Although affected by the epidemic，But Universal Beijing Resort announced a full resumption of work，It is expected to officially open next year，For the cultural tourism industry and the vast number of tourists who are full of expectations for the park，This is undoubtedly good news。Recently，The reporter interviewed Chu Boyao, deputy general manager of Universal Beijing Resort，Zhao Ying, Senior Vice President of Alibaba Group，Assistant to the President of Mengniu Group、Wang Bin, head of group marketing department，Disclosed the latest progress of current corporate strategic cooperation。

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Chu Boyao said，Universal Beijing Resort establishes close partnerships across industries，Different industries、Different brands、In-depth integration and integration of resources in different consumer channels，To provide tourists with the best immersive experience，Become the industry benchmark in entertainment experience，This is the original intention of Universal Beijing Resort to establish strategic cooperation with cross-industry brands in the Chinese market。Meanwhile，Work with partners to create a sustainable cultural tourism industry + ecosystem，It will also continue to create value for both parties，Work together to promote the recovery of the cultural tourism industry and the high-quality development of the capital’s economy。

As understood，Universal Beijing Resort is currently in a commercial bank、Insurance、Car、There are already cooperation projects in beer and other fields that are gradually entering the implementation stage。In addition，In telecommunications services、Mobile device、Food、Payment and other fields are also exploring and promoting cooperation。“We very much look forward to having more like-minded international and Chinese leading companies in Universal Beijing Resort in the future，Can join our partner camp”，Chu Boyao said。

Alibaba’s innovative technology empowers Mengniu to provide dual enjoyment of taste and entertainment

Currently，The cooperation between Universal Beijing Resort and Alibaba has made progress，The data equipment and facial recognition entry test equipment provided by Alibaba have been stationed in the data center of Universal Beijing Resort，Completed the deployment of technical facilities at the private cloud level for cooperation between the two parties。

Zhao Ying, senior vice president of Alibaba Group, introduced in the interview，Alibaba via Amap、Alipay、Flying Pig、Tmall and other platforms，Push tourists to Universal Beijing Resort before departure、in line、The entire park experience 188bet Online Sports Betting and Casino after the trip is integrated，By leveraging the capabilities of integrated digital operations，Open up all links。"Before traveling，Visitors can use Fliggy APP，Book tickets、Planning itinerary。In the park，Can use face recognition technology，Use locker storage and garden rental service，You can also order online through the park client，Shorten the waiting time。”

Also，Alibaba’s digital technology not only empowers the park experience and management，Also embedded with future-oriented concepts: Green and environmentally friendly。Zhao Ying said，"We will work with Universal Beijing Resort，Building an ant forest as a public welfare demonstration forest in Tongzhou。Every visitor entering the park，Feel the low carbon of the park、Green、Paperless experiences，And using electronic payment methods，Everyone will accumulate green energy，Jointly participate in planting the Ant Forest Public Welfare Demonstration Forest in Tongzhou。Universal Beijing Resort not only has digital wings，It is still a green and low-carbon park。”

Zhao Ying thinks，The cultural tourism industry still has a lot of room for development in digitalization and technology。"We will work with Universal Beijing Resort，Making imagination possible、Become a reality，Bringing you a digital campus。I also hope to inspire deeper thinking in the entire industry，Strive to promote digital infrastructure。”

Except Alibaba，Universal Beijing Resort also partners with Yum China、Coca-Cola、Mengniu and other brands have signed strategic cooperation。KPRO, a concept restaurant launched by Yum China’s KFC brand, will be located at Beijing Universal CityWalk in Universal Beijing Resort。Mengniu will also “appear” in the “Transformers Base” park。Universal Beijing Resort will join hands with Mengniu Group to create a themed hotel、Entertainment、Innovative panoramic consumption experience，Through carefully designed creative interaction，And high-quality products in different flavors and styles throughout the year，Bring consumers a new dual enjoyment of taste and entertainment。Assistant to the President of Mengniu Group、Introduced by Wang Bin, head of the group marketing department，“We will jointly explore new practices of brand crossover，Product creativity and development，And launch a jointly operated store，Consumers will enjoy creativity from taste to visuals，Highly themed and immersive diversified customized products。”

Construction and operation preparations are progressing well and we are confident in the recovery of the cultural tourism industry

When talking about the recovery of China’s cultural tourism industry and the overall market prospects，Chu Boyao said，After the strong advancement of our country’s epidemic prevention work，The project construction and operation preparations for Universal Beijing Resort are progressing well。“On the capital economy after the epidemic，Including Beijing-Tianjin-Hebei economy，Even the development of China’s economy，Recovery of cultural tourism industry，We are full of confidence。”

Universal Beijing Resort firmly believes，Travel、Vacation、Entertainment is the most essential pursuit of beauty for 188bet sports betting app download human beings，As an important cultural tourism project in the sub-center of Beijing，There are currently more than 20,000 construction and operation members on site，Working conscientiously in the construction and preparation work。“We look forward to opening the park next year，Able to present visitors with an extraordinary and unique immersive journey，Safe once、Happy themed entertainment experience，At the same time, it can also maximize the shared value brought by us and our partners”，He said。

*Source of this article：People's Daily Online, author: Liu Jia, original title:《Universal Beijing Resort cooperates across industries to create a cultural tourism industry + ecosystem 》.