With the rise of mobile Internet，It is possible for hotels to provide instant services and in-stay services based on LBS，It can be said that the true hotel O2O era has arrived。So how to use O2O to serve hotels？

I will start with hotel O2O marketing、Hotel O2O extension、Hotel O2O integrates these three dimensions，Inventory of eight hotel O2O classic cases for your reference。

188bet sports betting app download

1. Pudding Hotel: customized products, operating users

“Pudding” is an economical hotel brand under Sumitomo Hotel Management Group，Lock Millennials as Pudding’s main user group。This group is a generation that grew up with the development of the Internet，Full of personality but rational consumption，Budding Hotel has created simple and stylish guest rooms based on these characteristics，Sought after by Millennials。

All Pudding hotels have free high-speed WiFi coverage；Cooperating with Ali Travel；Self-service Check-in using NFC technology；Cooperates with WeChat to provide WeChat booking function；The first online group direct sales company on Baidu map；Online Alipay wallet public account services, etc.，Pudding Hotel cooperates with this series of online marketing platforms that 188bet online sports betting are popular among millennials，Won the favor of Millennials。

The Pudding Hotel has established a WeChat public account not only for placing orders、Zero second check out，What’s more interesting is its interactivity with users。Manually operated "Abbu" cartoon character，Some topics will be published every day to mobilize users' sense of participation。In the Pudding WeChat public account，Users even spontaneously established a “Listening Micro Radio Station”，Upload good music, etc.，Realized community UGC mode。

Currently Pudding’s WeChat public account has more than one million fans，Fan activity rate 35%，Hundreds of orders generated every day，Repeat purchase rate reaches 50%，Promotion costs are almost zero。Pudding Hotel makes full use of the fan benefits of the Internet，Create word-of-mouth marketing。Pudding mobilizes users to participate、Go to spread、Go and talk ，Make full use of the fan benefits of the Internet to create word-of-mouth marketing。

2、Huazhu: Focus on “own channels，Online multi-channel traffic diversion supplemented by other channels。

Huazhu official website、APP、Ctrip、Elong、Where to go、Weibo、WeChat and other 11 Internet channels for diversion。Channels include self-owned platforms、OTA distribution platform and social platform，Satisfies users with different consumption habits。But in order to increase user stickiness，Reduce commission costs，Huazhu’s own platform channels still occupy an absolutely dominant position。

2. The extension of hotel O2O industry chain, unlimited space for imagination

3. Home Inns: experiential consumer e-commerce platform

Home Inns has more than 100 million accommodation flows a year。Home Inn is Thinking，In addition to solving the accommodation needs of users，What else can we do for users?Users spend half of their travel 188bet app download time in hotels，Can generate a lot of consumption opportunities and experiences，The hotel has become a larger offline traffic entrance。

Whether the hotel platform can be fully utilized，Carry out innovative management。For example, "stay in a hotel，No money”，The hotel room rate is 200 yuan，200 yuan to buy hotel items in the form of goods。Building a new hotel O2O model using hotels as the traffic entrance: building online supply、An experiential consumer e-commerce platform for offline experience。

4. Vienna: not only a hotel, but also a sleep expert

According to the survey of "2014 China Sleep Quality White Paper"，About 70% of Chinese people have poor sleep quality，Serious lack of deep sleep。Vienna Hotel aims to improve the sleep quality of Chinese people，High-quality mattresses have been provided as carrier，Building a deep sleep system，Strive to be the “Starbucks” of the hotel industry。

Every mattress provided by Vienna Hotel is developed in-house，And strictly control the quality。Vienna plans to launch an e-commerce platform this year，If the user is interested in buying bedding in Vienna during his stay，You can directly scan the QR code to place an order，Express delivery to home。

5. Aloft Hotel: Internet Thinking Exhibition Room

Aloft hotel under Starwood Group，Signed a contract with American home interiors retailer Design Within Reach last year，Displaying and selling their furniture – including armchairs in 20 hotels across the United States、Chandeliers, etc.，The price list is placed within the guest’s reach in the room。

Hotels and furniture brands each take what they need，Hotels can be selected according to their own positioning and preferences，And free to use；Furniture brand exhibitors will get free opportunities to display to users，Not only a display but also an in-depth experience。Many guests take selfies 188bet app in front of the furniture and upload them to social media，It is also a kind of publicity for the hotel。

Many innovative attempts by hotels，The gift shop that has greatly surpassed the traditional hotel’s perennial sales sluggishness，Not only expanded its own profit sources，At the same time, it gained more media coverage。

3. Hotel O2O integration, upgrading products and improving services

6、Dongcheng: WeChat connected to WIFI，Bringing hotels closer to users

WeChat and WIFI are the light entrance，When the user connects to the hotel WiFi，Open WeChat，Click "View Details" on the WeChat interface to directly enter the hotel service menu，This menu provides registered members、Hotel reservation and other services，Hotel guests can also enjoy six major "micro-services": reserved rooms、Check out in seconds、Late check-out、Weixuzhu、Call cleaning aunt and maintenance uncle。

The improvement of entrance value can enable hotels to extend many O2O services，For example, dining reservations、Shopping guide, etc.，It is reported，Dongcheng is about to open this platform to the outside world，Connect more merchants、Brands and consumers。The hotel can also connect PMS directly to the backend of WeChat，Enables guests to self-select rooms on WeChat。

Click the reservation button in the service menu to enter the reservation page，After successful booking，Guests can choose WeChat to pay the room fee，In this way, you can choose a room online。The hotel floor and room layout will be displayed on the HTM5 page through WeChat - which floor the room is located on、Whether it faces the street、Is it close to the elevator、Is it located on the corner with a clear view，Colleagues, relatives and friends staying together can also choose adjacent rooms，There is even a 360-degree panoramic viewing function。

7. Huazhu: Self-service terminal

Users can perform 188bet Online Sports Betting and Casino self-check-in at Huazhu Hotel,The self-service device is an iPad-like，There is an ID scanner next to it，Users can complete reservations on this device、House selection，Check-in，and able to pay，Finally go to the front desk to pick up the room card and invoice。

8、Marriott: The perfect combination of hotels and Apple watch

Apple watch as a representative of wearable devices，Firmly attracts users’ attention。Its built-in applications include WeChat、Weibo、Alipay、Meipai、Ctrip、Alipay and other applications，With its NFC module, it can support Apple pay payment function，Can be transformed into bank card and hotel key card。

Marriott Hotels Group will use iPhone6 ​​to launch an app related to Apple Watch，Users can complete reservations on Apple watch、Register、A complete set of procedures including payment and unlocking。

If the user wants to praise or complain about the hotel，Recorded via Meipai，Just share it on social media such as Weibo and WeChat。From scenes to touch points，A complete hotel O2O path is completed。In addition to improving the work efficiency of the hotel、In addition to reducing labor costs，Provide guests with an excellent stay experience。

Under the O2O trend of tourism，The traditional hotel industry can only actively embrace the Internet，Active innovation，Making the best of products and services，Think about users everywhere，So as not to be subject to OTA everywhere，And have more bargaining power and room for maneuver。

After all, the essence of business is to meet user needs and obtain profits，Products and services are always the most important。Can the hotel make money while standing，In fact, you can have different ideas，Hotel O2O issues deserve the attention of all hotels。

Wang Feng: Tourism Management Professional Class，Years of hotel operation and management experience，188bet Online Sports Betting and Casino Worked at Hong Kong Gloria Hotel Group，Formerly served as the general manager of Beijing Leitus Hotel of Hong Kong Leitus International Hotel Group。