The first day after the May Day holiday，The National Tourism Administration announced the investigation and handling of the "Yunnan female tour guide forced to shop and cursed tourists"188bet online sports betting Decided to revoke the tour guide certificate of the party involved，Fine Kunming Fenghua Travel Agency and order it to suspend operations for half a year。

Recently，This not uncommon scandal in the industry has once again aroused enthusiastic attention from all parties，Hit the case against the tour guide、Those who reflect and question tourists、After careful consideration, the travel agency and regulatory authorities will each be slapped with a 50% ban，On the "Spirit of Contract"、"Induced Fraud"、"I am willing to fight and endure"、There are endless discussions about "hidden rules of evil" etc.。

To this，There are many reports and controversies in the mass media、Few conclusions；There are many echoes from the tourism industry、Few follow-ups；Consumers are very angry、Many contradictions、Little understanding。The author thinks，From technological progress、The multiple impacts of social development are promoting significant changes in the industry，The reshuffle of the domestic tourism market is already underway，Some "pimps" and "rats" who have neither resources nor innovation will gradually be eliminated。

When the target customers with zero negative group fees are no longer the mainstream consumer groups in society，When the price system of the industry becomes increasingly sound，188bet app When the cost of violation and the benefit of violation are reversed，Tourism services including tour guides will see the light of day，In the era of quality tourism, consumers will be belatedly recognized and respected，The overall quality of practitioners and the value created by individuals will also continue to increase，China’s tourism industry will never be terminally ill。

Why are you so confident and optimistic？Let’s peel off the cocoon，See the causes and consequences of all this，We will not take the case this time、Don’t fight and don’t vent your anger，Just be calm and calm about the chaotic chaos in geography。

Loss-making transactions no one follows，Why is the price war still possible for group tours？

Because the threshold is not high，There are many middlemen in China including various travel agencies，Some are even small gangs without licenses。When a hot-selling "star line" appears on the market，Some middlemen quickly decompose single resources such as "room view dining cars"，The same route as the copycat (seemingly the same)，And sell it on the market at a lower price。When comparing prices with each other until they reach the bottom line of costs，Started to "rip off customers" in strange ways such as shopping。

There is a very common saying in the industry: "First follow the other party's price，Since they can do it，Then we won’t lose anything if we do it，Receive customers at a low price first，After forming a group, there will definitely be a way to earn back on the second shopping trip。”——No secondary planning，Zero-cost copy，Zero-cost copy，Mid- and low-end group tours have almost formed a completely competitive market (product homogeneity)。

The cost price of group tours is not static。There is a strong negative correlation between the intermediary customer acquisition cost (per person/yuan) and the number of customers - the cost per person drops sharply after reaching a certain number of people in the group，Almost halved。

Fighting bloody hard for a lower price，Attract more consumers，Middlemen often lose money to accept 188bet app download customers before a group is formed，Eagerly rushing towards that “scale effect point”，Waiting for the capital chain to break，You can only cheat your own tour guide’s money，And let the tour guide act as a swordsman，Let tourists become mere fish。

Pond full of catfish，The tour guide was also very injured，How the vicious cycle of the industry is formed？

The first local pick-up agency、After the middleman copied the route and quoted a loss price，More and more peers are actively participating in the price war，Endless，Acts as a “catfish” that continuously emits negative incentives。Travel products are not strictly needed in the first place，Price war has caused the gross profit of single products to drop sharply，The legitimate profit margin of the entire industry has been greatly compressed。

In this case，There is a serious outflow of high-quality and potential grassroots tourism talents - the ability of the industry's overall practitioners cannot be improved or even declines - the value created by individual entities is getting less and less - the overall industry profits are getting lower and lower - the salary is low and no Guarantee - the attraction to high-quality talents is getting weaker and weaker，This creates a vicious cycle。

Some travel agencies advertise that they “do not provide tour guides”，In fact, it is a business strategy to reduce costs under price war。Travel agency as a service industry，Always ruthlessly ignore the aspects of tour guide work that affect service quality，Do not incorporate it into its own business characteristics and quality management system，I don’t care whether the tour guide’s explanation is vivid，Inconsiderate service，As long as there are no complaints，It’s also good to coax，It’s okay to lie，The strongest “shopping guide” ability，The most popular tour guide is the one who can bring the greatest economic benefits to the enterprise，Only then can you enjoy the treatment of "my door is always open"。

Under the huge pressure of price war，In order to form a group，Peers sell heads 188bet online sports betting to each other，For profit，There is even an abnormal situation where tour guides auction low-priced tours。Level confusion，Communication costs are extremely high，Low tourist satisfaction，However, he was pushed to the forefront、The tour guide will always be the one who takes the blame in the end。

Low consumer satisfaction，How many of them were made by myself？

The independent travel market for individual travelers is expanding，However, the main domestic consumption is still the majority of group sightseeing tours。At present, the consumption concept of a large part of tourists is still immature，Still in the "going out for a walk"、“I heard it’s fun there”、"Everyone else has been there"、"Just going out to take pictures"、The “That line seems cheap” stage，My motivation for traveling，How much does it cost，Little consideration is given to why the money is being spent and the expected results。

Other tourists have some travel experience，The consumption concept is relatively mature，They know something about the practices of the tourism market，I am very good at protecting myself during group tours，Refuse to participate in unnecessary consumption during travel，In fact, we often fall into inevitable traps in the pursuit of low prices。In fact，Robbing customers is not only reflected in shopping and self-paid items，From Eat、Live、row、Time to visit、Explanation content、Details of guided tour service，It’s so easy to kill you all。

Because quite a few consumers only chase low prices，Single consumption motive and greed for cheap，Making them lose their rational judgment on the value of the products provided by the tourism market，Naturally not respect and recognize the value of service，It can be said that there are tigers in the mountains，Prefer to Hushan Tour。This group of tourists will always be captives of low prices，And this low price also makes the tourism have no quality at all，Completely lost its true meaning。

The growth process is brutal，Do you understand the pain of empiricism running rampant in group tours？

Especially before OTA grows，The tourism market as a whole is filled with empiricism，There are almost no theories or models for scientific decision-making，Savage growth relies almost entirely on intuition and the so-called "experience"。There is no data driver in the industry，Only look at product sales、Operating income、Operating income，It is impossible to predict the market and plan products accurately and scientifically，Being like a gambler when launching a price war，Can sometimes even be profitable、I have no idea how much profit I will make。Tragedies of misjudgment of cost-benefit and supply-demand relationships in the entire market can be seen everywhere，Kill one thousand enemies、It has become commonplace to lose eight hundred to oneself。

Practice is far ahead of theory，This is a pain that cannot be easily alleviated in the development of China’s tourism industry。Everyone knows，The new tourism law appropriately increases the original violation costs，But the benefits of violation are still far higher than the costs。Because the industrial chain is extremely long and broad，The hidden rules of tourism cannot be killed with a stick。

Today，The trend of “Internet +” has become the inevitable way out for the transformation of traditional business formats，Some traditional travel agencies are still holding on to one-third of an acre and have been unable to turn around。Leveraging the strong east wind of Internet capital intervention，OTA has taken away half of the country with lightning speed。

They bring not only innovative products and models，More transparent competition will inevitably inject a breath of fresh air into the tricky tourism market；New technologies will bring more frequent changes to the industrial chain，Professional middlemen will replace various local travel agencies to form a healthier industry structure；What’s more important，The arrival of the review era will make travel experience and travel services truly valued。

What needs to be emphasized is，After letting the tour guide and a single 188bet app travel agency take the blame this time，Tourism management departments must pay attention to local protection、The disease of short-sightedness，Earnestly implement the standardization of market order、Responsibility for solving the source of running water，The reshuffling action to promote the spontaneous growth of the tourism market is carried out more thoroughly，From various suppliers to middlemen、Visitor，A sound tourism market requires healthy game rules，The growing tourism cake calls for more rational consumers！