at、Data to the extreme，More space，And it can form a virtuous interactive cycle with offline people，Why do you have to work offline？

5. OTA growth rate is leading, and the gap is widening.

6、Another market opportunity is: foreign inbound 188bet sports betting app download，Not doing very well at the moment，In fact, language is not a big problem，Someone needs to think about how to solve the pain points of foreigners。

Hui Ping: I agree，You can read my article "188bet sports betting app download O2O solves China's hundreds of billions of dollars in 188bet sports betting app download deficit dilemma"。

7、OTA’s provision of services also requires the accumulation of some big data: for example, it 188bet sports betting app download help you send the results of your last experience when you make your next reservation，Assist merchants in judgment，For example, Orange 188bet sports betting app download find what you like before you enter the hotel。

8、With the transformation of the hotel 188bet sports betting app download，There won’t be much difference in hardware，But for 80、Post-90s，The more hotels you choose, the better the experience，For example, a sense of security，There will be smaller and more beautiful hotels，The best is being able to communicate with guests。So hotels need to think about how to allow guests in the hotel to participate in activities，Break the communication barriers between strangers。

9、Alibaba: Go 188bet sports betting app download+Shiji Information+snapshot+Alipay+Sesame Credit。credit released last month，Improved checkout time to 40-45s，But this is not thorough enough。Is it possible to check in quickly without waiting？Make it more convenient for guests？This is a point that PM needs to think carefully，Need to go to the front line to experience it。

10、The number of IVR call users has not decreased significantly this year，A large number of third- and fourth-tier cities in China and lower-tier cities are still booked through IVR。

11、Wang Jing believes that in the future, the hotel 188bet sports betting app download will compete to have a better understanding of consumers、To satisfy consumers in a more detailed way with an unimagined experience。

12、OTA is already building an ecosystem based on big data，For example, Priceline has invested in booking, agoda, kayak,rentalcars,opentable, buuteeq, hotelninjas, qlika, rocketmiles, ctrip and other companies。

13、Is it possible for the hotel industry to obtain revenue other than room charges？The inn may provide good ideas，Many inns in Qunar have good hardware facilities，Such as mattress，price tens of thousands，The average cost of a room per night is 400 yuan，The price in off-season is about 200 yuan，Around 800 yuan in peak season。How to make money？Rely on recommended 188bet sports betting app download routes、Tea Art、Jade，Similar to more than 50% huge profits，This is a superb marketing skill。

Huiping: Inn、The B&B approach fills the gap in hotel differentiation，Connect to WiFi via WeChat，Deep cultivation in sceneization，A new space appears。

14、The photos of the inn on OTA are almost the same、Word of mouth、The reviews are almost the same，How to let consumers choose？There must be a story，For example, an inn featuring a collection of red wine，Able to provide simple consumer experience，Be empathetic。The inn has a different theme every day，A sentimental inn，Attracting sentimental consumers。

Aoyou.com CEO Luo Haijing’s views on 188bet sports betting app download O2O:

1、188bet sports betting app download is the largest life service industry，China’s outbound tourists exceeded 100 million in 2014，It is expected that the number of outbound tourists will exceed 500 million in 2017-2018。

2、Three stages of development of Aoyou.com: The first stage: channel，It is the first scene of O2O，Transfer offline sales to online，Responsible for the transformation of CYTS’s online channels。

In 2000，The first CYTS store appeared in the form of a chain store，Outbound 188bet sports betting app download was opened in 1992。Because of changes in channels，Young users all use the Internet。The price per customer on Aoyou.com is 1.5w，Products with high customer price，Sales on the website can be achieved。There are stores、Call Center and Website。

Second stage: Aoyou.com+，Self-operated + open platform model。A development model similar to JD.com。Platform stage，Planning for platform development。The third stage: creating new 188bet sports betting app download formats，Business model planning。

3、Understanding of O2O，The first one is O2O for sales，Reflect the product online；The second one is O2O in service，Put resources on O2O，Requires resource support；The third O2O，It is the connection between resources and data。

Hui Commentary: I strongly agree with Mr. Luo’s views on the three stages of 188bet sports betting app download O2O，But the third stage will be deeper，The future trend is to open up the channel sales data accumulated in the first two stages、Marketing data、User behavior data can realize C2B reverse booking according to consumers’ personalized needs，Making travel products more personalized、Better experience！

4、China CYTS Mr. Zhang’s understanding of 188bet sports betting app download services: Demand is the product，Product is service，Service is details，Details come from attentiveness。Intention is the only way。

5、The Internet is decentralized，The influence on people is getting bigger and bigger。Online 188bet sports betting app download will definitely not be the only one company。

6、The 188bet sports betting app download product wholesale and retail system in China is currently very chaotic，Overseas are separated。

7、Opinions on online 188bet sports betting app download，Divided into two axes，Horizontal: Efficiency，Vertical: Personality，OTA practitioners must find their own position in this coordinate system。

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