Under the new crown epidemic，OTA and short video platforms are creating more and more sparks。

Recently，Tongcheng Yilong and Kuaishou have reached a strategic cooperation，Officially open the link between OTA and short video platform，Realized the first large-scale "OTA + short video" cooperation during the epidemic，Both parties will rely on their respective superior resources，Co-create a “content + product” cooperation model，Continue to create a new business format of “tourism + live streaming”。

Under this strategic cooperation，Kuaishou will provide tens of millions of traffic support and high-quality expert resources，In addition to providing a wealth of tourism products，We will also launch a series of short videos and live broadcast activities together with major tourist destinations。Future，Both parties will also discuss content marketing、Scenario Marketing、In-depth cooperation in many aspects such as live broadcast, short video and goods delivery。

iiMedia Consulting Data Display，The total scale of China’s live streaming e-commerce industry 188bet Online Sports Betting and Casino reached 433.8 billion yuan in 2019。It is expected that the number of online live broadcast users in China will reach 5 this year.2.4 billion people，The market size will exceed 900 billion yuan。The new crown epidemic has had a huge impact on the tourism industry，Live streaming can break the barriers of space、Reach more users，Communicate and interact with users in real time，Can improve user stickiness and activity，Became the choice of many tourism companies during the epidemic。 

March 28，Tongcheng Yilong and Kuaishou merchant account local wine and travel category jointly launched the "Start with peace of mind - the first trip in 2020" project，Will last until April 30th，Officially kicked off the strategic cooperation between the two parties。Tongcheng Yilong also joins hands with Shanghai Haichang Ocean Park、Tianmu Hunan Mountain Bamboo Sea、Changzhou Yancheng Spring and Autumn Paradise、Hengdian Film and Television City、Chinese Dinosaur Park、Langzhong Ancient City and other scenic spots have settled in Kuaishou，Release high-quality short video content experience of major tourist destinations to users，Take everyone to "cloud travel"，Enable more users to see many beautiful scenic spots without leaving home during the epidemic。

The biggest advantage of “travel + live streaming” is timeliness、Interactivity and authenticity，Can bring richer and more vivid information than pictures and text，Take 188bet sports betting app download advantage of the offer、The flexible method of lottery can communicate and interact with users in real time。Especially for the scene of people "squatting at home" during the epidemic，Through the innovative form of "travel + live broadcast"，It can well meet the diverse needs of users to "travel around the world without leaving home" and "from planting to pulling weeds"。

“With the help of Kuaishou’s huge traffic，Can effectively reach the attention and purchase of more potential consumers，It also helps Tongcheng Yilong penetrate into more regions and cities。” said the relevant person in charge of Tongcheng Yilong，High-frequency live broadcasts can drive the stickiness and activity of relatively low-frequency travel users，And make the brand image more three-dimensional and warm in the hearts of users。

Related data display，Kuaishou daily active users exceeded 300 million in early 2020，There are nearly 20 billion massive videos in Kuaishou App。2019，There are 2.500 million people publish works on Kuaishou platform，The platform has accumulated more than 350 billion likes。By consolidated basis，Tongcheng Yilong’s average monthly active users in 2019 2.0.5 billion，Average monthly paying users 26.9 million。The number of annual paying users in 2019 hit a record high，Reached 1.5.2 billion。

In the "Start with peace of mind - the first trip in 2020" event，Set the "First Trip in 2020" challenge topic，Design a variety 188bet Online Sports Betting and Casino of fun gameplay，We have also prepared a wealth of event prizes and high-quality low-price travel pre-sale products for users。Tongcheng Yilong’s gold medal tour guide will visit popular scenic spots and destinations with famous Kuaishou experts as travel guides，Use video lens to record spring scenery in scenic spots，Provides users with scenic spot introductions and real-time explanations，And act as a customer service role to actively interact with users。Currently，Popular scenic spots for live broadcast include Tianmu Lake、Hengdian Film and Television City、Chinese Dinosaur Park, etc.，More popular scenic spots will be added in the future to continue to “plant grass” for users，Meet users’ personalized needs。

In addition，Event live broadcast，Tongcheng Yilong has prepared pre-sale tickets for scenic spots starting at 1 yuan for users who watch online、A large number of free scenic spot tickets and 50% off special scenic spot tickets and other surprise offers，Valid until the end of 2020。20% off hotel items will be added later、Small program special price and preferred tickets、More than 40 popular B&B redemption coupons、Black Whale membership card and various cash red envelope coupons continue to help，Bring more surprises to users。

It is reported，March 18，Tongcheng Yilong combines its own traffic and resource advantages，Has begun the exploration of “live streaming” of travel products。Data display，188bet app In the live broadcast of "318 Member Day"，The number of viewers exceeded 120,000 within 10 minutes of the broadcast，The cumulative number of viewers of the 19 live broadcasts throughout the day exceeded 3.5 million、Over 2.8 million likes，Black Whale membership sales are close to 200% week-on-week。