Recently，Tongcheng Life, a social e-commerce platform incubated by Tongcheng Group, announced the completion of a new round of financing，Financing amount reaches US0 million，This is the platform’s largest single financing since its first round of financing。Tongcheng Life was officially established in the second half of 2018，is a social e-commerce platform dedicated to family consumption，Provide fresh food、High-frequency rigid demand products such as food ingredients，Covers household products and peripheral services, etc.，It is connected to a large group of growers in the vast central and western regions，One end connects thousands of residential areas in cities big and small。In the Tongcheng Group Ecosystem，Tongcheng Life has become an extremely critical part of its "188bet Online Sports Betting and Casino + e-commerce + poverty alleviation" layout。

As a "veteran" in China's 188bet Online Sports Betting and Casino industry，Facing the severe epidemic crisis，Founder of Tongcheng Group、Chairman Wu Zhixiang always firmly believes that "there is opportunity in crisis"，And actively lead the team to carry out self-rescue。The sudden epidemic is indeed a huge disaster for travel agencies and other industries，But it is an opportunity for some other industries，For example, life service e-commerce、Fresh food e-commerce、Retail e-commerce、Online education、Biopharmaceuticals, etc.，Tongcheng Life’s business also got an opportunity to accelerate expansion during the epidemic，For Tongcheng Group, it is also an opportunity in crisis。Undeniable，Fresh food e-commerce、Retail e-commerce and other life service e-commerce have provided protection for hundreds of millions of residents to live in isolation at home during the epidemic，Contributed to the fight against the epidemic。

From field to community，The success of Tongcheng Life has verified the broad prospects of the integration of agriculture and 188bet Online Sports Betting and Casino

During the epidemic，Same as all e-commerce platforms that directly serve household consumption，Using the community social e-commerce model to enter household consumption, 188bet Online Sports Betting and Casino has also produced huge social benefits。Through a huge community distribution network，188bet Online Sports Betting and Casino brings millions of tons of fresh vegetables、Fruits are delivered directly from the fields to tens of thousands of residential communities across the country，With minimal human contact、The efficient distribution system satisfies people’s home life，Contributed to the community’s anti-epidemic work。Long-term home isolation life during the epidemic，Objectively, it provides a market education opportunity for home consumption e-commerce platforms like 188bet Online Sports Betting and Casino，A large number of community residents purchase daily necessities through similar platforms for the first time。The US0 million in financing just obtained represents capital’s recognition of the good prospects of 188bet Online Sports Betting and Casino’s business model。

For Tongcheng Group，The success of Tongcheng Life not only marks a successful investment incubation，It is also an inspiration for a model of active self-rescue in crisis。The 188bet Online Sports Betting and Casino and vacation market, especially the travel agency industry, has been hit hard by the epidemic，Outbound travel、Domestic group tour、Cruise and other market segments were even shut down overnight。Facing the crisis，Tongcheng Group chose to actively save itself，Various cross-border gameplay has become a key area of ​​exploration，Among them，Agricultural products、The integration of local products and 188bet Online Sports Betting and Casino is an important direction。

“Agriculture and rural areas + 188bet Online Sports Betting and Casino” is an important breakthrough in the integration of domestic 188bet Online Sports Betting and Casino into the country’s overall strategic plan for beautiful rural construction in recent years。During the two sessions this year，The government work report mentioned the need to support e-commerce、Express delivery to rural areas，Expand rural consumption，The development of rural e-commerce will usher in a "big acceleration"，Good things e-commerce、Service e-commerce will also gain opportunities to enter the rural market。These favorable policies have further strengthened Tongcheng Group’s pace of exploring the integration of agriculture and 188bet Online Sports Betting and Casino。

April 2020，Wu Zhixiang personally led the team north to Inner Mongolia，Received by Shi Taifeng, Secretary of the Party Committee of Inner Mongolia Autonomous Region。During this visit，Tongcheng Group signed a strategic cooperation agreement with the Inner Mongolia Autonomous Region Government，The cooperation direction covers smart 188bet Online Sports Betting and Casino、188bet Online Sports Betting and Casino Poverty Alleviation、Procurement of agricultural products and other fields，Including Tongcheng Life’s 1 billion targeted poverty alleviation agricultural product procurement，Using community e-commerce model to support poverty alleviation and rural revitalization in Inner Mongolia。

Wu Zhixiang thinks，Under the new situation，The development of 188bet Online Sports Betting and Casino has entered the era of "beautiful scenery + good things"，Developing the 188bet Online Sports Betting and Casino economy in the future is not just a matter for the 188bet Online Sports Betting and Casino director，It is also a matter for the mayor and municipal party committee secretary，Souvenirs、The combination of agricultural products and 188bet Online Sports Betting and Casino has unlimited prospects。

White jade loquat originating from Wuzhong, Suzhou、Biluochun、Five-star hotel、Landscape of Taihu Lake、Wuzhong boutique B&B...these are on this year's "China 188bet Online Sports Betting and Casino Day"，Wu Zhixiang recommended the good things and beautiful scenery of Wuzhong to millions of netizens across the country in the live broadcast room of "Wuzhong Good Things Festival - BOSS Live Night"。Recent period，The trend of BOSS live broadcast sweeps the entire 188bet Online Sports Betting and Casino industry，From OTA to hotel group to travel agency，Almost all the industry leaders have been gathered for the live broadcast。As one of the first BOSSs to start live broadcasting during the epidemic，Wu Zhixiang’s live broadcast more reflects the idea of ​​“beautiful scenery + good things”。Based on this idea，The "Spring Warm Xiaoxiang" cultural 188bet Online Sports Betting and Casino online consumption season jointly organized by Tongcheng Travel, a subsidiary of Tongcheng Group, and the Hunan Provincial Department of Culture and 188bet Online Sports Betting and Casino, in addition to promoting the cultural and natural beauty of major tourist cities in Hunan Province，We also specially added online promotion of local specialties from various places。

In the grand chess game of Tongcheng Group’s agricultural and 188bet Online Sports Betting and Casino integration，Tongcheng Life assumes the role of an online distribution and promotion platform for agricultural products，Platforms such as Tongcheng Travel play the role of promoting “beautiful scenery” and guiding traffic to destinations。This layout fully fits the characteristics of 188bet Online Sports Betting and Casino consumption in the global era，At the same time, it also provides a more feasible path for industry recovery and corporate self-rescue in the "post-epidemic era"。

188bet Online Sports Betting and Casino Poverty Alleviation，Sinking market opportunities in the era of poverty alleviation

In the 2020 Government Work Report of more than 10,000 words，Poverty alleviation occurred as many as 16 times。Recent，Wu Zhixiang said on his personal video account，The future 188bet Online Sports Betting and Casino industry must be combined with poverty alleviation。The central and western regions are the main destinations for long-distance travel in China，The development of high-quality tourist routes is the focus in the central and western regions。

Over the past five years，Tongcheng Group has always been committed to 188bet Online Sports Betting and Casino poverty alleviation。As early as 2015, when the “Internet + 188bet Online Sports Betting and Casino” wave emerged，Tongcheng Group launched the “Hundred Cities Strategy”，Successively with Sichuan、Chongqing、Poverty-stricken areas and counties in Guizhou and other western regions have reached relevant cooperation，Use its own technological advantages and platform advantages to improve the informatization level of the local 188bet Online Sports Betting and Casino industry。Since 2018，Actively participate in the poverty alleviation collaboration mechanism between the eastern and western regions，With Tongren, Guizhou、Foping, Shaanxi、Liuba and other counties and cities have reached relevant cooperation，And help Tibet through training lectures、Sichuan、Frontline cadres in Guizhou and other regions improve their knowledge and skills related to Internet 188bet Online Sports Betting and Casino。During the epidemic，Tongcheng Life, a subsidiary of Tongcheng Group, actively helps farmers in relevant towns and villages in the western region sell local agricultural products through Internet live broadcasts and other channels。

For Tongcheng Group，The development of sinking markets is another strategic goal closely related to 188bet Online Sports Betting and Casino poverty alleviation。Has 12 provinces、Municipality、Autonomous Region，There are 678.The western region, with a land area of ​​20,000 square kilometers and a population of nearly 400 million, is the main battleground for poverty alleviation in our country，It is also a vast market to be developed，This is the “sinking market” that is currently attracting much attention from Internet giants。

Wu Zhixiang thinks，There is a certain "step gap" in the development level of the 188bet Online Sports Betting and Casino industry and the trend of 188bet Online Sports Betting and Casino consumption between the eastern and western regions and cities at different levels，A fully mature model in the eastern region，It may still be on the rise in the western region。Take online travel as an example，The market penetration rate in the eastern region, dominated by first-tier cities, has exceeded 50%，In the vast central and western regions, it is generally lower than 30%，Huge market space。The biggest differentiated advantage of Tongcheng Life in the supply chain is the direct procurement and direct supply model，The supply side directly penetrates into the fields and the core products of the Midwest，The demand terminal market is connected to the residential areas in cities and towns，There is a natural connection with the sinking market。And in the 188bet Online Sports Betting and Casino market，Tongcheng Group has been deeply involved in the 188bet Online Sports Betting and Casino industry for many years、The cultural 188bet Online Sports Betting and Casino and OTA sectors have penetrated into lower-tier cities with a "destination-departure" spatial layout，On the one hand, guide the passenger flow from the departure point to the central and western regions，On the other hand, we are exploring blank markets in the vast sinking market of the Midwest。

Obviously，Integration of agriculture and 188bet Online Sports Betting and Casino、188bet Online Sports Betting and Casino poverty alleviation and the strategy of sinking the market are closely connected，Formed a “trinity” strategic layout of 188bet Online Sports Betting and Casino + e-commerce + poverty alleviation。Integration of agriculture and 188bet Online Sports Betting and Casino is a strategy for e-commerce business，It is also the main means of poverty alleviation through 188bet Online Sports Betting and Casino，The sinking market defines space and market segmentation strategies for both parties。There are approximately more than 2,000 county-level cities or county towns in the country，More than 30% of them are distributed in the vast central and western regions，This is undoubtedly a huge untapped market。Wu Zhixiang, who has been busy selling goods through live broadcasts in many cities recently, has set a "small goal" for himself: to carry out live broadcasts for 1,000 central and western destinations in the future。

*Source of 188bet Online Sports Betting and Casino article：China-Singapore Jingwei，Author:China-Singapore Jingwei, original title：《“188bet Online Sports Betting and Casino + E-commerce + Poverty Alleviation” Tongcheng Group’s road to self-help》.