The new crown epidemic has become a global storm，On the contrary, China has become the relatively calmest typhoon eye。Obviously，China will be the first region in the world to recover，Including 188bet game industry，Especially those outdoors、Ecological 188bet game，Has been the first to recover。

But just the first two weeks，A piece of news caught the author’s attention: Bailuyuan Folk Culture Village will be completely demolished。Many people feel it is a pity，Such an influential big 188bet game，"Investment 3.500 million，It has only been open for four years” “The merchant only made 90 yuan in half a year”，If you say no, it’s gone。

Actually, this is really not surprising at all - from the beginning，Bailuyuan IP cannot be a big entertainment and 188bet game company。

Not all big IPs can become big 188bet game，The more important thing is to see whether the inherent characteristics of an IP are suitable，Don’t be IP’s high visibility、Maybe you are confused by the cultural connotation。

Analysis of Bailuyuan’s 188bet game characteristics

First of all, let’s take a look, what is there in Bailuyuan?

1､Bai Luyuan is a very literary person、Thoughtful 188bet game

Bailuyuan is a very excellent 188bet game work，The whole story depicts two families with different descendants，The twists and turns of life and destiny，Mr. Zhu’s persistence in traditional morality，Bai Jiaxuan’s hard work and selfishness，Lu Zilin hopes his son will become a dragon，Bai Xiaowen’s emotional twists and turns，Bai Ling defected to the revolution，Hei Wa was forced to become a bandit，Lu Zhaopeng pursues his ideal，Lu Zhaohai sacrifices his life for righteousness，They are all very contagious。

2､The emotional characteristics of Bailuyuan，188bet game a kind of sentiment that favors literati

The core characteristics are，The feelings of literati are far greater than universal emotions。

3､Population characteristics of Bailuyuan

Although Bailuyuan is very well-known，Readership、Especially TV series which have a large audience，But the core fan base，Still high-level、Highly knowledgeable people。

Look again, what is missing in Bailuyuan?

1､Lack of family fun and entertainment temperament

Bailuyuan does lack suitable facilities for children、A family、Or the connotation of young people’s entertainment，At the same time, he is indeed very famous，The cultural temperament will have overwhelming power，This couple wants to do large-scale entertainment and 188bet game，It’s a pretty fatal problem。

2､Lack of unique world view

Many people noticed the first point just now，But this second point is ignored by many people: Bailuyuan’s worldview is not a worldview with original settings，188bet game’s the real world，Because this is a masterpiece of realism。

Realistic 188bet game，Even if he is famous，It is naturally difficult to become a big entertainment 188bet game。

This problem is fundamental，Look around the world，Famous works that can use realism，There is no such thing as a major 188bet game and entertainment innovation project。Just imagine，Can read "War and Peace"、"All Quiet on the Western Front"、Will "Human Comedy" be transformed into a 188bet game hotel?？Cannot。

Not only realist literature cannot，Realistic movies have the highest box office yet、No matter how long-lasting the influence is, 188bet game will not be the same。

Because of the nature of big entertainment themed entertainment，It’s the carnival on the other side，Not on this shore，188bet game beyond reality。

3、Missing role to play，Immersive scenes，Playable costume props

This is also what Bailuyuan lacks。Bailuyuan certainly has successful character creation，But this role is not that role，Not suitable for role play；There are also scenes that are too realistic，No costume、Props and other unique 188bet game symbols，Some are just historical、Daily necessities。

The above points are missing，It happens to be the basic demand for 188bet game by big entertainment, culture and tourism。

Let’s see what Bailuyuan Folk Culture Village is made of？188bet game divided into four major sections: Folk Culture Experience Area、Wanleshan Theme Business District、Happy Farm Area、Yangxin Valley Resort Hotel Area，There are also self-driving campsites、Children’s entertainment、Various theme entertainment、Creative culture, etc.。

It is only the forest that is natural，A large number of buildings are newly built in imitation of antiques (are antiques，Not really ancient，I will talk about why this is fatal to Bailuyuan 188bet game later)。

All of these，What is needed must be a strong worldview、Only 188bet game with strong entertainment experience can support it。

This is not a realist at all、Emotional、What the Bailuyuan 188bet game of high-level intellectuals can do: the experience does not match，The role is not worthy，Unsuitable scene，Disagreeable feelings。

The concept of folk culture village itself has become outdated，The whole country is often the same，Need a breakthrough，The 188bet game characteristics of Bailuyuan IP，It is impossible to help the Folk Culture Village achieve sufficient experience breakthroughs。

So，Bailuyuan Folk Culture Village，You will inevitably encounter the problem of opening high and moving low，Because the repeat travel rate cannot be solved，This cannot be solved by influence and 188bet game power，Because of Bailuyuan，No constant support for basic needs。

What can Bailuyuan IP do? It’s 188bet game endorsement.

188bet game endorsement，That is, Bailuyuan can increase the value of existing 188bet game buildings，Remember，Must be an existing 188bet game ancient building、Ancient attractions，Instead of new antique，This is why I just said it，The fact that the Folk Culture Village has antique buildings is fatal，Because it is against the Bailuyuan IP。

188bet game endorsement is what excellent realist 188bet game IP can best do，Not just Bailuyuan。

The most representative example，It is the 188bet game endorsement of Shanxi Qiao Family Courtyard in Zhang Yimou's "Raise the Red Lantern"，Make Qiao Family Courtyard the most prosperous、The most visited Shanxi compound，still enduring today、Very successful。

Actually in the Shanxi compound，Wang Family Courtyard、The Cao Family Courtyard is also very historical，Even bigger，There is also the 188bet game endorsement of being the filming location of the TV series "Shanxi Merchants"，But，The 188bet game influence of "Raise the Red Lantern" is obviously more top-notch，So，Fully helped the Qiao Family Courtyard far beyond other Shanxi Courtyards。

This is the power of 188bet game IP endorsement - the premise is that the Qiao Family Courtyard itself has history and culture。

Similarly，Bailuyuan can definitely add value to a building or town that already has historical and 188bet game heritage，But brand new antique buildings may not be possible，Because the historical accumulation is not enough，The enthusiastic fans of Bailuyuan are often highly educated and intelligent people，They will tell、Also care about what is true、What is fake。

Thoughtful and cultured realist IP，Suitable for endorsement of existing 188bet game landscapes，It is not suitable to rely on IP to create new scenarios。

This is a serious problem ignored by many domestic 188bet game projects，I think that as long as the IP is famous enough，Then，Put everything into this cultural basket，Final result，This IP is exploded。

The reason is，These 188bet game projects lack a deep understanding of the match between IP and 188bet game，Forcibly empowering only IP visibility will not work。

What other IPs are not suitable for big entertainment and 188bet game?

In fact, it’s not just Bailuyuan，Large domestic entertainment and 188bet game projects，Few people can use IP well。

The author especially wants to talk about the "Detective Detective Series Magic Movies".

Because，“Di Renjie” is the most important person in Huayi Brothers 188bet game ship，Undertaken many of the main attractions of Huayi Movie Theme Park，In paradise，Restored "Detective Dee: The Tongtian Empire"、Main scenes of "Detective Dee: The Dragon King of the Dragon City"，There is a huge Tongtian Pagoda、Wanxiang Shrine，And the "Prosperity Tour" to restore the sacred capital of Luoyang，Even the rafting project in the park is also called "Detective Dee Renjie's Ghost City Exploration"。

On the surface，“Detective Dee Series Magical Movies” is very suitable to be combined with the theme park of Big Entertainment，Because there are all kinds of weird scenes、It is also backed by the 188bet game history of the prosperous Tang Dynasty，And a large number of stars: Andy Lau、Carina Lau、Deng Chao、Tony Leung、Li Bingbing、Chen Kun、Zhao Youting、Feng Shaofeng、Lin Gengxin、Yang Ying, etc.。

But actually，Mediocre response，Tourists are not enthusiastic enough，This is admittedly related to the fact that Huayi Brothers is not good at running theme parks yet，Dan Ye and "Di Renjie"、Related to the lack of entertainment charm of big IPs such as “If You Are the One”。

Why？Di Renjie and Bailuyuan are different，Bailuyuan is obviously not suitable for large-scale entertainment，Di Renjie looks very suitable，But 188bet game’s not actually in place。

To put it simply - Di Renjie has all the shells of big entertainment 188bet game，But it lacks the inner spiritual system of big entertainment 188bet game。

1､Each part of the Dee Renjie series，We have designed many very strange scenes and props，But the emotional power behind 188bet game seriously insufficient，Especially not combined with the development of human nature，The audience’s empathy is insufficient。

What are scenes and props of human empathy？Harry Potter 188bet game is the best example。

From Hogwarts School of Witchcraft and Wizardry、Four major colleges、King’s Cross、Diagon Alley and other scenes，To the Sorting Hat、Wand、Spell、Owl Messenger、Dobby and other prop pets，All of these，188bet game all revolves around an emotional core: Harry Potter’s coming of age。

In other words，All scenes and props from Harry Potter，All are closely related to a child’s growth process from teenager to adult，Learn from him、Family love、Love、Hate、The inner shadow、Courage and breakthrough，Can be combined with these scenes and props、Ritual connection。

That’s exactly why，Harry Potter can make the leap from literature to film and television、The fundamental reason for making the leap from film and television to a very successful theme park。

Exactly why，Di Renjie and other major film and television IPs，The real reason why it cannot truly become a big entertainment and 188bet game industry: there is no emotional power that can combine human nature，World view with IP、Scene、Props fully combined。

All successful 188bet game theme parks，In fact, they all have sufficient projection of human emotions。

2､The types of Dee Renjie’s movies are a bit confusing，188bet game was originally a suspenseful detective film，If you focus on this，There is a lot of room for expansion by solving puzzles，But just keep doing 188bet game，In fact, I gave up this main line type，Only focus on bizarre visual effects，Ignoring type persistence。

In fact, the essence of type is the emotional type of human nature，Every movie genre，Behind this is a typical human pattern。

Theme parks also need to pay attention to type，Because of different types，Can inspire different empathy in human nature。

3､Di Renjie is unable to meet the most mainstream needs of theme parks.

The three most important needs of theme parks are: 1. Family fun (the whole family comes out, especially with children)；2､Teenagers come in groups for entertainment；3､Couple travel。

Obviously，Di Renjie’s story types、Emotional Core，There is a big gap with these three major needs。

So，All kinds of strange and imaginative scenes are not enough，Scenes that fail to inspire empathy，Entertainment facilities will not be really popular when converted into 188bet game projects。

4､The worldview system behind Di Renjie is incomplete.

In fact, Di Renjie’s worldview is essentially realistic and historical，Just added a lot of magic seasoning，But these magical ingredients，188bet game does not change the nature of the world，In other words，188bet game has not reached the level of world meta setting。

Due to the lack of meta-setting of the worldview，So Di Renjie’s scene can only become a scene in the theme park，And not on the whole、Become the engine of the paradise world，Can’t even become a themed park。

In fact, 188bet game’s not just Di Renjie who is like this，Many big film and television IPs with magical history have this problem，188bet game’s just that the meta-setting of the worldview is insufficient，Including "The Promise"、"The Legend of the Demon Cat" (originally the setting of Onmyoji is very strong，But the movie was greatly weakened)、《Hero》etc.，Even includes the very popular hit "Chang'an Twelve Hours"。

The twelve hours of Chang'an are also taken from the Tang Dynasty，The story is very exciting and well done，But，After watching the whole drama，On the contrary, I am quite disappointed，Putting the meta-setting into tactics，Still just a power conspiracy。

The author has a very clear opinion——

Any big 188bet game that only has power and tactics but lacks the essence of human emotions，In the end, it cannot become a powerful enough pan-entertainment super 188bet game。

Because，The plot can be seen as the content of the story，But 188bet game cannot be a sufficient reason for people to enthusiastically want to own its derivatives and experience its theme parks。

People can watch a drama because of Machiavellian tactics、A movie，But he will not buy other orders because of political intrigue。

Why "Game of Thrones" finally collapsed，188bet game’s because the plot originally had two lines of conspiracy and human self-growth going hand in hand，But in the last few episodes of the final season，Abandoned the growth line of human nature，Totally fall into the trap of intrigue，So much so that the characters of several main characters collapsed，Which led to the complete collapse of the show。

In fact, it is not only domestic 188bet game，Many big foreign IPs also have many problems。

Can truly become the leading 188bet game for entertainment, culture and tourism，There are not many in the world。

What kind of IP is really suitable for big entertainment and 188bet game?

Basic Condition 1: Deep into the emotional core of human nature

Such as mentioned just now，The emotional core of Harry Potter is the growth and challenges of children；Also，The emotional core of Star Wars is the struggle between good and evil inherent in human nature and the spirit of chivalry；The emotional core of The Lord of the Rings is the exploration of human nature and the return of the King。

The reason why Disney can become the most powerful theme park in the world，188bet game closely related to all its IPs always adhering to the authenticity of fairy tales，What is the true nature of fairy tales？188bet game the purification process of human soul。

There are strong enough、The emotional core that arouses human empathy is the foundation of strong 188bet game。

Basic condition two: strong 188bet game matrix

Harry Potter-the wizarding culture that has been passed down for thousands of years；Star Wars - Galaxy Science Fiction + Medieval Knights + Ancient Roman Culture (from the Galactic Republic to the Galactic Empire，In fact, 188bet game was ancient Rome from republic to empire)；Lord of the Rings-Celtic Culture and Ancient European Culture；Disney—the fairy tale culture that encompasses the world，etc.。

IP that can lead the entertainment, culture and tourism，It must be a big IP supported by a strong 188bet game matrix。

It is not enough to have the emotional core and the strength of the 188bet game matrix，To become a leading IP suitable for theme park entertainment，Need more——

World view - characters - scenes - props are the four essentials for transforming IP into a 188bet game industry

1､Systematic strong worldview design，Even became a member of the 188bet game universe；

188bet game best to set the worldview in a fantasy way，And the system is complete，But Bailuyuan does not have this kind of worldview，Di Renjie originally wanted to do it，But 188bet game fragmented and not systematic enough。

2､There are strong conflicts in the story，Or the main task is simple and clear；

For example, Harry Potter is a righteous wizard fighting against Death Eaters and Voldemort；Star Wars is the confrontation between the Jedi Knights and the Galactic Empire and Darth Vader；Disney’s Story，188bet game’s basically a confrontation between good and evil。

Under confrontation，There must also be a very clear main mission，Often risky、Growth。

3､188bet game has a carefully designed character, scene, and prop system.

——Have a systematic role，Especially for characters with high empathy；

——There must be a systematic scenario，Especially the ability to focus on human development，Various scenes that continue to extend and expand；

——There must be complete and rich props、Clothing System，And corresponding important ceremonies。

Above points，Together they form an IP cultural symbol system，And can be fully utilized in 188bet game projects。

The author once did a study on the relationship between a world-famous IP and theme parks，Discover whether there is an IP cultural symbol system of world view-characters-scene-props，And whether it can be turned into a theme park、188bet game is closely related。

Any 188bet game that can be combined with big entertainment, culture and tourism，There will definitely be breakthroughs in the design creativity of world view, characters, scenes and props，At the same time, it is a powerful system in terms of performance。

Take the combination of Cars and 188bet game park as an example——

Look at the combination of Harry Potter and 188bet game parks——

Obviously，Only when the scene、role、When all props are combined，The true and complete combination of 188bet game and big entertainment, culture and tourism。

So，The combination of 188bet game and big entertainment culture and tourism，It is a convergence project that tests the characteristics of 188bet game——

Anyway，Empathy + Culture + World View Setting + Creative Design System，Only IP-based 188bet game。

The combination of domestic 188bet game and theme parks，Currently the most successful ones are Bear Infested 188bet game and Huaqiang Fantawild World，This is not only because of the influence of bears，Because，Huaqiang Fantawild is a chain、Each paradise is small in scale，It exactly matches the small world view of Bear Haunting itself。

And the future，China really needs an 188bet game with a stronger worldview and system，Only to bring the theme park to a higher level。

*Source of this article: WeChat public account"188bet game Egg Fried Rice" (ID: IPCOOK)，Author: Chen Gray，Original title: "Why can’t Bailuyuan become a major entertainment and 188bet game company?(You can buy the IP incubation book！）》.