May 29，China 188bet sports betting at the lowest price 2.Obtained 2 parcels of land in Dalian Lushun Economic and Technological Development Zone for 9.3 billion yuan，Total building area of ​​the parcel 23.680,000 square meters，Planned use is residential land。

According to Evergrande’s statement to China.com Real Estate，The successful delisting of the Lushun parcel，Represents the official launch of the Lushun Shanhai Cultural 188bet sports betting Lifestyle Project that Evergrande spent tens of billions on。In the future, Evergrande will enrich its business elements with “188bet sports betting +”，Building a Northeast Asian Cultural 188bet sports betting City，At the same time，The project is positioned in the first city of Dalian’s seaside residence and life。

Message pointed out，Evergrande spent tens of billions to build a 2,000-acre cultural 188bet sports betting market in Lushun，Theme hotel will be planned、Conference Center、Sports Center、Dalian’s largest themed cultural 188bet sports betting project integrating parent-child entertainment and other functions。At the same time, it will also become Dalian’s largest seaside residential complex with an area of ​​1.8 million square meters。

At the same time，The entry of Evergrande cultural 188bet sports betting project，Also accelerating the construction of a famous cultural 188bet sports betting city for Lushunkou District，Provides new opportunities，Also let Lushun be in Dalian、Three Northeastern Provinces，Even the national popularity has climbed to a new high。

Evergrande accelerates the layout of cultural 188bet sports betting industry

It is reported，Back on December 16, 2019，The Lushunkou District Government and Evergrande Real Estate Group have held a signing ceremony for the cooperation and development of the "Hengda Lushun Cultural 188bet sports betting City" project。

Data display，The project covers an area of ​​1976 acres，The plan is mainly divided into cultural 188bet sports betting industry part and supporting commercial and residential part，The total planned investment is about 15 billion yuan。

Both sides will use "green、Ecology、Hydrophilic、Low carbon” is the concept，Relying on Lushun’s unique natural resources and convenient transportation advantages，Jiansheji Culture、Entertainment、Hotel、Conference、Diet、Sports、A leisure travel vacation project integrating parent-child entertainment。

As of March 2020，The Evergrande Cultural 188bet sports betting City project has completed the relocation of ground properties for the first phase of the land;The land acquisition work is progressing rapidly according to the time node，The first phase of the project is planned to start construction in June。

In recent years，Evergrande has invested in cultural 188bet sports betting projects in many places。Including contract with Jilin Province，Planned layout of ice and snow、Travel、Health、High-tech agriculture and other industries;In addition, Evergrande Group is in Yunnan、There are also layouts in Sichuan and other places。

And on May 23rd，Hengda Cultural 188bet sports betting enters North China for the first time，Binhai Evergrande Cultural 188bet sports betting City Demonstration Zone Grand Opening。As understood，The biggest highlight of the project - Evergrande Children’s World，It is a full indoor space specially designed for children、All weather、An all-season fairy tale paradise，Original Bright China、Magic Western Europe、Exploring South America、Mysterious ancient country、Roaming the Ocean、Six themed areas including traveling through space，Planning 33 amusement projects，1 children's house，1 main castle。

Industry insiders think，The cultural 188bet sports betting industry is an important means for the balanced development of Beijing, Tianjin and Hebei，Binhai Evergrande Cultural 188bet sports betting City is located in Bohai New Area，Integrate its own large IP with the Nandagang Wetland Scenic Area，Create "cultural 188bet sports betting，New trend of "healthy living"，Is expected to become a new benchmark for cultural 188bet sports betting in the Beijing-Tianjin-Hebei region，Promote regional development。

Evergrande mainly creates two major products in the cultural 188bet sports betting complex territory: "Evergrande Children's World" and "Evergrande Water World"，Currently Evergrande has completed 15 children’s worlds，It is expected to open in succession in 2021;And Evergrande Water World，20-30 will be built in the next 2-3 years。

More than half of the top 100 real estate companies are involved in cultural 188bet sports betting real estate

According to incomplete statistics，Evergrande in recent years、Sunac、Vanke、Country Garden and other leading real estate companies have deployed in the cultural 188bet sports betting industry。Organization data display，Among the top 100 real estate companies，57% of real estate companies are already involved in the cultural 188bet sports betting real estate field，where，At least 10 real estate companies have established cultural 188bet sports betting group companies。There are more than 100 key cultural 188bet sports betting projects in various provinces and cities in 2019 alone。

According to the 2019 annual performance report disclosed by Sunac China，Sunac Culture and 188bet sports betting’s annual revenue increased by approximately 41%，Up to RMB 28.500 million yuan，Achieved Guangzhou at the same time、Wuxi、Kunming Cultural 188bet sports betting City wonderful opening，The influence of Sunac Culture and 188bet sports betting has been greatly improved。As of 2019，Sunac Cultural 188bet sports betting has a total of 10 cultural 188bet sports betting cities、4 cultural 188bet sports betting resorts and 9 cultural 188bet sports betting towns，Covering 39 Sunac Parks、24 businesses、70 high-end hotels。

2014，Vanke announces investment of 40 billion yuan，Build the first ski resort project - Vanke Songhua Lake Resort。The project is located in Jilin City, Jilin Province，The overall planned area is about 20 square kilometers，Total investment reaches 40 billion yuan。

Also，According to media reports，In recent years，Hangzhou Vanke devotes more energy to industrial construction。Liangzhu Cultural Village welcomes industrial development opportunities，Cumulative industrial investment exceeds 2 billion yuan，Gradually building education、Elderly Care、Culture and Creativity、188bet sports betting and other industry platforms，The average annual industry income is more than 500 million。In the cultural and creative industry，Vanke invites famous Japanese architect Tadao Ando to design Liangzhu Culture and Art Center。

Relying on Shimao Group’s international industrial cluster advantages and cultural and creative resources，Shimao Group has also launched multiple cultural 188bet sports betting IPs，And Shishi Shimao Theme Park、Shimao Cloud Xiamen Tourist Restaurant、Shanghai Shimao Elf City Theme Park、Shimao Hello Kitty Shanghai Beach Time Tour and other projects。

As the pioneer of "188bet sports betting + real estate", OCT, a state-owned enterprise，According to its 2019 annual performance，OCT owns 18 scenic spots、24 hotels、1 travel agency、2 open tourist areas，A total of 52.09 million tourists were received in 2019，12% year-on-year increase;Realized 188bet sports betting comprehensive business income 302.6.3 billion yuan，YoY increase of 58.96%，The proportion of operating income increased to 50.42%，The proportion last year was 39.53%。

With the rapid development of urbanization，The period of rapid development of the real estate industry has passed。Market differentiation、The accelerated reshuffle of real estate companies has increased sales pressure，Forcing real estate companies to accelerate their transformation and development。Cultural 188bet sports betting real estate is an important direction for the transformation of real estate companies。

Cai Yun, Secretary General of the Commercial, Cultural and 188bet sports betting Real Estate Committee of the China Real Estate Association said，The development of the macro market has given rise to a diversified breakout situation in the real estate market。Among the top 100 real estate companies，90% have been involved in cultural real estate、188bet sports betting real estate、Commercial real estate、Industrial real estate、Health industry and other diversified businesses，Attempting to transform and break through。

*Source of this article: Xinhua Monthly, Author:Momo, original title: "Cultural 188bet sports betting real estate may become an important direction for the transformation of real estate companies》.