April 28，Huazhu Group launches the industry’s first franchise store GOP management system，This system can help Huazhu franchise owners have a clearer understanding of the hotel’s gross profit margin and the health of its main operating expenses，And through big data analysis and technical calculation，Clearly display the hotel operation status。

After the epidemic，Competition in the hotel industry will become more intense，Traditional management、Business model encounters severe challenges。In the context of this industry，Increase revenue and reduce expenditure、Precise planning、Refined management，Become a hotel to survive and develop、The best choice to expand profits。As a pioneer in the supply-side structural reform of the hotel industry，Huazhu is committed to applying the concept of large chain stores、IT technical means、And Internet thinking empowers the hotel industry，This time the industry’s first GOP management system is launched，It is also the product of Huazhu’s practice of using 188bet app Internet thinking to empower industries。

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GOP rate is an important indicator that tests the level of hotel operation and management。In the context of increasing land rental costs and wage levels，Embracing Internet technology to improve floor efficiency (revenue/building area) and people efficiency (revenue/number of employees) has become the core for hotels to improve their GOP rate。Most established hotels，Upgrade traditional hotels to smart hotel management by choosing technical solutions provided by smart hotel service providers。Then，The floor efficiency and human efficiency can be further improved，Thus increasing the GOP rate。

Historical data display，Most industry GOP rates remain between 25-30%，The average GOP rate of Huazhu Hotels can reach 60-70%，Some hotels’ GOP rates even exceeded 70%，The reason behind such a high GOP rate，It’s Huazhu Technology、Purchasing、Maintenance、Refined layout of four-in-one operations，And the combined effect of more than ten years of hotel cost control experience，Bring franchisees a return on investment that is higher than industry standards。

Actually，Back in 2018，Huazhu has proposed the concept of "integration of man and machine"，Make hotel business and processes as online as possible、Automation and Mobility，To improve the hotel’s work efficiency and operational efficiency，Create a high-quality supply system and high-efficiency 188bet online sports betting operation platform，Help franchisees reduce procurement costs and operating costs，Expand hotel revenue。

(Huazhu GOP system product advantages)

The birth of the GOP management system，It is the product of Huazhu’s years of hard work in the hotel industry and the integration of Internet technology，Empowering hotels with technology，Further strengthened the establishment of a refined management system for the hotel industry，Undoubtedly, it has once again set an example for the industry of technology empowering traditional industries。

Huazhu GOP management system empowering partner，Co-building industry ecology

At the 2019 Huazhu World Conference，Founder of Huazhu Group、Chief Executive Officer and CEO Ji Qi separately lists the chapter "Franchisees Make Fortune"，Indicates that it will achieve franchisees’ profit demands through four major measures，Optimize franchisee’s return on investment，This also conveys the symbiotic and win-win cooperation concept between Huazhu Group and franchisees。

Ji Qi thinks，The hotel industry is an industry with stable profits，It is also an industry with relatively low profits，Requires hotel operations to be budget-conscious，Refined hotel management。But in recent years，Rising energy costs、Raw material costs eat up hotel profits；While labor costs are increasing，The shortage of professional operation personnel is also a common problem faced by the industry。

188bet app Especially after the hotel enters the development period，has complete operating data，Refined management can then begin，The ultimate goal is to pass data analysis，Propose reasonable and effective suggestions，Let the hotel continue to make money。As for how to control the profitability of the GOP，Approximately from hotel revenue management、Catering cost analysis、Marginal income analysis of various hotel departments、Analysis of hotel breakeven point、Consider business forecasts for the next ten years and other aspects。

Huazhu Group believes，To fundamentally achieve the goal of increasing the GOP rate，You need to insist on standing with the franchisees，Want to be together，Facing all difficulties together，Create lasting partnerships，This can be seen from the research and development logic of the GOP system。 

It is reported，In order to ensure that franchise partners can have a better customer experience and higher efficiency，Huazhu has repeatedly tested and optimized the GOP system: managed it through account permissions and configured strict information security policies；The system background calculation adopts the mode of directly fetching numbers from the system；Every month the owner only needs to fill in about 20 pieces of hotel operating expense data；The final analysis results adopt the visual results presentation mode。“We strive to be safe and meticulous、Efficient and convenient、Simple 188bet app download and clear，Use technology to bring good news and high-quality experience to franchise owners。”

Future，Huazhu will continue to adhere to its original aspiration and goals，Use technical means，Empowering hotels，Increase hotel revenue，Achieve a better life for more franchise partners。