Affected by the epidemic，The theme 188bet online sports betting business has been dormant for nearly two months。

March 20，Shanghai Haichang Ocean 188bet online sports betting will celebrate its first opening day after being closed for 56 days due to the new coronavirus epidemic，But there is still a long way to go before normal operations can be resumed。To prevent and control the epidemic，The 188bet online sports betting will monitor the density of tourists in real time，Highest daily carrying capacity、The instantaneous maximum load capacity does not exceed 50% of the approved value，The instantaneous carrying capacity of indoor venues does not exceed 30% of the approved value。And the epidemic is not over yet，Judging from the situation during the SARS period in 2003，Theme parks are almost empty during the epidemic。

For Haichang Ocean 188bet online sports betting (2255.HK），Shanghai Haichang Ocean 188bet online sports betting、Yantai Haichang Whale Shark Ocean 188bet online sports betting、Chengdu Haichang Ocean 188bet online sports betting is the first among its 10 theme parks in operation to prepare to resume work，Other theme parks under Haichang Ocean 188bet online sports betting are the same as most theme parks in China，Still resisting the impact of the epidemic in a dormant state，This hibernation started around January 25th (the first day of the first lunar month)，Nearly two months now。

In the industry，Some people joke that 188bet online sports betting “depend on the sky”、Rely on nature to eat、Depend on tourists”，Very fragile，The epidemic has fully exposed the vulnerability of 188bet online sports betting。Dalian Shengya (600593.HK) President Xiao Feng said in a recent live broadcast: "When a company like ours encountered SARS in 2003、When encountering the new coronavirus epidemic now，The impact is not very big，(rather) is fatal。”

Theme 188bet online sports betting revenue is usually supported by tickets，Closed or no tourists visiting，It is easy to fall into the dilemma of "no harvest"。Then，What impact has the epidemic had on companies and people in the industry？What kind of countermeasures have the company given？What preparations can companies make now so that after the epidemic is over as soon as possible、Try to recover losses as much as possible？How can theme parks enhance their ability to resist risks？

Heavy blow

“Preliminary estimates indicate that the company’s losses due to the 188bet online sports betting in the first quarter were approximately 50 million yuan，Mainly investment in marketing and creation of Spring Festival activities、Loss of ticket revenue、Increased 188bet online sports betting prevention costs。”March 13，Dalian Sunya President Xiao Feng said in an exclusive interview with a reporter from the Economic Observer。He confessed，Since the suspension of operations of its scenic spots on January 25，The company’s revenue is almost zero，Suspension period，Except maintenance staff，Most of the company’s staff work remotely。In order to alleviate the company’s financial pressure，Starting from February，Dalian Sunya has implemented a salary plan that provides equal pay for senior management and lower-level employees，The salary received by each executive does not include five insurances and one housing fund, which is less than 2,000 yuan。

Dalian Shengya was established in 1994，Launched in 2002，is a well-known ocean theme 188bet online sports betting operator with a long history in China，Currently mainly operates aquariums、Aquarium、Polar Museum，Revenue in the first quarter of 2019 is 44.27 million yuan，Judging from the loss figures given by Xiao Feng，The epidemic has wiped out Dalian Sunya’s revenue for a quarter。

Lin Huanjie, President of China Theme 188bet online sports betting Research Institute, analyzed to the Economic Observer，Theme parks usually have only three peak revenue periods in a year: Spring Festival、Summer vacation and National Day，For small scale、For a theme 188bet online sports betting with low popularity，Closed during the Spring Festival，It will cause them to lose about 30% of their annual revenue，And food before the Spring Festival、Souvenir reserve，188bet online sports betting holiday decoration，Performance programs such as fireworks displays、Deposit paid for drone performance，All become sunk costs。

Compare Songcheng Performing Arts where most of the performers are human (300144.SZ）、Overseas Chinese Town (000069 where experience projects are mainly completed with the assistance of recreational facilities.SZ），Dalian Shengya、A marine-themed 188bet online sports betting like Haichang Ocean 188bet online sports betting、Comprehensive theme 188bet online sports betting like Guangdong Chimelong Group，There is still a very rigid expenditure，It’s the raising of animals、Conservation。

“The labor cost of playgrounds is very high，If 188bet online sports betting is closed, layoffs and salary reductions can also be considered，But animals，You have to keep 188bet online sports betting even if 188bet online sports betting’s closed。”Lin Huanjie reminded，an elephant，Daily feed cost、Nursery fees cost thousands of dollars。

Haichang Ocean 188bet online sports betting 2019 Semi-Annual Report Disclosure，Haichang Ocean 188bet online sports betting has more than 130,000 animals per animal，Breeding 8 species of large rare polar and marine animals, 44 animals/animal，Also accomplished the first domestic case of artificial breastfeeding of California sea lions。Haichang Ocean 188bet online sports betting did not provide the Economic Observer with one-day operating cost data for its operating theme parks，Xiao Feng revealed，During the epidemic，The daily operating cost of Dalian Sunya’s scenic spots is about 550,000，Mainly spent on manpower expenses、Utility bills and animal feeding，Animal breeding accounts for a high proportion，If it is normal operation，The daily operating cost is about 600,000 yuan。

Suspension period，When you open your eyes every day，It means hundreds of thousands of dollars are wasted，For any enterprise，Maybe it’s all a heavy burden。Xiao Feng pointed out，The epidemic has put pressure on Dalian Sunya’s capital flow，But he is a veteran who has been in the industry for more than 20 years，During SARS, even if the 188bet online sports betting was not closed, there were only a dozen visitors every day，Discount、Take care of special customers，It’s also difficult，Going through ups and downs，My current mentality is quite peaceful。

Introduced by Lin Huanjie，There are currently 339 parks in China that truly meet the definition of theme parks，If the standards are relaxed，Connected Amusement 188bet online sports betting、Water parks and other parks that need to be closed during the epidemic are included，The entire industry’s losses due to the impact of the epidemic are estimated to be tens of billions of yuan。

Compare Songcheng Entertainment Management’s optimistic judgment that tourism will rebound after the epidemic in its announcement to investors，After SARS in 2003, Songcheng Scenic Area saw explosive growth and rapid rebound in tourists that year，Lin Huanjie is relatively pessimistic about the recovery time of theme parks，He thinks one year after the domestic epidemic ends，Theme 188bet online sports betting operations will be normal，It mainly depends on the elimination of tourists’ panic and the reconstruction of their desire to go out and play。

Difficult self-rescue

For many 188bet online sports betting，Closure means that most people are closed at home，There are also some 188bet online sports betting that insist on doing something at this stage，Although this does not bring much revenue，Sharpen the knife first，Chopping firewood。

Xiao Feng introduces to reporters，As Dalian Science Education Base、National cultural industry base，During the epidemic，Dalian Shengya through official self-media，Linked CCTV platform “CCTV” and Douyin，Carry out cloud live broadcast、Cloud Tour Activities，The activity mainly focuses on online science popularization、Mainly promote marine culture。Take advantage of the window period when there are few people in the temporarily closed 188bet online sports betting，The upgrade and renovation project of Shengya Stadium continues to advance，The upgraded venue is expected to reopen before May 1st。

Haichang Ocean 188bet online sports betting was introduced to the Economic Observer，Haichang Ocean 188bet online sports betting linkage partner during the epidemic、Mainstream media carry out public welfare anti-epidemic communication，Brand promotion shifts to online。February 14，Haichang begins to link with Sina Weibo、Tik Tok、Kuaishou、Toutiao number、Cloud live broadcast on Yibo and other platforms，Currently there are nearly 30 live broadcasts，More than 20 million viewers in real time，Estimated to cover over 100 million users；From February 24th，Based on animal feeding、Maintenance ability and experience，Haichang Ocean 188bet online sports betting launches free "Dr. Hai Online Consultation" service on the official WeChat platform，The ornamental fish breeding team within the company system helps aquarists solve animal feeding problems online、Disease consultation questions。These online amusement parks、Although online science popularization is public welfare，But Haichang Ocean 188bet online sports betting hopes to maintain customer stickiness through online methods，Preparing for the reopening of the 188bet online sports betting。

Name of Haichang Ocean 188bet online sports betting，The company is also developing some innovative revenue，For example, the official self-operated store launches the pre-sale of super value annual passes for its top ten projects in the country、Dozens of home-quality gift packages and school stationery gift boxes, etc.，Some restaurants in the 188bet online sports betting are doing online contactless takeout。

But it’s worth pointing out，In the industry，Even Disney, which has a large number of highly recognizable IPs，Sales of consumer goods account for a very low proportion of overall revenue。Haichang Ocean 188bet online sports betting’s 2019 Semi-Annual Report Disclosure，Revenue from parks in the first half of the year was 10.8.7 billion yuan，Non-ticket revenue is 3.500 million yuan，Accounts for less than 20% of the 188bet online sports betting’s revenue，Sales of consumer goods are part of non-ticket revenue。

Discount offer、Change ticket bundling model，It is a means currently launched by many theme parks to attract customers。Lin Huanjie pointed out，This year the theme 188bet online sports betting has put a lot of effort into selling annual passes，Competition for potential customers should intensify in the future。

Songcheng performing arts name，Hangzhou Songcheng Performing Arts Kingdom will make a new appearance，Introducing a one-day ticket of 399 yuan/person (the original Eternal Love 320 yuan/person ticket system is retained)，Watch dozens of rich and diverse performances。From "One Repertoire、A 188bet online sports betting、One ticket” model to multiple plays、Changes in performing arts platforms with various ticket combinations、Upgrade。Songcheng Performing Arts Chairman Huang Qiaoling revealed，The Hangzhou Songcheng Scenic Area Engineering System will take advantage of the window of business suspension due to the epidemic to speed up work、Let go，Comprehensive rectification and improvement of the scenic spot；The creative staff of Songcheng Art Troupe and hundreds of actors of Songcheng Qianguqing Art Troupe must devote themselves to the creation and rehearsal of more than 30 performances。

Lin Huanjie’s suggestion，At this stage，Theme 188bet online sports betting operators can help themselves from the following four aspects: First, open the 188bet online sports betting in stages，First outdoor then indoor；Second, low price first，Although the industry has been hit hard，But I want to resume abortion as soon as possible，There is still bleeding；The third aspect，Also the most important and critical aspect，Eliminate customers’ panic，You can ask third-party medical institutions or the Centers for Disease Control and Prevention to help disinfect the 188bet online sports betting and provide guidance on prevention and control measures，Let the authority prove it，The 188bet online sports betting can effectively protect the health of tourists；The fourth is to change our thinking，Improve service，Thinking in reception、covering all age groups、Venue facilities，Is there room for further improvement。

Thoughts on the 188bet online sports betting

The theme 188bet online sports betting industry fell into a passive position due to the "black swan" of the epidemic，But Lin Huanjie speaks out，If you want to ask him what tips he has to deal with this epidemic、Couple trick or strange move，That must be "no"。

Despite generally being hit hard，But there are always some enviable situations in some companies。For example，In addition to tourism income, OCT has income，There is also real estate income；Songcheng performing arts not only generate income from tourist attractions，There are also entertainment income from Internet platforms，But how many companies could make such a big cross-border move before the 188bet online sports betting？

The epidemic highlights the importance of online，But Lin Huanjie doesn’t think so，The layout of online operations can solve the problem of theme parks mainly relying on ticket revenue。“The most important selling point of a theme 188bet online sports betting is experience，This experience can be physical、Mind、Emotional experience，I came to the theme 188bet online sports betting，Come to have fun、Accept happy，The happiness of people around me can also be passed on to me。"Lin Huanjie emphasized，Watching others ride a roller coaster in front of the screen、Watch the dolphin show and sit by yourself、See it in person，The level of interest is naturally incomparable。

Xiao Feng said in the live broadcast，Although Dalian Sunya has been on the market for more than ten years，But it is still only a medium-sized enterprise，Everyone knows that putting eggs in one basket is risky，But the development history 188bet online sports betting industry and the company itself determines，Most companies in Dalian Sunya and other industries，Already put your eggs in one basket。

Lin Huanjie thinks，There is a common and prominent problem in domestic theme parks，There is no industrialized operation。The Disney model is a model for the entire industry chain，Can be produced、Output IP，The 188bet online sports betting is just a part of IP monetization and operation，The first theme 188bet online sports betting in China to implement full industry operation is Huaqiang Fantawild，It has anime、Movie、Theme Performing Arts、Theme 188bet online sports betting。The operation of the entire industry chain is not a unique solution to resist force majeure factors such as the epidemic，Disneyland is not immune to this epidemic，But to a certain extent, it enhances the company’s ability to resist risks，Lay the foundation for subsequent development。

Xiao Feng is promoting the industrial operation of Dalian Sunya。Back in 2012，Dalian Shengya proposed the White Whale Project，The so-called White Whale Project，It is branded with "White Whale"，Layout the industrial chain，Upstream expands ocean-themed original children’s literature；Midstream development theme animation、Films, television and derivative products, etc.；Downstream uses the "ocean culture + composite business format" model to create an ocean 188bet online sports betting、Light asset scenic spot operation or hosting。Xiao Feng introduced in the live broadcast，Dalian Shengya’s team is not strong enough to do cross-border work in multiple fields，The White Whale Project is mainly promoted through strategic cooperation or holdings。

Xiao Feng set the development goal of “Blue Disney” for Dalian Sunya，He thinks，Although the Beluga Project has not yet played an obvious role in this 188bet online sports betting，But I hope to help Dalian Shengya survive the next major crisis。

*Source of 188bet online sports betting article: Economic Observer, made188bet online sports betting: LiHuaqing, original title: "Theme 188bet online sports betting Death and Life Bureau: Two months of dormancy during the golden period of business，How to revive the market outlook？》.