Three years ago，With 438.Acquired 13 cultural 188bet app cities from Wang Jianlin for 4.4 billion yuan，Sun Hongbin, Chairman of Sunac China, thus obtained a land reserve of nearly 60 million square meters，Now we continue to cooperate with governments in various places，Jointly acquire land to build a cultural 188bet app city。

April 8，Sunac China (01918.HK) and Wuhan Real Estate Group signed an investment and construction cooperation agreement for the "Sunac·Wudi·Yangtze River Cultural 188bet app City" project with Huangpi District, Wuhan City, Hubei Province。

The second day of Wuhan’s unblocking，Sun Hongbin announced that he will build a cultural 188bet app city in Wuhan

Just the day before，Sun Hongbin posted a message in his circle of friends，“3 months and 9 days later，Arrived in Wuhan at 11:11 today，Very excited。Salute to Wuhan: 188bet app of Heroes！Salute to the people of Wuhan: the heroic people！”

The day after arriving in Wuhan，Sun Hongbin signed this cooperation agreement to build "Sunac·Wudi·Yangtze River Cultural 188bet app City" in Wuhan。

According to plan，Based on Huangpi location resources、Industrial development planning and global 188bet app upgrade and development positioning，Sunac China and Wuhan Real Estate Group will combine their own efforts in cultural 188bet app、Conference and Exhibition、Hotel Operations、Industrial real estate、Resources and development and operation capabilities in commercial real estate and property services，Development and construction of "Sunac·Wudi·Yangtze River Cultural 188bet app City" project。

Wuhan Real Estate Group was founded in 1978，Is Wuhan’s urban construction investment and financing platform。As of the end of 2019，The group’s total assets are nearly 180 billion yuan，Net assets exceed 50 billion yuan，Building municipal infrastructure、Public welfare public building construction、Real estate development、The construction of affordable housing and 188bet app reserve are the main businesses。

According to People’s Daily Online-Hubei Channel report，The "Sunac·Wudi·Yangtze River Cultural 188bet app City" project is planned to be constructed in three phases。The project will rely on the ice and snow complex and the hotel conference and wellness center，Building an indoor ski resort、Commercial Style Street、Entertainment and Shopping、Star hotel、Conference Center、Water Entertainment World、B&B Cluster、Wellness Center、Primary and secondary schools、Smart life gathering area and other functions integrated into one，Based in Wuhan、A world-class one-stop comprehensive entertainment and leisure 188bet app destination relying on the Yangtze River Economic Belt。

As of now，Located in Xishuangbanna held by Sunac、Nanchang、Hefei、Harbin、Guangzhou、Wuxi、Kunming’s Cultural 188bet app City and Qingdao Oriental Cinema have both opened。

In addition to the aforementioned Wuhan Yangtze River Cultural 188bet app，Sunac also plans to invest a total of 38 billion yuan in the development and construction of cultural tourism projects in Nantong City, Jiangsu Province。

According to a report released by Nantong on March 29，March 27，At the Nantong Private Economic Development Conference and the Third Trade Conference，20 major private capital investment projects with a total investment of more than 140 billion yuan were signed and settled in Nantong。It’s worth noting，where，The Sunac Cultural 188bet app to be constructed by Sunac China in Chenqiao Street, Gangzha District is expected to have a total investment of 38 billion yuan。

reported，Sunac Cultural 188bet app focuses on TOD complex、Ice and Snow Complex、One-stop experience business、Jianghai Cultural Town、Resort Hotel Group、International Conference Center、Art Exhibition Center、Eight core projects including folk culture village，Committed to building a world-class cultural, tourism, business and resort complex。

Sunac China’s 2019 annual report data display，Cultural 188bet app City Construction and Operation Income 28.500 million yuan，Proportion 1.7%。The total assets of Sunac Cultural 188bet app Department are 100.1 billion yuan，Total income is 28.5.2 billion yuan，Total liabilities 224.700 million yuan。

It is worth mentioning，At 188bet app’s 2019 annual report performance meeting on March 27，Sun Hongbin once said that he would sell some of his assets，For example, hotel、Business and even some parks。

Sun Hongbin said，"Will sell some when the price is right，At present, most cultural 188bet app cities are located in first- and second-tier cities，The main thing is to sell assets，The transaction objects will not be investment institutions and fund institutions，We will sell some hotels、Business and Paradise，But at the same time, there are also new industrial projects in progress，Hope the quality will get better and better，The total amount of assets held is within the range set by yourself。”

But Sun Hongbin still expressed his optimism about Cultural 188bet app City。“Cultural 188bet app City is definitely a long-term direction，Cultural 188bet app City has cultural 188bet app products on the one hand，On the other hand, there are sales。We believe there are no problems in this industry，The industry still needs major development。The current supply is far from enough，Demand exceeds supply。”

Sun Hongbin is copying Wang Jianlin’s model of acquiring land to build a cultural 188bet app city

Whether it is the Wuhan Cultural 188bet app or the Nantong Cultural 188bet app，Sun Hongbin’s operation seems to reflect the previous land acquisition model of Dalian Wanda Group Chairman Wang Jianlin。

Discovered from publicly available information，Wang Jianlin’s intensive meeting with local government officials，is converted into Wanda’s huge external investment，These investments are mainly in cultural 188bet app projects，Also covers Wanda Plaza、Theme Park、Hotel groups, etc.。

After selling all 13 of his cultural 188bet app projects to Sun Hongbin in 2017, Wang Jianlin has not given up on cultural 188bet app projects，He chose Yan’an as the starting point for his return to cultural 188bet app。

September 26, 2018，Wanda Group and Yan’an Municipal Government signed the “Yan’an Wanda Red 188bet app Town Project Cooperation Framework Agreement”。Wanda has given this cultural 188bet app project special significance—China’s “first red-themed Wanda City”。According to plan，Yan'an Wanda City will cover an area of ​​128 hectares，Total investment 12 billion yuan。

Since then, Wang Jianlin has continued to frequently acquire land to build cultural 188bet app projects.

First half of 2019 only，Wanda is in Sichuan、Shenyang、Chaozhou、Investment projects announced in 5 regions including Lanzhou and Tianjin，The total expected investment exceeds 255 billion yuan。If you count the three cultural 188bet app projects started in September 2018 - Yan'an、Guizhou and Lanzhou，In less than a year，Wanda’s total estimated investment in these projects has reached 307 billion yuan。

But it is worth noting，Can be seen from the two cultural 188bet app projects restarted by Wanda，Wanda still focuses on acquiring land，Residential land or mixed commercial and residential land account for more than half of the acquired land area。

Take the Yan’an cultural 188bet app project as an example，Among the 7 development sites in Yan'an，3 blocks are commercial land, accounting for 38% of the total area.01%，4 residential land areas account for 61.99%；Among the 28 development sites in Lanzhou，17 blocks are mixed commercial and residential land，59 of the total area.47%，10 commercial land is 39.48%，Only one piece of land is "cultural facilities land" area ratio 1.05%。

*Source of this article: The Paper, author: LiXiaoqing, original title: "Sun Hongbin copied Wanda’s model: signed two cultural 188bet app cities in Nantong and Wuhan in half a month》.