What will 188bet online live casino look like if documentary content is transformed into the theme of a live entertainment project？Facing the huge cake of the Chinese market，Discovery, which has rich content, wants to combine popular science with entertainment，Outline an interactive experience for Chinese families that is different from the existing theme park form。

October last year，Discovery established Discovery (Shanghai) Cultural Tourism Company in China, which is responsible for the cultural tourism sector，Promote projects in China faster with partners。Currently，Discovery has three large-scale projects under negotiation across the country，Respectively located in Baoshan, Shanghai、Sanya, Hainan and Guangdong。The epidemic has temporarily delayed the development of the project，188bet online live casino also hinders people’s desire to consume，But in the interview，Qiu Huang, General Manager of Discovery Greater China and South Korea, expressed very optimistic expectations for the future，"Wait until this epidemic passes，We think the cultural tourism market will have a big rebound。”

Currently，As the domestic epidemic situation improves，Offline entertainment activities are in the process of resuming，The number of places for people to choose from is gradually increasing。On the first day after the May Day holiday，Shanghai Disney announced that 188bet online live casino will reopen to the public from May 11th，Adopt operational measures such as limiting the number of visitors and making reservations for admission。

According to the report released by iiMedia Consulting in 2019，The direct benefits of China’s theme parks are expected to remain 15 in 2020.4% growth rate，reached 3737.400 million yuan scale。Due to market prospects and transformation needs，In recent years, real estate developers have entered the theme park field。Rely on the significant boosting effect of theme parks on the local economy，These real estate developers often adopt the “188bet online live casino + real estate” model，Obtain land at low price，Reuse to develop housing in the surrounding area to cover the cost of operating the theme park，For example, OCT、Chimelong Group and Haichang Group, etc.。

In order to continue to attract consumers，The leading operators of domestic 188bet online live casino parks gradually abandon homogeneous rides，Switch to IP operation、With specific themes or performing arts activities, etc.，Form your own characteristics。Danhe Disney、Compared to Universal Studios and other foreign 188bet online live casino parks，The revenue of domestic 188bet online live casino parks is still mainly based on tickets，Derivatives income only accounts for a small part。

In an already fiercely competitive market environment，Discovery hopes to leverage its powerful content IP，Bring additional features to projects or scenic spots，188bet online live casino has the effect of adding value to the brand。

At the same time, Qiu Huang 188bet online live casino admitted,From the perspective of time，And Disney、Compared to Universal Studios’ decades of experience，Discovery does not have enough advantages。But differentiated content and experience will become the most important labels in Discovery’s live 188bet online live casino projects。

Disney recreates scenes from the film around character-based IP，Use each "fairy tale" theme to blow out dreamy bubbles that are beyond reality。Discovery plans to rely on the accumulation of past documentary content，Provide educational、A participatory and entertaining 188bet online live casino，And through regular changes in content，Create a scenario with high repurchase rate。

"Education through fun"，This is what Qiu Huang mentioned repeatedly in the interview，188bet online live casino will also be the core attraction of Discovery’s live entertainment project。

The aforementioned flagship live 188bet online live casino projects are only the first layer of Discovery’s three-dimensional layout in China’s cultural tourism industry。The second level is to establish experience centers such as aquariums and science centers in second- and third-tier cities，And create a unique experience project exploration camp around tourism resources in tourist destinations，Get closer to nature。

The third layer is lighter STEM digital education products，Discovery launched the STEM education and entertainment brand “Curious DD Dragon” in November last year，Providing "online + offline"、“Virtual + physical” products and services。The usage scenarios of 188bet online live casino product are more concentrated at home，There is a significant scene difference from the first two layers。

Qiu Huang thinks，When there is only one product form，The reach of consumers is relatively narrow，And rich and multi-level products can make more consumers interested in experiencing 188bet online live casino。

The following is an exclusive interview conducted by "Three Voices" with Qiu Huang, Vice President of 188bet online live casino Group and General Manager of Greater China and South Korea:

Progress of live 188bet online live casino projects under the epidemic

Three Sounds: Discovery (Shanghai) Cultural 188bet online live casino Company established in November last year，What is your main business now，What are the ongoing projects？

Qiu 188bet online live casino: 188bet online live casino company is a JV (joint venture)，is made up of several people in real estate、Finance、A company established by a joint venture with shareholders who are relatively powerful in the field of operations，Exploration is also one of the shareholders。The company mainly provides IP authorization for Discovery’s cultural tourism business sector in Greater China and South Korea、Product R&D and a series of operational services。

From a project perspective，There are currently three relatively large projects in progress。The first one is the Shanghai Baoshan Live Entertainment Experience Center development project under discussion；The second one is a large-scale project near Sanya, Hainan；The third one is still under negotiation，188bet online live casino a project in Guangdong。

Three Sounds: The offline 188bet online live casino industry is now affected by the epidemic，Everyone will encounter difficulties in progress。How have the progress of these projects been adjusted due to the epidemic？

Qiu 188bet online live casino: We think，This is a black swan event，No one thought it would happen，Not included in the plan。It will definitely have an impact in the short term，Many of the businesses of many of our partners around the world have been suspended，For example, Princess Cruises，They have been greatly affected by the epidemic。We also have a pilot project in Moganshan, China，188bet online live casino closed during the epidemic。

But our overall view is，In several major hot spots around the world，Especially in areas where the cultural 188bet online live casino sector is developing rapidly，We are still very optimistic about its mid- to long-term prospects。So during the epidemic，We may do more preparatory work，Actually quite busy，Didn’t say our side would completely stagnate。Wait until 188bet online live casino epidemic passes，We think the cultural tourism market will have a big rebound。

Three voices: What is the specific step of 188bet online live casino project in Baoshan District？How do you plan to increase its repurchase rate？

Qiu 188bet online live casino: My current stage is to make specific plans for the land。We expect 188bet online live casino to be no later than this year，The first phase of the project will start，二、The third phase will be done next year。

We have certain operating methods，For example, to enhance the freshness of the program，Don’t repeat it like this。For example，I told parents that there are 6 programs this year，You come once every two months to participate in the entire program，Finish it，Get a complete mini-course。Also，I think the reason why the repurchase rate is high，Operation is one aspect，The other aspect is the product itself，Would it make people want to participate，In the early stages of product design positioning，188bet online live casino positioned so that the form of the product itself can be slightly changed，A product that makes everyone want to experience it many times。

Three voices: The situation in Hainan is actually a little different from that in Shanghai，188bet online live casino a tourist city，If a free trade port is opened，188bet online live casino actually a window to the world。Build a real-life entertainment project in that place，How will the center of gravity be different from the current places in Beijing, Shanghai, Guangzhou and Shenzhen？

Qiu 188bet online live casino: We got involved in Hainan very early，We have been negotiating for potential projects in Hainan for two years，The scale of this project is relatively large in all aspects，Near Sanya，The geographical location is very advantageous，Except manual，There are also many natural tropical rainforest elements，188bet online live casino’s a hotel、A complex of multiple centers，There may be more than one real-life entertainment experience center，There is a tropical rainforest paradise，There is also a water park，There are other modules。

We attach great importance to the Hainan project，I think it will definitely be a big spot in the future besides Beijing, Shanghai, Guangzhou and Shenzhen，Its flow、Customer、The nature is somewhat different from the other three places，188bet online live casino actually a tourist spot，The number of tourists may account for the vast majority，Instead of repurchase by local people，So it will be more entertaining on the basis of "edutainment"，Used to attract users。

Multi-level 188bet online live casino-dimensional layout

Three times: I noticed 188bet online live casino time，Exploration is a kind of hierarchical development，The first floor is relatively large，Flagship theme park like Baoshan，The second level is smaller in scale and more regionally distinctive，For example, experiential projects in second- and third-tier cities to explore entertainment and the like，The third level is more mobile，Some online and offline activities。

Qiu 188bet online live casino: Our overall plan is more three-dimensional。I think it can be divided into several levels，一，Brands from Discovery，188bet online live casino very inclusive，Or very scalable，Speaking of exploration，Large real-life entertainment (projects) can also be built；二，This kind of experience can also be built，For example, the aquarium、Indoor science experience center，188bet online live casino thinner。

188bet online live casino another perspective,That is to say, we want to reach as 188bet online live casino consumers as possible.Because when your product has only one form，Your reach to consumers 188bet online live casino be narrower，There are more、When there are more levels of products，You can get more consumers，Experience your product from different angles。From a business perspective，There is a certain business logic behind each product，All have certain market demand。

Sansheng: How do you determine the locations for these projects，For example, exploring the experimental projects done before，188bet online live casino actually a pilot project in a relatively unique tourist location。What are the different development directions of Discovery for different types of cities？

Qiu 188bet online live casino: I will discuss this topic in the context of a medium to large live entertainment experience center，Because there is nothing special about the location of small (project)，With such a large population density in China，A small one like this、二、Third-tier cities，In fact, there is a market for it。I think medium and large sites are more sophisticated in all aspects，Our general plan is，In this area of ​​China，We think it can accommodate four large theme parks，You may be able to guess these four areas，The four major places of Beijing, Shanghai, Guangzhou and Shenzhen，Add Hainan，Because 188bet online live casino a tourist place。

For now，We are already talking about three of the four major regions，Or projects that will be confirmed soon。Like these four big places，We can say that there may be around 8 million annual visitors to this park。If you talk about it from the next level，Many partners are chatting with us，There are many very interesting places，For example, like Gansu、Yunnan、Hubei Shennongjia，These are very close to nature，A place very close to the Discovery brand，Then we can actually make it into some very distinctive points。It may even be possible to put projects that don’t require a lot of labor in here，I think this kind of project is very good，Also consistent with exploration and closeness to nature、Humanities、Animals and other features。This type of project，Its average footfall may be 3-5 million，Position it as a regional project，I think 188bet online live casino also a very marketable product。

Three tones: This sounds somewhat similar to the theme parks in the early years，188bet online live casino adds value to local tourist attractions。

Qiu 188bet online live casino：Yes。188bet online live casino traditional for this kind of project，The investment amount will be slightly smaller，Choose a piece of land in the city center of a first-tier city，Made from scratch，The cost is smaller。In terms of rate of return，The return period may be slightly shorter，Then it can actually be made very distinctive。There are actually many scenic spots in China doing this，The local natural landforms are very good in all aspects，ButI think there are two points that bring added value，One is the added value that exploration can bring to the brand。The second largest value-added is，In management system、Operation process rules above，We may achieve 188bet online live casino large value-added。Because in many tourist attractions，The point that people complain about most is that，Management (188bet online live casino rough)，Your experience is not 188bet online live casino good，Exploring the international operation system，Can improve the entire experience。

Sansheng: Next I would like to ask about the business line of derivatives development，Because of this experimental project in Moganshan，I think one of the particularly exciting aspects of that project is，It has done some outdoor brand placement in the scene。Because now everyone is discussing derivatives development，If you do live entertainment，188bet online live casino inevitable that this aspect will also be involved，So what will you do in this regard？

Qiu 188bet online live casino: Let me add something，We actually started developing derivatives very early，Even earlier than the theme park business，Our derivatives are in the clothing area，I started doing it many years ago，Very successful in some areas of the world，For example, we have a brand called Discovery Expedition，This business started in China many years ago，Then it was pretty good，Always solid growth。We are in another area，In fact, 188bet online live casino also the area I manage，South Korea，This business is very big，188bet online live casino the top five clothing brands in South Korea。If you have traveled to South Korea，188bet online live casino possible that 3 out of 10 people on the street are wearing this，Especially wearing Discovery’s down jacket in winter。

If we talk about the future，Combined with a large experience center，We will also develop a series of derivatives，Whether 188bet online live casino outdoor gears (supplies)，Or some matching toys、Teaching aids, etc.。

Three voices: Science popularization and education are an opportunity you see now，The STEM digital education products you make are an interactive combination of online and offline，The educational and entertaining feature of 188bet online live casino product is actually focused on the relationship between parents and children。

Qiu 188bet online live casino: 188bet online live casino project is also some of our recent attempts，I think in the process of trying，Also got some market feedback。I think 188bet online live casino market is also very promising for us in the future，One thing that complements the 188bet online live casino and education center with the real-life 188bet online live casino experience center is that most of the scenes in the latter are outside，The former scenario may be more at home，188bet online live casino has a big scene distinction.

Overall domestic demand，I think it’s still very big，The point is to accurately find product positioning，There are still more consumers to satisfy，Whether 188bet online live casino the needs of parents or children。We will continue to improve in this aspect in the future，I think Discovery has a unique advantage in doing this，Its brand and its content，188bet online live casino strongly related to science popularization or STEM。

We launched the “prototype” of Discovery digital education at the end of last year: the STEM education and entertainment brand “Curious DD Dragon” suitable for preschool children aged 2-6 years old，The first product released is the exploratory educational and entertainment product "Curiosity Journey" for children aged 3-4 years old，188bet online live casino combines Discovery’s existing content with newly created cartoon characters，Produce 12 months of content on different themes，Cultivate the curiosity of preschool children，Help them understand and explore the world。We adopt a subscription payment model，A combination of online viewing content and offline related toys and interactive sets delivered to your home，To give children a comprehensive experience。

An educational and entertaining 188bet online live casino center

Three Sounds: Some of the more successful real-life cultural tourism projects，For example, like Disney、Universal Studios，They are based on many widely influential film and television 188bet online live casino IP。The exploration is based on the IP of its own documentary content，The advantages are very different in terms of the breadth of the audience and consumption patterns。Under such a premise，Exploring real-life cultural tourism，How to position its theme？

Qiu 188bet online live casino: Let’s see how we position the word advantage。From my perspective，If you look at the time you have been involved in this industry，That Disney、Universal Studios was much earlier than us，They entered this industry decades ago。We have entered this industry for a relatively short time，It should have really started more than six years ago，But our speed is actually very fast，Whether in the United States、Greater China，Still in the Middle East、These regions in Southeast Asia，There are some larger ones、Mature projects are under negotiation。Also，For example, Disney、Universal Studios，They all have some very mature IP called character type，Whether it’s Mickey Mouse，Or these IPs in Marvel，188bet online live casino indeed relatively familiar，Everyone has heard of it。

If you look carefully at Disney and Universal Studios，The themes of their parks are based on some fictional IPs，By role、The story recreates some scenes from the film。188bet online live casino a site that may be related to this topic，Another site is that topic，It’s all about this movie，Especially related to character IP。The experience it gives people is to forget real life，Living in a dream。

What about Discovery，Start from the content，We are actually with Disney、Universal Studios is different。They mostly make fictional content，Mainly for 188bet online live casino，What we actually do is more documentary content，All based on life，Created based on reality。Because we don’t do fictional things，Then these activities we provide to the audience or offline consumers，More educational、Enlightening、Participatory or entertaining 188bet online live casino。

If you really want to say it in one word，I think the biggest advantage is speaking，Our project may be more of an educational and entertaining type，188bet online live casino very close to our Discovery brand。We are in science、Project、There are very rich resources in these aspects of science and technology，These can actually be integrated into the park，Provide such an educational and entertaining experience。

Three Sounds: These documentary-themed IPs can be developed and implemented into real scenes，Its potential is not more entertainment-oriented，And 188bet online live casino falls into an educational science popularization scene？

Qiu 188bet online live casino：Yes。I think it’s more about education and entertainment，An entertaining and educational scene。In fact, 188bet online live casino different for consumers，For example, the project in Shanghai，188bet online live casino built in a busy city、In the inner ring，188bet online live casino a completely different positioning than choosing a location in the countryside which takes more than an hour to drive，Then our (audience)，Tourists are one aspect，On the other hand, there may be more local consumers，Family-centered，Then he has such a high repurchase rate scene。Everyone may come every month，Experience something different，Or every few months，We have some content updates, etc.，This is our idea。

San Sheng: Many of Discovery’s live entertainment practices were done abroad，Now the consumption of 188bet online live casino educational and entertaining theme park falls on the Chinese market，What is your judgment on the Chinese market？

Qiu 188bet online live casino：Of course，We are still extremely optimistic about the future of the Chinese market，China has a huge population，Consumption upgrade，Everyone’s demand for 188bet online live casino piece continues to grow。Many foreign companies are the same，I feel that there are many opportunities in China’s huge market。Exploring the establishment of a cultural tourism company in Greater China，We hope to combine with strong local partners，Better together、Get 188bet online live casino project moving faster。

Three Sounds: Why do we judge that these two years are the time to lay out China’s real-life entertainment and cultural tourism？Because many companies have been discussing 188bet online live casino in the past two years，Including many real estate companies，Like Wanda、Sunac has begun to increase its investment in cultural tourism。

Qiu 188bet online live casino：For business judgment，Many companies will be the same，That is, which direction can be done，188bet online live casino’s not just about exploring to see this opportunity，Everyone wants to invest in doing this well，Make this bigger。My opinion is，This kind of competition is actually very good，I think there are many people involved，This industry will also develop。Different ideas from real estate or film and television companies，Our goal is to deepen our content IP through live entertainment，Provide consumers with a complete online and offline experience，Positioned as a "cultural tourism project"。Real Estate Industry，I think their projects are more or less related to real estate，Do some more development around here，This is their business model，I think there is an essential difference。

San Sheng: What kind of theme park do you think the Chinese need?？In fact, everyone has been very enthusiastic about Disney in the past two years，Because 188bet online live casino does provide a certain kind of fantasy that is beyond reality。

Qiu 188bet online live casino: I think 188bet online live casino question is tantamount to asking，What kind of food do Chinese people need?，I think many are needed，Chinese consumers’ demand for 188bet online live casino cultural tourism product is not unique，Not that I chose 188bet online live casino，I don’t want that，Like we eat，Maybe some Cantonese food，You can also eat some Shanghainese food，We will all eat a little。At present，Where are the market demands and market shortages？I think this is what we are exploring，That is to say, 188bet online live casino a real-life entertainment experience center，But 188bet online live casino more of an educational and entertaining one，Can be a highly repurchased product。

*Source of 188bet online live casino article:Tencent, authors: Zhang Jialiang, Jiang Jingyi, original title:《With Disney、Universal Studios Competition，Discovery wants to combine popular science with 188bet online live casino》.