Earlier this year，Skift announced in its annual major trend forecast that a global battle will break out for the overlapping market of vacation rentals (represented by Homeaway) and the sharing economy (represented by Airbnb)。To be specific: Airbnb enters HomeAway’s core business area，At the same time, HomeAway’s business scope has also expanded to Airbnb’s base camp。

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Mobile Internet will change every aspect of our lives，Its appearance should be said to be more subversive than any era in history。Like Airbnb，HomeAway,Luxury Retreats and other emerging start-up 188bet online sports betting companies in related businesses have emerged with the rise of the mobile Internet。They are making great efforts to educate and develop emerging markets in the fields of vacation rental and sharing economy。

With the promotion and application of mobile technology，Information is unprecedentedly smooth and developed，By combining and reusing remaining resources，Thus producing considerable economic benefits。And compared to traditional hotels，Today’s young consumers are also more willing to try and choose new things、Creative products；But there are also many difficulties facing online short-term rentals，Difficulty in controlling real-time housing inventory is one of them。

二、 With growth comes competition

a few years ago，HomeAway also asserted，Airbnb is not their real competition，Because most of the latter’s users are young travelers who want to rent in the city，HomeAway mainly targets relatively older users who vacation in the countryside。

However, with the continuous expansion of the business territories of both parties and the continuous integration of the market，The competition begins。HomeAway recently revealed，Already has close to 10% to 15% overlapping users with Airbnb，Homeaway 188bet Online Sports Betting and Casino is also trying to further expand the vacation rental market to more urban areas。

According to Brian Sharples, CEO of Homeaway，Since they started their urban vacation rental business，City’s business is growing twice as fast as HomeAway’s overall market average。”Therefore，Marketing and sales staff are actively deploying products in the city，To better meet the needs of users。What’s more important，They want to expand their business in urban areas while also cultivating urban residents’ awareness of energy conservation and consumption reduction。

In cooperation with Gogobot，Homeaway launched more than a dozen CITY pages (such as Miami) in just a few weeks，The page also helps users establish a review credit system and content that users pay attention to, etc.。Let loyal Homeaway travelers realize they can go anywhere they want，No longer stick to traditional vacation destinations。

According to Wall Street Reporter，Airbnb in order to speed up its expansion，They are also cooperating with professional real estate agents，Not limited to single owners who have a second home。You can find it by entering Airbnb’s official website，Houses recommended by professional agents，All must undergo 188bet Online Sports Betting and Casino rigorous testing before entering the market。

3. Differentiated competition, no price war

Homeaway believes that even if it enters the Airbnb market in cities，There is still an untapped potential demand for renting entire vacation villas。At the same time, HomeAway also emphasized that it still insists on renting out the entire vacation villa，Instead of entering the homestay sharing market。It can be seen from this，Companies like Airbnb and Homeaway，It is to diversify its products to enrich its core products，Instead of giving up your core areas and blindly expanding in unfamiliar areas。

Airbnb is restricted by local laws and regulations，Failed to conduct business smoothly in some cities，For example, New York。Vacation rental is just an effective supplement to the sharing economy。

Competition is always synonymous with marketization，So how to maintain competition with your own unique advantages，Instead of price wars one after another，I think this is something we need to learn from and think about。