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LoginDays ago,Caesar Sports, a sub-brand of Caesar Travel, and JD Sports, a subsidiary of JD Group, have reached a cooperation intention,Both parties will fully integrate their respective superior resources,Work together to provide users with precision、Professional、Convenient、Comfortable sports consumer products and services。Based on this,The strategic cooperation between Caesars Travel and JD.com further takes root。
It is reported,The two parties have in-depth communication on multi-dimensional cooperation intentions: Caesar Sports will open a "Caesar Sports Flagship Store" on the JD Mall platform,Future,Tokyo Olympic Games Watching Tour、Tickets and viewing tours for global mainstream 188bet app download events,As well as online registration portals for domestic and foreign sports events and other sports-themed products and services,will be launched on JD platform one after another。Also,Relying on its own upstream and downstream high-quality sports resources,Caesar Sports will introduce more domestic and foreign high-quality sports merchants to the JD platform;Both parties will also integrate high-quality sports venue resources across the country,High-tech intelligent reservation system based on JD.com,Jointly build a sports venue booking platform。
It’s worth noting,Not long ago,Jingdong Group’s wholly-owned subsidiary (Suqian Hanbang) plans to invest 4.500 million yuan to subscribe for Caesars Tourism’s 2020 non-public offering of A shares,After completing this issuance,It will become a shareholder holding more than 5% of Caesars Travel。Same period,The two parties also signed a strategic cooperation agreement,will give full play to their respective advantages,In resources、Investment、Cooperation in branding and marketing。
This time,Caesar Sports and JD Sports have reached a cooperation intention,188bet Online Sports Betting and Casino This is undoubtedly the further implementation of the strategic cooperation between Caesars Travel and JD.com。
As for focusing on sports,It fully considers the strategic layout of the country’s sports power、Full release of policy dividends and people’s increasing health concept and other factors,Especially under the normalized protection of the epidemic,Mainstream consumer groups’ awareness and demand for sports,Continuously becoming social、Quality、Specialization、Diversified development。
Caesar Travel started operating sports tourism business as early as 2006,Taking sports tourism culture as the main business direction,By integrating elements of the world’s top events into tourism services,Created in sports event IP、Accumulated rich experience in the field of sports tourism,What deserves attention,From Beijing、London、Rio、PyeongChang to Tokyo,Serving the Olympics 5 times。
Jingdong Group is positioned as a technology and service enterprise based on the supply chain,JD Sports, its subsidiary, continues to create a comprehensive platform that meets the various needs of sports consumption,Building a JD sports ecosystem 188bet Online Sports Betting and Casino through online and offline linkage,Promote the trend of national sports and fitness in your own way。
The person in charge of Caesars Tourism said: "This cooperation,Opening a substantial entrance to strategic cooperation between the two parties。Expand the new retail service scenario of Caesar Sports online and offline integration,Also consistent with Caesars Travel’s new retail layout。”
The person in charge of JD Sports said: “We will take advantage of the channel resources of the online platform,Promote the expansion of Caesars tourism market space,Work together to enhance the brand value of both parties。”
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