B&B 188bet app self-help: Airbnb IPO postponed,Tujia Broken Arm Survival

Big accommodation Author of 188bet app article: He Chang 2020-04-07
Now is the time for the self-rescue of the B&B platform and landlords,And what they care about and focus on is,188bet app the homestay industry usher in “retaliatory growth” after the epidemic?When 188bet app the industry rebound in the future tense come?There is “opportunity” in “danger”,Just,How many participants can survive the "crisis",Towards the "machine"?

The new coronavirus pneumonia 188bet app is coming,Like a wall erected,Holds many people from traveling。

“If it weren’t for the 188bet app,I should go out to play during the holidays,Mountain climbing、Looking at flowers、Stay in a B&B,It’s better than squatting at home。" Gu Heng, who works for an Internet information platform in Beijing, said helplessly。

Gu Heng belongs to the category of "suffocated to the point of panic",But for B&B platforms and landlords who are in a recession in the tourism 188bet app,They are the kind who “wait until they are impatient”。

Many B&B hosts told Sina Technology,All of its properties have been canceled since the outbreak,Vacant till now。Although as the resumption of work progresses,Housing properties are gradually resuming operations,But there are still very few tenants who come to inquire。In 188bet app case,Some landlords have to launch specialty takeaways、Live streaming and watching B&Bs to make ends meet。

Not just a landlord,The homestay platform behind them is also facing unprecedented difficulties。Airbnb has suspended recruitment for almost all positions、Cut executive pay,Even postponed the listing plan-it was expected to become the hottest technology company IPO 188bet app year。Tujia was exposed to layoffs as high as 40%,Tujia’s self-operated direct business in 20 cities is closed,An insider disclosed to Sina Technology,The entire self-operated project has been abolished - Tujia self-operated is one wing of its "one body, two wings" strategy,188bet app move is tantamount to trying to survive with a broken arm。

Now is the time for the self-rescue of the B&B platform and landlords,And what they care about and focus on is,188bet app the homestay industry usher in “retaliatory growth” after the epidemic?When 188bet app the industry rebound in the future tense come?There is “opportunity” in “danger”,Just,How many participants can survive the "crisis",Towards the "machine"?

The landlord is in disarray: all bookings have 188bet app canceled and unemployment is imminent

During the Spring Festival 188bet app year,Hangzhou B&B landlord Tai Yang is still very busy,The difference is,In previous years, we welcomed check-in,188bet app time we are dealing with unsubscription。

Sun became a part-time B&B landlord at the end of 2018,Rented 3 houses,Count your own set,There are 4 properties in total,At Airbnb、Meituan、Displayed on Xiaozhu and Tujia platforms。Her introduction,The business situation before the 188bet app had been good,Peak season is like summer vacation、The rooms are basically full on holidays and weekends,Usually the monthly occupancy rate is around 60-70%。Sun’s B&B is fully booked one month before the Chinese New Year,But from January 20th,There are beginning to be inquiries from tenants about unsubscribing。“I just had a baby that day,Having been processing the unsubscription since then,Until the 23rd、All orders on the 24th have been returned,There have been no new orders。”

During this period,Every homestay platform has launched an order exemption cancellation policy。The sun tells Sina Technology,Many landlords are complaining in the landlord group,I originally negotiated the cancellation fee with the tenant,After the implementation of the exemption policy, it was all in vain,Big loss。“At the beginning, I negotiated with the tenant to refund half of the money,Because cleaning was arranged in advance,The platform also charges commission,So most customers can understand。The platform later launched exemption cancellation,And the platform 188bet app not discuss it with you,If you say you are exempt, you are exempt。I didn’t want to care about it at that time,Just gave birth to a baby,I don’t want to worry anymore。”

Many hosts think they have been abandoned when they see the exemption cancellation policy of the B&B platform,Banxian, the host of Changsha B&B, feels the same way。Banxian is a part-time landlord with two properties,My job is a B&B photographer,Without a reservation, you are completely unemployed。He expressed to Sina Technology,Although the Airbnb and Xiaozhu platforms he used have launched some support measures for landlords,Still a drop in the bucket。“For example, commissions 188bet app be free before June this year,But now there is zero occupancy,It’s hard to say whether there are orders yet。”

Shanghai B&B landlord lulu currently only has one listing,Preparing to see the second place,Plans suspended due to the 188bet app。After Airbnb launched the weekly and monthly rental commission rebate activity,A tenant contacted lulu hoping to rent for a week。“However, in early March, we are not allowed to freely enter and exit our community,There is no way to rent it out。”After resuming work, lulu contacted the agency,Rented the house for 3 months。“The rent is basically the same after subletting out,Equivalent to no loss, no profit。”Since there is only one listing,lulu said that he is not under great pressure,However,A landlord in her landlord group has been subletting B&Bs since January,Even treating furniture as idle and selling it out for money。The sun is also called,Many landlords are now subletting、Retirement,Because I can’t afford the loss。“I know a landlord,He expanded to more than two dozen companies last year,All are medium、Large apartment,It’s miserable now。"The sun said。

The half-immortal’s mentality during this period is very Buddhist: “I can only be Buddhist,After all, there is no way。”He is preparing to slowly withdraw from the homestay industry,This idea originally existed,It’s just that the epidemic has become a catalyst,Speed ​​up the pace of his execution。“I am currently looking at which industry is better to start with,If there are orders for taking photos, we 188bet app still take them。”

The 188bet app is difficult: the launch is delayed and you need to survive with a broken arm

Although the specific losses are not known,But Kong Zhiqiu, head of Airbnb China growth, said in an interview with Sina Technology,The cumulative working hours of Airbnb’s customer service team exceeded 100,000 hours,The number of hotline and social platform work orders is more than ten times the usual number。“188bet app are nearly 10 customer service teams around the world,Dealing with landlord、Feedback from guests,Not just a refund,Consultation is available。”

The landlord’s dilemma reflects the difficulties of the platform。According to CNBC report,Airbnb 188bet app stop recruitment and various marketing activities,The founder’s salary is temporarily suspended,Executives 188bet app take a 50% salary cut over the next 6 months。Also,Airbnb employees were also informed,The bonus in 2020 is likely to be wasted。For Airbnb,This is a dramatic turn,Before this,It is regarded as one of the most anticipated listed companies in 2020。And now,According to Bloomberg,Its bookings in China in February and March fell by more than 90% compared with the same period last year,Overall business dropped by more than 80%。

Kong Zhiqiu revealed,During Spring Festival,Airbnb China has had close communication with the headquarters,Let’s discuss how to formulate a plan,Export experience for the headquarters to learn from and use according to local conditions。But 188bet app can only bring reference for subsequent execution,But it cannot fundamentally block the impact of the epidemic,As the epidemic spreads to the world,Airbnb’s cancellation rate is getting higher and higher,Its internal value has been reduced by 16% to US billion。

Tujia has been planning to go public,Same as Airbnb,Tujia also faces severe business challenges。Recently,Some self-operated Tujia owners have received notices to cease business,its name,Affected by the new coronavirus epidemic,Tujia makes strategic adjustments for better development,“The Tujia self-operated business where your house is hosted 188bet app cease operations on April 26, 2020,No longer providing services。”

Tujia Self-Operation was officially launched in April 2019,is one wing of Tujia’s 2019 “One Body, Two Wings” strategy,Composed of two models: direct operation and agency,Tujia’s statement,This adjustment involves direct business in 20 cities。But an insider who asked not to be named pointed out,Not only direct business,But all Tujia’s self-operated projects were abolished。"Direct liquidation,The agent operates independently until the end of the contract period and 188bet app not renew it;Layoffs up to the boss、Down to frontline employees,But Tujia is very loyal,Compensation according to standard,N+1 in place in June。”

The person mentioned,“One body with two wings” actually means “both wings” are broken,Only "one body" remains,In addition to supply chain platform operation business,Other businesses including self-operated and intelligent businesses have been cut off。“Intelligent products made purely with money are the earliest to be cut,Because self-operated GMV accounts for a large proportion of Tujia’s overall GMV,There has been a long debate about whether to stay or stay as a self-employed person,The results 188bet app be available after a month。”As for “one body”,The person said,The cabin is impossible to dismantle,What’s more important,Tujia’s internal group goal of remaining independently listed 188bet app not change。

Airbnb and Tujia are just two representatives of homestay platforms,In fact,The entire industry is suffering in the cold winter。The above people think,This needs to be treated with a normal attitude,We should look at the bright side more。“There 188bet app be great changes in the homestay industry after the epidemic,Of course,The environment determines that people must go out to have needs,Want full recovery,There is indeed a long way to go。”

Urgent recovery: preparation for recovery, market reshuffle

Now, participants are looking forward to the recovery of the homestay 188bet app.

Airbnb has adjusted its plans accordingly for travel nodes,Kong Zhiqiu emphasized,Short trip、Surrounding Tour、City tours 188bet app recover first,Follow this trend,Airbnb launches “Spring Recovery Plan”。Tujia、Little Pig、Munniao short-term rental and other platforms have started live streaming of homestays,Hosts can share tours around the B&B through live broadcast and open up promotion channels,This also provides a new marketing method for the homestay platform。

Airbnb data display,The search volume for domestic travel properties during this year’s May Day holiday increased by more than 2% year-on-year.5 times,The search volume for domestic travel properties during the summer is also higher than the same period。However,Look at the individual landlords,The road to resumption is long。The Sun’s plan is to protect housing first,Accept shooting activities、Guaranteed rent payment for long-term rentals。“I believe things 188bet app get better after the epidemic is over,There is no competition after all。”

lulu is also confident about the future,She 188bet app continue to run the B&B after the epidemic。"And this time the cards are shuffled,It would be nice to have fewer competitors,I heard that some people with financial strength are still accepting B&Bs,It is also expected to be good。”

Shuffling does exist。Tianyancha Professional Edition data display,February 1st - March 30th 188bet app year,A total of 5,255 accommodation companies have been established in my country,In the same period last year, the number was 12626。In other words,Under the epidemic,The number of new accommodation companies in two months decreased by 58 year-on-year.38%。


Chen Liteng, a life service e-commerce analyst at the E-Commerce Research Center of NetEase, thinks,For the entire homestay industry,The epidemic can be regarded as a "purifier",Contributing to the “rebirth” of the homestay industry、Create a better service system。In this process, small and medium-sized platforms are under greater pressure,Facing the risk of transformation or even bankruptcy。After this epidemic,The homestay industry 188bet app gradually move closer to the top,The surviving platform 188bet app have stronger viability and competitiveness。

Peng Tao also pointed out,The epidemic is only temporary,The development of the industry is long-lasting。The B&B industry may face a big wave as a result,The market 188bet app develop relatively rationally compared to before,In this way, the accommodation experience 188bet app definitely be improved。In the long run,The shared B&B industry that has experienced baptism and precipitation,There 188bet app definitely be a more promising future。He also said,The global importance of China’s business is not affected by the epidemic,Airbnb’s firm confidence in deepening localization in China 188bet app not change。

Looking back at history,Tourism is one of the most resilient industries。World Travel and Tourism Council data display,The travel industry’s average recovery time from major crisis events has gradually shortened over the past two decades,Reduced from 26 months in 2001 to 10 months in 2018。This time,How long do you need to wait?The spring that was let down this year,188bet app it be made up next year?

"I 188bet app definitely do it,Although I can’t wait,But I still have to wait。" Gu Heng said。

(Gu Heng 188bet app text、Sun、Half Immortal、lulu are pseudonyms。)

*Source of 188bet app article: Sina Technology, author: He Chang, original title: "B&B 188bet app self-rescue: Airbnb IPO postponed, Tujia survives with broken arm》.

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